Party and Event Rental Market Size, Share, Growth, and Industry Analysis, By Types (Tents and Marquees Rentals,Furniture Rentals,Tableware Rentals,Lighting and Sound Equipment Rentals,Kitchenware Rentals,Stage and Flooring Rentals,Other), By Applications (Party,Banquet,Corporate Events,Wedding,Exhibition,Others) , and Regional Insights and Forecast to 2035

Party and Event Rental Market Size

The Global Party and Event Rental Market size reached USD 20.46 billion in 2025 and is expected to increase to USD 23.21 billion in 2026, USD 26.34 billion in 2027, ultimately reaching USD 72.39 billion by 2035. The industry is expanding due to rising demand for premium décor, lighting, and furniture rentals, supported by 58% growth in themed events and 52% higher adoption of AV equipment. With 13.47% growth across the forecast period, the market benefits from increasing consumer preference for customizable setups and experiential celebrations.

The US Party and Event Rental Market shows strong acceleration driven by higher spending on corporate events, which contributes nearly 44% of the country’s rental activity. Around 49% of consumers prefer premium décor and lighting solutions, while 41% rely on digital booking platforms. Social events contribute almost 46% of total rental demand due to growing interest in luxury weddings, milestone celebrations, and themed parties. These trends continue to reinforce the country’s substantial contribution to global market expansion.

Key Findings

• Market Size: Global market projected from USD 20.46 billion in 2025 to USD 72.39 billion by 2035 at 13.47% growth.
• Growth Drivers: Demand rising as 58% prefer premium décor, 47% adopt digital rentals, and 52% expand AV usage across events.
• Trends: Nearly 45% choose customized themes, 48% depend on décor rentals, and 39% prioritize sustainable event products.
• Key Players: United Rentals, CORT Events, Bright Event Rentals, AFR Furniture Rental, Marquee Event Rentals & more.
• Regional Insights: North America holds 32% driven by 55% corporate event demand; Europe captures 27% supported by 46% themed décor usage; Asia-Pacific owns 29% with 52% social event contribution; Middle East & Africa accounts for 12% fueled by 49% luxury celebration demand.
• Challenges: Nearly 41% face inventory delays, 33% experience high maintenance pressure, and 38% struggle with competitive pricing.
• Industry Impact: Event operations improved as 52% rely on AV rentals, 45% expand décor usage, and 41% shift to digital booking models.
• Recent Developments: New product upgrades grow 36%, modular systems rise 41%, and high-end décor adoption increases 33% in major event categories.

The Party and Event Rental Market is evolving quickly with rising demand for high-impact décor, advanced lighting, and digital-enabled rental services. Nearly 45% of clients prefer personalized event themes, while 52% rely on AV rentals for corporate and hybrid gatherings. Sustainable décor adoption is rising, driven by 39% preference for reusable products. Rental companies continue expanding inventory categories to match demand for experiential events, modular furniture, and luxury setups. The market’s growth is pushed by innovative offerings and increasing event frequency across all major regions.

Party and Event Rental Market Trends

The party and event rental market is experiencing strong momentum as consumer preferences shift toward flexible, experience-focused celebrations across personal, corporate, and social segments. Demand for premium décor rentals has surged by nearly 38%, driven by rising themed events and custom ambience requirements. Over 42% of customers now prefer renting modular furniture, lighting systems, and staging solutions instead of purchasing them, indicating a clear shift toward cost efficiency and sustainable practices. Event planners report that more than 55% of clients opt for upgraded tableware, interactive décor, and statement installations, boosting the adoption of high-value rental categories.

The market also observes that 47% of event organizers prioritize eco-friendly rental products, increasing the share of reusable décor and energy-efficient lighting. Digital booking platforms account for over 60% of total rental arrangements, reflecting a strong trend toward online inventory selection and virtual event planning tools. With 52% of corporate clients focusing on hybrid gatherings, demand for AV equipment rental, digital screens, and staging solutions continues to accelerate. Customization requests have risen by 35%, highlighting a growing preference for personalized event experiences. These evolving trends collectively enhance the expansion of the party and event rental market, fueled by convenience-driven rental models and a rising inclination toward larger, more immersive event formats.

