Rice Bran Oil Market Size, Share, Growth, and Industry Analysis, By Types (Extraction, Squeezing) , Applications (Refined Rice Bran Oil, Cosmetic, Industry, Others) and Regional Insights and Forecast to 2033

Rice Bran Oil Market Size

The Global Rice Bran Oil Market size was valued at USD 1.33 Billion in 2024 and is projected to reach USD 1.37 Billion in 2025 and further expand to USD 1.73 Billion by 2033, exhibiting a steady CAGR of 3% during the forecast period from 2025 to 2033. Growing consumer awareness of heart health has led to nearly 65% of the urban population shifting to cholesterol-friendly oils, with rice bran oil gaining popularity due to its rich oryzanol content and light flavor. More than 48% of health-focused food manufacturers are incorporating rice bran oil into their product portfolios, indicating a strong industrial shift toward healthier oil alternatives.

The US Rice Bran Oil Market is experiencing noticeable momentum as nearly 42% of health-conscious consumers prefer plant-based oils, and rice bran oil is being increasingly adopted due to its favorable fatty acid composition. In the United States, approximately 39% of premium edible oil brands now include rice bran oil in their offerings. With over 34% of retailers reporting increased shelf turnover for heart-healthy oils, demand continues to rise. Additionally, around 26% of the nutraceutical sector uses rice bran oil for supplements, expanding its application in health and wellness segments.

Key Findings

• Market Size: Valued at $1.33 Bn in 2024, projected to touch $1.37 Bn in 2025 to $1.73 Bn by 2033 at a CAGR of 3%.
• Growth Drivers: 65% consumers prefer low-cholesterol oils; 48% of food manufacturers use rice bran oil in products.
• Trends: 52% urban users have switched to rice bran oil; 38% restaurants prefer it for high smoke point cooking.
• Key Players: Ricela, SVROil, Vaighai agro products, Wilmar International, BCL & more.
• Regional Insights: Asia-Pacific leads with 62% share due to high rice availability and dietary habits, followed by North America at 14%, Europe at 13%, and Middle East & Africa collectively accounting for the remaining 11% driven by growing cosmetic and food uses.
• Challenges: 51% face raw material issues; 39% mills lack stabilization, affecting consistent production.
• Industry Impact: 43% of companies launch fortified variants; 33% improve logistics and D2C distribution channels.
• Recent Developments: 28% production expansion; 36% brands launched eco-packaging; 31% consumers prefer cold-pressed rice bran oil.

The Rice Bran Oil Market is uniquely positioned within the global edible oils sector due to its rich oryzanol and antioxidant content. With around 69% of rice bran oil produced via extraction methods, it caters to both commercial and retail demand efficiently. Approximately 64% of the oil is used in refined form for cooking, while 21% supports cosmetic formulations. Unlike many oils, rice bran oil also finds use in pharmaceuticals, industrial lubricants, and pet nutrition. Its ability to reduce LDL cholesterol and its stability at high temperatures make it a preferred choice for 57% of chefs in urban kitchens. As consumer focus shifts toward heart-healthy oils, rice bran oil continues to rise in adoption and visibility.

Rice Bran Oil Market Trends

The Rice Bran Oil Market is experiencing robust growth driven by rising health awareness and shifting dietary preferences. Approximately 65% of consumers now prefer low-cholesterol and heart-friendly cooking oils, which is significantly boosting the demand for rice bran oil. Nearly 52% of consumers in urban areas have replaced traditional oils with rice bran oil in their daily cooking. This trend is more pronounced in Asia-Pacific, which accounts for over 42% of global consumption due to strong demand in countries with rice-dominated diets. Furthermore, over 48% of oil manufacturers have introduced rice bran oil into their product portfolios to meet rising demand for healthier oil alternatives.

With about 57% of the population shifting toward plant-based and minimally processed edible oils, rice bran oil continues to gain prominence due to its natural antioxidant and oryzanol content. More than 63% of nutritionists recommend rice bran oil as a substitute for conventional oils, citing its favorable fatty acid composition. In the food service sector, nearly 38% of restaurants have adopted rice bran oil due to its high smoke point and mild flavor. Also, around 46% of packaged food manufacturers now incorporate rice bran oil into snacks and ready-to-eat meals to appeal to health-conscious consumers. The growing popularity of rice bran oil is tightly linked to these evolving consumption and production patterns across multiple verticals.

