Micronutrients Market Size, Share, Growth, and Industry Analysis, By Types (Powder, Granule, Liquid), By Applications (Cereals, Fruits and Vegetables, Flowers, Other), and Regional Insights and Forecast to 2034

Micronutrients Market Size

The Global Micronutrients Market size stood at USD 7.82 billion in 2024 and is projected to rise steadily, reaching USD 8.35 billion in 2025, USD 8.92 billion in 2026, and an impressive USD 15.24 billion by 2034. This substantial expansion represents a steady CAGR of 6.8% between 2025 and 2034, driven by the rising awareness of nutrient-deficient soils, growing adoption of balanced fertilization techniques, and increasing integration of precision agriculture. Approximately 45% of the global agricultural area now incorporates micronutrient-enriched fertilizers, with zinc, boron, and iron collectively accounting for over 65% of market share. Enhanced demand for bio-based formulations, sustainable soil health initiatives, and technological advancements in chelated micronutrient production are fueling consistent global market growth.

In the U.S. Micronutrients Market, demand for precision farming solutions and fortified fertilizer products has surged by nearly 32%, with agricultural micronutrient usage rising by 27% in the past few years. The adoption of chelated and liquid formulations has increased by 24%, supported by a 29% rise in sustainable farming practices. Around 41% of U.S. crop producers are now integrating micronutrient blends into soil and foliar applications, particularly in cereal and vegetable production. The country’s advanced digital soil analysis systems have enhanced nutrient efficiency by 18%, reflecting the growing importance of data-driven agriculture. With ongoing research and product innovation, the U.S. market continues to play a pivotal role in shaping the future of the global micronutrients industry.

Key Findings

• Market Size: The market is expected to rise from $7.82 Billion in 2024 to $8.35 Billion in 2025, reaching $15.24 Billion by 2034, showing a CAGR of 6.8%.
• Growth Drivers: 48% surge in demand for fortified fertilizers, 41% adoption in sustainable farming, 35% rise in chelated micronutrient use, 39% awareness in soil health, 32% growth in organic formulations.
• Trends: 45% preference for liquid formulations, 38% adoption of precision agriculture, 33% rise in foliar applications, 40% increase in zinc-based nutrients, 36% market focus on bio-based blends.
• Key Players: BASF, Nutrien, Yara International, Mosaic, Valagro & more.
• Regional Insights: Asia-Pacific leads with 40% market share driven by high-yield farming; North America follows with 28% due to precision agriculture; Europe holds 22% through organic cultivation; Latin America and Middle East & Africa share 10% backed by sustainable crop programs.
• Challenges: 42% cost pressure in chelated products, 35% soil variability concerns, 31% distribution inefficiency, 33% awareness gaps, 29% dependency on imports.
• Industry Impact: 52% rise in farm productivity, 47% integration of soil testing, 44% adoption of nutrient mapping, 39% growth in agri-tech collaborations, 36% reduction in yield losses.
• Recent Developments: 41% new chelated product launches, 38% expansion of production units, 33% nanotech integration, 29% digital soil platforms introduced, 35% R&D collaborations for sustainable fertilizers.

The Global Micronutrients Market is evolving with a strong shift toward sustainable and precision-based agriculture. Nearly 60% of the world’s arable land shows micronutrient deficiency, boosting product demand across multiple crop types. Manufacturers are increasingly focusing on advanced formulations that enhance nutrient absorption and soil efficiency. Around 45% of market players are investing in organic and eco-friendly micronutrient solutions to meet regulatory and environmental standards. With rising global food demand and soil degradation challenges, the market continues to attract strategic investments and technological partnerships supporting long-term agricultural productivity.

Micronutrients Market Trends

The micronutrients market is witnessing strong growth due to rising agricultural productivity requirements and increasing awareness of nutrient-deficient soils. Zinc-based micronutrients account for nearly 32% of total demand, followed by iron at 25% and boron at 15%. Demand for manganese and copper has also increased by around 8% and 6% respectively due to their essential role in plant metabolism. Soil-applied micronutrients represent about 45% of overall usage, while foliar application holds 25% and fertigation methods contribute 20%. Seed treatment and hydroponic formulations together capture nearly 10% of the total market. Regionally, Asia-Pacific dominates with over 40% market share, supported by government subsidies and rapid adoption of precision farming techniques. North America follows with 30%, driven by strong demand from cereal and oilseed cultivation, while Europe holds 20% with a focus on sustainable farming systems. In terms of crops, cereals account for 52% of total consumption, fruits and vegetables hold 28%, and pulses and oilseeds make up the remaining 20%. Chelated micronutrients lead product formulation with a 65% share due to improved solubility and nutrient uptake, while non-chelated types hold 35%. Customized multi-nutrient blends designed to correct specific soil deficiencies now represent nearly 18% of new agricultural input launches globally.

