Mustard Oil Market Size, Share, Growth, and Industry Analysis, By Types (Black Mustard Oil, Brown Mustard Oil, White Mustard Oil), By Applications (Cooking, Aromatherapy, Pharmaceuticals, Soaps, Others) , and Regional Insights and Forecast to 2035

Mustard Oil Market Size

The Global Mustard Oil Market was valued at USD 37.56 billion in 2025 and is projected to reach USD 38.77 billion in 2026, further rising to USD 40.01 billion in 2027 and ultimately touching USD 51.47 billion by 2035. The market is expected to exhibit a CAGR of 3.2% during the forecast period from 2026 to 2035. More than 68% of total demand is generated from cooking applications, while over 32% comes from industrial and personal care uses. Approximately 62% of consumption is concentrated in Asia-Pacific, reflecting strong household penetration exceeding 70% in key consuming countries. Packaged mustard oil accounts for nearly 60% of urban retail sales, highlighting structured distribution growth.

The US Mustard Oil Market is witnessing steady growth driven by ethnic consumption and rising demand for specialty edible oils. Nearly 48% of total sales occur through Asian grocery chains, while 31% of purchases are made via online retail platforms. Around 22% of consumers use mustard oil for therapeutic and wellness purposes, supporting diversified application growth. Import-based supply accounts for more than 70% of product availability in the US Mustard Oil Market, reflecting limited domestic crushing capacity. Approximately 36% of health-conscious buyers prefer cold-pressed variants, while packaged product penetration exceeds 65% across metropolitan retail outlets, indicating stable and expanding demand patterns.

Key Findings

• Market Size: USD 37.56 billion (2025), USD 38.77 billion (2026), USD 51.47 billion (2035), growing at 3.2%.
• Growth Drivers: 68% cooking demand, 62% Asia-Pacific share, 60% packaged penetration, 36% cold-pressed preference, 48% health-focused consumers.
• Trends: 35% organic growth, 31% online sales, 28% private-label expansion, 24% sustainable packaging adoption, 22% wellness applications.
• Key Players: Adani Wilmar Limited, Cargill Incorporated, Wilmar International, Emami Agro Ltd, KS Oils & more.
• Regional Insights: Asia-Pacific 62%, Europe 16%, North America 14%, Middle East & Africa 8%, totaling 100% market distribution with strong household penetration above 70% in Asia-Pacific.
• Challenges: 41% raw material price fluctuation impact, 34% climate-sensitive cultivation risk, 49% alternative oil competition, 9% post-harvest losses.
• Industry Impact: 60% urban packaged shift, 28% private-label presence, 20% automation upgrades, 18% export contribution influence supply chains.
• Recent Developments: 20% capacity expansion, 18% organic sourcing increase, 25% retail expansion, 14% packaging reduction, 21% e-commerce growth.

The Mustard Oil Market demonstrates strong structural demand supported by more than 70% household cooking penetration in core regions and over 90% oil extraction efficiency in organized mills. Nearly 45% of consumers associate mustard oil with heart health benefits, while 33% of food processors use it in pickles and condiments. Rural consumption contributes close to 58% of total demand in high-producing regions, whereas urban branded sales exceed 60%. Organic mustard cultivation has expanded by 28%, reflecting supply-side adaptation. Increasing cold-pressed adoption above 35% and wellness-driven applications near 22% further strengthen long-term market positioning.

Mustard Oil Market Trends

The Mustard Oil Market is being shaped by multiple consumption and production trends across developed and emerging economies. More than 65% of mustard oil consumption is concentrated in South Asian countries, where mustard oil accounts for nearly 40% of total edible oil usage in certain regions. Around 55% of consumers in urban areas prefer branded and packaged mustard oil over loose variants, reflecting a strong shift toward quality assurance and safety standards in the Mustard Oil Market. Cold-pressed mustard oil demand has increased by over 35% compared to conventional refined variants, driven by rising health consciousness. Nearly 48% of health-focused households indicate preference for oils rich in omega-3 and omega-6 fatty acids, directly benefiting the Mustard Oil Market. Online retail channels now contribute close to 22% of total packaged mustard oil sales, highlighting rapid digital penetration in the Mustard Oil Market. Organic mustard oil variants account for approximately 18% of premium oil segment sales, reflecting strong interest in chemical-free products. Additionally, about 30% of food processing units incorporate mustard oil in pickles, sauces, and ready-to-eat items, expanding the industrial footprint of the Mustard Oil Market. Export demand represents nearly 12% of total production, particularly targeting ethnic consumer bases abroad, reinforcing global expansion opportunities within the Mustard Oil Market.

