Tuna Market Size, Share, Growth, and Industry Analysis, By Types (Canned Tuna, Pouched Tuna) , Applications (Hypermarket & Supermarket, Specialty Stores, Online) and Regional Insights and Forecast to 2034

Tuna Market Size

The global Tuna Market Size reached USD 13,607.66 million in 2024 and is projected to grow to USD 14,157.4 million in 2025 and USD 19,435.08 million by 2033. The market is set to grow at a CAGR of 4.04% during the forecast period, fueled by growing consumption of ready-to-eat and protein-rich food products globally.

The US Tuna Market is expanding due to increased demand for convenient protein sources and sustainable seafood. Initiatives to promote responsibly sourced tuna and growing popularity of canned and frozen tuna products are key trends shaping the US market.

Key Findings

• Market Size: Market size was $ 13607.66 M in 2024 and is projected to touch $ 14157.4 M in 2025 to $ 19435.08 M by 2033, exhibiting a CAGR of 4.04%
• Growth Drivers: Tuna demand increased by 52%, online retail grew by 49%, sustainability preference rose by 44%, protein-rich diet adoption surged 68%.
• Trends: Flavored tuna products up by 46%, resealable packaging by 39%, ready-to-eat kits rose 36%, digital traceability use increased 48%.
• Key Players: Thai Union Group PCL | StarKist | F.C.F. Fishery Co., Ltd (Bumble Bee Foods, LLC) | Jealsa Rianxeira SA | Ocean Brands GP.
• Regional Insights: Asia-Pacific holds 55%, Europe imports 30%, North America consumes 64%, Gulf countries drive 58% of regional growth, MEA up 28%.
• Challenges: Tuna prices fluctuated 30%, fuel cost impact 42%, IUU fishing risk 33%, labor shortages 37%, traceability cost up 31%, logistics delay 29%.
• Industry Impact: Sustainability actions rose 44%, online subscriptions up 34%, premium variants gained 39%, eco-packaging adoption 36%, innovation spend increased 35%.
• Recent Developments: 48% adopted blockchain traceability, new SKUs rose 46%, recyclable packaging 36%, subscription models up 34%, zero-waste campaigns grew 39%.

The Tuna Market continues to expand due to rising demand for high-protein seafood and clean-label nutritional products. Over 62% of global consumers now prefer tuna for its lean protein profile. More than 58% of tuna consumption comes from canned and ready-to-eat formats. Asia-Pacific accounts for over 55% of production, while Europe covers nearly 30% of global imports. In the United States, over 46% of households purchase tuna at least once a month. Growing interest in Japanese and Mediterranean diets has increased tuna-based dish consumption by 49% globally. Demand for sustainably sourced tuna has also risen by over 44% in the past two years.

Tuna Market Trends 

Tuna Market trends are shifting significantly toward health, convenience, and sustainability. More than 67% of consumers now seek tuna with eco-certification labels. Demand for raw and fresh tuna used in sushi and sashimi has risen by 54% globally, especially in urban markets. Ready-to-eat tuna meals have grown by 38% due to fast-paced lifestyles. Online sales of tuna products increased by over 45% in the last two years. Additionally, vacuum-packed and single-serve tuna formats now account for over 42% of sales in supermarkets.

The Tuna Market is also influenced by dietary patterns. Over 52% of health-focused consumers include tuna in their weekly protein intake. Ketogenic and low-carb diets have contributed to a 48% surge in tuna demand in fitness categories. Europe shows a 36% growth in demand for flavored tuna snacks, while North America has seen a 34% rise in premium tuna consumption. Tuna alternatives made from plants still account for less than 5% of the total market share. Over 59% of retailers are expanding their tuna offerings due to increasing consumer interest. Private label tuna products now capture over 26% of shelf space across supermarkets globally.

Tuna Market Dynamics

OPPORTUNITY

Expanding Demand in Emerging Markets and Healthy Food Segments

Emerging markets in Asia and Africa are witnessing over 25% annual growth in tuna consumption. Disposable income increases in developing countries have raised premium tuna demand by 34%. Health-conscious product lines such as low-sodium and organic tuna variants now see over 39% higher growth than conventional products. Tuna protein snacks have grown in demand by 41%, especially in fitness circles. Over 52% of consumers under age 40 prefer tuna as a meal replacement. Online seafood platforms have expanded tuna availability by 47%. Convenience-based packaging now appeals to over 44% of new buyers entering the Tuna Market.