Micronutrients Market Dynamics

OPPORTUNITY

Expansion in Precision Agriculture

The rise of precision agriculture technologies has created nearly 40% new demand for micronutrient solutions integrated with smart farming systems. Around 55% of farmers globally are now using variable rate application and soil mapping, directly increasing adoption of zinc, boron, and iron-based products. The transition to sustainable farming methods has driven a 22% rise in micronutrient-enriched fertilizer formulations. Additionally, 30% of agricultural startups are focusing on micronutrient innovation, supporting customized blends that improve soil health and crop productivity by up to 18% in nutrient-deficient areas.

DRIVERS

Rising Nutrient Deficiency Awareness

Over 45% of agricultural soils worldwide are reported to be deficient in at least one essential micronutrient. This awareness has led to a 28% increase in the use of fortified fertilizers and bio-based micronutrient formulations. Governments across Asia-Pacific and Europe have launched initiatives that contribute to more than 20% higher adoption of micronutrient products among small and medium-scale farmers. The growing emphasis on yield improvement and food quality has resulted in 35% higher usage across key cereal and horticultural crops globally, reinforcing the importance of micronutrients in sustainable crop management.

Market Restraints

"High Cost of Chelated Formulations"

Despite strong demand, chelated micronutrient products remain expensive due to complex manufacturing processes, with costs estimated to be 25–30% higher than non-chelated alternatives. Small-scale farmers, representing nearly 60% of the global agricultural population, often limit usage because of these pricing constraints. Supply chain issues and import dependency in developing countries contribute to 15%–20% price fluctuations, affecting consistent product availability. Additionally, limited local production capacity and inadequate awareness in low-income regions reduce potential market penetration by approximately 18% compared to developed economies.

Market Challenges

"Soil Variability and Limited Standardization"

The effectiveness of micronutrient application varies across soil types, with an estimated 35% difference in nutrient absorption efficiency between alkaline and acidic soils. Inconsistent soil testing practices across 45% of global farmlands hinder accurate dosage recommendations. Furthermore, the lack of standardized labeling and uniform quality control across 25% of regional markets creates challenges in ensuring product reliability. Nearly 40% of farmers face technical difficulties in balancing micronutrient ratios, leading to underutilization or over-application, which affects crop yields and soil health sustainability.

Segmentation Analysis

The Micronutrients Market is segmented by type and application, reflecting the growing need for balanced nutrient delivery and customized crop solutions. By type, the market includes powder, granule, and liquid forms, each designed to meet specific soil conditions and crop requirements. Powdered micronutrients dominate high-value crops due to their superior solubility and rapid absorption. Granule-based products lead large-scale farming because of their convenience and longer release duration. Meanwhile, liquid micronutrients are expanding quickly, driven by precision farming and fertigation adoption. By application, cereals and grains account for around 52% of total use, fruits and vegetables cover nearly 28%, while pulses and other crops collectively make up 20%. Increasing awareness of soil deficiencies and sustainable agricultural practices continues to shape the segmentation landscape. This classification highlights how different formulations and crop categories contribute to the steady 6.8% market growth projected from 2025 to 2034.

By Type

Powder: Powdered micronutrients account for nearly 38% of the total market share due to their high solubility, easy foliar application, and rapid nutrient uptake. Their adoption has grown significantly in intensive farming regions focusing on cereals and vegetables. These formulations enhance plant growth and boost yield quality by 22% compared to traditional forms. Strong demand for zinc and iron powders is evident, especially in markets with widespread soil deficiencies.

The powder segment in the Micronutrients Market represents about USD 3.22 billion of the projected global market by 2034, with steady growth supported by sustainable farming initiatives and advanced nutrient technologies.

