Surimi Products Market Size, Share, Growth, and Industry Analysis, By Types (Frozen Surimi,Chilled/Fresh Surimi), By Applications (Households,Hotels, Restaurants and Catering (HoReCa),Others) , and Regional Insights and Forecast to 2034

Surimi Products Market Size

The Global Surimi Products Market size was valued at USD 5.7 billion in 2024 and is projected to reach USD 5.89 billion in 2025, USD 6.08 billion in 2026, and further expand to USD 7.89 billion by 2034, exhibiting a steady growth rate of 3.3% during the forecast period (2025–2034). Surimi products continue to gain traction due to their versatility, affordability, and high-protein composition, which appeal to consumers seeking healthy seafood alternatives. Nearly 46% of total consumption comes from Asia-Pacific, supported by rising demand across the global foodservice sector.

The US Surimi Products Market is witnessing steady growth, accounting for about 15% of the global market share. Rising seafood consumption, growing awareness about protein-enriched diets, and increasing preference for frozen and imitation crab products are driving demand. About 42% of surimi product sales in the US come from retail outlets, while 38% originate from the HoReCa segment, indicating balanced consumer adoption across food channels.

Key Findings

• Market Size: The market was valued at USD 5.7 billion in 2024, USD 5.89 billion in 2025, and is projected to reach USD 7.89 billion by 2034, growing at 3.3%.
• Growth Drivers: Over 57% of consumers prefer protein-rich, low-fat foods; 46% of market demand is driven by seafood consumption; 33% by ready-to-eat meals.
• Trends: 38% of companies focus on frozen surimi innovation; 27% invest in sustainable packaging; 35% of global seafood snacks now include surimi-based ingredients.
• Key Players: Viciunai Group, Thong Siek Global, Gadre Marine, Seaprimexco Vietnam, Ocean More Foods Co., Ltd. & more.
• Regional Insights: Asia-Pacific leads the market with 46% share, driven by strong seafood production and consumption. North America follows with 23% supported by high frozen surimi demand. Europe holds 18% with focus on sustainable seafood, while the Middle East & Africa account for 13% due to growing import and foodservice expansion.
• Challenges: Around 28% of producers face raw material volatility; 24% report high logistics costs; 17% face limited cold-chain infrastructure impacting distribution.
• Industry Impact: Nearly 52% of growth comes from HoReCa demand; 35% of the sector’s innovations focus on health-based seafood; 21% contribute to job creation globally.
• Recent Developments: 18% of manufacturers expanded facilities; 25% launched new surimi-based snacks; 22% integrated automation; 15% adopted sustainable fishing methods.

The Surimi Products Market is evolving with a shift toward healthier, high-protein food alternatives that cater to changing consumer preferences. Roughly 49% of market activity revolves around product innovation, while 36% is driven by rising frozen seafood consumption. Growing demand in emerging markets, coupled with advances in processing technologies, is improving product quality and shelf life. Manufacturers are also emphasizing eco-friendly sourcing and diversification into value-added seafood segments to enhance competitiveness in a steadily expanding global landscape.

Surimi Products Market Trends

The global surimi products market is showing strong expansion, driven by the rising preference for protein-rich, low-fat seafood alternatives. Asia Pacific leads the market, contributing around 46% of total global consumption, supported by high production volumes in countries like Japan, China, and Thailand. North America follows with about 23% market share, as demand for ready-to-eat seafood and imitation crab products continues to grow. Europe accounts for roughly 18% of the market, primarily due to the increasing popularity of seafood snacks and sustainable fish substitutes.

Frozen surimi holds a dominant 58% share, reflecting its longer shelf life and versatility in food processing. Fresh surimi represents about 27%, while chilled and processed variants make up the remaining 15%. The foodservice sector accounts for nearly 62% of the total surimi demand, driven by fast-food chains, sushi outlets, and seafood restaurants, whereas the retail segment represents about 38% as packaged seafood convenience gains traction among consumers. Pollock-based surimi captures around 55% of the market due to its mild flavor and availability, while tuna and other white fish types together make up approximately 45%.

Product innovation plays a crucial role, with nearly 30% of manufacturers focusing on developing surimi-based snacks, sticks, and patties enriched with omega-3 and natural additives. The growing health awareness among consumers, especially in urban regions, has increased the adoption rate of surimi as a lean protein alternative by 35% in recent years. Overall, shifting consumer lifestyles, convenience-driven food demand, and continuous improvements in fish processing technology are expected to sustain this positive growth trajectory.

Surimi Products Market Dynamics

OPPORTUNITY

Expansion of Processed Seafood in Emerging Markets

Emerging economies in Asia and Latin America account for nearly 49% of global surimi consumption, with rapid urbanization driving a 36% rise in convenience seafood demand. Increasing middle-class income levels have boosted the adoption of ready-to-eat surimi products by 41%. Around 28% of local seafood manufacturers are expanding into surimi-based snacks, fish balls, and imitation crab products to meet evolving dietary preferences and health-conscious consumer trends.