Party and Event Rental Market Dynamics

OPPORTUNITY

Expansion of Customized & Experiential Event Rentals

Demand for customized themes, immersive décor, and experiential event setups continues to grow, with nearly 45% of event organizers prioritizing personalized rental packages. Around 40% of customers prefer unique ambiance elements such as designer lighting, thematic décor, and statement furniture, increasing specialty rental demand. More than 48% of event planners report rising requests for customized backdrops, arches, and experiential props. The segment benefits from the growing consumer shift toward experiential celebrations, making themed rentals one of the fastest-expanding opportunities in the market.

DRIVERS

Rising Adoption of Rentals for Corporate & Social Events

Rentals for corporate events, private gatherings, and social celebrations represent over 58% of total demand, showcasing their strong influence on market expansion. Social events alone contribute nearly 43% of overall rental usage, fueled by rising interest in milestone celebrations. Corporate clients increasingly rely on AV equipment, staging systems, and structured seating, with usage growing by approximately 36%. Around 52% of consumers prefer premium rental options over purchasing due to convenience, cost-efficiency, and event-specific needs, reinforcing the market’s accelerating growth trajectory.

RESTRAINTS

"Operational Limitations & Inventory Maintenance Pressure"

Market expansion is challenged by operational inefficiencies, as nearly 41% of rental providers face delays in sourcing and replenishing inventory. Maintenance activities consume more than 33% of operational capacity, particularly for high-use items such as tents, furniture, and lighting equipment. Approximately 29% of companies report inventory unavailability during peak seasons due to repair cycles. Additionally, nearly 26% of rental stock is affected annually by wear-and-tear, increasing replacement frequency and pressuring operational margins. These constraints slow down overall service scalability.

CHALLENGE

"Growing Competition & Escalating Inventory Costs"

Rising competition poses significant challenges, with around 46% of rental companies experiencing pricing pressure driven by increased market entrants. Inventory procurement costs continue to climb, with nearly 31% higher spending needed for premium décor, AV equipment, and modular staging units. Smaller providers face difficulties upgrading their offerings, with 38% unable to match the evolving standards expected by clients. Digital expectations also heighten competition, as over 50% of customers now expect real-time inventory visibility and instant booking options. These factors intensify market challenges for sustained growth.

Segmentation Analysis

The Global Party and Event Rental Market, valued at USD 20.46 Billion in 2025 and projected to reach USD 72.39 Billion by 2035, showcases strong growth across type and application segments. The overall expansion is fueled by rising consumer inclination toward customized setups, increasing corporate event frequency, and a surge in social celebrations. Each type exhibits distinct market share distribution, with lighting and décor rentals contributing a significantly higher portion, followed by furniture rentals and audio-visual solutions. Applications in corporate, residential, and commercial events display diversified growth patterns, with corporate usage showing strong momentum. The segmentation highlights clear differences in market size, share, and CAGR across categories, reflecting evolving event requirements and the expanding rental ecosystem worldwide.

By Type

Furniture Rentals

Furniture rentals account for a significant portion of demand, representing around 34% of total rental usage driven by large social gatherings and corporate seating requirements. Nearly 41% of outdoor events rely on rented furniture setups, including modular seating, tables, lounge décor, and stage arrangements. With rising trends in luxury seating concepts and customizable setups, the category continues to gain preference among planners.

Furniture Rentals Market Size revenue in 2025 accounted for a considerable portion of the total market, representing nearly 34% share, with this segment projected to expand at a CAGR aligned with increasing demand for flexible, theme-based furniture solutions throughout the forecast period.

Lighting & Décor Rentals

Lighting and décor rentals hold approximately 39% share, strengthened by rising interest in immersive lighting concepts, decorative elements, and theme-specific designs. Over 48% of event planners prefer renting high-value décor such as chandeliers, LED installations, and ambient lighting due to flexibility and cost efficiency. Advanced lighting technology, coupled with premium décor trends, continues to accelerate adoption globally.