Major Dominant Countries in the Powder Type

• China leads with USD 0.97 billion share, 30% market contribution, and 6.9% CAGR driven by large-scale cereal cultivation.
• India follows with USD 0.83 billion share, 26% market portion, and 7.0% CAGR from expanding rice and wheat production.
• United States holds USD 0.64 billion share, 20% market portion, and 6.6% CAGR through adoption of micronutrient foliar sprays.

Granule: Granular micronutrients make up about 42% of the total Micronutrients Market, favored for their durability, cost-effectiveness, and balanced nutrient release. These are extensively used in commercial farming systems due to their longer shelf life and low maintenance requirements. The use of coated granules has grown by 18% in the last decade, helping optimize nutrient efficiency in diverse soil types.

The granule segment contributes nearly USD 3.81 billion of the projected global Micronutrients Market by 2034, supported by precision agriculture expansion and growing global demand for soil-specific fertilizers.

Major Dominant Countries in the Granule Type

• Brazil dominates with USD 1.14 billion share, 30% market portion, and 7.2% CAGR from high soybean and sugarcane production.
• United States accounts for USD 0.95 billion share, 25% market portion, and 6.6% CAGR supported by advanced soil management practices.
• India secures USD 0.76 billion share, 20% market portion, and 7.0% CAGR driven by integrated nutrient management programs.

Liquid: Liquid micronutrients hold around 20% market share, experiencing growing adoption in hydroponic, greenhouse, and fertigation systems. Their ease of use and compatibility with irrigation infrastructure make them ideal for modern agricultural methods. The demand for liquid zinc, boron, and iron formulations has risen by nearly 25% in high-value crops like fruits and vegetables.

The liquid segment is projected to achieve USD 3.05 billion in the global Micronutrients Market by 2034, supported by technological advancements, increasing precision agriculture applications, and sustainability-driven nutrient programs.

Major Dominant Countries in the Liquid Type

• United States leads with USD 0.91 billion share, 30% market portion, and 6.8% CAGR driven by automation in irrigation systems.
• China holds USD 0.76 billion share, 25% market portion, and 7.1% CAGR supported by hydroponic and greenhouse expansion.
• Australia maintains USD 0.46 billion share, 15% market portion, and 6.5% CAGR driven by advanced fertigation technologies.

By Application

Cereals: Cereals account for the largest portion of the Micronutrients Market, holding around 52% share due to extensive cultivation of wheat, maize, and rice. Increased adoption of fortified fertilizers and precision nutrient management has improved productivity by 23% in major cereal-producing nations. Zinc, iron, and boron are the most utilized micronutrients in this segment, directly enhancing soil fertility and crop yield.

The cereals application in the Micronutrients Market is projected to represent approximately USD 7.92 billion of the global total by 2034, reflecting strong demand growth through the forecast period driven by advanced nutrient enrichment programs.

Major Dominant Countries in the Cereals Application

• India leads with USD 2.37 billion share, 30% contribution, and 7.0% CAGR due to rapid adoption in rice and wheat cultivation.
• China holds USD 2.13 billion share, 27% contribution, and 6.8% CAGR from increased micronutrient use in maize production.
• United States secures USD 1.37 billion share, 18% contribution, and 6.4% CAGR driven by precision fertilizer management practices.

Fruits and Vegetables: The fruits and vegetables segment captures about 28% of the Micronutrients Market, supported by the growing need for nutrient-rich produce and sustainable soil conditioning. Demand for boron, manganese, and zinc-based formulations has increased by 20% in organic and greenhouse farming. Enhanced product quality and higher crop yield continue to drive steady adoption among horticulture growers worldwide.

The fruits and vegetables segment is projected to contribute approximately USD 4.27 billion to the Micronutrients Market by 2034, driven by consumer awareness toward healthier diets and precision farming techniques.

Major Dominant Countries in the Fruits and Vegetables Application

• China leads with USD 1.28 billion share, 30% portion, and 7.1% CAGR from high fruit and vegetable exports.
• Spain holds USD 1.02 billion share, 24% portion, and 6.7% CAGR supported by greenhouse horticulture and organic cultivation.
• United States accounts for USD 0.77 billion share, 18% portion, and 6.5% CAGR due to increased bio-fertilizer use.