Mustard Oil Market Dynamics

OPPORTUNITY

"Expansion of Organic and Cold-Pressed Segments"

The Mustard Oil Market is witnessing strong opportunity in the organic and cold-pressed product categories. Nearly 42% of urban consumers actively seek chemical-free edible oils, while 37% show willingness to pay a premium for cold-pressed mustard oil. Organic farming practices linked to mustard cultivation have expanded by over 28%, supporting supply growth in the Mustard Oil Market. Additionally, 33% of specialty grocery outlets have increased shelf space allocation for organic mustard oil products. Health-focused millennials represent almost 46% of premium mustard oil buyers, indicating sustained demand. This shift toward minimally processed oils presents significant expansion potential for manufacturers operating in the Mustard Oil Market.

DRIVERS

"Rising Demand for Healthy Edible Oils"

Health awareness is a major driver accelerating the Mustard Oil Market. Approximately 58% of consumers consider fat composition before purchasing cooking oils, and nearly 52% associate mustard oil with heart health benefits. Studies indicate that over 60% of households in key consuming regions use mustard oil for daily cooking due to its perceived digestive and immunity benefits. Around 45% of nutrition-conscious buyers prefer oils with natural antioxidants, directly supporting Mustard Oil Market demand. Furthermore, 29% growth in demand from quick-service restaurants using traditional flavor profiles has strengthened bulk procurement in the Mustard Oil Market.

RESTRAINTS

"Availability of Alternative Edible Oils"

The Mustard Oil Market faces competition from alternative edible oils such as sunflower, soybean, and palm oil. Nearly 49% of global consumers prefer neutral-flavored oils, limiting mustard oil penetration in non-traditional markets. Around 38% of food manufacturers opt for blended oils to reduce cost and flavor intensity, impacting standalone Mustard Oil Market demand. Additionally, 26% of urban households rotate between multiple edible oils based on price fluctuations, creating demand instability. Import dependency for certain raw materials influences nearly 31% of supply chains, further affecting pricing competitiveness in the Mustard Oil Market.

CHALLENGE

"Supply Chain Volatility and Raw Material Fluctuations"

The Mustard Oil Market is challenged by raw mustard seed yield variations and climate sensitivity. Nearly 34% of mustard cultivation areas are affected by irregular rainfall patterns, directly influencing seed output. Production inconsistencies impact around 27% of small-scale oil millers, reducing operational efficiency. Transportation and storage losses account for close to 9% of total output, tightening supply margins in the Mustard Oil Market. Additionally, 41% of processors report fluctuating seed procurement costs, leading to pricing pressure across retail channels. These operational hurdles continue to create volatility within the Mustard Oil Market ecosystem.

Segmentation Analysis

The Global Mustard Oil Market size was USD 37.56 Billion in 2025 and is projected to reach USD 38.77 Billion in 2026 and further expand to USD 51.47 Billion by 2035, exhibiting a CAGR of 3.2% during the forecast period. The Mustard Oil Market is segmented by type and application, reflecting diverse consumer preferences and industrial demand patterns. By type, black, brown, and white mustard oil collectively shape product positioning based on pungency level, oil yield percentage, and culinary suitability. By application, cooking dominates consumption patterns, while aromatherapy, pharmaceuticals, soaps, and other industrial uses are steadily expanding their share in the Mustard Oil Market. Increasing demand for cold-pressed variants, improved oil extraction efficiency above 92%, and rising packaged oil penetration above 60% in urban markets are strengthening the segmentation landscape of the Mustard Oil Market globally.

