Mobility as a Service (MaaS) Market Size, Share, Growth, and Industry Analysis, By Types (Private Transportation, Non-motorized Traffic), By Applications Covered (Below 25 Years Old, 25-40 Years Old, Above 40 Years Old) and Regional Insights and Forecast to 2034

Mobility as a Service (MaaS) Market Size

The Global Mobility as a Service (MaaS) Market size stood at USD 169.92 Billion in 2024 and is projected to reach USD 210.54 Billion in 2025, with an anticipated surge to USD 1448.7 Billion by 2034. This growth reflects a robust expansion rate of 23.9% during the forecast period from 2025 to 2034. The market’s expansion is fueled by increasing urbanization, growing smartphone penetration, and a shift toward sustainable and integrated transport solutions.

The US Market is rapidly evolving, contributing a substantial portion of the global share due to rising app-based transit usage and public-private partnerships. Over 54% of urban dwellers in the US Market now prefer multimodal transport planning via integrated platforms, enhancing convenience, cost efficiency, and environmental impact control.

Key Findings

• Market Size: Valued at 210.5 Bn in 2025, expected to reach 1448.7 Bn by 2034, growing at a CAGR Of 23.9%.
• Growth Drivers: 68% population urbanization, 61% platform usage by Gen Z, and 52% multimodal app dependency support MaaS growth globally.
• Trends: 72% transit integration in Europe, 44% AI use in routing, and 31% micro-mobility innovation drive current MaaS advancements.
• Key Players: Uber, Didi, Lyft, Ola Cabs, Grab Taxi
• Regional Insights: Asia-Pacific holds 36% market share led by urban demand and digital mobility, Europe follows with 30%, North America holds 24%, while Middle East & Africa contributes 10% with rising adoption.
• Challenges: 39% data privacy concerns and 28% policy fragmentation hinder full-scale MaaS implementation in global regions.
• Industry Impact: 33% government-led MaaS pilots and 26% rise in public-private integration are reshaping the global transport ecosystem.
• Recent Developments: 38% of new products are multimodal bundles, 34% use electric fleets, and 22% launched blockchain fare systems.

The Global Mobility as a Service (MaaS) Market represents a transformative shift in urban mobility, replacing fragmented transportation systems with integrated, user-centric platforms. MaaS allows seamless access to multiple transportation modes—including ride-hailing, public transit, bike sharing, and car rentals—via a single digital interface. This unified access model is redefining commuting behavior across metropolitan and developing cities alike. Currently, more than 62% of users worldwide interact with at least two mobility services on a weekly basis, highlighting the increasing role of app-based multimodal platforms. Government support is playing a key role in shaping the MaaS ecosystem. Around 48% of urban transport policies globally now incorporate MaaS strategies to reduce traffic congestion and carbon emissions. Electric vehicle integration into MaaS fleets is also expanding, with 36% of ride-hailing services using hybrid or electric vehicles to meet sustainability targets. Additionally, approximately 29% of public transportation networks in major cities are being digitally connected to private mobility services through open APIs. Key players are leveraging AI and predictive analytics to offer real-time route optimization, used by 41% of mobility platforms. Subscription-based models are gaining traction, with over 34% of users preferring monthly mobility bundles for convenience and cost savings. As the market matures, innovations like autonomous ride-sharing and blockchain-based ticketing are poised to further revolutionize the MaaS landscape.

Mobility as a Service (MaaS) Market Trends

The Mobility as a Service (MaaS) Market is undergoing rapid transformation driven by technology integration, urban population growth, and changing commuter preferences. Nearly 58% of global MaaS users prioritize real-time information and trip planning tools, reflecting the growing need for data-driven transport solutions. Demand for contactless ticketing and digital fare payments has surged, now present in 47% of urban transit systems worldwide. Shared mobility is at the heart of MaaS expansion, with ride-hailing and bike-sharing services accounting for 51% of platform usage. Moreover, electric micro-mobility solutions—such as e-scooters and e-bikes—have grown by 42%, particularly in urban areas where last-mile connectivity is a major concern. Multimodal trip planning features have been adopted by 49% of platforms, enabling users to combine different transport modes in a single journey. Over 33% of users now subscribe to mobility packages offering bundled access to various services, reflecting the rise of MaaS as a subscription model. Interoperability among services is improving, as 39% of mobility providers have adopted open data standards and API-based integration. Meanwhile, AI-driven demand prediction and route optimization are implemented by 44% of platforms, helping reduce commute time and enhance user experience. These trends highlight the continued evolution of MaaS into a smart, adaptive transport solution.

Mobility as a Service (MaaS) Market Dynamics

DRIVERS

Urbanization and smartphone-led multimodal transport adoption

With 68% of the global population expected to live in cities, urban congestion has fueled MaaS adoption. Over 73% of commuters in urban areas prefer mobile-based multimodal transport planning. Around 52% of public transportation users rely on MaaS apps for real-time updates and scheduling. Mobile integration of ride-hailing, micro-mobility, and public transport is now accessed by more than 61% of Gen Z and millennial users in metropolitan regions.

