CBD-Infused Drinks Market Size, Share, Growth, and Industry Analysis, By Types (Alcoholic Drinks, Non-Alcoholic Drinks), By Applications (Mass Merchandiser, Specialty Stores, Online Retail, Others) , and Regional Insights and Forecast to 2035

CBD-Infused Drinks Market Size

The Global CBD-Infused Drinks Market size was valued at USD 10.11 billion in 2025 and is projected to reach USD 12.63 billion in 2026, reflecting strong early-stage expansion driven by wellness-focused beverage demand. The market is further expected to grow to USD 15.77 billion in 2027 and reach USD 93.32 billion by 2035, exhibiting a CAGR of 24.89% during the forecast period from 2026 to 2035. Growth momentum is supported by increasing consumer awareness, where nearly 62% of buyers prefer functional drinks over traditional beverages. Around 58% of consumers associate CBD-infused drinks with stress management benefits, while 46% show repeat purchase behavior, indicating sustained market scalability across regions.

The US CBD-Infused Drinks Market demonstrates accelerated growth due to favorable consumer acceptance and lifestyle-driven consumption patterns. Nearly 64% of US consumers are aware of CBD beverage benefits, and around 52% actively purchase functional wellness drinks. Non-alcoholic CBD beverages account for close to 59% of domestic consumption, supported by daily-use preferences. Online and mass retail channels contribute nearly 68% of total product accessibility, while approximately 47% of younger consumers experiment with CBD-infused drinks as alcohol alternatives. These factors collectively position the US as a key contributor to global market expansion.

Key Findings

• Market Size: Global market expanded from $10.11 billion in 2025 to $12.63 billion in 2026 and is projected to reach $93.32 billion by 2035 at 24.89%.
• Growth Drivers: About 62% prefer functional beverages, 58% seek stress relief drinks, and 46% increase repeat consumption frequency.
• Trends: Nearly 63% favor non-alcoholic variants, 51% prefer low-sugar formulations, and 44% support sustainable packaging formats.
• Key Players: Daytrip Beverages, Lagunitas Brewing Company, Cann, The Alkaline Water Company Inc., Honeydrop Beverages Inc. & more.
• Regional Insights: North America holds 41%, Europe 29%, Asia-Pacific 21%, and Middle East & Africa 9%, together accounting for 100% market share.
• Challenges: Around 43% face regulatory clarity issues, 39% report pricing sensitivity, and 34% express quality consistency concerns.
• Industry Impact: Nearly 57% of beverage portfolios now include functional CBD lines, influencing 49% of new product strategies.
• Recent Developments: About 47% launched new flavors, 42% expanded retail reach, and 39% adopted advanced formulation technologies.

The CBD-Infused Drinks Market is uniquely positioned at the intersection of wellness, lifestyle, and functional nutrition. Consumer behavior indicates that nearly 61% view CBD beverages as part of daily self-care routines rather than occasional use. Flavor personalization influences about 53% of purchase decisions, while convenience-driven packaging appeals to 48% of buyers. Cafes, wellness centers, and experiential retail formats contribute to nearly 36% of first-time trials. The market also benefits from cross-category innovation, where 45% of brands blend CBD with vitamins, botanicals, or adaptogens, strengthening differentiation and long-term consumer engagement.

CBD-Infused Drinks Market Trends

The CBD-infused drinks market is witnessing strong momentum as consumers increasingly associate cannabidiol beverages with wellness, relaxation, and functional benefits. More than 65% of health-conscious consumers now prefer functional beverages over conventional sugary drinks, driving demand for CBD-infused drinks across retail and foodservice channels. Nearly 48% of urban millennials actively experiment with CBD beverages such as infused sparkling water, teas, coffees, and energy drinks, reflecting changing lifestyle preferences. In addition, around 52% of consumers show a willingness to replace alcoholic drinks with CBD-infused drinks for stress relief and social occasions. Product innovation is a major trend, with over 58% of manufacturers focusing on flavor diversification using citrus, berry, and botanical blends to enhance taste and consumer appeal. Clean-label positioning is also influencing buying decisions, as approximately 60% of buyers prefer CBD-infused drinks with natural ingredients, low sugar, and plant-based formulations. Packaging trends indicate that nearly 45% of CBD beverage purchases are influenced by sustainable and recyclable packaging formats. Online sales channels contribute to almost 40% of total product discovery, highlighting the role of digital marketing in the CBD-infused drinks market. These trends collectively indicate a shift toward premium, wellness-oriented, and lifestyle-driven CBD-infused drinks consumption.

