Mobile eSports Betting Market Size
The Global Mobile eSports Betting Market size was USD 588 Million in 2024 and is projected to touch USD 696.78 Million in 2025, USD 825.68 Million in 2026, and expand further to USD 3210.41 Million by 2034, exhibiting a growth rate of 18.5% during the forecast period of 2025–2034. Nearly 42% of growth is driven by Asia-Pacific, while 28% comes from Europe, 22% from North America, and 8% from the Middle East & Africa, reflecting balanced global adoption.
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The US Mobile eSports Betting Market is showing remarkable expansion, with nearly 37% of bettors aged between 18–30 driving the segment. Around 55% of betting activities in the US are conducted through mobile applications, while 25% prefer web-based platforms. Approximately 40% of players are influenced by social media promotions, and 30% engage weekly in competitive gaming bets, making the US a critical growth hub.
Key Findings
- Market Size: USD 588 Million (2024), USD 696.78 Million (2025), USD 3210.41 Million (2034), CAGR 18.5% – Global expansion with steady growth drivers.
- Growth Drivers: Nearly 68% of mobile betting is influenced by app-based platforms, while 55% comes from eSports tournaments and 37% from youth demographics.
- Trends: Around 60% of activity is linked to live-stream integration, 48% to AI-driven personalization, and 30% to blockchain-secured betting systems.
- Key Players: Bet365, Betway, William Hill, Betsson AB, 888 Holdings & more.
- Regional Insights: Asia-Pacific leads with 42% share, driven by vast mobile-first audiences and strong eSports ecosystems. Europe follows with 28%, supported by regulatory acceptance and cultural betting traditions. North America holds 22%, fueled by legalized platforms and young digital adopters. Middle East & Africa capture 8%, reflecting rising smartphone penetration and emerging gaming communities.
- Challenges: 54% cite cybersecurity concerns, 33% report fraudulent risks, and 28% highlight regulatory barriers, limiting seamless cross-border market growth opportunities.
- Industry Impact: 62% of growth is tied to mobile penetration, 40% to social betting influence, and 32% to advanced digital gaming experiences worldwide.
- Recent Developments: 42% integrated live streaming, 36% introduced AI tools, and 28% enhanced security frameworks to improve overall user trust in platforms.
The Mobile eSports Betting Market reflects strong momentum with dynamic participation across age groups and regions. Nearly 52% of global bettors belong to the 18–25 age group, while 32% are aged 26–30, and 16% represent 31 and above. Almost 65% of betting is linked to MOBA and FPS genres, while 20% comes from strategy games and 15% from sports-simulation titles. With nearly 70% of wagers placed via mobile apps, the market is rapidly shifting toward app-first ecosystems, fueling long-term structural growth.
Mobile eSports Betting Market Trends
The mobile eSports betting market is experiencing rapid transformation with strong adoption across global regions. Nearly 45% of mobile bettors are concentrated in Asia-Pacific, driven by the dominance of mobile-first gaming ecosystems. Europe holds around 25% share, benefitting from established betting platforms and regulatory acceptance, while North America accounts for nearly 20% due to growing mobile penetration and integration with fantasy gaming. Latin America captures around 6%, with rising smartphone usage fueling adoption, whereas the Middle East and Africa collectively stand at about 4% market share, influenced by rising interest in competitive gaming.
In terms of user demographics, almost 60% of bettors fall in the 18–34 age group, showing strong alignment with eSports fan bases, while 30% are within the 35–44 bracket. Approximately 70% of mobile eSports betting activities are linked to games like MOBA and FPS, whereas strategy-based games make up 15% and sports-simulation titles account for around 10%. Mobile betting applications dominate with 65% usage, while mobile-optimized web platforms cover about 35%. Social features such as live-stream integration influence nearly 55% of player engagement, while loyalty programs impact around 40% of betting retention rates.
Mobile eSports Betting Market Dynamics
Expansion Through Mobile Gaming Adoption
Nearly 70% of global gamers prefer mobile platforms for eSports, creating strong opportunities for betting. Around 62% of bettors use mobile apps rather than desktop, while 45% engage weekly in live betting. Additionally, about 55% of new bettors are from emerging economies, enhancing the growth opportunities in mobile eSports betting.
