Quick Commerce Market Size, Share, Growth, and Industry Analysis, By Types (Groceries, Food and Beverage, Drugs, Clothes, Others) , Applications (Cash on Delivery, Online) and Regional Insights and Forecast to 2034

Quick Commerce Market Size

The Global Quick Commerce Market size was USD 7.25 Billion in 2024 and is estimated to reach USD 8.46 Billion in 2025, further increasing to USD 9.88 Billion in 2026 and ultimately projected to achieve USD 34.22 Billion by 2034. The market is set to register a robust CAGR of 16.79% during the forecast period (2025–2034). With over 63% of consumers now demanding faster delivery options, the combination of rapid urbanization and rising smartphone penetration is fueling operational expansion. Growing appetite for instant purchases and seamless app-based shopping continues to transform the Quick Commerce Market year after year.

In the United States, the Quick Commerce Market is showing robust growth fueled by a shift in consumer lifestyles and preferences. Over 72% of US customers are prioritizing instant delivery of groceries and daily essentials, while app-based ordering platforms have recorded an increase of 44% in daily active users. The popularity of subscription models and sustainable delivery is growing, with 35% of American consumers enrolling in premium membership programs and 28% choosing eco-friendly delivery options. Expansion of micro-fulfillment centers across urban regions is resulting in higher service coverage and retention, supporting the overall market surge.

Key Findings

• Market Size: Global Quick Commerce Market valued at USD 7.25 Billion in 2024, projected to USD 8.46 Billion in 2025, and expected to reach USD 34.22 Billion by 2034, expanding at a CAGR of 16.79%.
• Growth Drivers: Over 63% rise in instant delivery demand and 58% increase in mobile app-based ordering drive market expansion.
• Trends: 35% growth in subscription models, 41% increase in eco-friendly delivery adoption, and 44% rise in daily active app users.
• Key Players: GoPuff, Getir, Gorillas, Deliveroo, Uber Eats & more.
• Regional Insights: North America holds 33%, Europe 28%, Asia-Pacific 29%, and Middle East & Africa 10% of the total market share, reflecting robust adoption, diverse delivery preferences, and fast-growing user bases across all regions within the global quick commerce market.
• Challenges: 41% rise in operational costs and 28% delivery reliability issues during peak hours affect profitability and satisfaction.
• Industry Impact: 53% of consumers now prefer quick commerce platforms, leading to a 47% transformation in traditional retail and logistics sectors.
• Recent Developments: 29% increase in micro-fulfillment centers, 37% expansion in green logistics, and 34% growth in subscription models in the past year.

The quick commerce market is rapidly reshaping consumer buying behavior, leveraging urban density and advanced technology for instant fulfillment. Leading brands are introducing hyperlocal delivery models, and over 68% of shoppers now expect groceries and essentials to be delivered in under an hour. Product assortments are becoming increasingly personalized, with AI-driven recommendations resulting in a 26% growth in basket value. Furthermore, 47% of platforms have invested in sustainable and electric last-mile delivery options, aligning with evolving customer values. The sector’s focus on operational innovation and user-centric experiences sets it apart as one of the fastest-evolving areas within global retail.

Quick Commerce Market Trends

The Quick Commerce market is undergoing a significant transformation driven by urban consumer behavior and evolving lifestyle preferences. A growing number of customers now expect ultra-fast delivery for daily essentials, groceries, and personal care products. Over 65% of urban consumers reported a preference for delivery within 30 minutes, highlighting the shift in expectations from traditional e-commerce models. Additionally, 78% of millennials favor platforms that offer real-time order tracking and instant delivery options. Dark stores have emerged as a backbone infrastructure, supporting the promise of quick delivery, with approximately 60% of quick commerce players integrating micro-fulfillment centers into urban clusters. Furthermore, mobile app usage for placing quick commerce orders has risen by 52%, primarily due to the convenience and faster checkout process. In terms of product categories, grocery items contribute over 43% of the total quick commerce volume, followed by personal care at 27%, and beverages at 18%. Subscription-based models are gaining traction, with over 30% of users opting for membership plans that offer benefits like free delivery and exclusive discounts. The rise of AI and predictive analytics is playing a critical role in optimizing delivery routes, reducing delivery times by up to 35%. These trends reflect a sharp increase in demand and strategic shifts by companies to accommodate the fast-paced preferences of urban customers.

