Sashimi Market Size, Share, Growth and Industry Analysis, By Types (Red, White, Other), By Applications (Food and Beverage Industry, Retail Industry, Other), Regional Insights and Forecast to 2034

Sashimi Market Size

The Global Sashimi Market size was USD 454.91 Million in 2024 and is projected to reach USD 478.3 Million in 2025, USD 502.88 Million in 2026, and further expand to USD 750.94 Million by 2034, exhibiting a CAGR of 5.14% during the forecast period [2025-2034]. With 42% demand concentrated in Asia-Pacific, 28% in North America, 20% in Europe, and 10% in the Middle East & Africa, the market is driven by increasing consumer preference for high-protein and fresh seafood. Nearly 48% of consumers prefer sashimi for health benefits, while 35% link it with premium dining experiences.

The US sashimi market shows robust growth with over 66% of North America’s consumption led by expanding sushi chains and health-conscious consumers. Around 41% of millennials prefer sashimi for its nutritional profile, and 33% of restaurants feature it as a menu staple. Retail outlets contribute nearly 29% of sales through ready-to-eat sashimi packs, while 27% of buyers cite freshness as the main purchase factor, indicating strong long-term demand across both foodservice and retail channels.

Key Findings

• Market Size: Valued at USD 454.91 Million in 2024, projected to touch USD 478.3 Million in 2025 to USD 750.94 Million by 2034 at a CAGR of 5.14%.
• Growth Drivers: 48% consumers choose sashimi for health benefits, 42% for protein intake, 35% for premium dining appeal, 30% for freshness.
• Trends: 52% prefer tuna and salmon, 33% opt for white fish, 27% seek variety, 25% buy packaged sashimi from retail outlets.
• Key Players: Marine Harvest, SalMar, Ocean Waves Products, Mowi, HOKKAI GROUP & more.
• Regional Insights: Asia-Pacific holds 42% market share, led by strong seafood culture and rising urban demand. North America follows with 28%, driven by sushi chains and health focus. Europe captures 20% through fine dining growth, while Middle East & Africa accounts for 10% via luxury hospitality expansion.
• Challenges: 35% worry about food safety, 22% face supply chain issues, 18% highlight cold-chain gaps, 15% cite limited retail reach.
• Industry Impact: 40% growth from restaurants, 30% from retail, 20% from catering, 10% from events reflects diversified impact globally.
• Recent Developments: 40% eco-friendly practices, 35% retail expansion, 25% plant-based launches, 22% digital traceability adoption mark key initiatives.

The sashimi market reflects a unique balance of tradition and innovation, with 55% of global demand still centered on cultural consumption in Asia while 45% stems from modern dining and retail expansion worldwide. Continuous innovation in sustainable sourcing and premium product diversification is shaping future growth.

Sashimi Market Trends

The sashimi market is witnessing a surge in demand fueled by the global rise in Japanese cuisine consumption. Around 45% of consumers prefer raw seafood dishes for health and taste benefits, while 30% associate sashimi with premium dining experiences. Salmon and tuna dominate with over 60% combined market share, reflecting their popularity among consumers worldwide. Nearly 25% of restaurant chains have incorporated sashimi into their menu expansions, highlighting its growing penetration in casual and fine dining. Moreover, 40% of consumers opt for sashimi due to its high protein and omega-3 content, making it a top choice in the healthy food category.

Sashimi Market Dynamics

OPPORTUNITY

Expansion of Japanese cuisine worldwide

More than 55% of international restaurants have integrated Japanese menu items, with sashimi accounting for 20% of this growth. Urban millennials represent nearly 35% of the demand, driving opportunities in global foodservice channels.

DRIVERS

Health-conscious food adoption

Nearly 48% of consumers prefer sashimi for its low-calorie and high-protein profile, while 28% associate it with premium health benefits. Rising awareness of omega-3 consumption has pushed 33% of buyers toward raw seafood options.

RESTRAINTS

"High dependency on seafood supply"

Close to 40% of sashimi demand depends on tuna and salmon, and any disruption in seafood supply chains impacts product availability. Seasonal shortages affect 22% of market stability, creating limitations in consistent distribution.

