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The CBD-infused drinks market in 2026 reflects rapid commercialization of cannabidiol in the global beverage industry, supported by rising consumer interest in wellness, relaxation, and alcohol alternatives. According to market estimates, the global CBD-infused drinks market was valued at USD 10.11 billion in 2025 and is projected to reach USD 12.63 billion in 2026, then USD 15.77 billion in 2027, and as high as USD 93.32 billion by 2035, representing a robust 24.89% CAGR from 2026 to 2035. This places CBD beverages among the fastest-growing segments in functional drinks.
One major trend is the shift toward functional and mood-based beverages. Surveys in key markets show a rising share of consumers seeking drinks that support relaxation, sleep, or stress relief. Many CBD beverages contain 5–25 mg of CBD per serving, often combined with botanicals, vitamins, or adaptogens. Technological improvements such as nano-emulsified CBD enhance solubility and bioavailability, improving taste and onset time compared to early formulations.
Another driver is the “sober-curious” movement, where consumers moderate alcohol intake. In several Western markets, low- and no-alcohol beverage sales are growing in high single digits annually, indirectly supporting CBD drink demand. Premium positioning is common, with CBD drinks often priced 30–80% higher than standard soft drinks, contributing to revenue growth.
Industry leaders and startups alike are investing in branding, compliance, and distribution partnerships. However, regulatory frameworks remain a defining factor, as CBD rules differ widely by country and even by state. Companies that combine strong compliance, quality testing, and lifestyle branding are better positioned to scale. Overall, the 2026 outlook shows a high-growth category fueled by wellness trends, product innovation, and expanding consumer acceptance.
How Big Is the CBD-Infused Drinks Industry in 2026?
The CBD-infused drinks industry in 2026 represents one of the fastest-growing niches within the global functional beverage market. Based on current estimates, the global CBD-infused drinks market is projected to reach about USD 12.63 billion in 2026, up sharply from USD 10.11 billion in 2025, highlighting strong early-stage expansion. The market is forecast to grow further to USD 15.77 billion in 2027 and surge to around USD 93.32 billion by 2035, reflecting a remarkable 24.89% CAGR between 2026 and 2035. This growth rate far exceeds that of traditional soft drinks and even many other functional beverage segments.
From a volume perspective, billions of beverage units are expected to be sold globally as CBD drinks move beyond niche wellness stores into broader retail and on-premise channels where regulations allow. Typical CBD beverage products contain 5–25 mg of cannabidiol per serving, and some premium formulations go higher in regulated markets. Price points are also elevated, with CBD beverages often selling at 30–100% premiums over comparable non-CBD drinks, supporting higher revenue even at lower volumes.
Regionally, North America accounts for the largest share—often estimated at over 40–45% of global sales in 2026—due to relatively advanced consumer awareness and more established hemp-derived CBD markets. Parts of Europe follow, though growth is moderated by regulatory complexity. Asia-Pacific remains smaller but is expanding from a low base as awareness rises.
Another indicator of industry size is investment activity. Over the past few years, beverage startups and established drink companies have invested hundreds of millions of dollars collectively in CBD-related product development, partnerships, and capacity. Despite regulatory uncertainty in some regions, the 2026 industry size shows that CBD-infused drinks have moved into a meaningful commercial category within global beverages.
What Are CBD-Infused Drinks?
CBD-infused drinks are beverages that contain cannabidiol (CBD), a non-intoxicating compound derived from hemp or cannabis plants. Unlike THC, CBD does not produce a “high,” and in many markets it is used for its potential wellness and relaxation properties. These drinks are formulated using water-soluble or nano-emulsified CBD so the ingredient can mix evenly in liquids and be absorbed more efficiently by the body.
Common types include sparkling waters, teas, coffees, juices, energy drinks, and wellness shots. Most products provide 5–25 mg of CBD per serving, though levels vary by brand and regulation. They are often combined with ingredients like vitamins, adaptogens, or botanicals to target benefits such as calmness or focus. CBD drinks are typically positioned as functional beverages and are sold at premium prices compared to standard soft drinks. Regulations on CBD beverages differ widely by country.