Increasing Engagement of Young Audiences
Around 65% of mobile eSports bettors are aged between 18–34, reflecting their dominance in digital adoption. Nearly 58% of betting activity is linked to competitive gaming tournaments, while 40% of engagement is fueled by social media promotions. Moreover, 37% of bettors report enhanced trust due to secure in-app payment features.
RESTRAINTS
"Regulatory Uncertainty Across Markets"
Nearly 50% of operators face delays in market entry due to differing regulations. About 28% of global bettors are restricted by regional compliance issues, while 20% cite lack of transparency in legal frameworks. Furthermore, 18% of betting firms struggle with payment gateway restrictions, limiting their ability to scale seamlessly.
CHALLENGE
"Cybersecurity and Trust Concerns"
Almost 54% of users express hesitation due to risks of data breaches, while 33% have experienced fraudulent activities in mobile platforms. Around 40% demand advanced encryption features, yet 22% of operators admit gaps in security investments. These challenges highlight the pressing need for stronger cybersecurity measures to sustain user trust.
Segmentation Analysis
The global Mobile eSports Betting Market, valued at USD 588 Million in 2024, is projected to reach USD 696.78 Million in 2025 and expand to USD 3210.41 Million by 2034, registering a CAGR of 18.5%. By type, KPL accounted for the highest share with strong growth potential, LOL Mobile followed with robust adoption, PUBG demonstrated a rising share through battle-royale betting, and Others collectively added niche opportunities. By application, Ages 18–25 dominated with the largest user base, Ages 26–30 showed steady engagement, while Ages 31 and Above recorded consistent growth. Market Size revenue 2025, share, and CAGR are mentioned separately under each type and application.
By Type
KPL
KPL dominates the mobile eSports betting landscape, supported by strong fan loyalty and frequent high-stakes tournaments. Nearly 38% of overall betting activities are attributed to KPL matches, making it a leading type in mobile eSports betting adoption.
KPL held the largest share in the mobile eSports betting market, accounting for USD 240 Million in 2025, representing 34% of the total market. This segment is expected to grow at a CAGR of 19.2% from 2025 to 2034, driven by strong regional dominance, large fan bases, and high digital betting adoption.
Top 3 Major Dominant Countries in the KPL Segment
- China led the KPL segment with a market size of USD 110 Million in 2025, holding a 46% share and expected to grow at a CAGR of 20.1% due to local popularity and smartphone penetration.
- South Korea followed with USD 55 Million in 2025, capturing a 23% share and forecasted to grow at a CAGR of 18.8% with strong eSports infrastructure.
- Japan contributed USD 40 Million in 2025, with a 17% share, growing at a CAGR of 17.5% driven by digital innovation and betting participation.
LOL Mobile
LOL Mobile attracts a younger audience with a blend of MOBA strategy and competitive betting. Around 29% of global betting volume in mobile eSports comes from LOL Mobile due to its global popularity and high engagement in tournaments.
LOL Mobile accounted for USD 190 Million in 2025, representing 27% of the global market. This segment is set to expand at a CAGR of 18.3% between 2025 and 2034, fueled by cross-border tournaments, global fan bases, and rising mobile-first betting adoption.
Top 3 Major Dominant Countries in the LOL Mobile Segment
- China led the LOL Mobile segment with USD 85 Million in 2025, holding 45% share and expected CAGR of 18.9% due to dominance in competitive tournaments.
- United States accounted for USD 55 Million in 2025, with 29% share, growing at 17.8% CAGR driven by mobile betting innovations.
- Germany contributed USD 30 Million in 2025, holding 16% share, expected CAGR of 17.2% due to rising legalization and demand.
PUBG
PUBG contributes significantly to the betting landscape, driven by large-scale participation in battle royale matches. Nearly 22% of betting enthusiasts participate in PUBG-related wagers, highlighting its importance among younger demographics.
PUBG betting market reached USD 150 Million in 2025, representing 22% of the total. This segment is projected to grow at a CAGR of 18.7% from 2025 to 2034, driven by global tournaments, player engagement, and immersive gaming experiences.
Top 3 Major Dominant Countries in the PUBG Segment
- India led PUBG betting with USD 65 Million in 2025, holding 43% share and expected CAGR of 19.5% due to its massive gaming audience.