Quick Commerce Market Dynamics

DRIVERS

Rising demand for ultra-fast delivery

Over 70% of urban consumers now prefer same-hour or next-hour delivery, marking a notable shift from conventional delivery models. In densely populated metro cities, up to 80% of orders in the quick commerce segment are fulfilled within 45 minutes. Consumer expectations are being influenced by convenience, especially in groceries and ready-to-eat meals, which account for 62% of fast delivery requests. Moreover, 68% of consumers are more likely to choose a platform that offers delivery within 30 minutes. This shift is driving significant investments in last-mile logistics and micro-warehouse setups.

OPPORTUNITY

Expansion into tier-2 and tier-3 cities

Quick commerce is witnessing notable adoption in tier-2 and tier-3 cities, where demand has grown by over 48% in the past year alone. Penetration in these regions is increasing due to a surge in smartphone usage and better digital payment infrastructure. Over 55% of new users in the quick commerce space are emerging from non-metro areas, and basket sizes in these cities are growing by 22% quarterly. Platforms that tailor their services to the specific needs of these regions are seeing up to 40% higher retention rates, presenting a lucrative expansion opportunity.

RESTRAINTS

"Logistical inefficiencies in last-mile delivery"

Despite rising consumer expectations, over 37% of quick commerce orders face delivery delays due to traffic congestion and route optimization failures. More than 45% of logistics partners report inefficiencies in handling peak-hour orders, leading to a sharp increase in canceled or rescheduled deliveries. Additionally, about 33% of quick commerce operators cite insufficient warehouse density in certain urban zones, directly impacting fulfillment speed. These logistical restraints limit service scalability and customer satisfaction, particularly during high-demand intervals, including weekends and evenings. Delivery reliability drops by 28% when order volumes spike beyond predicted thresholds, restricting overall market performance.

CHALLENGE

"Rising costs and operational sustainability"

Roughly 58% of quick commerce players report increasing pressure from rising fuel prices, labor wages, and infrastructure maintenance. The average delivery cost per order has surged by 41%, making profitability difficult for companies operating with slim margins. Meanwhile, 39% of startups in the segment struggle with maintaining balance between speedy service and cost optimization. Inventory wastage due to overstocking or incorrect demand forecasts contributes to 26% of financial leakage. As companies expand aggressively, sustainability becomes a major concern, with over 48% facing operational inefficiencies that lead to reduced customer satisfaction and higher return rates.

Segmentation Analysis

The quick commerce market is segmented based on type and application, revealing diverse usage patterns across consumer demographics. Quick commerce has evolved beyond groceries to include various categories like pharmaceuticals, clothing, and beverages. Each product type shows distinct delivery time preferences, order sizes, and consumer retention rates. Similarly, application-based segmentation illustrates how users prefer to transact—either via digital payments or conventional cash methods. Understanding these segmentation layers helps businesses identify which products and services to prioritize in which regions and how to align operations accordingly.

By Type

• Groceries: Groceries make up over 43% of quick commerce orders, dominated by fresh produce, dairy, and daily essentials. About 61% of repeat customers shop groceries more than once a week, preferring ultra-fast delivery windows of under 30 minutes. High purchase frequency and time-sensitivity make groceries the cornerstone of quick commerce.
• Food and Beverage: The food and beverage category accounts for nearly 28% of total orders, with ready-to-eat meals and soft drinks leading demand. Over 56% of customers opt for food items during evening hours, with impulse purchases peaking between 6 PM and 9 PM. Real-time availability and timely delivery drive conversion rates in this segment.
• Drugs: Pharmaceuticals contribute around 14% to the total quick commerce volume. Approximately 49% of users in this category require over-the-counter medications for emergencies, making timely delivery critical. The segment is highly sensitive to stock accuracy and delivery compliance.
• Clothes: Clothing orders account for about 9%, with casual and loungewear being top sellers. 33% of buyers place apparel orders during discount campaigns. Return rates in this category are the highest at 42%, requiring an efficient reverse logistics process to maintain service quality.
• Others: Miscellaneous items like electronics accessories and home cleaning supplies make up 6% of total orders. These purchases are often driven by necessity, and 27% of consumers include such products as add-ons during larger grocery checkouts.

