Organic Bone Broth Market Size, Share, Growth, and Industry Analysis, By Types (Chicken, Beef, Others), By Applications (Home Use, Commercial, Others) , and Regional Insights and Forecast to 2034

Organic Bone Broth Market Size

The Global Organic Bone Broth Market was valued at USD 55.8 Million in 2024 and is projected to reach USD 58.37 Million in 2025, USD 61.05 Million in 2026, and USD 87.49 Million by 2034, exhibiting a 4.6% CAGR during 2025–2034. Growth is underpinned by 62% gut-health alignment, 54% online purchasing preference, 48% clean-label focus, and 45% sustainability-led packaging interest. Segment traction shows 41% chicken-led demand, 37% beef-driven adoption, and 22% niche alternatives, with 50% home-use utilization and 34% commercial uptake.

In the United States, Organic Bone Broth demand is propelled by 58% at-home consumption, 52% fitness-driven usage, and 49% personalized nutrition interest. E-commerce contributes 56% of category sales, while 47% of shoppers favor ready-to-drink formats and 33% prefer powder concentrates. Clean-label influence touches 51% of purchasing decisions, with 43% prioritizing recyclable packaging and 38% seeking collagen-enriched options. Retail adoption spans 62% mass/club channels and 38% specialty/natural formats, reinforcing broad national penetration.

Key Findings

• Market Size: 2024: $55.8B, 2025: $58.37B, 2034: $87.49B, forecast growth rate 4.6%, signaling steady expansion across demand. Health focus and premiumization continue.
• Growth Drivers: 62% gut-health focus, 54% e-commerce adoption, 48% clean-label preference, 52% immunity interest, 49% personalization demand, 45% sustainable packaging momentum.
• Trends: 46% flavored launches, 39% ready-to-drink formats, 44% collagen fortification, 33% sustainability rollouts, 29% alternative options, 57% fitness-linked usage.
• Key Players: Kettle & Fire, Kerry Group, Pacific Foods of Oregon, Bare Bones Broth, Osso Good Bones & more.
• Regional Insights: North America holds 38% share driven by 62% fitness adoption and 54% online sales. Europe captures 29% share with 57% clean-label demand. Asia-Pacific accounts for 21% share supported by 49% wellness spending. Middle East & Africa holds 12% share boosted by 44% immunity-focused preferences.
• Challenges: 41% high input costs, 36% price sensitivity, 33% shelf-life issues, 27% preservative-free expectations, 29% limited access in emerging areas.
• Industry Impact: 58% retailer SKU expansion, 52% cross-category bundling, 47% menu integrations, 44% protein fortification synergy, 42% premium trading-up.
• Recent Developments: 21% sustainable packs, 18% collagen innovations, 16% flavored gains, 22% online volume uplift, 14% keto/low-carb introductions.

Unique market dynamics reveal 62% of consumers link Organic Bone Broth to digestive wellness, while 57% connect it with immunity support and 44% with skin health. Product choices skew 47% toward liquid and 31% toward powder, with 22% exploring concentrates or stick packs. Brand discovery occurs 52% via digital channels and 48% in-store, as 45% cite sustainability as a purchase trigger. Subscription programs convert 28% of repeat buyers, reinforcing recurring, wellness-led consumption.

Organic Bone Broth Market Trends

The organic bone broth market is experiencing strong momentum as health-conscious consumers increasingly turn to natural and protein-rich beverages. Around 62% of global consumers now associate organic bone broth with improved digestive health and gut wellness. The demand for ready-to-drink organic bone broth has expanded, with nearly 47% of buyers preferring packaged liquid formats compared to 31% for powder forms. E-commerce channels dominate distribution, accounting for 54% of sales, while retail stores capture 46%. Regionally, North America holds approximately 38% of the market share, followed by Europe with 29%, Asia-Pacific at 21%, and the remaining 12% split across Latin America and the Middle East. Furthermore, nearly 68% of consumers emphasize the importance of clean-label and chemical-free bone broth products, while 42% are influenced by sustainable and eco-friendly packaging. The growing awareness of protein supplementation is also notable, with 56% of gym-goers and fitness-oriented buyers incorporating organic bone broth into their diets. These figures highlight shifting consumer preferences that are shaping the organic bone broth industry toward premium and functional product offerings.

