Matcha Market Size, Share, Growth and Industry Analysis, By Types (Ceremonial, Classic, Culinary), By Applications (Food and Beverages, Personal Care, Others), Regional Insights and Forecast to 2034

Matcha Market Size

The Global Matcha Market was valued at USD 204.39 million in 2024 and is projected to reach USD 210.71 million in 2025. By 2026, the market is expected to generate USD 217.03 million, eventually expanding to USD 274.93 million by 2034. This reflects a steady compound annual growth rate (CAGR) of 3% between 2025 and 2034. Growth is primarily driven by rising consumer demand for functional, plant-based, and clean-label products. More than 71% of global matcha consumption comes from the food and beverage sector, with 45% of consumers preferring ceremonial and classic grades for their premium quality and flavor. Asia-Pacific dominates worldwide consumption, followed by North America and Europe, together representing over 90% of the total market demand.

The US Matcha Market is showing strong traction with over 29% of global market share driven by premium product consumption and wellness trends. Nearly 58% of matcha sales in the US occur via cafes and e-commerce platforms. Functional beverage innovation accounts for 34% of new launches, and over 62% of US consumers prefer organic matcha options for daily use. Health-conscious millennials are contributing significantly to segment growth with over 40% market influence.

Key Findings

• Market Size: Valued at $204.39M in 2024, projected to touch $210.71M in 2025 to $274.93M by 2034 at a CAGR of 3%.
• Growth Drivers: Over 65% prefer natural detox drinks, 52% choose antioxidant-rich products, and 48% demand clean-label formulations.
• Trends: 55% of launches include matcha, 38% focus on plant-based blends, and 33% target vegan and functional innovations.
• Key Players: AIYA America, ITO EN, DoMatcha, The AOI Tea Company, Encha & more.
• Regional Insights: Asia-Pacific holds 45% of the market driven by tea culture and exports, North America 28% with health trends, Europe 19% led by organic demand, and Middle East & Africa 8% with rising premium product adoption.
• Challenges: 47% face supply fluctuations, 42% struggle with high product cost, and 38% lack awareness in developing regions.
• Industry Impact: 60% shift to online matcha buying, 34% demand eco-packaging, 29% prefer sustainable matcha cultivation methods.
• Recent Developments: 37% rise in RTD matcha, 28% shift to biodegradable packaging, 21% new skincare launches with matcha base.

Matcha Market growth is propelled by rising demand in premium tea culture, functional drinks, and organic health products. With increased usage in culinary, skincare, and supplements, manufacturers are rapidly innovating across retail and wellness channels. Matcha’s natural detox, energy-boosting, and antioxidant properties position it as a key superfood trend.

Matcha Market Trends

The global matcha market is witnessing a surge in demand driven by increasing consumer awareness of health and wellness benefits. Over 60% of health-conscious consumers prefer matcha over traditional green tea due to its high antioxidant content. Approximately 45% of cafes and specialty tea shops have incorporated matcha-based beverages into their menus. Organic matcha accounts for over 40% of total consumption, indicating a strong preference for chemical-free products. Culinary matcha holds around 35% market share due to rising applications in food and bakery products. Nearly 55% of millennials show a preference for matcha-based lattes, smoothies, and desserts, boosting retail and e-commerce growth channels. Furthermore, 50% of matcha sales are attributed to online platforms, reflecting the shift in consumer purchasing behavior toward digital marketplaces.

Matcha Market Dynamics

DRIVERS

Rising demand for natural superfoods

Over 65% of consumers actively seek natural alternatives for energy and detox, leading to a significant boost in matcha demand. Approximately 52% of nutritionists recommend matcha as a natural antioxidant-rich beverage, driving increased household consumption.

OPPORTUNITY

Growth in wellness-focused product innovations

More than 48% of new beverage launches in the functional drinks category now include matcha as a core ingredient. Over 40% of skincare product developers are incorporating matcha extract for its anti-inflammatory properties, opening new verticals for expansion.