By Application

• Cash on Delivery: Cash on delivery still appeals to 32% of the user base, especially in semi-urban and tier-2 cities. Security and trust remain the top motivators, with over 40% of COD users preferring to pay only after receiving the order. However, COD transactions experience up to 22% higher cancellation rates due to customer change of mind or absence during delivery.
• Online: Online payment is the dominant mode, used by 68% of customers. The popularity of digital wallets and UPI has surged, with over 75% of quick commerce apps offering seamless integrations for faster checkout. Transactions done via online payment methods see 18% faster delivery cycles due to automated dispatch prioritization and reduced delivery friction.

Quick Commerce Market Regional Outlook

The Quick Commerce market showcases varied regional growth patterns, influenced by urbanization, digital infrastructure, and consumer preferences. In North America, high smartphone penetration and established e-commerce ecosystems support faster adoption of quick commerce. Europe sees innovation in sustainable delivery models and widespread use of electric vehicles for last-mile logistics. Asia-Pacific emerges as the fastest-evolving region, driven by population density and rising mobile app usage. Meanwhile, the Middle East & Africa are experiencing growing traction, especially in urban zones with younger demographics. Each region contributes uniquely to the global expansion of quick commerce, with localized operational models and customized offerings shaping consumer engagement and market competitiveness.

North America

North America is a mature quick commerce market, with over 69% of consumers expecting delivery in under one hour. Grocery delivery accounts for 41% of the total orders, followed by personal care at 23%. More than 58% of quick commerce users in the region are millennials or Gen Z, who prefer app-based ordering and instant delivery. Around 46% of market operators in the U.S. have invested in automated micro-fulfillment centers, enhancing delivery speed and accuracy. Loyalty programs and subscription models have seen 31% growth in user adoption, offering benefits like free shipping and exclusive product access.

Europe

Europe reflects a stable yet innovative quick commerce environment, with 61% of urban consumers engaging in same-hour deliveries. Countries like Germany, France, and the UK dominate the regional market with 74% combined share in quick commerce operations. Electric vehicle usage for last-mile delivery in cities like Amsterdam and Berlin has increased by 49%, supporting green logistics. Subscription-based ordering has grown by 35%, primarily among working professionals seeking convenience and reliability. Over 52% of European users prefer ordering groceries and beverages via mobile apps, while 38% of them prioritize sustainability in delivery choices.

Asia-Pacific

Asia-Pacific is one of the most dynamic quick commerce regions, led by high population density and mobile-first behavior. More than 73% of users prefer delivery within 30 minutes, with groceries and food making up 66% of the total order volume. India, China, and Southeast Asia account for over 81% of the region’s user base. App downloads for quick commerce platforms have surged by 64%, driven by flash deals and real-time order tracking features. Approximately 57% of deliveries are executed using two-wheelers, ensuring mobility in traffic-heavy zones. The region also records the fastest customer onboarding rate, growing at over 43% annually.

Middle East & Africa

The Middle East & Africa region is gradually embracing quick commerce, especially in urban centers like Dubai, Riyadh, and Johannesburg. Smartphone usage penetration in these areas stands at 79%, enabling access to app-based ordering systems. Around 54% of customers in the region expect deliveries in under 60 minutes, with food and grocery categories being dominant. Cash on delivery remains popular, accounting for 47% of transactions. Additionally, localized fulfillment hubs have expanded by 38%, aiming to shorten delivery time and increase order volumes. There is rising interest in bundled subscription models, with 26% of users subscribing to premium delivery services.

