Pet Treats Market Size, Share, Growth, and Industry Analysis, By Types (Dry, Fluid, Others), By Applications (Dog, Cat, Others) , and Regional Insights and Forecast to 2035

Pet Treats Market Size

The Global Pet Treats Market size was USD 36 billion in 2025 and is projected to reach USD 42.01 billion in 2026, USD 49.03 billion in 2027, ultimately expanding to USD 168.67 billion by 2035, exhibiting a 16.7% CAGR during the forecast period. This growth is primarily driven by increasing pet ownership, rising premiumization trends, and the surge in demand for functional, natural, and specialty treats, with nearly 62% of pet owners prioritizing health-focused products and 47% favoring environmentally friendly packaging.

The US Pet Treats Market is witnessing robust growth as approximately 68% of households own at least one pet, and around 59% of pet owners actively purchase premium or functional treats. Online channels contribute to nearly 43% of distribution, while 51% of consumers prefer clean-label and natural ingredient-based products. Urban pet owners account for around 55% of total consumption, highlighting the influence of lifestyle and disposable income on market expansion across dog and cat treat categories.

Key Findings

• Market Size: Global Pet Treats Market grew from $36 billion in 2025 to $42.01 billion in 2026, projected to reach $168.67 billion by 2035 with 16.7% CAGR.
• Growth Drivers: 62% of pet owners demand functional treats, 47% prefer sustainable packaging, 54% seek natural ingredient formulations, 39% adopt breed-specific treats.
• Trends: 45% favor grain-free products, 38% adopt soft and chewable treats, 41% use online subscriptions, 33% focus on senior pet nutrition.
• Key Players: Ainsworth Pet Nutrition, Big Heart Pet Brands, Cargill, Crosswind Industries Inc., Evanger's & more.
• Regional Insights: North America 40%, Europe 27%, Asia-Pacific 22%, Middle East & Africa 11%, reflecting mature, emerging, and high-growth markets collectively 100%.
• Challenges: 44% face raw material volatility, 39% supply chain delays, 33% ingredient quality issues, 28% regulatory constraints, 31% rising production costs.
• Industry Impact: 57% driven by pet humanization, 52% premium adoption, 48% functional nutrition, 41% online sales, 36% sustainable product influence.
• Recent Developments: 58% functional treat launches, 42% natural product expansion, 37% eco-friendly packaging introduction, 34% breed-specific innovations, 29% limited-ingredient products.

The Pet Treats Market continues to expand uniquely due to growing pet humanization, rising demand for functional and premium products, and innovation in specialized treat formulations. About 61% of consumers now consider treats as integral to pet health and training, while 46% prefer environmentally responsible packaging. Breed-specific, age-specific, and limited-ingredient options are influencing nearly 38% of buyers, driving market segmentation and innovation. Online channels contribute to 43% of sales, enabling subscription models, direct-to-consumer distribution, and increased access to premium and niche products. This evolving landscape highlights the increasing focus on wellness, personalization, and convenience across all types of pets.

Pet Treats Market Trends

The pet treats market is experiencing strong structural shifts driven by changing pet ownership behavior and evolving consumer preferences. More than 70% of pet owners globally now consider pets as family members, which has directly influenced purchasing decisions toward premium and functional pet treats. Natural and organic pet treats account for over 45% of total consumer preference, reflecting rising awareness around ingredient transparency and pet health. Grain-free formulations represent nearly 38% of demand, as concerns over allergies and digestion continue to rise. Chewable treats dominate product adoption with approximately 52% share due to their dual role in dental health and behavioral training. Meanwhile, soft and functional treats focused on immunity, digestion, and joint support contribute close to 33% of overall consumption.

Online retail channels are rapidly transforming the pet treats market, capturing around 41% of total distribution share, supported by subscription-based models and customized nutrition offerings. Private-label brands are also gaining traction, holding nearly 29% of shelf presence due to competitive pricing and clean-label positioning. Regionally, urban pet households contribute over 60% of total demand, driven by higher disposable income and lifestyle-driven pet care. Sustainable packaging has become a decisive factor, with almost 48% of consumers preferring recyclable or biodegradable packs. These trends collectively indicate that the pet treats market is increasingly shaped by health-focused innovation, convenience-driven buying behavior, and emotionally driven pet humanization.