Global Distribution of CBD-Infused Drinks Manufacturers by Country in 2026
| Country | Estimated Share of Global CBD-Infused Drinks Manufacturing (2026) | Estimated No. of Active Brands/Manufacturers | Regulatory Environment (General) | Key Notes |
|---|---|---|---|---|
| United States | 40–45% | 150–200+ | Federally complex, state-driven allowances for hemp-derived CBD | Largest innovation hub and consumer market |
| Canada | 12–15% | 40–60+ | Federally regulated cannabis framework | Allows CBD/THC beverages via licensed channels |
| United Kingdom | 7–9% | 30–50+ | CBD under novel food oversight | Strong online and wellness retail presence |
| Germany | 5–7% | 20–30+ | Strict EU-aligned CBD controls | Growth led by e-commerce and imports |
| Japan | 4–5% | 15–25+ | THC-free CBD permitted | Focus on wellness and functional drinks |
| Australia | 3–4% | 10–20+ | Prescription/controlled CBD access | Premium niche positioning |
| Switzerland | 2–3% | 10–15+ | More tolerant hemp regulations | Innovation-friendly European hub |
| Netherlands | 2–3% | 10–15+ | Tolerant hemp-derived CBD framework | Re-export and specialty retail role |
| Others (France, Italy, Spain, South Korea, Brazil, Mexico) | 10–15% (combined) | 50–80+ | Mixed and evolving regulations | Early-stage but rising consumer awareness |
Why Is the CBD-Infused Drinks Market Growing Across Major Regions and Where Are the Biggest Opportunities in 2026?
The CBD-infused drinks market is expanding globally as consumers increasingly seek functional beverages that support relaxation, stress management, and overall wellness. In 2026, the global market is valued at about USD 12.63 billion, up from USD 10.11 billion in 2025, and is projected to grow at a striking 24.89% CAGR through 2035. This rapid growth reflects changing consumer lifestyles, rising acceptance of hemp-derived ingredients, and innovation in beverage formulation. Government data in multiple countries also show broader interest in functional and low-alcohol beverages, indirectly supporting CBD drink demand.
A key structural driver is the shift away from traditional sugary and alcoholic drinks. Public health agencies in many developed markets continue to highlight concerns about excess sugar and alcohol consumption. For example, health authorities in North America and Europe have reported high per-capita sugar intake and alcohol-related health burdens, encouraging consumers to explore alternatives. CBD drinks, typically containing 5–25 mg of CBD per serving, are often marketed as low-sugar and alcohol-free options. Companies such as Daytrip Beverages, Cann, Sprig, and K-Zen Beverages are capitalizing on this shift with wellness-oriented branding.
Why Is North America Leading the CBD-Infused Drinks Boom?
North America accounts for roughly 40–45% of global CBD-infused drink sales in 2026, making it the largest regional market. The U.S. leads due to high consumer awareness and a large functional beverage sector worth tens of billions of dollars annually. Government agricultural and hemp programs have enabled large-scale hemp cultivation, supporting CBD supply chains.
Canada also plays a major role because it has a federal cannabis framework that allows regulated CBD and even THC beverages in licensed channels. This clarity supports product innovation and retail presence. Companies such as Lagunitas Brewing Company, Cannabiniers, New Age Beverages Corporation, and The Alkaline Water Company are active in North America.
Key countries:
- United States
- Canada
- Mexico
Opportunities: alcohol alternatives, on-premise hospitality channels, and premium functional drinks.
How Is Europe Contributing to Market Growth?
Europe represents about 20–25% of global demand. Growth is shaped by regulatory oversight, particularly around novel foods and CBD approvals. Despite tighter rules, consumer interest in wellness beverages is strong. European government and industry data show rising demand for functional and botanical drinks, categories where CBD beverages often compete.
The UK and Germany are among the most active markets for CBD wellness products. Online retail plays a major role, as cross-border e-commerce allows brands to reach consumers even where physical retail is limited. Companies such as UbU Beverages and G&Juice have targeted health-focused consumers in these markets.
Key countries:
- United Kingdom
- Germany
- France
- Netherlands
Opportunities: compliant, THC-free formulations and premium wellness positioning.
Where Is Asia-Pacific Seeing New Momentum?