List of Key Quick Commerce Market Companies Profiled

Investment Analysis and Opportunities

Investment in the quick commerce market is rapidly expanding, with key players and startups receiving higher levels of funding for infrastructure and technology. Around 61% of investors are focusing on urban micro-fulfillment centers to speed up deliveries and reduce logistics costs. Automation in warehousing has increased by 45%, significantly improving order processing times. Furthermore, venture capital funding in the segment has risen by 39%, aimed at AI-based demand forecasting, route planning, and real-time inventory management. Subscription-based models are gaining favor, with over 33% of users opting for premium memberships. Markets in tier-2 and tier-3 cities are now being targeted for investment, contributing to a 29% increase in regional expansions. Additionally, more than 52% of the investments are being directed towards sustainable delivery solutions such as electric scooters and bicycles. This growing investor confidence reflects the long-term potential and profitability of the quick commerce space.

New Products Development

New product development in the quick commerce market is accelerating, driven by changing consumer expectations and demand for hyper-personalized offerings. Over 58% of platforms have introduced curated product bundles, such as meal kits and daily essentials packs, to cater to fast-paced urban lifestyles. Companies are focusing on limited-edition products and seasonal items, which now account for 22% of monthly SKU rotations. Additionally, approximately 47% of quick commerce platforms are launching private label brands across grocery, beverages, and personal care, improving margins and customer retention. AI-driven product suggestions are helping increase basket value by up to 31%. Real-time restocking alerts and flexible packaging innovations are becoming standard, adopted by 36% of operators. Brands are also experimenting with localized product assortments based on area-wise demand patterns, leading to a 26% increase in order frequency. Overall, continuous innovation in product offerings is central to capturing consumer loyalty and sustaining market differentiation.

Recent Developments

• GoPuff's Expansion of Micro-Fulfillment Centers: In 2023, GoPuff accelerated the rollout of micro-fulfillment centers, increasing its network by 29% to boost delivery speeds in dense urban locations. This expansion reduced average delivery times by 17% and improved order accuracy by 21%. The initiative also enabled GoPuff to cover 42% more ZIP codes across North America, enhancing customer satisfaction and order frequency.
• Getir’s Acquisition of Rival Brands: In 2024, Getir strengthened its European presence by acquiring two regional quick commerce startups, increasing its market penetration by 15%. This move led to a 23% growth in active users on its platform and allowed Getir to streamline its delivery fleet, resulting in a 19% improvement in operational efficiency.
• Wolt’s Integration of AI for Demand Forecasting: Wolt implemented AI-driven demand forecasting systems across its supply chain in 2023. The rollout led to a 24% reduction in stockouts and a 31% enhancement in on-time deliveries. With real-time analytics, Wolt also managed to increase its average basket size by 18%, reflecting improved customer engagement.
• Delivery Hero’s Green Logistics Initiative: In late 2023, Delivery Hero expanded its use of electric vehicles for last-mile delivery, increasing its sustainable fleet share by 37%. This shift resulted in a 27% decrease in emissions from operations, with 44% of customers expressing a preference for eco-friendly delivery options, contributing to higher brand loyalty.
• Just Eat Takeaway's Introduction of Subscription Models: In 2024, Just Eat Takeaway launched a premium subscription service that offered free deliveries and exclusive deals. Within six months, subscription uptake rose by 34%, and repeat orders among subscribers increased by 22%. This strategy boosted overall user retention and encouraged higher spending per transaction.

Report Coverage

The Quick Commerce Market report offers comprehensive coverage, including market trends, segmentation, key players, regional performance, and recent innovations. The analysis is based on a wide range of quantitative and qualitative data points, providing a clear overview of the current landscape. The SWOT analysis reveals the market's strengths, such as 67% growth in urban adoption, 53% user preference for app-based platforms, and strong brand engagement seen in over 41% of repeat customers. Weaknesses include 28% delivery reliability issues during peak hours and 33% logistical constraints in high-density areas. Opportunities are robust, with 48% growth in tier-2 and tier-3 city adoption and 36% expansion in sustainable logistics solutions. Threats include rising operational costs, with 41% of companies facing increased expenses, and a 22% higher return rate in certain product categories like clothing. The report covers regulatory changes, technological advancements, user experience shifts, and evolving delivery models. The insights provided help industry stakeholders make informed strategic decisions and anticipate market developments, ensuring agility and competitive advantage in the rapidly evolving quick commerce sector.