By Type

Black Mustard Oil

Black mustard oil is widely preferred for its strong aroma and high pungency, containing nearly 35% to 40% erucic acid content, which contributes to its distinctive flavor profile. Around 44% of traditional households favor black mustard oil for deep frying and pickling due to its high smoke point exceeding 250°C. Nearly 32% of small-scale oil mills focus on black mustard seed crushing owing to its oil recovery rate above 30%. Export-oriented demand contributes close to 14% of total black mustard oil distribution, particularly among ethnic consumers.

Black Mustard Oil held the largest share in the Mustard Oil Market, accounting for USD 16.90 Billion in 2025, representing approximately 45% of the total market. This segment is expected to grow at a CAGR of 3.4% from 2025 to 2035, driven by strong domestic consumption and rising preference for traditional cooking mediums.

Brown Mustard Oil

Brown mustard oil accounts for nearly 38% of mustard seed cultivation due to its balanced pungency and oil yield efficiency of around 33%. Approximately 41% of packaged mustard oil brands utilize brown mustard seeds for blended edible oil production. Consumer surveys indicate that 36% of urban buyers prefer brown mustard oil for daily cooking due to moderate flavor intensity. Industrial processors contribute nearly 22% of brown mustard oil usage in ready-to-eat food manufacturing.

Brown Mustard Oil generated USD 14.27 Billion in 2025, capturing nearly 38% of the Mustard Oil Market share. This segment is projected to expand at a CAGR of 3.1% through 2035, supported by stable seed availability and consistent demand across retail channels.

White Mustard Oil

White mustard oil represents close to 17% of total mustard oil consumption, primarily used in specialty food and cosmetic formulations. Around 28% of cosmetic-grade mustard oil formulations incorporate white mustard oil due to its relatively mild composition. Nearly 19% of health-conscious consumers choose white mustard oil variants for lighter flavor applications. Oil extraction efficiency for white mustard seeds stands near 29%, slightly lower compared to black and brown variants.

White Mustard Oil accounted for USD 6.39 Billion in 2025, holding around 17% share of the Mustard Oil Market. This segment is anticipated to grow at a CAGR of 2.8% during the forecast period, supported by niche culinary and personal care applications.

By Application

Cooking

Cooking remains the primary application in the Mustard Oil Market, contributing nearly 68% of total consumption. Approximately 72% of rural households rely on mustard oil as a staple cooking medium. High smoke point above 240°C makes it suitable for frying, sautéing, and pickling, with nearly 46% of consumers highlighting flavor enhancement as a key purchasing factor. Packaged cooking oil penetration exceeds 63% in metropolitan areas.

Cooking application generated USD 25.54 Billion in 2025, representing about 68% of the Mustard Oil Market share. This segment is projected to grow at a CAGR of 3.3% through 2035, driven by stable household consumption and expanding food service usage.

Aromatherapy

Aromatherapy accounts for approximately 9% of the Mustard Oil Market demand, supported by rising interest in natural massage and relaxation therapies. Around 34% of wellness centers incorporate mustard oil blends for therapeutic massages. Nearly 27% of consumers prefer plant-based oils for stress relief applications. Mustard oil’s warming properties are cited by 31% of aromatherapy practitioners as a beneficial attribute.

Aromatherapy contributed USD 3.38 Billion in 2025, holding close to 9% share in the Mustard Oil Market. The segment is expected to expand at a CAGR of 3.0% over the forecast period, supported by growth in wellness services.

Pharmaceuticals

Pharmaceutical applications represent nearly 8% of the Mustard Oil Market, largely due to antimicrobial and anti-inflammatory properties. Approximately 29% of traditional medicinal formulations utilize mustard oil as a base ingredient. Around 24% of topical ointments in herbal medicine contain mustard oil extracts. Research usage in natural remedy formulations has increased by nearly 18%.

Pharmaceuticals accounted for USD 3.00 Billion in 2025, capturing around 8% of the Mustard Oil Market share. This segment is projected to grow at a CAGR of 3.1% through 2035, supported by expanding herbal medicine adoption.