DRIVERS

Increasing Shift Toward High-Protein, Low-Fat Diets

About 57% of consumers are actively seeking protein-enriched food products with low-fat content, fueling higher demand for surimi-based items. Health-conscious individuals prefer surimi over red meat and processed meats by a margin of 43%. Nearly 33% of new seafood innovations now include surimi as a core ingredient, while supermarkets report a 26% rise in surimi sales within their frozen food sections, highlighting a consistent upward trend in consumer adoption.

RESTRAINTS

"Volatility in Fish Raw Material Supply"

Unpredictable fluctuations in fish availability impact around 29% of the total surimi production chain. Overfishing and seasonal restrictions reduce the supply of key species like Alaska pollock and Pacific whiting by nearly 21%. Around 18% of surimi producers report challenges in maintaining stable raw material costs, leading to reduced production efficiency and limiting scalability across major processing regions, especially in Asia Pacific and Europe.

CHALLENGE

"Rising Operational and Cold Chain Costs"

Surging logistics and energy costs have increased production expenditures for surimi manufacturers by approximately 25%. Maintaining cold-chain integrity contributes nearly 15% of total operational costs, especially for export-oriented processors. Additionally, transportation-related expenses have climbed by about 19%, reducing the profit margins for small and mid-scale processors. These challenges are further amplified by the need for strict temperature control and quality compliance during global shipments.

Segmentation Analysis

The Global Surimi Products Market, valued at USD 5.7 Billion in 2024, is projected to reach USD 5.89 Billion in 2025 and further expand to USD 7.89 Billion by 2034, registering a CAGR of 3.3% during the forecast period. Segmentation analysis highlights that the market is primarily classified by Type and Application. By Type, Frozen Surimi and Chilled/Fresh Surimi dominate, collectively accounting for over 85% of total market share. By Application, Households and HoReCa sectors are the leading segments, contributing significantly to global consumption due to evolving dietary preferences and the growing demand for convenient protein-rich foods.

By Type

Frozen Surimi

Frozen Surimi holds the dominant position in the global surimi products market, accounting for about 58% of the overall share. Its popularity stems from longer shelf life, ease of transport, and suitability for large-scale processing. The segment benefits from increasing frozen food demand and high export activities across Asia-Pacific and Europe.

Frozen Surimi held the largest share in the global surimi products market, accounting for USD 3.42 Billion in 2025, representing 58% of the total market. This segment is expected to grow at a CAGR of 3.4% from 2025 to 2034, driven by enhanced cold chain infrastructure, consumer preference for convenience foods, and rising demand from foodservice chains.

Chilled/Fresh Surimi

Chilled or Fresh Surimi represents approximately 27% of the global market share. The segment is gaining momentum due to rising consumer preference for natural and minimally processed seafood. Its short shelf life and strong demand in local markets make it popular in Asia-Pacific and parts of Europe.

Chilled/Fresh Surimi accounted for USD 1.59 Billion in 2025, representing 27% of the total market, and is projected to grow at a CAGR of 3.1% from 2025 to 2034. Growth is driven by increased urban seafood consumption, fresh product distribution channels, and premiumization of surimi-based offerings.

By Application

Households

The household segment accounts for approximately 38% of the total surimi products market, supported by growing at-home meal preparation trends and awareness about protein-rich seafood substitutes. Consumers increasingly prefer frozen surimi products for their convenience and affordability.

Households accounted for USD 2.24 Billion in 2025, representing 38% of the market, and are expected to grow at a CAGR of 3.2% during the forecast period, driven by the shift toward healthier diets, urbanization, and increased availability of packaged seafood products.

Hotels, Restaurants and Catering (HoReCa)

The HoReCa segment dominates with approximately 47% market share, led by increased seafood menu inclusions across global restaurant chains and sushi bars. Surimi’s versatility in imitation crab, salads, and seafood dishes enhances its commercial demand.

The HoReCa segment was valued at USD 2.77 Billion in 2025, representing 47% of total market share, and is anticipated to grow at a CAGR of 3.4% from 2025 to 2034, supported by rising tourism, restaurant expansion, and demand for processed seafood ingredients.

Others

The “Others” segment, covering institutional buyers, food manufacturers, and catering services, represents about 15% of the market. This segment is growing steadily as surimi is increasingly used as a core ingredient in snacks, seafood spreads, and imitation seafood products.

The Others segment accounted for USD 0.88 Billion in 2025, representing 15% of the total market, and is forecast to grow at a CAGR of 3.1%, driven by product innovation and integration of surimi-based ingredients into processed seafood and value-added food applications.

Surimi Products Market Regional Outlook

The Global Surimi Products Market, valued at USD 5.7 Billion in 2024, is projected to reach USD 5.89 Billion in 2025 and further expand to USD 7.89 Billion by 2034, growing at a CAGR of 3.3%. Regionally, Asia-Pacific dominates with 46% of the total market share, followed by North America at 23%, Europe at 18%, and the Middle East & Africa contributing 13%. This regional distribution reflects varying seafood consumption patterns, production capacities, and growing adoption of surimi as a sustainable, protein-rich food source across both developed and emerging markets.