RESTRAINTS

"Supply chain limitations and price volatility"

Over 55% of matcha is produced in limited geographic regions, leading to dependency risks. Nearly 47% of retailers report concerns over fluctuating pricing and limited supply during peak seasons, affecting consistency in retail availability.

CHALLENGE

"Rising costs and limited consumer awareness in emerging markets"

More than 42% of potential buyers in developing economies are unaware of matcha's health benefits. Around 38% of distributors note high retail price points as a barrier to entry in price-sensitive regions, restricting wider market penetration.

Segmentation Analysis

The Global Matcha Market, valued at USD 210.71 Million in 2025, is segmented by type into Ceremonial, Classic, and Culinary categories. Ceremonial matcha is projected to lead with premium-grade quality, while Classic type shows steady adoption in traditional beverage applications. Culinary matcha is expanding rapidly in food and bakery products due to its versatility. Each segment demonstrates unique growth patterns driven by application-specific demand. Ceremonial type is forecasted to maintain strong momentum due to its dominance in tea ceremonies, while Culinary is experiencing a surge due to widespread integration into mainstream food items. The CAGR for the overall market stands at 3% from 2025 to 2034.

By Type

Ceremonial

Ceremonial matcha is the highest quality grade used in traditional Japanese tea ceremonies and is characterized by its vibrant green color, smooth texture, and rich umami flavor. Nearly 38% of consumers prefer ceremonial grade for its purity and taste profile. This segment is favored by premium tea brands and health-conscious individuals seeking high antioxidant content and cultural authenticity.

Ceremonial matcha held the largest share in the global matcha market, accounting for USD 93.34 Million in 2025, representing 44.3% of the total market. This segment is expected to grow at a CAGR of 3.5% from 2025 to 2034, driven by rising interest in premium wellness teas, cultural appreciation, and ceremonial usage.

Top 3 Major Dominant Countries in the Ceremonial Segment

• Japan led the ceremonial segment with a market size of USD 33.4 Million in 2025, holding a 35.8% share and expected to grow at a CAGR of 3.6% due to cultural roots and domestic production.
• USA followed with USD 27.1 Million in 2025, capturing 29% of the segment share and projected to grow at a CAGR of 3.8% owing to increased premium tea consumption and health awareness.
• China held USD 15.4 Million in 2025, representing 16.5% share, with a forecasted CAGR of 3.3% driven by modern tea retail expansion and rising imports of Japanese ceremonial matcha.

Classic

Classic matcha is commonly used for daily consumption and in various blended drinks. This type balances quality and affordability, making it popular among regular matcha drinkers and cafés. Around 33% of matcha users choose classic grade for its mild taste and suitability for lattes, iced teas, and smoothies. Its demand is growing with younger demographics entering the wellness beverage market.

Classic matcha accounted for USD 69.53 Million in 2025, representing 33% of the total market. This segment is projected to expand at a CAGR of 2.7% from 2025 to 2034, supported by increasing café culture, digital wellness trends, and moderate pricing.

Top 3 Major Dominant Countries in the Classic Segment

• USA led the classic segment with a market size of USD 21.5 Million in 2025, holding a 30.9% share and expected to grow at a CAGR of 2.9% due to increased café integration and daily beverage usage.
• Germany held USD 16.3 Million in 2025, accounting for 23.4% of the market share, growing at a CAGR of 2.6% due to strong demand in organic product stores and coffee chains.
• UK captured USD 12.4 Million in 2025, representing 17.8% share and growing at a CAGR of 2.5%, supported by lifestyle shifts and rising adoption of matcha among health-focused consumers.

Culinary

Culinary matcha is a versatile grade used extensively in food, bakery, and confectionery applications. Approximately 29% of matcha consumption falls into this category. It is ideal for recipes like cookies, cakes, chocolates, and sauces. As culinary experimentation grows in home kitchens and foodservice, this type is gaining popularity among chefs and product innovators.