Soaps

Soaps and personal care products contribute close to 7% of total mustard oil consumption. Nearly 33% of herbal soap manufacturers incorporate mustard oil for its moisturizing and antibacterial characteristics. Consumer preference for natural personal care products has risen by over 26%, supporting mustard oil inclusion in formulations. Approximately 21% of small-scale cosmetic producers rely on mustard oil blends.

Soaps application generated USD 2.63 Billion in 2025, representing about 7% of the Mustard Oil Market. This segment is expected to grow at a CAGR of 2.9% during the forecast period, driven by demand for plant-based ingredients.

Others

Other applications, including animal feed additives and industrial lubricants, account for nearly 8% of overall mustard oil demand. Approximately 17% of mustard oil by-products are utilized in agricultural applications. Industrial niche uses contribute close to 12% of non-edible consumption categories. Demand in specialty applications has increased by 15% due to diversification efforts by manufacturers.

Other applications held USD 3.00 Billion in 2025, capturing approximately 8% share of the Mustard Oil Market. This segment is projected to grow at a CAGR of 2.7% through 2035.

Mustard Oil Market Regional Outlook

The Global Mustard Oil Market reached USD 37.56 Billion in 2025 and is projected to grow to USD 38.77 Billion in 2026 and further to USD 51.47 Billion by 2035, exhibiting a CAGR of 3.2% during the forecast period. Regionally, Asia-Pacific dominates with 62% market share, followed by Europe with 16%, North America with 14%, and Middle East & Africa with 8%, collectively accounting for 100% of the Mustard Oil Market. Regional growth is influenced by dietary patterns, mustard seed cultivation capacity, per capita edible oil consumption exceeding 18 kg in key countries, and rising packaged oil penetration rates above 55% globally.

North America

North America holds 14% share of the Mustard Oil Market, driven by ethnic consumption and specialty food demand. Nearly 48% of mustard oil sales in the region occur through Asian grocery chains. Online distribution accounts for 31% of packaged mustard oil sales. Approximately 22% of consumers purchasing mustard oil use it for therapeutic massage and wellness purposes. Import dependency exceeds 70%, reflecting limited local mustard seed crushing capacity.

North America accounted for USD 5.43 Billion in 2026, representing 14% of the Mustard Oil Market, supported by strong retail distribution and growing demand for traditional edible oils.

Europe

Europe captures 16% of the Mustard Oil Market share, with rising preference for plant-based oils. Nearly 37% of health-focused consumers prefer oils with natural antioxidants. Organic mustard oil demand has increased by 24% across specialty retail stores. Approximately 29% of sales come from food processing applications including sauces and condiments. Ethnic communities contribute significantly to consumption volumes.

Europe accounted for USD 6.20 Billion in 2026, representing 16% of the Mustard Oil Market, driven by premium product demand and growing interest in natural oils.

Asia-Pacific

Asia-Pacific dominates with 62% share of the Mustard Oil Market due to high per capita consumption and extensive mustard seed cultivation. Nearly 74% of households in certain countries use mustard oil daily for cooking. Rural consumption accounts for 58% of total regional demand. Domestic production fulfills over 85% of regional consumption, reducing import dependency. Packaged oil penetration exceeds 60% in urban areas.

Asia-Pacific accounted for USD 24.04 Billion in 2026, representing 62% of the Mustard Oil Market, supported by strong agricultural output and high household consumption.

Middle East & Africa

Middle East & Africa represents 8% of the Mustard Oil Market share, supported by expatriate communities and growing retail infrastructure. Approximately 33% of mustard oil sales occur in metropolitan cities. Import reliance exceeds 80% due to limited domestic production. Around 21% of demand comes from personal care and massage applications. Distribution through hypermarkets contributes nearly 46% of total retail sales in the region.

Middle East & Africa accounted for USD 3.10 Billion in 2026, representing 8% of the Mustard Oil Market, driven by expanding retail channels and increasing awareness of traditional edible oils.