Organic Bone Broth Market Dynamics

DRIVERS

Rising demand for gut health and wellness

Nearly 64% of consumers associate organic bone broth with better digestive health, while 52% link it with immunity enhancement. The clean-label trend also influences 48% of buyers, making gut-focused benefits a key driver for market growth. Fitness consumers, making up 57% of demand, fuel further adoption.

OPPORTUNITY

Expansion through e-commerce and functional innovation

With 54% of global organic bone broth sales driven by online platforms, brands have significant scope to innovate with functional flavors and protein blends. About 49% of younger consumers seek personalized nutrition options, while 45% prefer sustainable packaging, creating avenues for premium and value-added product launches.

RESTRAINTS

"High production and sourcing costs"

Approximately 41% of manufacturers highlight the high cost of organic raw materials as a barrier to wider adoption. Around 36% of consumers consider organic bone broth relatively expensive compared to alternatives, while 29% point out limited availability in developing regions, collectively restraining the market’s rapid expansion.

CHALLENGE

"Maintaining product quality and shelf stability"

Around 39% of producers face challenges in balancing long shelf life with maintaining natural quality in organic bone broth. About 33% of retailers report product spoilage issues in liquid formats, and 27% of consumers demand preservative-free solutions, making quality retention a significant challenge for sustained growth.

Segmentation Analysis

The global organic bone broth market size was USD 55.8 Million in 2024 and is projected to reach USD 58.37 Million in 2025, further expanding to USD 87.49 Million by 2034, growing at a CAGR of 4.6% during the forecast period. Based on type, chicken, beef, and other sources dominate the market with distinct demand patterns. In 2025, chicken bone broth accounted for the largest share with strong adoption among health-conscious consumers, while beef followed with significant uptake in high-protein diets. Other types, including fish and plant-based alternatives, also secured a growing share. By application, home use remained the leading contributor, followed by commercial consumption in restaurants, cafes, and wellness centers. The segmentation highlights strong growth potential across both type and application categories, with market shares distributed strategically across developed and emerging economies.

By Type

Chicken

Chicken-based organic bone broth dominates consumer preference due to its lighter taste and digestibility. Nearly 42% of global consumers prefer chicken bone broth, making it the most consumed type, supported by its association with immunity and gut health.

Chicken bone broth held the largest share in the organic bone broth market, accounting for USD 24.1 Million in 2025, representing 41.2% of the total market. This segment is expected to grow at a CAGR of 4.8% from 2025 to 2034, driven by rising protein-rich diet adoption, functional food demand, and clean-label preferences.

Major Dominant Countries in the Chicken Segment

• United States led the chicken segment with a market size of USD 6.7 Million in 2025, holding an 11.5% share and expected to grow at a CAGR of 4.9% due to fitness-driven consumption and online sales growth.
• Germany captured USD 4.2 Million in 2025, accounting for 7.1% share, with CAGR of 4.7% driven by rising organic food adoption and health awareness.
• China held USD 3.6 Million in 2025, representing 6.1% share, expected to grow at a CAGR of 5.0% supported by growing middle-class demand and wellness-focused diets.

Beef

Beef organic bone broth remains a preferred option for high-protein intake, widely used among fitness enthusiasts and individuals seeking nutrient-dense meals. Approximately 36% of consumers globally prefer beef bone broth for its strong flavor and higher collagen content.

Beef bone broth accounted for USD 21.5 Million in 2025, representing 36.8% of the total market. This segment is projected to grow at a CAGR of 4.5% from 2025 to 2034, supported by rising protein supplementation, sports nutrition demand, and increasing adoption in food services.

Major Dominant Countries in the Beef Segment

• United States led the beef segment with USD 6.1 Million in 2025, holding 10.4% share, projected CAGR 4.6% due to strong fitness nutrition markets and premium organic food demand.
• Brazil captured USD 3.9 Million in 2025, representing 6.6% share, with CAGR of 4.4% supported by beef-rich diets and growing health awareness.
• United Kingdom accounted for USD 3.2 Million in 2025, with 5.5% share, CAGR 4.5% driven by rising collagen-focused supplements and wellness products.