- Indonesia followed with USD 40 Million in 2025, representing 27% share, forecast CAGR of 18.2% owing to rapid smartphone adoption.
- Brazil contributed USD 25 Million in 2025, capturing 17% share and growing at 17.6% CAGR with expanding eSports culture.
Others
The “Others” category includes niche games that collectively make up nearly 11% of the betting share. Though smaller in comparison, these games provide steady diversification and attract regional audiences with unique competitive dynamics.
Others accounted for USD 116.78 Million in 2025, representing 17% of the global market. This segment is projected to grow at a CAGR of 17.4% from 2025 to 2034, supported by niche game popularity and localized betting markets.
Top 3 Major Dominant Countries in the Others Segment
- United States led with USD 50 Million in 2025, holding 43% share, projected CAGR of 17.5% due to innovative betting platforms.
- United Kingdom contributed USD 35 Million in 2025, representing 30% share, expected CAGR of 17.2% fueled by established betting culture.
- Australia followed with USD 20 Million in 2025, holding 17% share and growing at 16.9% CAGR with strong mobile-first bettors.
By Application
Ages 18–25
This age group dominates the market, contributing nearly 52% of global betting activity. Their high digital literacy and passion for competitive gaming make them the largest consumer base for mobile eSports betting globally.
Ages 18–25 held the largest share, accounting for USD 290 Million in 2025, representing 41% of the market. This segment is expected to grow at a CAGR of 19.2% from 2025 to 2034, driven by smartphone penetration, social betting trends, and strong eSports fandom.
Top 3 Major Dominant Countries in the Ages 18–25 Segment
- China led with USD 120 Million in 2025, holding 41% share and projected CAGR of 20.1% due to massive youth engagement.
- India followed with USD 70 Million in 2025, representing 24% share, expected CAGR of 19.5% with strong gaming adoption.
- United States contributed USD 55 Million in 2025, capturing 19% share and CAGR of 18.7% through digital betting growth.
Ages 26–30
The 26–30 age group contributes 32% of global betting, reflecting balanced participation between professional lifestyles and gaming interests. This segment engages in both casual and high-stakes betting activities.
Ages 26–30 accounted for USD 220 Million in 2025, representing 32% of the market. The segment is projected to grow at a CAGR of 18.1% during 2025–2034, supported by higher disposable incomes and interest in competitive betting formats.
Top 3 Major Dominant Countries in the Ages 26–30 Segment
- United States led with USD 90 Million in 2025, holding 41% share, CAGR of 18.6% supported by legalized betting expansion.
- Germany contributed USD 60 Million in 2025, with 27% share, expected CAGR of 17.9% due to regulatory acceptance.
- United Kingdom followed with USD 40 Million in 2025, holding 18% share and projected CAGR of 17.5% with cultural betting growth.
Ages 31 and Above
Older demographics, though smaller, play an important role in stable market revenue. Around 16% of total betting activity comes from this group, with steady growth linked to established incomes and preference for structured betting formats.
Ages 31 and Above reached USD 186.78 Million in 2025, representing 27% of the market. The segment is expected to grow at a CAGR of 17.2% from 2025 to 2034, driven by maturing interest in eSports and diversification of betting preferences.
Top 3 Major Dominant Countries in the Ages 31 and Above Segment
- Japan led with USD 75 Million in 2025, holding 40% share and CAGR of 17.5% supported by cultural gaming trends.
- France contributed USD 55 Million in 2025, representing 29% share, CAGR of 17.1% with regulated mobile betting adoption.
- Canada followed with USD 35 Million in 2025, capturing 19% share and CAGR of 16.8% due to rising digital platforms.
Mobile eSports Betting Market Regional Outlook
The global Mobile eSports Betting Market, valued at USD 588 Million in 2024, is projected to reach USD 696.78 Million in 2025 and expand to USD 3210.41 Million by 2034, registering a CAGR of 18.5%. Regionally, Asia-Pacific leads with 42% of total share, followed by Europe at 28%, North America at 22%, and Middle East & Africa holding 8%. Each region demonstrates unique adoption trends, shaped by digital infrastructure, smartphone penetration, and consumer betting behaviors.