North America

North America represents around 23% of the global surimi products market, driven by increasing demand for convenient seafood options and imitation crab products. The United States is the primary consumer, supported by strong foodservice sector growth and high acceptance of processed seafood. Surimi’s versatility in dishes like sushi, salads, and sandwiches has boosted retail and restaurant sales across the region.

North America held a market size of USD 1.35 Billion in 2025, representing 23% of the global market. This segment is projected to grow steadily through 2034, supported by growing health awareness, seafood imports, and innovation in frozen and packaged surimi products.

Europe

Europe accounts for 18% of the global surimi products market, driven by the growing preference for sustainable seafood and rising popularity of imitation crab and surimi-based snacks. Demand is supported by innovation in chilled and ready-to-cook surimi offerings and a steady increase in seafood imports from Asia. European consumers are also shifting toward high-protein, low-fat diets, further encouraging market expansion.

Europe held a market size of USD 1.06 Billion in 2025, representing 18% of the global share. Growth is driven by increasing awareness of healthy diets, widespread adoption in food manufacturing, and retail expansion of seafood-based products across major economies.

Asia-Pacific

Asia-Pacific dominates the global surimi products market, contributing around 46% of the total share. The region benefits from high production volumes, low-cost processing, and strong domestic consumption. Countries like Japan, China, and Thailand lead both in production and exports. The growth of quick-service restaurants and seafood consumption habits drives continuous expansion across this region.

Asia-Pacific accounted for USD 2.71 Billion in 2025, representing 46% of the global market. Growth is primarily fueled by industrial seafood processing, export demand, and rising health-conscious consumer preferences for protein-based seafood alternatives.

Middle East & Africa

The Middle East & Africa region contributes around 13% of the global surimi products market. The market is witnessing gradual expansion, supported by urbanization, tourism, and an increasing preference for protein-enriched foods. Growing retail infrastructure and seafood imports from Asia have also accelerated market demand, particularly in Gulf countries and South Africa.

Middle East & Africa held a market size of USD 0.77 Billion in 2025, representing 13% of the global share. The region’s growth is supported by rising consumption of processed seafood products, diversification of local food industries, and increasing international partnerships in seafood trade.

List of Key Surimi Products Market Companies Profiled

Investment Analysis and Opportunities in Surimi Products Market

Investment opportunities in the surimi products market are expanding, driven by rising seafood demand and innovation in plant-based and blended surimi alternatives. Around 43% of investors are focusing on sustainable fishing and eco-friendly packaging. Nearly 38% of companies are planning capacity expansions in Asia-Pacific to cater to export demands. Additionally, 29% of manufacturers are investing in automation and advanced processing systems to improve efficiency. Strategic collaborations between seafood processors and cold-chain logistics providers are expected to enhance production by 26%, creating favorable investment avenues in emerging economies.

New Products Development

New product development in the surimi products market is accelerating as manufacturers innovate with health-focused and flavor-enhanced options. Approximately 35% of companies are introducing low-sodium surimi variants, while 27% are developing products fortified with omega-3 and natural proteins. About 31% of surimi producers are integrating plant-based ingredients to appeal to flexitarian consumers. Ready-to-cook and snackable surimi items now account for nearly 22% of total product launches. These developments align with shifting dietary preferences toward convenience and nutrition, helping brands strengthen their competitive positioning globally.

Developments

• Viciunai Group: Expanded its production facility in Lithuania, increasing output by 18% to meet growing demand from European retail and foodservice sectors.
• Thong Siek Global: Introduced a new line of surimi-based frozen snacks, achieving a 21% rise in sales across Asian markets within six months of launch.
• Gadre Marine: Implemented automation in its processing units, improving operational efficiency by 25% and reducing waste by 12% through advanced quality control systems.
• Seaprimexco Vietnam: Partnered with domestic fisheries to source sustainable raw materials, covering 30% of its annual supply chain through certified eco-fishing programs.
• Ocean More Foods Co., Ltd.: Launched value-added surimi blends targeting health-conscious consumers, leading to a 16% increase in product adoption across Japan and Korea.

Report Coverage

The Surimi Products Market report provides an in-depth analysis of key market dynamics, competitive structure, and future growth outlook. It covers detailed insights on production capacity, market share distribution, and regional performance across major economies. Around 46% of the market is dominated by Asia-Pacific, followed by North America and Europe, accounting for a combined 41%. The report includes SWOT analysis—identifying strengths such as high protein content and strong export potential, weaknesses like raw material volatility, opportunities in product diversification, and threats from rising operational costs.

The analysis further highlights that 52% of the industry growth is driven by demand from the HoReCa sector, while household consumption contributes 38%. Technological advancements in freezing and preservation have improved product stability by 33%. Strategic initiatives such as mergers, partnerships, and eco-certification programs enhance the competitive landscape, with 27% of producers focusing on sustainable fishing practices. The report comprehensively examines consumer behavior trends, distribution networks, and innovation strategies shaping the global surimi industry, providing stakeholders with actionable insights for long-term investment planning.