CHALLENGE

"Concerns over food safety and freshness"

Over 35% of consumers remain cautious about consuming raw fish due to hygiene and contamination risks. Around 18% of restaurants face challenges in maintaining cold-chain logistics, which restricts accessibility in emerging markets.

Segmentation Analysis

The global sashimi market, valued at USD 454.91 Million in 2024, is projected to reach USD 478.3 Million in 2025 and further expand to USD 750.94 Million by 2034 at a CAGR of 5.14%. In 2025, the red sashimi type accounted for the largest market share, followed by white sashimi and other varieties. Each type reflects distinct consumer preferences and culinary applications, with clear differentiation in market size, share, and CAGR trends across regions and applications.

By Type

Red Sashimi

Red sashimi, primarily including tuna and salmon, dominates global consumption due to its strong flavor and vibrant appeal. Over 52% of sashimi consumers prefer red fish, with 40% citing taste and 35% citing nutritional richness as their main reasons. This segment is widely consumed in premium dining, casual restaurants, and at-home meal kits, boosting its global penetration.

Red Sashimi held the largest share in the sashimi market, accounting for USD 210.7 Million in 2025, representing 44% of the total market. This segment is expected to grow at a CAGR of 5.3% from 2025 to 2034, driven by demand for tuna, salmon, and global sushi culture expansion.

Top 3 Major Dominant Countries in the Red Sashimi Segment

• Japan led the Red Sashimi segment with a market size of USD 82.1 Million in 2025, holding a 39% share and expected to grow at a CAGR of 5.5% due to strong seafood culture and premium dining.
• United States held USD 64.5 Million in 2025, capturing 31% share with a CAGR of 5.1%, driven by sushi restaurant growth and rising consumer health consciousness.
• South Korea recorded USD 39.6 Million in 2025, holding 19% share and projected to grow at a CAGR of 5.4% due to traditional consumption and increasing retail channels.

White Sashimi

White sashimi, including yellowtail, flounder, and snapper, appeals to nearly 28% of consumers seeking milder flavors. Around 33% of fine-dining restaurants highlight white sashimi for its texture and delicate taste, making it a key category in premium sushi assortments.

White Sashimi accounted for USD 167.4 Million in 2025, representing 35% of the total market. This segment is expected to grow at a CAGR of 5.0% from 2025 to 2034, supported by rising demand in Asia-Pacific and the popularity of white fish among health-conscious consumers.

Top 3 Major Dominant Countries in the White Sashimi Segment

• Japan led the White Sashimi segment with a market size of USD 64.3 Million in 2025, holding a 38% share and expected to grow at a CAGR of 5.2% due to culinary traditions and strong restaurant culture.
• China reached USD 55.6 Million in 2025, holding a 33% share with a CAGR of 5.0%, driven by middle-class adoption and premium dining expansion.
• United States recorded USD 33.4 Million in 2025, capturing a 20% share and forecasted to grow at a CAGR of 4.9% due to sushi chain expansion.

Other Sashimi

The “Other” sashimi segment includes octopus, squid, and seasonal varieties, which appeal to adventurous consumers and niche dining markets. Around 20% of global sashimi enthusiasts prefer these unique types, with 27% citing novelty and variety as their key motivators. This segment often appears in specialty Japanese dining and experimental cuisine outlets.

Other Sashimi accounted for USD 100.2 Million in 2025, representing 21% of the total market. This segment is projected to grow at a CAGR of 5.1% from 2025 to 2034, driven by increasing consumer curiosity and niche restaurant offerings worldwide.

Top 3 Major Dominant Countries in the Other Sashimi Segment

• Japan led the Other Sashimi segment with a market size of USD 39.1 Million in 2025, holding a 39% share and forecasted to grow at a CAGR of 5.2% due to traditional culinary diversity.
• United States held USD 28.0 Million in 2025, capturing 28% share with a CAGR of 5.0%, fueled by consumer experimentation and fusion dining trends.
• Australia recorded USD 19.2 Million in 2025, holding 19% share and growing at a CAGR of 5.1%, supported by seafood availability and Japanese restaurant culture.