DRIVERS

Rising Health Consciousness and High-Protein Diet Preferences

More than 68% of consumers worldwide are actively choosing high-protein diets, positioning tuna as a key food item. Over 56% of gym-goers and athletes include tuna in their regular diet plans. Consumption of tuna among adults aged 25–44 has grown by 49% in the past year. Government dietary recommendations encourage over 62% of households to consume fish twice weekly, directly benefiting the Tuna Market. Omega-3-rich diets are linked to a 34% increase in demand from older adults. Tuna consumption among diabetic patients has grown by 28% due to low carbohydrate content, making it a preferred protein source.

RESTRAINT

"Overfishing Regulations and Sustainability Costs"

Over 33% of global tuna stocks are classified as overexploited, prompting regulation-driven supply limitations. Nearly 41% of fishing zones now have seasonal restrictions, and over 48% of fishing vessels are required to report real-time catch data. Compliance costs have risen by over 36%, limiting profit margins for small-scale fishers. About 27% of tuna exporters have faced shipment delays due to regulatory audits. Additionally, 39% of retailers now demand eco-label certifications before stocking tuna products. These regulatory challenges have forced over 22% of players to shift to alternative supply sources, increasing operational complexity in the Tuna Market.

CHALLENGE

"Price Fluctuations and Supply Chain Disruptions"

Tuna Market players face ongoing challenges from price instability, which has fluctuated by more than 30% over the past 24 months. Over 42% of suppliers report difficulties due to rising fuel and logistics costs. Labor shortages have affected over 37% of processing plants in coastal areas. Geopolitical tensions have disrupted nearly 29% of international tuna trade routes. Additionally, over 33% of brands are facing reputational risks due to concerns over bycatch and IUU (Illegal, Unreported, Unregulated) fishing. Traceability implementation costs have grown by over 31%, straining operational budgets for nearly 26% of exporters and distributors.

Segmentation Analysis

The Tuna Market segmentation shows that over 71% of sales are captured by product type, with canned tuna leading. By application, over 54% of purchases are from hypermarkets and supermarkets. Online channels are expanding with a 49% increase in tuna sales. More than 36% of specialty stores now offer premium and organic tuna. Over 44% of consumers aged below 40 prefer pouched tuna. Demand for health-based and ready-to-eat tuna products has grown by 41%. Around 33% of retailers expanded their shelf space for new tuna formats. Regional preferences influence over 58% of purchasing behavior in urban settings.

By Type

• Canned Tuna: Canned tuna holds over 71% of the Tuna Market share. More than 65% of consumers purchase canned tuna monthly. Over 58% of households store canned tuna regularly. Over 42% of tuna production is directed to canning. Flavored canned tuna accounts for 33% of canned sales. Around 46% of retail chains prioritize canned tuna in promotional campaigns. Over 38% of canned tuna products are sold via bulk pack formats. Canned tuna dominates in over 62% of developed markets. Sustainability-certified canned products now account for 29% of category offerings. Shelf-stable packaging has boosted purchase frequency by 31%.
• Pouched Tuna: Pouched tuna now captures over 29% of the Tuna Market. Health-conscious buyers represent over 47% of this segment. Millennials account for 38% of pouched tuna purchases. More than 31% of retailers offer resealable pouches. Organic variants contribute to 41% of pouched tuna sales in urban areas. Convenience is the top reason for 52% of pouched tuna buyers. More than 44% of online tuna orders are pouched. Over 36% of new product launches in the segment are pouched formats. Usage among gym-goers has grown by 33%. Repeat purchases have increased by 39% year over year.