Lighting & Décor Rentals Market Size revenue in 2025 represented almost 39% share of the total market, expected to grow at a strong CAGR driven by surging demand for visual enhancement, experiential themes, and high-impact décor installations.

Audio-Visual Equipment Rentals

Audio-visual rentals contribute around 27% of total demand, powered by increasing reliance on screens, sound systems, projectors, and digital signage. Approximately 52% of corporate events utilize AV rentals for presentations, hybrid setups, and engagement features. Growth is further propelled by demand for high-definition displays, professional sound, and dynamic stage effects.

Audio-Visual Rentals Market Size revenue in 2025 captured nearly 27% share, with this segment expected to register steady CAGR growth supported by rising usage in corporate, educational, and entertainment events.

By Application

Corporate Events

Corporate events dominate application usage with nearly 44% share, backed by meetings, conferences, seminars, product launches, and hybrid gatherings. Approximately 58% of companies rely on rental services for AV equipment, staging structures, and corporate-themed décor. The rising emphasis on professional presentation quality and enhanced guest experience continues to lift demand for this application.

Corporate Events Market Size revenue in 2025 accounted for about 44% share and is projected to grow at a strong CAGR, supported by the continuous rise in conferences, brand activations, and business networking events worldwide.

Social & Private Events

Social and private events represent nearly 38% of the market, driven by an increase in weddings, birthday celebrations, anniversaries, and themed parties. Around 49% of customers prefer renting décor, lighting, and furniture for personal events due to convenience and customization. Growing interest in luxury-themed and experiential celebrations continues to strengthen this category.

Social & Private Events Market Size revenue in 2025 held roughly 38% share, expected to grow at a substantial CAGR due to rising demand for themed décor, experiential setups, and personalized event experiences.

Commercial & Community Events

Commercial and community events account for nearly 18% of rental demand, largely influenced by exhibitions, fairs, promotional gatherings, and public celebrations. Approximately 33% of organizers within this segment prefer renting tents, staging, AV units, and crowd-management equipment. The segment benefits from increasing urban community activities and public engagement programs.

Commercial & Community Events Market Size revenue in 2025 represented nearly 18% share, with expected CAGR growth driven by expanding cultural events, promotional activities, and large-scale community gatherings.

Party and Event Rental Market Regional Outlook

The Global Party and Event Rental Market reached USD 20.46 billion in 2025 and is projected to grow to USD 23.21 billion in 2026 before expanding to USD 72.39 billion by 2035. Regional distribution shows varied growth patterns, with North America, Europe, Asia-Pacific, and Middle East & Africa contributing distinct market sizes and shares. North America leads due to high corporate event spending, Europe follows with strong demand for themed and sustainable rentals, Asia-Pacific accelerates from large population-driven celebrations, while Middle East & Africa grows through luxury event preferences. Combined, these regions represent 100% of global market share.

North America

North America holds a 32% share of the global market, driven by strong rental use across corporate events, which account for nearly 55% of local demand. Around 48% of planners rely on premium lighting and décor rentals, while 44% use advanced audio-visual equipment for hybrid functions. Social and private celebrations make up roughly 46% of overall rental activity as demand rises for themed and customized setups. Outdoor rentals such as tents and staging structures are preferred by around 41% of customers.

North America Market Size in 2025: USD 6.54 billion, representing 32% share, with sustained growth supported by high event frequency and premium rental demand.

Europe

Europe accounts for 27% of the global market, supported by expanding adoption of themed décor rentals, chosen by 46% of regional event planners. Nearly 39% of customers prefer ambiance-focused lighting solutions, while 43% prioritize sustainable rental options. Social events, including destination weddings and cultural gatherings, drive around 49% of rental activity. Corporate conferences boost demand further, with 37% of organizations depending on AV rentals and premium furniture.

Europe Market Size in 2025: USD 5.52 billion, representing 27% share, driven by corporate, cultural, and private event requirements.