OPPORTUNITY

Expansion of electric mobility integration into MaaS platforms

Electric vehicles now make up 35% of fleet options available through MaaS platforms. Government subsidies and regulatory mandates have led 41% of urban operators to adopt EVs in their service networks. Nearly 27% of MaaS providers now include electric bikes and scooters, addressing last-mile mobility gaps. Consumer preference is shifting, with 43% of users selecting electric options when available. The ongoing infrastructure expansion in EV charging is expected to grow platform integration in smart cities.

RESTRAINTS

"Fragmented transport regulations and data sharing limitations"

Inconsistent regulations across municipalities limit the scalability of MaaS platforms. Nearly 33% of service providers cite cross-border licensing and insurance barriers. Only 41% of cities support real-time data sharing between public and private mobility players, affecting interoperability. Around 28% of transport agencies do not allow fare integration with third-party platforms. These restrictions result in poor user experience and hinder full deployment of multimodal journeys on a single interface.

CHALLENGE

"Data privacy concerns and cybersecurity threats"

With over 64% of MaaS users sharing location and payment information through integrated apps, privacy risks are rising. Around 39% of consumers are hesitant to adopt MaaS due to data security issues. Approximately 21% of MaaS platforms reported cyber incidents or unauthorized access in the past two years. Ensuring GDPR and other compliance requirements remains a challenge, especially for global operators scaling services across multiple jurisdictions with diverse laws.

Segmentation Analysis

The Mobility as a Service (MaaS) Market is segmented based on transportation type and user demographics. Private transportation solutions including ride-hailing, car rentals, and shared vehicle platforms continue to dominate due to their on-demand flexibility. Non-motorized traffic options such as bike-sharing and scooter-sharing are gaining momentum as cities emphasize sustainability and last-mile connectivity. User segmentation is increasingly defined by age, with younger demographics adopting MaaS for convenience, cost-efficiency, and smartphone-driven planning, while older groups lean toward simplified, reliable transport access.

By Type

• Private Transportation: This segment comprises over 59% of total market activity. It includes ride-hailing, car rentals, and subscription-based vehicle access. Approximately 48% of users prefer private transport options for daily commuting, citing convenience and reliability as top priorities. Integration of electric vehicles is also higher in this category, with 32% of rides taken in electric cars.
• Non-motorized Traffic: Non-motorized modes account for around 41% of MaaS usage, especially in urban zones. Bike-sharing and e-scooters are favored by 53% of students and young professionals for short-distance travel. These options have grown by 36% in popularity due to low costs and environmental benefits, particularly in cities with dedicated cycling lanes and scooter docks.

By Application

• Below 25 Years Old: Representing 29% of users, this group is highly engaged with app-based commuting. Over 62% prefer subscription bundles and on-demand access to scooters and bikes. Social influence, digital payment ease, and sustainability concerns drive adoption among this demographic, particularly in university cities and urban tech hubs.
• 25-40 Years Old: This group makes up 45% of the market and is the most active MaaS demographic. Around 67% use a combination of ride-hailing and public transport through MaaS platforms. Time efficiency and mobile planning tools are key drivers, with 39% prioritizing services with real-time tracking and trip cost comparison.
• Above 40 Years Old: Comprising 26% of users, this segment values reliability and ease of use. Approximately 58% rely on integrated ticketing for bus and train travel. Adoption in this group has grown by 24% due to user-friendly app interfaces, loyalty rewards, and inclusion of accessible mobility options like paratransit services within MaaS ecosystems.

Mobility as a Service (MaaS) Market Regional Outlook

The global Mobility as a Service (MaaS) Market exhibits regional variation based on infrastructure readiness, regulatory frameworks, urban density, and digital adoption. Asia-Pacific leads the market with a 36% share due to high urbanization, mobile internet penetration, and growing shared mobility ecosystems. Europe follows with a 30% share, driven by environmental regulations and integration of electric and public transport. North America contributes 24%, fueled by strong tech platforms and increasing investment in smart city projects. The Middle East & Africa region holds a 10% share, expanding with rising app-based transport services and government-backed urban mobility reforms.

North America

North America accounts for 24% of the global MaaS market share. Over 67% of urban commuters use integrated mobility apps for multimodal journey planning. The US is a key contributor with nearly 52% of shared mobility rides operated via MaaS platforms. Public-private partnerships are rising, with 44% of municipalities investing in digital transit solutions. Subscription-based MaaS is gaining traction, with 36% of users opting for bundled transit services. Integration of EVs in MaaS fleets accounts for 29% of rides across key cities like San Francisco and New York.