Pet Treats Market Dynamics

OPPORTUNITY

Expansion of Functional and Customized Pet Treats

The pet treats market is witnessing strong opportunity growth through functional and customized treat offerings. Around 58% of pet owners actively prefer treats that deliver specific health benefits such as dental care, digestion support, and immunity enhancement. Breed-specific and size-specific treats account for nearly 34% of consumer interest, reflecting the rising demand for personalized pet nutrition. Limited-ingredient and hypoallergenic treats attract approximately 29% of buyers concerned about food sensitivities. Additionally, treats formulated for senior pets represent close to 31% of functional product demand, supported by the increasing aging pet population. These trends create long-term opportunities for innovation-driven brands focusing on wellness-oriented pet treats.

DRIVERS

Rising Pet Humanization and Premium Treat Adoption

Pet humanization continues to act as a major driver for the pet treats market. Nearly 72% of pet owners consider pets as family members, directly influencing spending on premium and indulgent treats. Natural and clean-label treats influence about 51% of purchase decisions, while high-protein meat-based treats account for nearly 56% of total consumption preference. Training and reward-based treats are used regularly by around 47% of pet owners, supporting consistent demand. Additionally, sustainable packaging impacts close to 38% of buyers, reinforcing brand loyalty and repeat purchases across both online and offline retail channels.

RESTRAINTS

"Concerns Over Pet Obesity and Ingredient Transparency"

The pet treats market faces restraints related to growing concerns about pet obesity and ingredient quality. Approximately 41% of pet owners worry that frequent treat consumption may lead to excessive weight gain. Veterinary guidance influences nearly 36% of consumers to limit treat intake, directly affecting volume growth. Artificial additives and preservatives discourage about 33% of buyers, while unclear labeling reduces trust for nearly 27% of consumers. Additionally, calorie-dense treats are avoided by around 30% of health-conscious pet owners. These factors collectively restrain purchase frequency, particularly among urban households focused on preventive pet healthcare and balanced nutrition.

CHALLENGE

"Supply Chain Disruptions and Rising Input Cost Pressure"

Supply chain volatility presents a key challenge for the pet treats market, impacting production consistency and product availability. Protein-based ingredients influence nearly 45% of manufacturing input dependency, making sourcing stability critical. Around 39% of manufacturers experience formulation challenges due to fluctuating ingredient quality. Packaging material shortages affect approximately 28% of operational planning, especially for eco-friendly formats. Logistics delays disrupt close to 34% of cross-regional distribution activities, reducing on-shelf presence. These challenges increase operational complexity and limit scalability for small and mid-sized players competing in premium and functional pet treat segments.

Segmentation Analysis

The pet treats market segmentation highlights clear differentiation based on product type and application, reflecting evolving consumption habits and targeted nutrition needs. Based on the global pet treats market size of USD 36 Billion in 2025, the market is expanding rapidly across both type-based and application-based segments, supported by rising pet ownership, premiumization, and functional nutrition trends. Different product formats cater to convenience, shelf life, palatability, and health benefits, while application segments align closely with species-specific dietary requirements and behavioral usage. Each segment contributes uniquely to overall market expansion, with varying market share, growth pace, and consumption drivers shaping long-term structural demand across regions.

By Type

Dry

Dry pet treats remain widely preferred due to longer shelf life, ease of storage, and suitability for training purposes. Nearly 52% of pet owners regularly use dry treats for rewards and dental support. Crunchy textures are favored by about 48% of dog owners for oral hygiene benefits, while low-moisture content appeals to nearly 41% of budget-conscious consumers. Dry treats are also easier to portion-control, influencing around 37% of repeat purchases. The segment benefits from high penetration in both online and offline retail formats.

Dry pet treats accounted for approximately USD 18.72 Billion in 2025, representing around 52% market share of the global pet treats market, and this segment is projected to grow at a CAGR of 15.9% during the forecast period, driven by training usage, dental health positioning, and mass-market availability.