Rice Bran Oil Market Dynamics

DRIVERS

Rising health-conscious consumer base

Approximately 68% of consumers are actively seeking cooking oils with lower saturated fats, pushing demand for rice bran oil. Nearly 55% of households in emerging markets have shifted to rice bran oil citing its cardiovascular health benefits. Over 60% of fitness-oriented consumers and wellness influencers promote rice bran oil usage due to its oryzanol content, which helps reduce bad cholesterol levels by around 10%–15%. The rise in cases of lifestyle diseases is also influencing more than 47% of urban buyers to make health-focused food decisions.

OPPORTUNITY

Expansion in cosmetics and pharmaceutical applications

Over 42% of rice bran oil production is now being channeled into non-food sectors such as cosmetics and pharmaceuticals. Around 49% of skincare brands are using rice bran oil for its anti-aging and moisturizing properties. In the pharmaceutical segment, rice bran oil is gaining traction, with 34% of companies incorporating it into cholesterol-lowering supplements. The multifunctional properties of rice bran oil, including its anti-inflammatory effects and vitamin E content, have opened up significant growth potential in health and beauty applications, which collectively account for over 27% of total market utilization outside the food industry.

RESTRAINTS

"Limited availability of raw material"

Approximately 74% of rice bran oil production depends heavily on rice milling operations, which are highly seasonal and geographically concentrated. Around 51% of manufacturers face challenges in obtaining consistent quality rice bran due to fluctuations in paddy crop yield. Moreover, nearly 39% of rice mills lack advanced stabilization processes, which leads to oxidation and degradation of bran oil quality. These issues collectively affect about 46% of small- and mid-size producers who cannot maintain a steady supply chain, thus restricting market expansion and volume scalability. Inconsistent raw material availability reduces oil extraction efficiency by approximately 12% to 18%.

CHALLENGE

"Low consumer awareness and brand recognition"

Despite rice bran oil's health advantages, only about 32% of global consumers are familiar with its benefits compared to more mainstream oils like olive and sunflower oil. In North America and Europe, brand penetration remains low, with less than 28% of consumers recognizing rice bran oil on store shelves. Marketing efforts by producers are limited, with over 41% of brands operating without substantial promotional budgets. This lack of awareness leads to slower adoption rates, particularly in regions where rice is not a staple, resulting in a market lag behind competitor oils. Retailers report that nearly 35% of shelf placements go unnoticed due to limited consumer education and brand outreach.

Segmentation Analysis

The Rice Bran Oil Market is segmented by type and application, reflecting the diversified use of rice bran oil across industries. By type, the market is categorized into Extraction and Squeezing processes. Each method holds a distinct market share based on oil yield and purity standards. By application, rice bran oil serves across sectors such as refined edible oil, cosmetics, industrial uses, and miscellaneous niche applications. Approximately 64% of rice bran oil is used for edible purposes, while about 21% goes into cosmetics and 10% into industrial and technical applications. This segmentation provides insight into the operational focus and manufacturing priorities across global players.

By Type

• Extraction: Around 69% of the total rice bran oil produced is derived through solvent extraction, which provides higher yield and oil purity. This process is widely used in large-scale manufacturing due to its efficiency and ability to recover up to 18% more oil compared to traditional methods. Roughly 58% of industrial producers prefer extraction to cater to food-grade and pharmaceutical-grade applications.
• Squeezing: The squeezing method, or mechanical pressing, accounts for approximately 31% of the market and is favored by organic and cold-pressed oil brands. Although yield is comparatively lower, about 49% of premium health-conscious consumers prefer this method due to minimal processing. Squeezed rice bran oil is predominantly used in high-end culinary and beauty applications.