CBD-Infused Drinks Market Dynamics

OPPORTUNITY

Rising preference for wellness-oriented functional beverages

The CBD-infused drinks market is gaining strong opportunity from the growing shift toward wellness-focused consumption. Nearly 68% of consumers actively seek beverages that support stress relief, relaxation, and mental balance. Around 54% of fitness-conscious individuals prefer functional drinks with natural ingredients over synthetic supplements, supporting CBD beverage adoption. Approximately 49% of consumers are open to replacing traditional alcoholic drinks with CBD-infused alternatives during social occasions. In addition, about 57% of buyers show interest in CBD drinks positioned for sleep support and mood enhancement. Retail surveys indicate that nearly 36% of new functional beverage launches now emphasize cannabidiol-based formulations, highlighting expanding opportunities across health-driven consumer segments.

DRIVERS

Increasing demand for stress-management and alcohol-alternative drinks

The CBD-infused drinks market is strongly driven by rising stress levels and lifestyle-related health concerns. Nearly 72% of working professionals express interest in beverages that help manage daily stress and anxiety. Around 61% of consumers associate CBD-infused drinks with natural calming effects compared to traditional energy or sugary drinks. Declining consumption of carbonated soft drinks also supports growth, with nearly 46% of consumers shifting toward functional beverage options. Additionally, about 52% of buyers prefer ready-to-drink CBD beverages over oils or capsules due to convenience, further accelerating market demand.

RESTRAINTS

"Regulatory complexity and limited consumer clarity"

Regulatory uncertainty acts as a major restraint in the CBD-infused drinks market, affecting both manufacturers and consumers. Nearly 44% of potential buyers hesitate to purchase CBD beverages due to unclear regulations and labeling standards. Around 39% of retailers restrict product placement because of compliance-related concerns. Consumer understanding also remains uneven, with approximately 47% of individuals unsure about appropriate dosage levels and product safety. Quality perception further limits growth, as nearly 33% of consumers express concerns regarding ingredient consistency and authenticity. These factors collectively reduce trust and slow broader adoption of CBD-infused drinks across mainstream channels.

CHALLENGE

"Pricing sensitivity and brand differentiation pressure"

Pricing and differentiation remain key challenges within the CBD-infused drinks market. About 56% of consumers perceive CBD beverages as premium-priced compared to conventional functional drinks, impacting frequent purchase behavior. Nearly 48% of buyers compare CBD-infused drinks with herbal and vitamin-based alternatives before making decisions. Brand saturation is increasing, with around 45% of manufacturers struggling to stand out through flavor innovation and functional positioning. Consistency is another concern, as approximately 41% of consumers expect uniform taste and effects across product batches. These challenges require brands to balance affordability, innovation, and trust-building strategies.

Segmentation Analysis

The CBD-Infused Drinks Market demonstrates a diversified segmentation structure based on type and application, reflecting evolving consumer preferences and purchasing behaviors. The global CBD-Infused Drinks Market size was valued at USD 10.11 Billion in 2025 and expanded to USD 12.63 Billion in 2026, driven by growing acceptance of functional beverages and plant-based wellness solutions. By 2035, the market is projected to reach USD 93.32 Billion, exhibiting a CAGR of 24.89% during the forecast period. Segmentation analysis highlights clear demand variations between alcoholic and non-alcoholic CBD-infused drinks, as well as distinct consumption patterns across retail and digital channels. Product formulation, convenience, and accessibility continue to influence how different segments contribute to overall market expansion.

By Type

Alcoholic Drinks

CBD-infused alcoholic drinks are gaining attention among consumers seeking reduced hangover effects and a balanced social drinking experience. Nearly 42% of consumers experimenting with CBD beverages prefer alcoholic variants blended with beer, wine, or spirits. Around 38% of social drinkers indicate interest in CBD-infused alcoholic drinks as an alternative to high-proof beverages. Flavor-enhanced CBD beers and low-alcohol cocktails account for approximately 46% of product innovation within this segment. Consumer surveys show that nearly 40% value relaxation benefits combined with mild intoxication, supporting steady adoption across urban markets.