Others

Other types of organic bone broth, including fish-based and plant-simulated alternatives, are gaining traction as niche segments. About 22% of consumers prefer alternatives due to dietary restrictions, allergies, or sustainability-driven choices, making this category increasingly relevant.

Other bone broth types generated USD 12.8 Million in 2025, holding 22% of the total market share. This segment is expected to expand at a CAGR of 4.4% from 2025 to 2034, fueled by vegan-friendly innovations, flexitarian diets, and rising demand in Asia-Pacific regions.

Major Dominant Countries in the Others Segment

• Japan led the others segment with USD 3.4 Million in 2025, holding 5.8% share, CAGR 4.5% due to growing pescatarian and clean-label consumer base.
• Australia captured USD 2.9 Million in 2025, representing 5.0% share, CAGR 4.3% supported by high organic food penetration and sustainable food preferences.
• Canada held USD 2.1 Million in 2025, with 3.6% share, CAGR 4.2% driven by rising demand for niche and innovative bone broth solutions.

By Application

Home Use

Home use dominates the organic bone broth market as consumers increasingly prepare and consume functional beverages at home. Nearly 58% of global buyers prefer using bone broth for personal wellness routines, dietary needs, and cooking.

Home use accounted for USD 29.3 Million in 2025, representing 50.2% of the market share, and is projected to expand at a CAGR of 4.7% from 2025 to 2034, driven by at-home fitness trends, rising online grocery sales, and personalized nutrition demand.

Top 3 Major Dominant Countries in the Home Use Segment

• United States led with USD 7.9 Million in 2025, holding 13.5% share, CAGR 4.8% driven by DIY health practices and increasing protein-rich diet trends.
• India captured USD 5.1 Million in 2025, representing 8.7% share, CAGR 4.9% supported by growing middle-class wellness demand and digital retail adoption.
• France held USD 4.3 Million in 2025, with 7.4% share, CAGR 4.6% due to rising interest in natural and immunity-boosting foods.

Commercial

Commercial applications account for a significant portion of organic bone broth sales, driven by its adoption in restaurants, cafes, gyms, and health-focused retail outlets. Nearly 33% of the demand comes from commercial distribution channels globally.

Commercial use accounted for USD 19.7 Million in 2025, representing 33.7% of the market share, expected to grow at a CAGR of 4.5% during 2025–2034, driven by food service integration, premium menu offerings, and increasing adoption in fitness and wellness centers.

Top 3 Major Dominant Countries in the Commercial Segment

• United States led with USD 6.2 Million in 2025, holding 10.6% share, CAGR 4.6% supported by wellness cafés and premium restaurant chains.
• Germany captured USD 4.7 Million in 2025, representing 8.0% share, CAGR 4.5% due to strong health retail sector expansion.
• Japan accounted for USD 3.6 Million in 2025, with 6.1% share, CAGR 4.4% fueled by functional beverages in commercial food services.

Others

Other applications include institutional use, niche retail outlets, and specialty nutrition markets, catering to 9–10% of the global consumer base. These applications appeal to consumers seeking alternative distribution channels and tailored dietary products.

Other applications generated USD 9.3 Million in 2025, representing 16.1% share, projected to grow at a CAGR of 4.2% through 2034, driven by niche consumer bases, specialty wellness clinics, and adoption in alternative dietary practices.

Top 3 Major Dominant Countries in the Others Segment

• Australia led with USD 2.4 Million in 2025, holding 4.1% share, CAGR 4.3% supported by high organic product penetration.
• Canada captured USD 2.1 Million in 2025, representing 3.6% share, CAGR 4.2% due to adoption in health clinics and niche retail.
• Brazil held USD 1.8 Million in 2025, with 3.1% share, CAGR 4.1% due to growing protein-rich diets and alternative nutrition demand.