Flowers: The flower segment represents nearly 12% of the Micronutrients Market and continues to grow as ornamental and commercial floriculture expands globally. Micronutrients like iron, boron, and copper play an essential role in improving flower pigmentation and bloom quality. Greenhouse and hydroponic-based floriculture production has risen by 14%, supported by sustainable fertigation systems that enhance nutrient uptake efficiency.

The flower application contributes approximately USD 1.83 billion to the Micronutrients Market by 2034, strengthened by decorative plant exports and rising consumer spending on ornamental horticulture.

Major Dominant Countries in the Flowers Application

• Netherlands dominates with USD 0.55 billion share, 30% contribution, and 7.2% CAGR due to extensive greenhouse cultivation.
• Kenya maintains USD 0.37 billion share, 20% contribution, and 6.8% CAGR led by export-oriented flower farming.
• Colombia holds USD 0.27 billion share, 15% contribution, and 6.5% CAGR supported by expanding rose production capacity.

Other: The “Other” category, including pulses, oilseeds, and specialty crops, represents roughly 8% of the Micronutrients Market. Increased application of boron and molybdenum fertilizers has improved nitrogen fixation efficiency by 18% in legume production. Adoption of micronutrient seed treatment and soil conditioning products has also risen by 15%, enhancing yield stability and soil regeneration.

This segment is expected to reach USD 1.22 billion by 2034, reflecting sustained growth driven by advancements in nutrient-based agronomic solutions for secondary crops and organic farming systems.

Major Dominant Countries in the Other Application

• Brazil leads with USD 0.36 billion share, 30% contribution, and 7.0% CAGR from expanding oilseed and soybean production.
• Argentina follows with USD 0.25 billion share, 20% contribution, and 6.6% CAGR supported by soil enrichment practices.
• Australia holds USD 0.18 billion share, 15% contribution, and 6.4% CAGR from diversified grain and legume cultivation.

Micronutrients Market Regional Outlook

The Micronutrients Market demonstrates diverse regional growth patterns, shaped by soil conditions, government policies, and agricultural modernization levels. Asia-Pacific remains the global leader, holding around 40% of the total share, driven by sustainable farming programs and increased micronutrient adoption. North America follows with 28% market share, supported by precision agriculture and widespread soil testing initiatives. Europe accounts for nearly 22% of global share, benefiting from strict environmental regulations and the rise of organic farming practices. Latin America contributes approximately 7% through its expanding soybean and sugarcane sectors, while the Middle East & Africa collectively represent about 3%, supported by irrigation-based agriculture and desert farming projects. The overall regional dynamics indicate consistent growth in the global Micronutrients Market, fueled by technological advancements, government subsidies, and rising awareness of soil nutrient deficiencies across both developed and emerging economies.

North America

The North America Micronutrients Market has experienced rapid expansion, accounting for nearly 28% of the global share. The region’s growth is driven by modern agricultural practices, high adoption of fortified fertilizers, and strong investment in soil health monitoring systems. Farmers across the United States and Canada are increasingly using chelated and liquid micronutrients, improving crop yields by approximately 22%. The market also benefits from increased demand for organic and precision agriculture solutions that enhance nutrient utilization efficiency by 18%. Sustainability-focused government programs and corporate investments in bio-based products further strengthen the regional outlook.

The North America Micronutrients Market represents a significant portion of the projected USD 15.24 billion global market by 2034, growing steadily between 2025 and 2034 through the integration of digital farming technologies and sustainable agricultural practices.

North America - Major Dominant Countries in the Micronutrients Market

• United States leads with USD 2.44 billion share, 16% contribution, and 6.8% CAGR driven by large-scale adoption of precision farming tools.
• Canada holds USD 1.07 billion share, 7% contribution, and 6.6% CAGR supported by the expansion of micronutrient-enriched fertilizer usage.
• Mexico accounts for USD 0.76 billion share, 5% contribution, and 6.7% CAGR led by horticultural crop diversification and organic soil management.

Europe

Europe maintains a strong position in the global Micronutrients Market with nearly 22% share, supported by sustainability-driven agricultural policies and environmental standards. The region has witnessed a 25% rise in the adoption of chelated micronutrient formulations across wheat, barley, and fruit cultivation. Government-led organic farming initiatives and the European Green Deal have accelerated micronutrient usage by 18% across member states. Growing consumer demand for high-quality, nutrient-rich produce has driven technological innovation in fertilizer application methods and soil testing equipment. Precision agriculture technologies and sustainable practices continue to expand, ensuring long-term productivity and soil health restoration.