Alcoholic drinks accounted for approximately USD 4.92 Billion in 2025, representing nearly 48.7% of the total CBD-Infused Drinks Market. This segment is projected to grow at a CAGR of 23.4%, supported by rising demand for wellness-oriented alcoholic alternatives.

Non-Alcoholic Drinks

Non-alcoholic CBD-infused drinks dominate consumption due to broader acceptance across age groups and wellness-focused users. About 58% of consumers prefer non-alcoholic CBD beverages such as sparkling water, teas, coffees, and energy drinks. Nearly 63% of health-conscious buyers associate non-alcoholic CBD drinks with daily stress relief and hydration benefits. Functional positioning, including sleep support and mood enhancement, influences close to 51% of purchase decisions. This segment benefits from wider retail availability and suitability for routine consumption.

Non-alcoholic drinks generated approximately USD 5.19 Billion in 2025, accounting for nearly 51.3% of the overall market share. The segment is expected to expand at a CAGR of 25.9%, driven by strong demand for functional and lifestyle beverages.

By Application

Mass Merchandiser

Mass merchandisers play a key role in increasing the visibility of CBD-infused drinks through high-footfall retail formats. Nearly 34% of consumers purchase CBD beverages from supermarkets and hypermarkets due to accessibility and price comparison benefits. Promotional displays and bundled offers influence about 41% of impulse purchases in this channel. Consumers value trust and brand familiarity when purchasing CBD drinks from mass retailers, supporting consistent sales volumes.

Mass merchandisers accounted for approximately USD 3.74 Billion in 2025, representing around 37% market share, and are projected to grow at a CAGR of 22.1%.

Specialty Stores

Specialty stores attract consumers seeking premium CBD-infused drinks and expert product guidance. Around 29% of buyers prefer specialty outlets due to curated product ranges and quality assurance. Nearly 45% of first-time CBD beverage users rely on in-store recommendations at specialty shops. This channel supports higher product trial rates and niche brand visibility.

Specialty stores generated nearly USD 2.83 Billion in 2025, holding about 28% market share, with an expected CAGR of 24.6%.

Online Retail

Online retail is emerging as a fast-growing application due to convenience and product variety. Approximately 31% of consumers discover new CBD-infused drinks through digital platforms. Subscription models and targeted promotions influence nearly 39% of repeat purchases. Online channels benefit from detailed product descriptions and consumer reviews.

Online retail contributed around USD 2.63 Billion in 2025, accounting for nearly 26% share, and is projected to grow at a CAGR of 27.8%.

Others

Other channels, including cafes, bars, and wellness centers, support experiential consumption of CBD-infused drinks. About 6% of consumers try CBD beverages through on-premise consumption. Brand collaborations and menu-based offerings drive trial adoption.

Other applications represented approximately USD 0.91 Billion in 2025, holding close to 9% market share, growing at a CAGR of 21.3%.

CBD-Infused Drinks Market Regional Outlook

The global CBD-Infused Drinks Market reached USD 12.63 Billion in 2026 and is projected to expand significantly toward USD 93.32 Billion by 2035. Regional performance varies based on regulatory frameworks, consumer awareness, and retail penetration. North America, Europe, Asia-Pacific, and the Middle East & Africa collectively account for 100% of the global market share, with each region demonstrating distinct consumption patterns and growth drivers.

North America

North America holds approximately 41% of the global CBD-Infused Drinks Market, translating to a market size of nearly USD 5.18 Billion in 2026. High consumer awareness and widespread acceptance of CBD wellness products support demand. Nearly 62% of consumers in the region are familiar with CBD beverages, while around 48% actively purchase functional drinks. Retail availability across supermarkets and online platforms strengthens adoption, with non-alcoholic CBD drinks accounting for over 55% of regional consumption.

Europe

Europe accounts for roughly 29% of the global market, equivalent to about USD 3.66 Billion in 2026. Consumer preference for natural and plant-based beverages drives demand, with nearly 46% of buyers prioritizing clean-label formulations. CBD-infused teas and sparkling waters represent around 52% of product demand. Specialty stores and cafes play a significant role in product trials, particularly in urban areas.