Asia-Pacific is smaller in absolute size but growing quickly from a low base. Several governments in the region allow THC-free hemp-derived CBD, which opens the door for beverages that meet strict safety standards. Rising urbanization and stress-related lifestyles also support functional drink demand.
Japan and Australia are among the more structured markets, with careful regulatory pathways. Functional beverages overall are a high-growth segment across Asia-Pacific, often posting high single-digit annual growth, which benefits CBD variants where permitted.
Key countries:
- Japan
- Australia
- South Korea
- Singapore
Opportunities: premium imports, wellness branding, and e-commerce distribution.
Is the Middle East & Africa an Emerging Opportunity?
The Middle East & Africa (MEA) region currently holds a small single-digit share of the global CBD drinks market due to strict cannabis-related regulations. However, the broader functional beverage market is expanding in major cities, and some countries allow limited hemp-derived, non-psychoactive products.
Government-led diversification strategies in Gulf countries are expanding modern retail and hospitality sectors, which could create long-term opportunities if regulations evolve. For now, activity is mostly niche and focused on wellness positioning.
Key countries:
- United Arab Emirates
- South Africa
Opportunities: premium wellness beverages and specialty retail in compliant categories.
Where Are the Biggest Cross-Regional Opportunities?
Across regions, several fact-based opportunities stand out:
- Alcohol moderation trend: Low- and no-alcohol beverage segments are growing in high single digits annually in many markets.
- Premium pricing: CBD drinks often command 30–80% higher prices than standard beverages.
- E-commerce growth: Online beverage sales are rising 10–15%+ annually in multiple countries.
- Product innovation: Nano-emulsion technology improves taste and absorption, supporting repeat purchases.
Overall, regional growth is strongest where consumer wellness trends intersect with regulatory clarity. As more countries define rules around hemp-derived CBD, the CBD-infused drinks market is positioned to expand further, driven by lifestyle shifts, premiumization, and continuous product innovation.
What is CBD-Infused Drinks companies?
CBD-infused drinks companies are businesses that develop, manufacture, and market beverages containing cannabidiol (CBD) derived mainly from hemp. These firms handle sourcing of compliant hemp extracts, formulation, quality testing, branding, and distribution. Most use water-soluble or nano-emulsified CBD so it blends evenly in liquids and offers better bioavailability. Typical products include sparkling waters, teas, juices, and wellness shots, usually delivering 5–25 mg of CBD per serving.
From a market perspective, these companies operate in a fast-growing global industry projected at about USD 12.63 billion in 2026, up from USD 10.11 billion in 2025, with long-term forecasts pointing to double-digit growth (24%+ CAGR) through 2035. Many brands position themselves in the functional beverage space, combining CBD with vitamins or botanicals. Because regulations vary by country, successful CBD drink companies invest heavily in compliance, third-party lab testing, and clear labeling to build consumer trust.
Global Growth Insights unveils the top List global CBD-Infused Drinks Companies:
| Company | Headquarters | Est. CAGR (Business/Brand) | Past Year Revenue (Approx.) | Geographic Presence | Key Highlight | Latest Company Updates (2026) |
|---|---|---|---|---|---|---|
| Daytrip Beverages | USA (California) | 20–25% | USD 15–25M | United States, limited exports | CBD sparkling waters with wellness positioning | Expanded natural flavor portfolio and D2C sales |
| Lagunitas Brewing Company | USA (California) | Mid-teens | Part of Heineken (brand-level not disclosed) | United States, select international | Craft brewer with cannabis beverage experiments | Limited CBD/THC beverage releases in legal markets |
| Cann | USA (California) | 25%+ | USD 20–30M | United States | Micro-dose social tonics positioned as alcohol alternatives | Expanded on-premise and hospitality partnerships |
| The Alkaline Water Company Inc. | USA (Arizona) | High-single digit | USD 250M (company-wide) | North America | Functional and enhanced water portfolio | Portfolio optimization and focus on core SKUs |
| K-Zen Beverages Inc. | USA | 20%+ | USD 5–10M | United States | Adaptogen + CBD functional drinks | Growth in e-commerce and wellness channels |
| G&Juice | USA | 20%+ | USD 5–10M | United States | Botanical CBD beverage blends | Regional retail pilot expansions |