Culinary matcha captured USD 47.84 Million in 2025, constituting 22.7% of the global market. This segment is expected to register a CAGR of 3.1% from 2025 to 2034, fueled by food innovation trends, product diversification, and demand for clean-label ingredients.

Top 3 Major Dominant Countries in the Culinary Segment

• China led the culinary segment with a market size of USD 16.7 Million in 2025, holding a 34.9% share and expected to grow at a CAGR of 3.3% due to rising food-tech startups and bakery chains.
• South Korea followed with USD 13.2 Million in 2025, accounting for 27.6% of the market share and growing at a CAGR of 3.2% due to high matcha use in desserts and confectionery brands.
• USA secured USD 10.5 Million in 2025, with a 21.9% share and CAGR of 3% driven by increasing culinary innovation and home baking trends.

By Application

Food and Beverages

Food and beverages represent the largest application segment in the global matcha market, covering usage in teas, smoothies, desserts, dairy, and bakery items. Over 65% of matcha consumers use it in food and drink recipes. With growing demand for clean-label products, more than 50% of new functional beverage launches include matcha as a key ingredient, particularly in cafes and health-focused eateries.

Food and beverages held the largest share in the global matcha market, accounting for USD 149.61 Million in 2025, representing 71% of the total market. This segment is expected to grow at a CAGR of 3.2% from 2025 to 2034, driven by increasing consumption of matcha lattes, desserts, and packaged functional foods.

Top 3 Major Dominant Countries in the Food and Beverages Segment

• USA led the Food and Beverages segment with a market size of USD 43.9 Million in 2025, holding a 29.3% share and expected to grow at a CAGR of 3.4% due to expanding café chains and organic beverage trends.
• Japan followed with USD 39.1 Million in 2025, accounting for 26.1% share, growing at a CAGR of 3.1% due to traditional tea consumption and innovations in matcha-based desserts.
• China held USD 22.7 Million in 2025, representing 15.1% share and forecasted to grow at a CAGR of 3.2% owing to increasing integration in the dairy and bakery sectors.

Personal Care

Personal care is an emerging segment in the matcha market, with increasing use in skincare and haircare formulations due to its antioxidant and anti-inflammatory properties. Over 22% of new organic skincare product launches now include matcha extract. The ingredient is particularly popular in face masks, anti-aging creams, and natural shampoos.

Personal care applications accounted for USD 36.82 Million in 2025, representing 17.5% of the total market. This segment is projected to grow at a CAGR of 2.8% from 2025 to 2034, driven by rising consumer preference for plant-based and chemical-free cosmetic ingredients.

Top 3 Major Dominant Countries in the Personal Care Segment

• South Korea led the Personal Care segment with a market size of USD 12.7 Million in 2025, holding a 34.5% share and expected to grow at a CAGR of 3% due to high demand for herbal skincare and K-beauty innovations.
• USA followed with USD 11.2 Million in 2025, capturing a 30.4% share and projected to grow at a CAGR of 2.9% due to increased launches of matcha-infused skincare lines.
• Germany held USD 6.3 Million in 2025, representing 17.1% of the segment, expected to grow at a CAGR of 2.7% owing to the rise of vegan cosmetics and clean beauty trends.

Others

The “Others” category includes pharmaceuticals, nutraceuticals, and pet care where matcha is used for its therapeutic, metabolic, and antioxidant benefits. Nearly 13% of matcha applications fall under this category. Matcha is gaining traction in supplements and health capsules targeting weight management and detox functions.

The “Others” segment was valued at USD 24.28 Million in 2025, accounting for 11.5% of the matcha market. This segment is expected to grow at a CAGR of 2.5% from 2025 to 2034, fueled by growing health supplement adoption and niche product innovations.