By Application

• Refined Rice Bran Oil: Representing nearly 64% of the total application share, refined rice bran oil is a staple in household cooking and food service sectors. Over 70% of refined rice bran oil is used in Asian countries, especially in urban areas where dietary shifts favor low-cholesterol oils. It is also used in snacks, stir-frying, and ready-to-eat meals.
• Cosmetic: About 21% of rice bran oil applications are in the cosmetic industry, owing to its high vitamin E, omega fatty acids, and antioxidant content. Nearly 43% of anti-aging products and 36% of moisturizing formulations now contain rice bran oil as a key ingredient. It is also used in hair care serums and lotions for its nourishing properties.
• Industry: Industrial uses account for approximately 10% of the rice bran oil market, with applications in lubricants, biofuels, and polymer-based products. Around 48% of manufacturers using rice bran oil industrially cite its eco-friendliness and biodegradability as key benefits for industrial-grade lubricants and greases.
• Others: The remaining 5% of rice bran oil is utilized in niche segments such as pet nutrition, food supplements, and pharmaceuticals. Approximately 29% of veterinary supplement producers now incorporate rice bran oil due to its omega-rich profile. Additionally, 16% of nutraceutical blends for cholesterol management include rice bran oil as a base ingredient.

Regional Outlook

The Rice Bran Oil Market exhibits diverse regional growth patterns driven by dietary trends, agricultural production, and industrial demand. Asia-Pacific dominates the global market with over 62% of total consumption due to high rice production and preference for healthy edible oils. North America holds nearly 14% market share, supported by the rising demand for plant-based and cholesterol-reducing oils. Europe follows closely with around 13% share, emphasizing natural and clean-label food ingredients. Meanwhile, the Middle East & Africa collectively account for approximately 11%, with expanding cosmetic and industrial uses contributing to market penetration. Each region's contribution is shaped by local economic dynamics, consumer behavior, and supply chain maturity.

North America

North America accounts for around 14% of the global rice bran oil consumption, with demand primarily driven by health-conscious consumers and the organic food industry. In the United States, nearly 47% of plant-based oil users have shown interest in rice bran oil due to its low trans-fat profile. Approximately 38% of natural food retail chains in North America now stock rice bran oil in multiple variants, including cold-pressed and refined types. Additionally, about 42% of sports and fitness-focused consumers are adopting rice bran oil in their diet for its gamma oryzanol content. The demand is steadily increasing across food processors, health food brands, and cosmetic companies alike.

Europe

Europe holds approximately 13% share of the global rice bran oil market, largely supported by growing demand for functional and nutraceutical food products. Nearly 44% of consumers in Western Europe prefer rice bran oil over other vegetable oils for cardiovascular benefits. Around 33% of clean-label product manufacturers in Europe use rice bran oil in snacks, sauces, and ready-to-cook meals. France, Germany, and Italy are the leading contributors, jointly representing over 61% of regional demand. Moreover, rice bran oil is gaining popularity in the European cosmetics sector, where about 29% of brands use it in organic skincare products due to its emollient and anti-aging properties.

Asia-Pacific

Asia-Pacific is the largest and fastest-growing region, accounting for nearly 62% of the total rice bran oil market. In countries like India, China, Japan, and Thailand, rice bran oil is a staple, with over 68% of edible oil users opting for it due to its high smoke point and cholesterol-reducing properties. India alone contributes over 41% of the region’s share, followed by China at approximately 23%. Government nutrition programs and awareness campaigns have influenced nearly 54% of households in urban Asia-Pacific to switch to rice bran oil. Furthermore, over 39% of regional food manufacturers now include rice bran oil in processed food and foodservice offerings.

Middle East & Africa

The Middle East & Africa region accounts for approximately 11% of the global rice bran oil market. In the Gulf countries, about 36% of health-conscious consumers are adopting rice bran oil due to increasing lifestyle-related health issues. The cosmetic industry in the region utilizes rice bran oil in nearly 28% of natural skincare formulations. South Africa and UAE collectively contribute over 49% of the region's rice bran oil imports. Additionally, around 33% of foodservice providers in urban centers across Africa have started using rice bran oil, appreciating its flavor-neutrality and health-enhancing properties. Regional growth is also being fueled by import subsidies and awareness initiatives.

List of Key Rice Bran Oil Market Companies Profiled

Investment Analysis and Opportunities

The rice bran oil market is attracting strategic investments across processing, packaging, and diversified end-use sectors. Nearly 48% of companies are investing in high-capacity extraction plants to meet growing demand from food and nutraceutical industries. Over 36% of market entrants are focusing on cold-pressed and organic rice bran oil lines to serve premium consumer segments. Private label brands are gaining traction, with approximately 27% of retailers launching their own rice bran oil products. In Asia-Pacific, over 54% of oil refiners are upgrading equipment to enhance quality consistency and regulatory compliance. Additionally, about 41% of cosmetic companies are entering long-term partnerships with rice bran oil producers to ensure sustainable sourcing. Investment is also flowing into e-commerce packaging and logistics optimization, with 33% of brands emphasizing direct-to-consumer delivery models. The market's adaptability to health, beauty, and industrial uses creates multi-channel investment potential, positioning rice bran oil as a future-forward ingredient in diverse value chains.