| Honeydrop Beverages Inc. | USA (New York) | Mid-teens | USD 10–20M | United States | Honey-based wellness drinks | Functional line extensions with botanicals |
| New Age Beverages Corporation | USA (Colorado) | Variable | USD 300M (company-wide) | North America, international distribution | Multi-brand beverage platform | Rationalized CBD portfolio, focus on core brands |
| UbU Beverages Ltd. | UK | High growth | USD 3–7M | UK, limited EU presence | Wellness and CBD-infused drinks | Expanded online and specialty retail presence |
| Puration Inc. | USA (Texas) | High growth (small base) | Small-cap / early-stage | United States | CBD beverage focus | Brand collaborations and licensing efforts |
| Cannabiniers | USA (California) | 20%+ | Private (not disclosed) | United States | CBD/THC beverage developer | State-level brand rollouts in legal markets |
| Sprig | USA (California) | High growth (relaunch phase) | Private | United States | Early CBD sparkling beverage brand | Selective market re-entry and pilots |
Opportunities for Startups & Emerging Players (2026)
Opportunities for startups and emerging players in the CBD-infused drinks market in 2026 are significant as the global market is projected to reach USD 12.63 billion, with a strong 24.89% CAGR through 2035. One key opportunity is premium functional positioning, where brands combine CBD with adaptogens, vitamins, or nootropics. Functional beverages overall are growing 7–10% annually, creating natural space for CBD variants.
E-commerce is a major entry channel, with online beverage sales rising 10–15%+ per year in many markets. Startups can scale via direct-to-consumer models without heavy retail slotting fees.
Another opportunity is the alcohol-alternative segment, as low- and no-alcohol drinks show high-single-digit growth in several countries. CBD drinks positioned for relaxation can capture this demand.
Private label and white-label manufacturing also offer entry points, since retailers seek differentiated wellness products. While compliance and testing add costs, brands that invest in quality, transparency, and clear dosing can build trust and premium pricing.
FAQ – Global CBD-Infused Drinks Companies
Q1. How big is the global CBD-infused drinks market?
The global CBD-infused drinks market is projected to reach about USD 12.63 billion in 2026, up from USD 10.11 billion in 2025, and is forecast to grow at a strong 24.89% CAGR through 2035, potentially reaching over USD 90 billion by 2035.
Q2. What do CBD-infused drinks companies produce?
They produce beverages such as sparkling waters, teas, juices, energy drinks, and wellness shots infused with cannabidiol. Most products contain 5–25 mg of CBD per serving.
Q3. Why are CBD drinks popular?
Consumer surveys in major markets show rising interest in wellness and stress management. Many buyers view CBD drinks as alcohol-free relaxation options, aligning with the “sober-curious” trend.
Q4. Which regions lead the market?
North America leads with roughly 40–45% share of global sales in 2026, followed by parts of Europe. Asia-Pacific is smaller but growing from a low base.
Q5. Are CBD drinks premium priced?
Yes. CBD beverages often sell at 30–80% price premiums over standard soft drinks due to ingredient, testing, and compliance costs.
Q6. What challenges do companies face?
Key challenges include regulatory uncertainty, labeling rules, and advertising restrictions, which vary widely by country and state.
Q7. Where are the growth opportunities?
Major opportunities lie in functional blends, alcohol alternatives, and e-commerce, where online beverage sales are growing 10–15%+ annually in many markets.
Conclusion
The CBD-infused drinks market in 2026 stands out as a high-growth segment within the global beverage industry, valued at around USD 12.63 billion and projected to reach over USD 93 billion by 2035 at a remarkable 24.89% CAGR. This momentum is driven by consumer demand for wellness-focused, low-alcohol, and functional beverages. With most products offering 5–25 mg of CBD per serving, brands are positioning themselves around relaxation, stress relief, and lifestyle benefits. Premium pricing—often 30–80% above traditional soft drinks—supports strong revenue potential even at moderate volumes. North America leads global adoption, while Europe and Asia-Pacific show selective but rising demand where regulations allow. Although regulatory uncertainty remains a key risk, companies investing in compliance, quality testing, and clear labeling are building consumer trust. Overall, as health consciousness and alcohol moderation trends continue, CBD-infused drinks are positioned for sustained global expansion.