Europe

Europe holds 30% of the global MaaS market, with countries like Germany, the UK, and the Netherlands leading in digital transit ecosystems. Over 72% of urban public transport systems in Europe support open data integration with MaaS platforms. Environmental targets are pushing growth, with 41% of MaaS services deploying electric or hybrid vehicles. Multimodal transit options are widely adopted, and 54% of daily users access bike-sharing and ride-pooling via integrated apps. Government policy plays a vital role, with nearly 38% of cities offering incentives for MaaS adoption.

Asia-Pacific

Asia-Pacific leads with 36% market share, driven by population density, rising smartphone usage, and government investment in smart mobility. In cities like Tokyo, Seoul, and Beijing, more than 69% of users prefer MaaS apps for planning urban travel. Over 61% of public transit systems in the region support mobile ticketing integration. Bike and scooter-sharing contribute 33% of trips under MaaS platforms, with 27% of users in Tier 1 and Tier 2 cities subscribing to bundled mobility plans. Rapid growth in EV-based ride-sharing services is expanding MaaS accessibility and affordability.

Middle East & Africa

Middle East & Africa contribute 10% to the global MaaS market, with growing adoption in urban hubs such as Dubai, Riyadh, and Cape Town. Approximately 47% of users rely on ride-hailing services via MaaS apps. Government investments in mobility platforms are rising, with 39% of municipalities supporting MaaS pilots to reduce congestion. Around 24% of shared mobility in major cities includes electric scooters and micro-mobility. Cross-border integration between public and private transport remains limited, yet expanding through partnerships. Growth is propelled by urban expansion and demand for accessible, tech-enabled transport services.

List of Key Mobility as a Service (MaaS) Market Companies Profiled

Investment Analysis and Opportunities

The Mobility as a Service (MaaS) Market is experiencing accelerated investment from public and private sectors, driven by digital infrastructure development, sustainability targets, and user demand for integrated mobility. Approximately 37% of capital inflow is being directed toward platform expansion and mobility app development. EV fleet integration represents 28% of investment focus, especially in Asia-Pacific and Europe. Venture funding in micro-mobility start-ups grew by 31%, with emphasis on last-mile connectivity innovations. Over 42% of global MaaS providers are investing in AI-enabled route optimization and real-time traffic prediction. Governments are also increasing budget allocations, with 33% of cities launching MaaS pilots or incentives. Collaborations between public transport authorities and ride-sharing platforms have increased by 26%, fostering cross-sector innovation and improved user experience. Infrastructure upgrades for electric charging and smart ticketing are being prioritized in 21% of smart city plans, indicating growing opportunity in digitally unified transport ecosystems.

New Products Development

New product development in the MaaS market is centered around AI-powered platforms, smart mobility bundles, and green transport integration. Around 38% of new platforms introduced in the last two years feature multimodal trip planners with digital ticketing and predictive scheduling. Micro-mobility innovations—especially e-bikes and scooters—make up 31% of new mobility offerings, with built-in GPS and lock-unlock functions via smartphones. More than 29% of products now support subscription-based transport access combining buses, ride-hailing, and bikes under one payment system. Environmental sustainability is driving product innovation, with 34% of new ride-share fleets composed of hybrid or electric vehicles. Voice-controlled travel assistance and accessibility features have been added to 17% of new app versions to serve elderly and differently-abled users. Over 22% of service providers launched blockchain-enabled fare management and loyalty point systems to enhance security and user engagement.

Recent Developments

• Uber integrates transit schedules in Chicago: In 2023, Uber partnered with city transport to offer 100% real-time schedule access within its app, expanding multimodal adoption by 27%.
• Grab introduces EV car-sharing program: Grab launched a new electric car-sharing model in 2024, with 41% of users opting for green rides in urban hubs.
• Lyft rolls out MaaS subscription plan: In 2023, Lyft launched bundled monthly subscriptions combining bike, scooter, and rideshare services, adopted by 33% of loyal users.
• Didi upgrades app with AI routing: Didi’s 2024 AI-powered route planner reduced average commute time by 21% and improved user retention by 19% in tier-one cities.
• Careem launches corporate MaaS solutions: Careem’s 2023 B2B offering covered 24% of enterprise transport needs in Dubai, boosting adoption across 300+ organizations.

Report Coverage

The report comprehensively covers the Mobility as a Service (MaaS) Market including segmentation by transport type, application, region, and provider network. About 44% of the analysis focuses on integration across ride-hailing, micro-mobility, and public transit systems. Regional insights outline Asia-Pacific leading with 36% share, followed by Europe (30%), North America (24%), and Middle East & Africa (10%). User adoption trends are detailed by age and urban density, showing that 45% of users are aged 25–40 years and predominantly rely on multimodal trip planners. Over 34% of the content highlights emerging technologies including AI-powered route optimization, digital fare systems, and EV-based fleets. Key competitive movements and strategic collaborations are covered, profiling 25+ global MaaS providers. The report also features recent innovations, investment flows, and policy landscapes influencing platform-based mobility expansion across developing and mature economies.