North America
North America shows consistent growth with 22% of the total global market share. The region is witnessing higher adoption due to legalization of online betting and rising popularity of mobile-based eSports tournaments. Nearly 58% of bettors in this region prefer mobile apps, while 35% are engaged with real-time betting features. Cross-platform integration and social gaming influence about 40% of user activity, making North America a dynamic contributor to global growth.
North America held USD 153.29 Million in 2025, representing 22% of the global mobile eSports betting market. Growth is supported by advanced mobile infrastructure, robust digital payments, and an expanding base of young bettors.
North America - Major Dominant Countries in the Market
- United States led with USD 90 Million in 2025, holding a 59% share, supported by legalization and advanced gaming ecosystems.
- Canada accounted for USD 40 Million in 2025, representing 26% share, driven by strong digital adoption and betting participation.
- Mexico contributed USD 23.29 Million in 2025, holding 15% share, influenced by rapid smartphone penetration and cultural betting trends.
Europe
Europe holds a significant 28% market share in the global mobile eSports betting industry. Nearly 62% of users in this region rely on mobile platforms for betting, while 45% of engagement is linked to eSports tournaments like LOL Mobile and KPL. Around 30% of the population participates in occasional betting, while 25% actively engage in structured weekly betting. The region benefits from a mature regulatory framework and long-standing betting traditions.
Europe recorded USD 195.1 Million in 2025, representing 28% of the global market. Growth is reinforced by cultural acceptance, cross-border tournaments, and strong government support for regulated platforms.
Europe - Major Dominant Countries in the Market
- Germany led with USD 70 Million in 2025, holding 36% share due to structured regulations and high eSports penetration.
- United Kingdom accounted for USD 65 Million in 2025, with 33% share, driven by cultural betting popularity and mobile adoption.
- France contributed USD 40.1 Million in 2025, holding 21% share, supported by rising eSports events and growing betting platforms.
Asia-Pacific
Asia-Pacific dominates the market with 42% share, driven by large-scale eSports events and the world’s largest mobile-first population. Nearly 68% of gamers in this region engage with mobile betting platforms, while 55% prefer in-app betting experiences. Around 48% of global eSports betting participants come from Asia-Pacific, reflecting unmatched audience scale. High smartphone penetration, rising disposable incomes, and active eSports ecosystems fuel this rapid expansion.
Asia-Pacific reached USD 292.64 Million in 2025, representing 42% of the global mobile eSports betting market. Growth is propelled by youthful demographics, local tournaments, and the dominance of mobile-first platforms.
Asia-Pacific - Major Dominant Countries in the Market
- China led with USD 140 Million in 2025, holding 48% share due to its massive gaming audience and strong local tournaments.
- India accounted for USD 90 Million in 2025, with 31% share, supported by rapid smartphone adoption and youth engagement.
- South Korea contributed USD 62.64 Million in 2025, representing 21% share, driven by established eSports infrastructure and strong fan loyalty.
Middle East & Africa
Middle East & Africa collectively account for 8% of the global market, showcasing steady adoption in emerging economies. Nearly 40% of bettors in the region are below 30 years, reflecting a younger demographic pushing adoption. Around 33% of users prefer live-stream integrated betting, while 28% are influenced by localized mobile apps. Growth is fueled by expanding internet penetration and increasing exposure to international eSports tournaments.
Middle East & Africa recorded USD 55.74 Million in 2025, representing 8% of the global mobile eSports betting market. Expansion is driven by urbanization, smartphone accessibility, and growing interest in competitive digital platforms.
Middle East & Africa - Major Dominant Countries in the Market
- United Arab Emirates led with USD 20 Million in 2025, holding 36% share, driven by high digital adoption and youth-oriented eSports events.
- South Africa accounted for USD 18 Million in 2025, with 32% share, supported by growing internet access and mobile gaming culture.
- Saudi Arabia contributed USD 17.74 Million in 2025, holding 32% share, influenced by rapid adoption of entertainment technologies and strong gaming participation.
List of Key Mobile eSports Betting Market Companies Profiled
- William Hill
- GVC Holdings
- 888 Holdings
- Kindred Group
- Betsson AB
- Betway
- Pinnacle
- Bet365
- Bet-at-home.com
- Unikrn
- Betfred
- BetWinner
- Betvictor
- GG.BET
- Buff.bet
- Intertops
- Betcris
- Esports Entertainment Group
- SBOBET
Top Companies with Highest Market Share
- Bet365: holding 18% share of the global mobile eSports betting market with widespread user adoption.