By Application

• Hypermarket & Supermarket: Over 54% of tuna is sold through hypermarkets and supermarkets. Around 43% of consumers make impulsive tuna purchases in-store. Tuna occupies more than 66% of seafood shelf space in these channels. Over 37% of urban stores increased tuna display sections. In-store demos influence over 32% of first-time buyers. More than 61% of brands prioritize this segment for product launches. Over 48% of premium tuna variants are distributed here. Over 39% of female shoppers prefer buying tuna from supermarkets. Sales promotions increase tuna purchases by 29%. Loyalty programs impact 26% of purchasing decisions in this channel.
• Specialty Stores: Specialty stores account for 19% of Tuna Market share. Over 44% of affluent consumers buy tuna from specialty outlets. Certified sustainable tuna makes up 36% of offerings. More than 31% of consumers prefer these stores for quality assurance. Organic tuna has grown by 41% in this channel. Around 28% of buyers here seek unique flavors. Packaging innovations in this segment attract 33% of shoppers. Over 22% of shoppers pay a premium in specialty stores. Repeat purchases account for 35% of their sales. Over 30% of product trials occur in specialty seafood counters.
• Online: Online sales represent 27% of the Tuna Market. Over 49% increase in tuna e-commerce purchases in one year. Over 53% of millennials buy tuna online. Subscription models now drive 34% of online tuna sales. Digital ads influence 38% of buyer decisions. Over 41% of online purchases are for pouched tuna. Delivery options impact 45% of repeat orders. Over 29% of urban households prefer buying tuna online. Mobile apps contribute to 36% of tuna orders. Over 32% of e-commerce buyers look for sustainability claims online.

Tuna Regional Outlook

Asia-Pacific leads with 55% of global tuna production. Europe holds 30% of total global tuna imports. North America accounts for 64% of tuna consumption in developed countries. Online channels represent 33% of sales in urban markets. Premium tuna variants have grown by 39% in Europe. Middle East & Africa shows a 28% rise in seafood demand. Over 58% of demand in Gulf countries is for canned tuna. Sushi-grade tuna contributes to 47% of Asia-Pacific’s domestic consumption. Over 44% of Latin America’s exports are directed to North America. Europe accounts for 48% of sustainability-labeled tuna imports.

North America

North America contributes over 64% of regional consumption. The United States accounts for 78% of demand. Canned tuna represents 72% of product sales. Pouched tuna has grown by 39% among consumers aged 18–34. Online sales make up 33% of tuna purchases. Over 28% of retail stores have expanded tuna aisles. Premium tuna variants account for 29% of purchases in urban areas. In-store sampling increases tuna sales by 34%. Over 41% of consumers look for low-sodium tuna. More than 53% of seafood shelf space is allocated to tuna products.

Europe

Europe consumes 30% of global tuna supply. Spain and Italy represent 61% of regional demand. Sustainability-certified tuna occupies 48% of shelf space. Pouched tuna grew by 34% in supermarkets. Hypermarkets account for 59% of sales. Online sales increased by 41% last year. Gourmet tuna demand rose by 38%. Over 52% of consumers prefer eco-labeled products. Tuna snack packs have grown by 26%. Over 43% of consumers choose tuna for Mediterranean diets.

Asia-Pacific

Asia-Pacific contributes 55% of tuna production. Thailand, Indonesia, and the Philippines provide 63% of output. Domestic demand for sushi-grade tuna is 47%. Canned tuna demand grew by 44%. Supermarket tuna displays expanded by 51%. Organic variants adopted in 35% of facilities. Tuna sales grew by 42% in urban households. Export demand increased by 38%. Cold chain investments rose by 31%. Over 36% of brands introduced new products.

Middle East & Africa

Seafood demand rose by 28% annually. Urban tuna sales increased by 32%. Canned tuna makes up 73% of purchases. Imported tuna represents 64% of supply. Online sales grew by 45%. UAE and Saudi Arabia account for 58% of demand. Premium tuna holds 21% market share. Supermarket expansion led to a 33% sales increase. More than 29% of young adults buy flavored tuna. Shelf-ready packs increased by 35%.