Organic Bone Broth Market Regional Outlook

The global organic bone broth market size was USD 55.8 Million in 2024 and is projected to reach USD 58.37 Million in 2025, eventually expanding to USD 87.49 Million by 2034, growing at a CAGR of 4.6% during the forecast period. Regionally, North America accounts for 38% of the market, followed by Europe at 29%, Asia-Pacific at 21%, and Middle East & Africa holding 12%. Each region demonstrates unique consumption drivers, with North America leading due to fitness and protein-based diet adoption, Europe fueled by clean-label demand, Asia-Pacific driven by rising middle-class wellness spending, and Middle East & Africa gaining traction through increasing awareness of immunity-boosting nutrition.

North America

North America dominates the global organic bone broth market with strong consumer demand for high-protein and functional beverages. Nearly 62% of consumers in this region actively purchase organic broth for gut health and immunity benefits. The U.S. and Canada lead adoption due to strong e-commerce penetration and fitness-driven demand.

North America held the largest share in the organic bone broth market, accounting for USD 22.1 Million in 2025, representing 38% of the total market. This segment is expected to grow at a CAGR of 4.7% from 2025 to 2034, driven by premium food consumption, health-conscious lifestyles, and clean-label product demand.

North America - Major Dominant Countries in the Market

• United States led North America with a market size of USD 11.9 Million in 2025, holding 20.4% share, expected to grow at a CAGR of 4.8% due to fitness-oriented diets and online retail expansion.
• Canada accounted for USD 6.3 Million in 2025, representing 10.8% share, projected CAGR 4.6% due to rising natural product adoption and sustainable food trends.
• Mexico captured USD 3.9 Million in 2025, with 6.8% share, CAGR 4.5% supported by increasing middle-class wellness spending.

Europe

Europe is the second-largest market, contributing 29% of the global organic bone broth industry. The region’s growth is influenced by clean-label trends, collagen-based supplementation, and growing consumer preference for sustainable packaging. About 57% of European buyers favor organic bone broth for immunity and skin health.

Europe accounted for USD 16.9 Million in 2025, representing 29% of the total market. This segment is forecasted to grow at a CAGR of 4.5% from 2025 to 2034, fueled by demand for functional beverages, premium wellness products, and organic certification standards.

Europe - Major Dominant Countries in the Market

• Germany led Europe with USD 5.2 Million in 2025, holding 8.9% share, CAGR 4.6% driven by strong organic retail networks and collagen-rich nutrition demand.
• United Kingdom accounted for USD 4.7 Million in 2025, representing 8.0% share, CAGR 4.5% supported by functional food consumption and clean-label preferences.
• France held USD 4.1 Million in 2025, with 7.0% share, CAGR 4.4% driven by immunity-boosting diets and sustainable packaging adoption.

Asia-Pacific

Asia-Pacific has emerged as a fast-growing region, capturing 21% of the global organic bone broth market. Rising disposable income, increasing middle-class wellness adoption, and traditional broth-based diets support this region’s growth. Nearly 49% of consumers in Asia-Pacific associate organic broth with fitness and holistic nutrition.

Asia-Pacific accounted for USD 12.3 Million in 2025, representing 21% of the total market. This segment is expected to expand at a CAGR of 4.8% from 2025 to 2034, driven by increasing e-commerce penetration, dietary diversification, and demand for premium organic health foods.

Asia-Pacific - Major Dominant Countries in the Market

• China led Asia-Pacific with USD 4.8 Million in 2025, holding 8.2% share, CAGR 5.0% driven by rising middle-class dietary spending and fitness culture.
• Japan captured USD 4.2 Million in 2025, representing 7.2% share, CAGR 4.7% due to strong collagen supplement demand and traditional broth consumption.
• India accounted for USD 3.3 Million in 2025, with 5.6% share, CAGR 4.9% supported by increasing wellness awareness and digital retail adoption.

Middle East & Africa

Middle East & Africa holds a smaller yet steadily growing share, accounting for 12% of the global organic bone broth market. Increasing awareness of immunity-boosting nutrition, urban lifestyle changes, and the introduction of premium wellness beverages are driving adoption. Around 44% of consumers in this region prioritize organic-certified products for health and wellness.