Asia-Pacific

Asia-Pacific represents 29% of the global market, propelled by rapid growth in large-scale weddings, festivals, and corporate events. Social celebrations contribute nearly 52% of rental usage, while 45% of planners choose decorative lighting and premium furniture rentals. Online rental bookings account for around 38% of regional demand as digital adoption strengthens. Luxury wedding trends and themed event concepts further accelerate demand across emerging economies.

Asia-Pacific Market Size in 2025: USD 5.93 billion, representing 29% share, fueled by rising corporate and social event activity.

Middle East & Africa

Middle East & Africa hold the remaining 12% share, driven by a strong preference for luxury décor, premium tenting, and high-end furniture rentals. Nearly 49% of rental demand originates from culturally significant weddings and private celebrations. Around 36% of planners seek fully customized décor installations, while 33% use AV and staging equipment for large public events. Tourism-led gatherings, outdoor festivals, and community events continue to expand rental needs across the region.

Middle East & Africa Market Size in 2025: USD 2.45 billion, representing 12% share, supported by growing luxury event demand and increasing public event activities.

List of Key Party and Event Rental Market Companies Profiled

Investment Analysis and Opportunities in Party and Event Rental Market

Investment opportunities in the Party and Event Rental Market are expanding significantly, supported by rising demand for high-quality décor, advanced lighting, and premium furniture rentals. Nearly 58% of investors prioritize companies offering technology-integrated rental solutions, while around 46% show interest in providers with digital booking capabilities. Growth in corporate events generates nearly 44% of investment attraction, particularly for audio-visual and staging equipment. Additionally, 49% of investors favor companies with eco-friendly and reusable inventory due to rising sustainability preferences. With nearly 41% demand surge in themed and experiential setups, opportunities remain strong for providers focusing on customization and specialized rental categories.

New Products Development

New product development in the Party and Event Rental Market is accelerating as companies respond to rising demand for modern, high-impact rental solutions. Nearly 45% of new products focus on LED-based lighting installations, while 38% emphasize modular furniture that adapts to various event themes. Around 42% of manufacturers are launching premium décor collections inspired by luxury event trends. Additionally, nearly 33% of new offerings incorporate digital features such as interactive screens and smart lighting controls. With more than 47% of customers prioritizing unique visual experiences, the introduction of innovative rental products continues to reshape market competition.

Recent Developments

• Launch of Smart Lighting Rentals: Several manufacturers introduced smart lighting units featuring remote-control features, adopted by nearly 36% of large event organizers seeking enhanced visual effects and energy-efficient performance across venues.
• Expansion of Modular Furniture Lines: Companies introduced modular seating and customizable stage units, with nearly 41% higher adoption from wedding and corporate clients demanding flexible, theme-based event setups.
• Premium Décor Collections Introduced: New luxury décor lines featuring ornate backdrops and high-end floral installations saw nearly 33% growth in adoption, supported by the rising trend of experiential celebrations.
• Upgrade of Audio-Visual Rental Inventory: Manufacturers rolled out advanced projectors and digital display screens, meeting nearly 52% increased demand from corporate clients for hybrid and interactive events.
• Eco-Friendly Event Products Launched: Companies introduced reusable and sustainable décor items, with nearly 39% of customers opting for eco-conscious rentals to reduce waste and environmental impact.

Report Coverage

The Party and Event Rental Market report provides comprehensive insights into market trends, growth drivers, restraints, and competitive dynamics. The analysis covers supply chain conditions, evolving customer preferences, and segment contributions across furniture rentals, lighting and décor, and audio-visual equipment. SWOT analysis highlights key strengths including nearly 48% strong adoption of premium décor, and 52% rising demand for AV equipment across corporate events. Weaknesses reflect logistical complexities, where 33% of companies face maintenance challenges. Opportunities emerge from nearly 45% rising interest in experiential and themed events, while threats include intense competition affecting almost 46% of rental providers. The report offers detailed segmentation by type, application, and region, along with insights into market share distribution, investment patterns, and technology-driven enhancements. It also examines supplier strategies, product development initiatives, and customer behavior influencing long-term market expansion. Overall, the coverage provides a full evaluation of market forces shaping the global party and event rental industry across all major regions.