Fluid

Fluid pet treats, including lickable and liquid-based formats, are gaining traction due to high palatability and ease of consumption. About 44% of cat owners prefer fluid treats because of hydration support and ease of feeding. These treats are commonly used for bonding, medication mixing, and stress reduction, influencing nearly 39% of urban pet households. Fluid formats appeal strongly to senior pets and picky eaters, contributing to rising adoption across specialty pet stores.

Fluid pet treats generated nearly USD 11.16 Billion in 2025, accounting for close to 31% share of the global market, and are expected to expand at a CAGR of 17.8%, supported by increasing cat ownership and demand for indulgent, high-moisture treat formats.

Others

The others category includes freeze-dried, semi-moist, and specialty functional treats. This segment attracts health-focused consumers seeking minimal processing and high nutritional density. Around 36% of buyers show preference for limited-ingredient and freeze-dried formats, while 29% opt for specialty treats targeting digestion, immunity, or joint care. Novel textures and premium positioning support niche but fast-expanding demand.

The others segment reached approximately USD 6.12 Billion in 2025, holding nearly 17% of the total market share, and is projected to grow at a CAGR of 18.6%, driven by innovation in functional nutrition and premium product differentiation.

By Application

Dog

Dog treats represent a substantial portion of total consumption due to higher feeding frequency and training usage. Nearly 63% of dog owners purchase treats weekly, with training rewards influencing about 49% of usage. Dental chews and protein-rich treats are favored by nearly 54% of consumers, while functional treats supporting joints and digestion account for 32% of demand. Dog treats benefit from strong retail visibility and brand loyalty.

Dog application accounted for nearly USD 22.68 Billion in 2025, representing approximately 63% of the global pet treats market share, and is expected to grow at a CAGR of 16.2%, driven by training culture, premiumization, and functional health positioning.

Cat

Cat treats are witnessing rising adoption as cat owners increasingly engage in bonding and enrichment activities. Around 46% of cat owners use treats for behavioral engagement, while 38% prefer lickable formats for convenience. Palatability and aroma strongly influence nearly 51% of purchase decisions. Indoor cat ownership further supports demand for low-calorie and functional treat options.

Cat treats generated approximately USD 9.72 Billion in 2025, accounting for close to 27% market share, and are projected to grow at a CAGR of 17.5%, supported by increasing cat adoption and premium indulgence trends.

Others

The others application segment includes treats for small mammals and specialty pets. Although niche, demand is supported by diversification in pet ownership. Nearly 21% of specialty pet owners seek treats for enrichment and dietary supplementation. Natural and single-ingredient formats influence about 34% of purchases within this category.

Other applications accounted for around USD 3.6 Billion in 2025, holding nearly 10% market share, and are expected to grow at a CAGR of 15.1%, supported by rising interest in non-traditional pets and customized feeding practices.

Pet Treats Market Regional Outlook

The pet treats market demonstrates varied regional performance based on pet ownership rates, spending behavior, and product premiumization. Based on the global market size of USD 42.01 Billion in 2026, regional demand distribution reflects maturity in developed markets and rapid expansion in emerging economies. North America, Europe, Asia-Pacific, and Middle East & Africa collectively account for 100% of global market share, each contributing distinct consumption patterns and growth drivers shaping the long-term global outlook.

North America

North America represents a mature and innovation-driven pet treats market, supported by high pet humanization and premium spending. Nearly 69% of households own at least one pet, and about 58% of pet owners regularly purchase functional or natural treats. Online channels account for close to 44% of total distribution, while clean-label products influence nearly 53% of buying decisions. Sustainable packaging preferences affect around 41% of consumers, reinforcing brand loyalty.

North America accounted for approximately USD 16.80 Billion in 2026, representing about 40% of the global pet treats market share.

Europe

Europe’s pet treats market is characterized by strong regulatory compliance and demand for natural formulations. Around 55% of consumers prefer organic or additive-free treats, while dental and functional benefits influence nearly 47% of purchases. Urban pet households contribute close to 62% of total regional demand. Private-label penetration accounts for about 33% of retail shelf presence, supporting competitive pricing dynamics.

Europe accounted for nearly USD 11.34 Billion in 2026, holding approximately 27% share of the global pet treats market.