Middle East & Africa accounted for USD 7.0 Million in 2025, representing 12% of the total market. This segment is forecasted to grow at a CAGR of 4.3% from 2025 to 2034, supported by rising organic food penetration, urbanization, and premiumization of health-focused diets.

Middle East & Africa - Major Dominant Countries in the Market

• Saudi Arabia led Middle East & Africa with USD 2.8 Million in 2025, holding 4.8% share, CAGR 4.4% driven by urban health trends and premium food adoption.
• South Africa captured USD 2.3 Million in 2025, representing 3.9% share, CAGR 4.2% supported by fitness-oriented consumption and e-commerce penetration.
• United Arab Emirates accounted for USD 1.9 Million in 2025, with 3.3% share, CAGR 4.3% fueled by demand for organic beverages and luxury nutrition products.

List of Key Organic Bone Broth Market Companies Profiled

Investment Analysis and Opportunities in Organic Bone Broth Market

Investment opportunities in the organic bone broth market are expanding as consumer demand continues to rise for health-focused beverages. Around 54% of investments are directed toward e-commerce growth and online retail distribution. Nearly 41% of capital is focused on developing sustainable packaging solutions, aligning with eco-conscious consumer preferences. Startups and mid-sized companies are increasingly capturing attention, with 32% of investors prioritizing innovation in flavors and nutrient-dense formulations. Moreover, 37% of investors are emphasizing functional ingredient enhancement such as collagen and protein enrichment. Regional expansion holds another opportunity, with 28% of funding geared toward developing markets in Asia-Pacific and Middle East & Africa. These investment flows highlight the growing confidence in organic bone broth as a premium functional food sector.

New Products Development

New product development is shaping the growth trajectory of the organic bone broth industry. Nearly 46% of new launches feature flavored variations such as turmeric, ginger, and mushroom-infused broths, catering to consumers seeking diverse taste options. Around 39% of innovations focus on ready-to-drink formats, while 27% target powdered and concentrated solutions for convenience. Sustainability-driven innovations account for 33% of product rollouts, especially in recyclable packaging formats. Nearly 44% of new products emphasize added collagen and protein fortification, appealing to fitness-focused consumers. Additionally, 29% of developments are aimed at plant-based or pescatarian-friendly alternatives, expanding reach across dietary preferences. These strategies demonstrate how innovation continues to diversify the organic bone broth portfolio.

Recent Developments

• Kettle & Fire: Introduced collagen-enriched bone broth blends, accounting for 18% higher consumer preference in premium protein categories, enhancing its dominance in fitness and wellness-focused markets.
• Kerry Group: Expanded sustainable packaging solutions, with 21% of its organic bone broth portfolio now featuring eco-friendly cartons, meeting rising sustainability demands.
• Pacific Foods of Oregon: Launched turmeric and ginger-infused bone broth, gaining 16% growth in flavored broth sales across retail channels.
• Osso Good Bones: Added keto-friendly and low-carb options, with 14% of new consumers adopting products specifically tailored to specialized diet needs.
• Bare Bones Broth: Strengthened e-commerce distribution partnerships, driving a 22% increase in online sales volume compared to traditional retail outlets.

Report Coverage

The organic bone broth market report provides comprehensive coverage of industry trends, regional performance, and competitive dynamics. The SWOT analysis highlights key strengths, such as 62% consumer association of bone broth with gut health and 57% linking it to immunity benefits. Weaknesses include 41% of producers citing high production costs and 36% of buyers considering organic bone broth more expensive than alternatives. Opportunities remain strong, with 54% of global demand driven by online platforms and 49% of younger consumers seeking personalized nutrition. Challenges include shelf stability, with 39% of manufacturers facing difficulty in maintaining quality, and 27% of consumers demanding preservative-free options. Regionally, North America leads with 38% share, followed by Europe at 29%, Asia-Pacific at 21%, and Middle East & Africa at 12%. By type, chicken dominates with 41.2% share, followed by beef at 36.8% and others at 22%. Home use applications account for 50.2% of demand, while commercial use stands at 33.7%. Overall, the report offers an in-depth view of consumer behavior, product innovation, and competitive positioning, ensuring stakeholders can make data-driven decisions within this growing industry.