List of Key Mustard Oil Market Companies Profiled

Investment Analysis and Opportunities in Mustard Oil Market

The Mustard Oil Market presents attractive investment potential due to increasing demand for healthy edible oils and expanding packaged food industries. Nearly 48% of investors in the edible oil segment are prioritizing cold-pressed and organic mustard oil processing units. Around 36% of new capital expenditure in oil milling facilities is directed toward automation and filtration technologies to improve extraction efficiency beyond 92%. Private-label brands contribute close to 28% of organized retail shelf space, encouraging new entrants to expand manufacturing capacity. Export-oriented investments have grown by 19%, especially targeting regions where ethnic populations exceed 15% of total residents. Additionally, 31% of small and medium enterprises are integrating backward supply chain models to secure raw mustard seed procurement. Digital marketing investment has increased by 24%, with online sales contributing more than 22% to total branded mustard oil distribution. These factors create sustainable long-term opportunities in the Mustard Oil Market.

New Products Development

Product innovation in the Mustard Oil Market is accelerating as manufacturers respond to evolving consumer preferences. Nearly 34% of newly launched mustard oil variants are positioned as cold-pressed and chemical-free products. Around 27% of brands have introduced fortified mustard oil enriched with additional omega fatty acids and vitamins to appeal to health-conscious buyers. Flavored mustard oil variants infused with herbs and spices represent 18% of specialty product launches. Approximately 41% of packaging upgrades now focus on tamper-proof and recyclable materials, aligning with sustainability trends. Sachet packaging below one-liter volume accounts for 29% of rural product introductions to enhance affordability. Digital-first brands contribute nearly 16% of new product rollouts through direct-to-consumer channels. These developments highlight how innovation and diversification are reshaping competitive dynamics within the Mustard Oil Market.

Developments

• Capacity Expansion Initiatives: In 2024, several manufacturers increased crushing capacity by nearly 20% to address rising domestic demand. Automated extraction units improved oil recovery rates by 5%, while packaging line upgrades enhanced production efficiency by 12%, strengthening overall supply stability in the Mustard Oil Market.
• Organic Certification Programs: Leading players expanded certified organic mustard seed sourcing by 18%, enabling launch of premium product lines. Around 22% of total branded mustard oil portfolios now include organic variants, targeting health-focused consumers and specialty retail outlets.
• Retail Network Expansion: Distribution footprints grew by approximately 15% across tier-2 and tier-3 cities. Organized retail partnerships increased shelf presence by 25%, while hypermarket sales contributed nearly 40% of total urban retail turnover for branded mustard oil.
• Product Packaging Innovation: Manufacturers introduced recyclable packaging formats, reducing plastic usage by 14%. Nearly 30% of new stock-keeping units feature improved tamper-evident seals, enhancing consumer trust and product safety perception in the Mustard Oil Market.
• Digital Sales Channel Strengthening: Online sales partnerships expanded by 21% in 2024, with e-commerce platforms contributing over 23% of packaged mustard oil sales. Social media marketing engagement increased by 35%, supporting direct-to-consumer growth strategies.

Report Coverage

This Mustard Oil Market report provides comprehensive coverage of market structure, segmentation, competitive landscape, and regional performance supported by percentage-based data analysis. The study evaluates strengths such as high household penetration exceeding 60% in core markets and oil extraction efficiency above 90% in organized facilities. Weakness analysis highlights raw material price fluctuations affecting nearly 41% of processors and alternative edible oil competition influencing 49% of consumer purchasing decisions. Opportunity assessment identifies organic and cold-pressed product growth above 35% and export potential contributing around 12% of total supply. Threat evaluation considers climate-related cultivation risks impacting nearly 34% of mustard-growing areas and supply chain inefficiencies causing up to 9% post-harvest losses. The report further examines demand distribution across cooking applications exceeding 68% share and non-edible segments collectively representing about 24% of total usage. Regional assessment confirms Asia-Pacific dominance above 60% share, while emerging markets collectively account for nearly 22% of incremental demand growth. Competitive benchmarking analyzes distribution reach exceeding 80% retail penetration for leading brands and private-label expansion near 28% in organized retail. Overall, the coverage delivers data-driven insights, strategic positioning analysis, and detailed evaluation of consumption patterns shaping the Mustard Oil Market landscape.