By Application

Food and Beverage Industry

The food and beverage industry remains the largest application segment for sashimi, accounting for more than 58% of global consumption. Around 42% of Japanese restaurants highlight sashimi as a key menu item, while 35% of consumers choose sashimi for its nutritional profile and fresh appeal. This segment is fueled by premium dining growth, global sushi expansion, and rising seafood demand across urban populations.

Food and Beverage Industry held the largest share in the sashimi market, accounting for USD 277.4 Million in 2025, representing 58% of the total market. This segment is projected to grow at a CAGR of 5.3% from 2025 to 2034, driven by restaurant chain growth, fine-dining culture, and consumer health consciousness.

Top 3 Major Dominant Countries in the Food and Beverage Industry Segment

• Japan led the Food and Beverage Industry segment with a market size of USD 112.6 Million in 2025, holding a 40% share and expected to grow at a CAGR of 5.4% due to strong cultural integration and premium dining demand.
• United States held USD 83.2 Million in 2025, capturing 30% share with a CAGR of 5.2%, driven by rapid sushi chain expansion and health-focused dining trends.
• China recorded USD 55.4 Million in 2025, holding 20% share and growing at a CAGR of 5.1% due to urbanization and increasing middle-class consumption of Japanese cuisine.

Retail Industry

The retail industry is becoming a significant growth driver for sashimi, with supermarkets and specialty seafood stores offering ready-to-eat sashimi packs. Nearly 25% of consumers now purchase sashimi through retail outlets, and 30% of these buyers are motivated by convenience. Rising demand for packaged raw seafood and direct-to-consumer delivery options are expanding retail penetration globally.

Retail Industry accounted for USD 143.5 Million in 2025, representing 30% of the total market. This segment is expected to grow at a CAGR of 5.0% from 2025 to 2034, supported by supermarket expansion, ready-to-eat product demand, and cold-chain logistics advancements.

Top 3 Major Dominant Countries in the Retail Industry Segment

• United States led the Retail Industry segment with a market size of USD 52.4 Million in 2025, holding a 36% share and forecasted to grow at a CAGR of 5.1% due to consumer preference for convenience and packaged seafood.
• Japan recorded USD 46.8 Million in 2025, capturing 33% share and projected to grow at a CAGR of 4.9% due to long-standing seafood retail culture.
• Australia held USD 28.7 Million in 2025, representing 20% share and growing at a CAGR of 5.0% due to rising popularity of Japanese cuisine in urban retail chains.

Other Applications

Other applications for sashimi include catering services, luxury hotels, and niche culinary events. Around 12% of sashimi consumption occurs through specialty events and catering, with 18% of luxury hotels globally featuring sashimi prominently on menus. This segment appeals to niche markets and adventurous consumers exploring diverse seafood experiences.

Other Applications accounted for USD 57.4 Million in 2025, representing 12% of the total market. This segment is expected to grow at a CAGR of 4.8% from 2025 to 2034, driven by luxury dining experiences, catering services, and exclusive seafood offerings.

Top 3 Major Dominant Countries in the Other Applications Segment

• Japan led the Other Applications segment with a market size of USD 21.5 Million in 2025, holding a 37% share and forecasted to grow at a CAGR of 4.9% due to strong hospitality and catering industries.
• United Arab Emirates recorded USD 15.4 Million in 2025, capturing 27% share and expected to grow at a CAGR of 4.7% due to rising luxury tourism and premium hotel dining.
• United States held USD 11.5 Million in 2025, representing 20% share and projected to grow at a CAGR of 4.8% with growing demand in catering and corporate dining events.

Sashimi Market Regional Outlook

The global sashimi market, valued at USD 454.91 Million in 2024 and projected to reach USD 478.3 Million in 2025, is expected to expand to USD 750.94 Million by 2034 at a CAGR of 5.14%. Regionally, Asia-Pacific dominates with 42% share, followed by North America at 28%, Europe at 20%, and Middle East & Africa at 10%. Each region shows unique consumer patterns, restaurant penetration, and cultural adoption driving their respective shares.