Asia-Pacific

Asia-Pacific represents close to 21% of the global CBD-Infused Drinks Market, with a calculated value of approximately USD 2.65 Billion in 2026. Growing urbanization and increasing interest in functional wellness drinks fuel market expansion. About 44% of consumers prefer non-alcoholic CBD beverages, while online retail contributes nearly 35% of regional sales. Younger demographics drive experimentation and repeat purchases.

Middle East & Africa

Middle East & Africa accounts for nearly 9% of the global market, valued at approximately USD 1.14 Billion in 2026. Awareness of CBD-infused drinks is gradually increasing, with about 31% of consumers showing interest in functional beverage alternatives. Wellness-focused cafes and specialty retailers support early-stage adoption. Demand is primarily driven by non-alcoholic CBD drinks, which account for nearly 60% of regional consumption.

List of Key CBD-Infused Drinks Market Companies Profiled

Investment Analysis and Opportunities in CBD-Infused Drinks Market

The CBD-Infused Drinks Market continues to attract strong investor interest due to shifting consumer preferences toward functional and wellness beverages. Nearly 62% of private investors show interest in plant-based and cannabidiol-infused product portfolios. Around 48% of beverage-focused investments are now directed toward low-sugar, stress-relief, and mood-enhancing drink categories. Venture-backed brands report that almost 55% of funding allocation is spent on product innovation and brand expansion. Strategic partnerships between beverage manufacturers and wellness brands account for nearly 41% of recent investment activities. Additionally, about 46% of investors prioritize companies with diversified distribution strategies across retail and online platforms. The increasing acceptance of CBD beverages among urban consumers, combined with lifestyle-driven consumption patterns, presents long-term opportunities for scalable investments across developed and emerging markets.

New Products Development

New product development plays a critical role in shaping competition within the CBD-Infused Drinks Market. Nearly 58% of manufacturers focus on flavor innovation using fruit, herbal, and botanical infusions to enhance taste profiles. About 44% of new product launches emphasize low-calorie and sugar-free formulations to meet health-conscious demand. Functional positioning is also expanding, with approximately 51% of new CBD drinks targeting relaxation, sleep support, or mental clarity benefits. Packaging innovation is gaining traction, as nearly 39% of brands introduce recyclable cans and eco-friendly bottles. Ready-to-drink formats account for almost 63% of newly launched products, reflecting convenience-driven consumption. These development trends highlight how innovation remains central to sustaining consumer interest and market expansion.

Developments

• Product portfolio expansion by beverage manufacturers gained momentum, with nearly 47% of leading brands introducing new CBD-infused flavors in 2024. These launches focused on citrus and botanical blends, improving consumer trial rates by approximately 33%.

• Several manufacturers strengthened retail presence, with around 42% expanding shelf space across supermarkets and specialty stores. This expansion increased in-store product visibility by nearly 36% and boosted impulse purchase behavior.

• Innovation in formulation advanced significantly, as about 39% of companies adopted water-soluble CBD technology in 2024. This improved consistency and absorption, enhancing consumer satisfaction by nearly 28%.

• Sustainability initiatives accelerated, with close to 45% of manufacturers shifting toward recyclable and lightweight packaging. These initiatives influenced purchase decisions for approximately 31% of environmentally conscious consumers.

• Digital engagement strategies expanded, with nearly 52% of brands increasing online promotions and influencer collaborations. This approach improved brand awareness by approximately 40% among younger consumer groups.

Report Coverage

The CBD-Infused Drinks Market report provides comprehensive coverage of market dynamics, segmentation, competitive landscape, and regional performance. The analysis evaluates strengths such as rising consumer awareness, with nearly 64% of consumers recognizing CBD beverages as functional wellness products. Opportunities are highlighted through expanding demand for non-alcoholic alternatives, accounting for about 58% of total consumption preference. Weaknesses include regulatory uncertainty, as nearly 43% of consumers express confusion regarding labeling and compliance. Threats are assessed through increasing competition, with around 46% of brands facing challenges in differentiation. The report further examines type-based segmentation, application channels, and regional outlook, supported by percentage-based market share analysis. Strategic insights focus on innovation, distribution expansion, and consumer behavior trends. Overall, the report offers a structured SWOT-based evaluation to support business planning, investment decision-making, and competitive positioning within the global CBD-Infused Drinks Market.