LIST OF KEY Tuna Market COMPANIES PROFILED

Investment Analysis and Opportunities

Investment in the Tuna Market has surged, with over 44% of companies increasing funding toward sustainability initiatives. More than 38% have adopted digital traceability platforms to improve transparency. Cold chain investments have risen by 36%, especially in emerging markets. Over 31% of processors have automated at least half of their production lines. Venture capital interest in tuna meal kits has grown by 41%. Around 29% of fishing fleets have upgraded vessels to reduce bycatch and emissions. Over 52% of seafood companies report rising investor interest in eco-labeled tuna. Online-exclusive brands secured 33% of new tuna investments. Blockchain-based supply chains now account for 27% of industry-wide transparency solutions. Packaging innovation attracted 35% of capital allocations, while local sourcing initiatives contributed to 39% faster distribution. Over 48% of investment shifts focused on regional production expansion. Tuna startups now hold 21% of market-related new funding. Retailers reported a 42% increase in sales when co-investing in private label tuna projects. Over 26% of legacy firms partnered with tech companies to modernize operations. More than 37% of players expanded their warehouse and logistics hubs for increased storage and faster delivery.

New Products Development

New product development in the Tuna Market has accelerated, with over 46% of all launches in 2023–2024 being flavor innovations. Tuna variants with chili, herb, and garlic blends accounted for 33% of new offerings. Low-sodium options made up 41% of health-focused product lines. Pouched tuna launches grew by 38% during the period. Tuna snack packs now comprise 29% of new retail placements. Tuna spreads and salad kits made up 24% of new refrigerated products. Child-friendly tuna meals saw a 19% growth in the launch rate. Ready-to-eat kits expanded by 36% across urban outlets. Eco-labeled products now account for 44% of new tuna products on shelves. Organic tuna SKUs increased by 32%. Plant-mix tuna innovations like tuna-chickpea blends held 22% share in vegan-alternative development. Tuna sushi-grade portions reached 31% of premium outlets. Resealable pouch packaging contributed to 39% of convenience-driven designs. Tuna mousse and gourmet pâté held 17% of deli segment launches. Gluten-free and keto-labeled tuna products accounted for 28% of health-oriented innovations. New tuna products launched online first represented 34% of digital-first strategies. Over 51% of consumers preferred newly launched items due to enhanced flavors and convenience.

Recent Developments 

In 2023, 48% of tuna manufacturers adopted blockchain-based traceability. Thai Union’s snack line accounted for 21% of regional sales growth. StarKist introduced recyclable pouch packaging, growing their eco-pack segment by 36%. Frinsa added 5 new flavors in 2024, increasing shelf space by 28%. Wild Planet’s compostable tuna cups entered 42% of U.S. organic stores. Ocean Brands improved facility output by 26% while cutting energy use by 31%. Bumble Bee launched 3 new protein-rich products in 2024, contributing to 33% of their new sales volume. Jealsa cut metal waste by 39% through a zero-waste initiative. Grupo Calvo expanded private label contracts by 25% across Europe. American Tuna’s subscription box model boosted online sales by 34%. Albacora shifted 29% of supply to MSC-certified fisheries. Century Pacific Food reported a 32% increase in export volume due to new premium pouch products. Golden Prize Canning introduced 4 flavored tuna SKUs, which entered 27% of regional supermarkets. These developments reflect the 47% industry-wide pivot toward sustainable, health-oriented, and premium value offerings in the Tuna Market.

Report Coverage 

The Tuna Market report covers over 95% of global tuna activity across production, processing, distribution, and retail. It includes detailed segmentation, with over 71% of analysis focused on canned and pouched tuna. Application insights cover more than 84% of retail touchpoints—hypermarkets, specialty stores, and online platforms. Regional coverage spans four major areas contributing over 98% of global trade. Company profiling includes 13 key players representing over 70% of the total market. Investment analysis highlights a 44% rise in funding toward sustainable technologies and a 33% surge in cold chain modernization. Product innovation trends cover 46% of new tuna SKUs launched in 2023–2024. Regulatory compliance occupies 28% of report coverage, tracking traceability, fishing quota policies, and eco-label guidelines. Packaging innovation insights cover 35% of packaging transformations, while online sales dynamics represent 27% of total sales discussion. Over 51% of consumer insights focus on health-driven purchases. More than 200+ % data points and 80+ charts highlight Tuna Market growth factors, segmentation shifts, and competitive movements. The report also details 31% of recent merger and acquisition activity in the sector, offering a full-spectrum view of strategic market behavior.