North America

North America accounts for 28% of the global sashimi market, supported by strong demand in the United States and Canada. Nearly 46% of Japanese restaurants in the region list sashimi as a core menu item, while 32% of consumers choose it for its high protein and fresh appeal. Growth is further influenced by the expansion of sushi chains and increasing retail availability.

North America held a significant share in the sashimi market, accounting for USD 133.9 Million in 2025, representing 28% of the total market. This segment is projected to grow at a CAGR of 5.2% from 2025 to 2034, driven by sushi chain expansion, consumer health focus, and cold-chain logistics improvements.

North America - Major Dominant Countries in the Sashimi Market

• United States led North America with a market size of USD 88.6 Million in 2025, holding a 66% share and expected to grow at a CAGR of 5.3% due to high restaurant penetration and strong seafood demand.
• Canada recorded USD 31.4 Million in 2025, representing 23% share and projected to grow at a CAGR of 5.1% due to rising Japanese restaurant adoption.
• Mexico reached USD 13.9 Million in 2025, holding 11% share with a CAGR of 5.0% due to increasing urban dining culture.

Europe

Europe represents 20% of the sashimi market, with sushi culture expanding across Western countries. Around 38% of fine-dining restaurants in the region offer sashimi, while 26% of younger consumers associate it with modern dining experiences. Growth is also supported by strong seafood imports and urban culinary diversification.

Europe accounted for USD 95.6 Million in 2025, representing 20% of the global market. This segment is forecasted to grow at a CAGR of 5.0% from 2025 to 2034, driven by rising demand in Germany, France, and the UK.

Europe - Major Dominant Countries in the Sashimi Market

• Germany led Europe with a market size of USD 33.5 Million in 2025, holding a 35% share and projected to grow at a CAGR of 5.1% due to strong sushi restaurant growth.
• France recorded USD 29.3 Million in 2025, representing 31% share and expected to grow at a CAGR of 4.9% due to fine-dining expansion.
• United Kingdom held USD 22.8 Million in 2025, capturing 24% share with a CAGR of 5.0% driven by consumer adoption of Japanese cuisine.

Asia-Pacific

Asia-Pacific leads the global sashimi market with 42% share, reflecting its deep cultural and culinary roots. Over 55% of global sashimi consumption occurs in this region, with tuna and salmon dominating. Rising urban middle-class populations in China and India are further strengthening regional growth alongside Japan’s traditional dominance.

Asia-Pacific held the largest share in the sashimi market, accounting for USD 200.9 Million in 2025, representing 42% of the total market. This segment is expected to grow at a CAGR of 5.4% from 2025 to 2034, driven by Japan’s seafood culture, China’s urban adoption, and South Korea’s premium dining trends.

Asia-Pacific - Major Dominant Countries in the Sashimi Market

• Japan led Asia-Pacific with a market size of USD 85.2 Million in 2025, holding 42% share and projected to grow at a CAGR of 5.5% due to cultural integration and high seafood demand.
• China recorded USD 69.3 Million in 2025, capturing 34% share with a CAGR of 5.3% driven by expanding middle-class dining culture.
• South Korea reached USD 29.8 Million in 2025, holding 15% share and expected to grow at a CAGR of 5.4% due to its premium restaurant sector.

Middle East & Africa

Middle East & Africa accounts for 10% of the sashimi market, with demand concentrated in urban hubs and luxury hospitality. Around 22% of premium hotels in the region feature sashimi on menus, while 19% of consumers choose it for high-end dining experiences. Rising tourism and cultural adoption continue to support growth.

Middle East & Africa accounted for USD 47.8 Million in 2025, representing 10% of the global sashimi market. This segment is projected to grow at a CAGR of 4.9% from 2025 to 2034, fueled by luxury dining, tourism expansion, and high-end retail availability.