Asia-Pacific

Asia-Pacific is emerging as a high-growth pet treats market driven by rising disposable income and rapid urbanization. Pet ownership has increased among nearly 36% of middle-income households. Premium treat adoption influences around 42% of urban consumers, while e-commerce contributes close to 48% of total sales. Small-pack and trial-size products appeal to nearly 39% of first-time buyers.

Asia-Pacific generated approximately USD 9.24 Billion in 2026, accounting for about 22% of the global market share.

Middle East & Africa

The Middle East & Africa pet treats market is gradually expanding with increasing awareness of pet nutrition. Around 28% of pet owners actively purchase treats beyond basic feeding. Imported premium products influence nearly 35% of demand, while specialty pet stores contribute about 31% of distribution. Urbanization and lifestyle shifts continue to shape consumption patterns across key countries.

Middle East & Africa accounted for approximately USD 4.63 Billion in 2026, representing close to 11% of the global pet treats market share.

List of Key Pet Treats Market Companies Profiled

Investment Analysis and Opportunities in Pet Treats Market

Investment in the pet treats market is increasingly lucrative due to growing consumer spending on premium, natural, and functional products. About 61% of pet owners are willing to pay extra for health-focused treats, and nearly 48% of consumers prefer sustainable and eco-friendly packaging. Urban regions contribute to 57% of demand, while e-commerce adoption drives 43% of sales growth opportunities. Innovations in breed-specific and age-specific treats capture attention of 39% of buyers, offering avenues for specialized product lines. Emerging markets in Asia-Pacific and Middle East & Africa represent approximately 33% of global consumption, indicating potential for new market entrants. Strategic investments in R&D, digital marketing, and direct-to-consumer distribution can enhance penetration and capture market share in both mature and emerging regions.

New Products Development

New product development is a key driver for the pet treats market, with 54% of pet owners seeking innovative formulations. Functional treats targeting joint health, digestion, and immunity account for around 37% of new product adoption. Limited-ingredient, hypoallergenic, and single-protein treats appeal to about 41% of health-conscious consumers. Soft and liquid treat formats have seen rising preference among 33% of cat owners for ease of feeding and palatability. Additionally, environmentally friendly and recyclable packaging is a factor for nearly 46% of buyers, influencing product design and launch strategies. Companies are focusing on flavor diversity, ingredient transparency, and convenience-oriented packaging to drive trial and loyalty, thereby increasing market penetration and long-term growth potential.

Recent Developments

• Ainsworth Pet Nutrition – Launch of Functional Dog Treats: Introduced dental and joint care treats, capturing around 28% of health-focused dog treat consumers and boosting premium segment penetration.
• Big Heart Pet Brands – Expansion in Cat Treats: Rolled out natural and grain-free cat treats, appealing to 42% of urban cat owners and enhancing market presence in online channels.
• Cargill – Launch of Sustainable Treat Line: Developed eco-friendly packaging for chew and dry treats, influencing about 37% of environmentally conscious buyers and increasing shelf visibility.
• Evanger's – Introduction of Limited Ingredient Treats: Catered to allergy-sensitive pets, attracting nearly 31% of pet owners seeking hypoallergenic options and expanding specialty retail distribution.
• Canidae Corp. – Breed-Specific Treat Launch: Targeted small and large breed dogs, capturing attention of 29% of dog owners and enhancing engagement through functional formulations for age and size-specific needs.

Report Coverage

The pet treats market report provides extensive coverage of market segmentation, regional outlook, competitive landscape, and investment opportunities. SWOT analysis highlights strengths such as growing pet humanization, functional treat adoption by 57% of owners, and premiumization trends impacting 62% of buyers. Weaknesses include ingredient transparency concerns affecting 33% of consumers and supply chain volatility influencing 39% of manufacturers. Opportunities arise from functional and breed-specific treats appealing to 36% of health-conscious pet owners, while threats include regulatory scrutiny and rising raw material costs impacting 44% of producers. The report also provides insights on type-wise and application-wise market share, regional distribution with North America holding 40%, Europe 27%, Asia-Pacific 22%, and Middle East & Africa 11%, and competitive strategies of leading companies. Additionally, it highlights trends in e-commerce adoption, sustainable packaging, and functional innovation to inform strategic decision-making.