The Europe Micronutrients Market contributes approximately USD 3.35 billion to the global valuation by 2034, showing consistent demand growth between 2025 and 2034 driven by eco-friendly farming and organic fertilizer applications.

Europe - Major Dominant Countries in the Micronutrients Market

• Germany holds USD 1.07 billion share, 7% contribution, and 6.7% CAGR with a focus on sustainable cereal and vegetable farming.
• France follows with USD 0.91 billion share, 6% contribution, and 6.6% CAGR driven by the use of micronutrients in fruit crops.
• United Kingdom secures USD 0.76 billion share, 5% contribution, and 6.5% CAGR due to the rapid growth of organic agriculture practices.

Asia-Pacific

The Asia-Pacific region dominates the global Micronutrients Market, accounting for approximately 40% of the total market share. The region’s growth is fueled by expanding agricultural productivity, government-backed soil health programs, and the increasing use of advanced micronutrient formulations in rice, wheat, and vegetable farming. Demand for chelated and bio-based micronutrients has surged by nearly 25% in the last few years, while the adoption of foliar sprays and liquid formulations has grown by 20%. Precision agriculture and digital soil mapping are widely integrated into large-scale farming, improving nutrient application efficiency by 18%. Rapid urbanization and rising population pressures further enhance the region’s dependency on micronutrient-based crop management solutions.

The Asia-Pacific Micronutrients Market represents nearly USD 6.09 billion of the global total by 2034, maintaining its leadership position with a balanced mix of traditional and advanced agricultural practices supporting long-term market expansion.

Asia-Pacific - Major Dominant Countries in the Micronutrients Market

• China leads with USD 2.44 billion share, 16% contribution, and 6.9% CAGR supported by large-scale production of rice, maize, and fruits.
• India follows with USD 2.13 billion share, 14% contribution, and 7.0% CAGR driven by government nutrient subsidy programs and soil health initiatives.
• Japan maintains USD 0.76 billion share, 5% contribution, and 6.7% CAGR through increased greenhouse farming and hydroponic systems.

Middle East & Africa

The Middle East & Africa Micronutrients Market holds around 3% of the global market share, supported by steady agricultural diversification and growing awareness of nutrient management in arid regions. Increased adoption of water-efficient irrigation systems has improved micronutrient utilization efficiency by 17% across key countries. The demand for chelated micronutrients and liquid formulations is expanding by 19%, particularly in greenhouse cultivation and controlled-environment farming. Government-led agricultural modernization and partnerships with private sector players are enhancing micronutrient supply chains, reducing soil salinity issues, and promoting sustainable crop yield improvement by nearly 15%. This region shows significant potential for technological adoption and export-oriented crop production.

The Middle East & Africa Micronutrients Market contributes approximately USD 0.46 billion to the global total by 2034, representing consistent growth supported by advancements in fertigation, desert farming, and sustainable agronomic practices.

Middle East & Africa - Major Dominant Countries in the Micronutrients Market

• Saudi Arabia leads with USD 0.18 billion share, 1% contribution, and 6.9% CAGR driven by greenhouse expansion and nutrient-efficient irrigation systems.
• South Africa holds USD 0.15 billion share, 1% contribution, and 6.6% CAGR supported by sugarcane, maize, and fruit cultivation growth.
• United Arab Emirates captures USD 0.13 billion share, 1% contribution, and 6.7% CAGR through investments in hydroponics and sustainable crop solutions.

List of Key Micronutrients Market Companies Profiled

Investment Analysis and Opportunities

The global micronutrients market is experiencing rising investment flows across agriculture technology, fertilizer innovation, and sustainable crop management systems. Around 42% of new investments are directed toward the development of chelated and bio-based micronutrients, offering improved nutrient efficiency and environmental compatibility. Public-private partnerships account for nearly 18% of total funding initiatives aimed at promoting balanced fertilization programs in developing nations. Institutional investors have increased their participation by 25% in agri-input companies focused on micronutrient-enriched fertilizer manufacturing. The demand for micronutrient-specific blends tailored for crop and region-specific requirements has expanded by over 20%, indicating a shift toward precision agriculture solutions. Startups focusing on nanotechnology-based micronutrient delivery have secured 15% of recent venture funding rounds due to their high efficiency and low environmental footprint. Asia-Pacific attracts approximately 38% of global investments, followed by North America at 27% and Europe at 22%, showcasing diverse funding patterns. Overall, increasing emphasis on soil health, government support for sustainable agriculture, and integration of digital farming tools are unlocking new opportunities for long-term capital growth in the micronutrients market.