Middle East & Africa - Major Dominant Countries in the Sashimi Market

• United Arab Emirates led with a market size of USD 18.7 Million in 2025, holding a 39% share and expected to grow at a CAGR of 5.0% due to luxury tourism and hotel dining.
• Saudi Arabia recorded USD 15.2 Million in 2025, capturing 32% share and projected to grow at a CAGR of 4.8% due to urban dining adoption.
• South Africa held USD 8.6 Million in 2025, representing 18% share with a CAGR of 4.7% due to growing seafood imports and restaurant expansion.

List of Key Sashimi Market Companies Profiled

Investment Analysis and Opportunities in Sashimi Market

The sashimi market presents strong investment opportunities driven by global seafood consumption and rising Japanese cuisine popularity. Around 42% of demand comes from Asia-Pacific, making it the most lucrative region for investors. North America contributes 28% with growing restaurant chains and premium seafood demand, while Europe accounts for 20% with fine-dining adoption. Nearly 35% of millennials prefer sashimi for health benefits, showing future potential in lifestyle-driven consumption. Additionally, 40% of new investors are targeting cold-chain logistics to ensure freshness and safety. Retail expansion now accounts for 30% of sales, offering significant growth prospects in supermarkets and ready-to-eat product lines. Investments in sustainable aquaculture are also rising, with 37% of companies focusing on eco-friendly practices, making it a key opportunity area.

New Products Development

New product development in the sashimi market is gaining traction with innovation in packaging, sustainability, and flavors. Nearly 33% of manufacturers are introducing ready-to-eat sashimi packs to meet retail and convenience demand. Around 29% of companies are focusing on eco-friendly packaging to attract sustainability-conscious buyers. Product diversification is expanding, with 25% of new launches including non-traditional sashimi such as squid, octopus, and fusion-inspired flavors. Restaurants are contributing significantly, with 31% experimenting with seasonal sashimi varieties to attract niche consumers. Additionally, 22% of producers are developing plant-based sashimi alternatives to cater to vegetarian and flexitarian demand. These initiatives highlight a shift toward broader consumer bases, premiumization, and sustainability in product portfolios, ensuring competitive advantage in the global sashimi market.

Recent Developments

• Mowi sustainability program: Mowi expanded its eco-friendly aquaculture systems, with 40% of production now sourced from certified sustainable fisheries, reducing environmental footprint and appealing to conscious consumers.
• SalMar retail expansion: SalMar increased its sashimi retail offerings by 35% across Europe, introducing pre-packaged sashimi lines in supermarkets to tap into rising convenience demand.
• Marine Harvest digital traceability: Marine Harvest introduced blockchain-based seafood traceability covering 60% of its sashimi products, enhancing consumer trust and transparency in sourcing.
• HOKKAI GROUP hotel partnerships: HOKKAI GROUP partnered with luxury hotels across Asia-Pacific, increasing sashimi offerings by 25% in premium dining menus and catering services.
• Ocean Waves Products plant-based sashimi: Ocean Waves launched plant-based sashimi alternatives, capturing 18% of vegetarian consumers in test markets, expanding its presence in alternative protein markets.

Report Coverage

The sashimi market report provides comprehensive insights into global demand patterns, regional trends, competitive landscape, and product segmentation. The market was valued at USD 454.91 Million in 2024 and projected to reach USD 478.3 Million in 2025, with Asia-Pacific contributing 42% of global share. North America accounted for 28%, supported by strong restaurant penetration and retail growth, while Europe held 20% with fine-dining preferences and seafood imports. Middle East & Africa contributed 10%, with demand concentrated in luxury hotels and urban hubs. By type, red sashimi dominated with 44% share, followed by white sashimi at 35% and other varieties at 21%. By application, the food and beverage industry captured 58% of demand, retail accounted for 30%, and other uses made up 12%. The report also analyzes consumer behavior, showing that 48% of buyers choose sashimi for health benefits and 40% prefer it as a premium dining option. It highlights strategies by key players like Mowi and Marine Harvest, together holding over 50% market share. Additionally, the report evaluates investment opportunities, with 37% of companies focusing on sustainable aquaculture and 33% on innovative product development, ensuring complete coverage of market dynamics.