New Products Development

The rice bran oil market is witnessing continuous product development aimed at functional, nutritional, and multipurpose applications. Around 43% of manufacturers have introduced blended oils combining rice bran with sunflower or olive oil to enhance health benefits and market appeal. Approximately 38% of brands now offer fortified rice bran oil variants enriched with vitamin D, omega-3, and plant sterols. In the cosmetics segment, over 29% of newly launched anti-aging creams and body lotions feature rice bran oil as a base component due to its natural antioxidants and emollient qualities. Cold-pressed rice bran oil is gaining traction, with about 26% of premium health oil companies developing glass-bottled organic versions targeting high-income consumers. Snack and processed food brands are reformulating their products, with 32% switching from traditional oils to rice bran oil for cleaner labels and extended shelf life. Functional culinary oils infused with herbs and spices using rice bran oil as a carrier are also emerging, holding nearly 17% share among new culinary oil launches.

Recent Developments

• Ricela launches heart-health rice bran oil variant: In 2023, Ricela introduced a new fortified rice bran oil enriched with oryzanol and plant sterols targeting health-conscious consumers. This variant is designed to reduce LDL cholesterol by over 12% and increase awareness of rice bran oil's cardiovascular benefits. The product gained popularity in urban markets where nearly 46% of buyers are shifting toward fortified oils.
• SVROil expands cold-pressed production facility: In early 2024, SVROil invested in expanding its cold-pressed oil production, increasing capacity by 28%. This move aligns with the rising demand from premium consumers, with over 31% of customers preferring minimally processed edible oils. The new unit supports sustainability by using low-emission extraction equipment and targets clean-label product enthusiasts.
• Vaighai Agro Products launches eco-friendly packaging: In 2023, Vaighai Agro introduced 100% recyclable and biodegradable packaging for its rice bran oil range. This initiative resonates with the 42% of customers who prefer eco-conscious products and enhances the brand’s visibility in export markets where sustainability compliance is critical. It also reduced plastic consumption by 36% across its product lines.
• BCL unveils nutraceutical oil line: In 2024, BCL developed a rice bran oil formulation specifically for nutraceutical applications, including heart supplements and cholesterol-management capsules. Around 24% of health supplement brands in Asia have already partnered with BCL to source this new formulation. The oil blend contains higher levels of tocotrienols and oryzanol compared to standard grades.
• Wilmar International strengthens distribution in Africa: In late 2023, Wilmar International expanded its rice bran oil distribution network across West and Central Africa, where consumption rose by 18%. The company partnered with over 36 regional distributors and wholesalers, making its products available in 63% more retail outlets compared to the previous year. This strategic move supports rising demand in non-traditional markets.

Report Coverage

This report provides an in-depth analysis of the global rice bran oil market, covering market segmentation, competitive landscape, regional performance, and product innovations. It evaluates the market based on both type and application, providing insights into Extraction and Squeezing techniques and their market contributions of 69% and 31%, respectively. The application breakdown includes refined edible oil, cosmetics, industry, and others, with refined rice bran oil dominating 64% of usage globally.

The study incorporates key regional trends, revealing that Asia-Pacific leads with 62% of global consumption, followed by North America at 14%, Europe at 13%, and Middle East & Africa at 11%. It includes company profiling of 30+ leading manufacturers, highlighting their strategies, production upgrades, product diversification, and market share insights. Furthermore, the report outlines investment analysis showing that over 48% of companies are focusing on refining technology, while 27% are expanding into the cosmetic and pharmaceutical sectors.

The report also details key growth drivers, such as increasing consumer preference for heart-healthy oils and environmental packaging innovations. Additionally, it covers restraints like raw material availability, and challenges like limited awareness in Western markets. With coverage of five recent developments from 2023 and 2024, this comprehensive document serves as a strategic roadmap for stakeholders operating in or entering the rice bran oil market.