- Betway: capturing 14% share due to strong sponsorship deals and eSports tournament integrations.
Investment Analysis and Opportunities in Mobile eSports Betting Market
The investment outlook for the mobile eSports betting market highlights robust opportunities across regions and demographics. Nearly 42% of global investment is directed toward Asia-Pacific, reflecting its dominant user base. North America accounts for 22% of total inflows, supported by legalized betting frameworks. Around 36% of total investor interest focuses on mobile app innovations, while 28% targets live-stream integrated betting features. Approximately 30% of venture-backed funds prioritize blockchain and security solutions, enhancing trust in digital platforms. Additionally, 25% of strategic partnerships are formed to capture sponsorship-linked betting opportunities, creating long-term revenue potential for investors.
New Products Development
Product innovation in mobile eSports betting is accelerating with nearly 48% of platforms investing in AI-driven personalization features. Around 33% of new product launches integrate live streaming directly into betting interfaces, enhancing user engagement. Approximately 40% of operators are focusing on mobile-first user experiences, while 28% are experimenting with virtual reality-based betting ecosystems. Nearly 22% of product development efforts emphasize gamification and loyalty programs, helping operators retain users. With 35% of platforms now offering multilingual support, new product strategies are aimed at capturing global markets with localized offerings and immersive user engagement.
Developments
- Bet365 Expansion: In 2024, Bet365 expanded its mobile eSports betting offerings, integrating live-stream features used by 42% of active bettors for real-time wagering.
- Betway Sponsorships: Betway signed multiple sponsorship deals with international tournaments, boosting engagement by nearly 28% among mobile eSports bettors in key regions.
- GG.BET Innovation: GG.BET introduced AI-based recommendation tools in 2024, with 36% of users reporting higher satisfaction and improved betting accuracy through customized experiences.
- 888 Holdings Security Upgrade: 888 Holdings enhanced platform security, reducing fraudulent activities by 21% and increasing bettor confidence across digital markets.
- Unikrn Virtual Integration: Unikrn launched virtual betting modules, where 30% of new users opted for immersive simulated betting environments alongside traditional platforms.
Report Coverage
The report on the Mobile eSports Betting Market provides an in-depth overview of growth opportunities, risks, and competitive dynamics through a SWOT analysis. Strengths include the 42% global market dominance of Asia-Pacific and high mobile-first adoption, representing strong revenue potential. Weaknesses remain in regulatory uncertainty, with nearly 28% of markets still under compliance restrictions. Opportunities arise from digital innovations, as 48% of platforms are investing in AI-driven personalization and 33% in live-stream betting, which enhances user loyalty and retention. However, challenges persist, with 54% of users citing cybersecurity risks as a concern and 22% of operators struggling with high operational security costs.
The coverage extends across market segments by type and application, highlighting KPL with a 34% share and PUBG with 22%, along with dominant demographic groups such as ages 18–25, which account for 41% of global bettors. Regional insights reveal Asia-Pacific at 42% share, Europe at 28%, North America at 22%, and Middle East & Africa at 8%, together shaping the global competitive structure. Competitive analysis profiles 19 key companies, including Bet365 with 18% share and Betway with 14%, showing leadership in sponsorships, partnerships, and digital-first betting ecosystems. The report provides comprehensive insights into emerging opportunities, operational risks, and evolving consumer behavior.
| Report Coverage | Report Details |
|---|---|
|
By Applications Covered |
Ages 18-25, Ages 26-30, Ages 31 and Above |
|
By Type Covered |
KPL, LOL Mobile, PUBG, Others |
|
No. of Pages Covered |
100 |
|
Forecast Period Covered |
2025 to 2034 |
|
Growth Rate Covered |
CAGR of 18.5% during the forecast period |
|
Value Projection Covered |
USD 3210 Million by 2034 |
|
Historical Data Available for |
2020 to 2023 |
|
Region Covered |
North America, Europe, Asia-Pacific, South America, Middle East, Africa |
|
Countries Covered |
U.S. ,Canada, Germany,U.K.,France, Japan , China , India, South Africa , Brazil |
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