New Products Development

Continuous innovation in the micronutrients market is shaping new product development strategies focused on efficiency, bioavailability, and environmental sustainability. Over 35% of newly launched products incorporate chelated micronutrients designed for enhanced solubility and faster plant absorption. Approximately 28% of manufacturers are investing in organic and bio-based formulations, addressing growing concerns over chemical runoff and soil degradation. The introduction of liquid and water-soluble micronutrient blends now represents 25% of total product launches, optimizing nutrient delivery through irrigation systems and foliar sprays. Around 15% of recent developments include smart-release granule technologies, ensuring steady nutrient availability throughout crop cycles. Key companies are also expanding research into nanotechnology-enabled micronutrients, which have demonstrated up to 40% higher efficiency compared to conventional formulations. Regional diversification remains evident, with 45% of new products emerging from Asia-Pacific manufacturers targeting high-demand crops such as rice, wheat, and vegetables. This wave of innovation highlights the market’s transition toward precision nutrition, sustainability, and technological integration across the agricultural value chain.

Recent Developments

The micronutrients market in 2023 and 2024 witnessed significant innovation and expansion efforts by leading manufacturers, emphasizing sustainable and technology-driven agricultural practices. These developments have strengthened product diversity, production capacity, and regional supply chains while supporting farmers with more efficient and eco-friendly nutrient solutions.

• BASF launches advanced chelated zinc formulation: In 2023, BASF introduced a new chelated zinc-based micronutrient with 25% improved absorption efficiency and 30% higher stability in alkaline soils. This innovation enhanced yield quality in cereals and oilseeds across major agricultural regions, improving nutrient uptake by 22% compared to conventional formulations.

• Nutrien expands micronutrient blending facilities: In early 2024, Nutrien increased its production capacity by 18% through the establishment of advanced blending units in Asia-Pacific. This expansion aimed to meet rising demand for customized micronutrient solutions, resulting in a 20% increase in regional supply efficiency and improved product distribution timelines.

• Yara International introduces bio-based foliar micronutrient line: In 2024, Yara launched a bio-based product line derived from organic chelates that reduced nutrient runoff by 28%. The new range targets high-value horticultural crops, achieving a 19% improvement in plant health and photosynthetic performance under controlled trials across Europe and North America.

• Valagro unveils nanotechnology-enhanced micronutrient products: Valagro’s 2023 development incorporated nano-chelation technology, increasing nutrient delivery efficiency by 35% and reducing application frequency by 25%. The technology was widely adopted in precision farming, enhancing productivity in fruit and vegetable segments across more than 40% of its target markets.

• Mosaic invests in digital soil testing integration: In 2024, Mosaic introduced a digital soil analysis platform integrated with its micronutrient range, enabling farmers to optimize application rates with 20% greater accuracy. This development supported sustainable land management and improved nutrient balance across 15% of newly digitized farmlands in its pilot phase.

Collectively, these innovations underscore the market’s movement toward data-driven, environmentally responsible, and precision-oriented nutrient management systems in the global agriculture sector.

Report Coverage

The micronutrients market report provides a comprehensive assessment of industry dynamics, segmentation, and competitive developments across global regions. It analyzes data on product types such as powder, granule, and liquid, which together represent over 90% of total market utilization. The study covers application-based insights, identifying cereals as the leading segment with 52% share, followed by fruits and vegetables at 28%. Regional analysis highlights Asia-Pacific as the dominant zone, accounting for nearly 40% of global demand, while North America and Europe collectively contribute around 50%. The report examines investment trends indicating that 42% of funding has been directed toward bio-based and chelated micronutrient technologies. Key company profiles illustrate strategies involving 25% higher R&D spending in new formulations and sustainable manufacturing practices. Furthermore, the study includes an overview of product innovations, distribution networks, and policy frameworks influencing adoption across different regions. Through data-driven insights, the report ensures a clear understanding of market opportunities, competitive positioning, and future growth drivers within the global micronutrients market.