Top 3 Major Dominant Countries in the Others Segment

• USA led the Others segment with a market size of USD 8.1 Million in 2025, holding a 33.3% share and expected to grow at a CAGR of 2.6% due to rising demand for nutraceuticals and health-based capsules.
• India followed with USD 6.3 Million in 2025, accounting for 25.9% of the segment, growing at a CAGR of 2.4% due to expansion in Ayurvedic and herbal supplement use.
• UK held USD 4.1 Million in 2025, representing 16.8% share, projected to grow at a CAGR of 2.5% due to increased matcha use in functional and therapeutic blends.

Matcha Market Regional Outlook

The Global Matcha Market, projected to reach USD 210.71 Million in 2025, is segmented into four major regions: Asia-Pacific, North America, Europe, and Middle East & Africa. Asia-Pacific dominates with a 45% share, followed by North America with 28%, Europe with 19%, and the Middle East & Africa accounting for 8%. The regional market trends are influenced by cultural tea traditions, rising health awareness, and the surge in organic beverage consumption across regions.

North America

North America holds a significant portion of the matcha market due to the growing demand for plant-based and functional beverages. Over 58% of matcha consumption in the region is driven by cafés and health-conscious consumers. Matcha-infused food products and beverages are widely adopted, with 40% of product launches in the organic drinks category featuring matcha. Retailers report strong e-commerce sales, contributing to 52% of matcha sales in the region.

North America held a 28% share in the matcha market, accounting for USD 58.99 Million in 2025. This segment is expected to grow at a CAGR of 3.1% from 2025 to 2034, driven by café culture, fitness trends, and the popularity of clean-label beverages.

North America - Major Dominant Countries in the Matcha Market

• USA led North America with a market size of USD 43.1 Million in 2025, holding a 73.1% share and expected to grow at a CAGR of 3.2% due to premium matcha adoption and widespread café presence.
• Canada followed with USD 10.2 Million in 2025, capturing 17.3% share and forecasted to grow at a CAGR of 3.0% fueled by rising wellness-focused diets and organic consumption.
• Mexico accounted for USD 5.6 Million in 2025, representing 9.6% share and growing steadily at a CAGR of 2.9% due to expanding health product distribution.

Europe

Europe is emerging as a strong market for matcha with increasing awareness about its antioxidant benefits and integration into wellness diets. Over 46% of European consumers prefer organic beverages, and around 35% of matcha applications are found in bakery, smoothies, and functional food items. Demand is strong in countries with high organic product consumption and sustainable food trends.

Europe held a 19% share in the global matcha market, reaching USD 40.03 Million in 2025. This segment is projected to grow at a CAGR of 2.8% from 2025 to 2034, led by clean eating movements, functional beverage trends, and sustainable packaging preferences.

Europe - Major Dominant Countries in the Matcha Market

• Germany led Europe with a market size of USD 14.3 Million in 2025, holding a 35.7% share and expected to grow at a CAGR of 2.7% due to high organic food adoption and premium café chains.
• UK followed with USD 11.5 Million in 2025, capturing 28.7% share and forecasted to grow at a CAGR of 2.6% driven by clean-label beverage trends.
• France accounted for USD 8.2 Million in 2025, representing 20.5% share and anticipated to grow at a CAGR of 2.5% due to demand for antioxidant-rich superfoods.

Asia-Pacific

Asia-Pacific is the leading region in the matcha market, owing to strong cultural roots, traditional tea consumption, and growing exports. Over 68% of matcha production originates in this region. Consumer preference for ceremonial and culinary grades remains high, with 60% of consumption driven by Japan and China alone. Rising interest in health beverages across India and Southeast Asia is boosting demand.

Asia-Pacific held the largest share in the global matcha market at 45%, valued at USD 94.82 Million in 2025. This segment is forecasted to grow at a CAGR of 3.3% from 2025 to 2034, supported by heritage tea cultures, product innovation, and growing demand in foodservice.

Asia-Pacific - Major Dominant Countries in the Matcha Market

• Japan led Asia-Pacific with a market size of USD 34.8 Million in 2025, holding a 36.7% share and expected to grow at a CAGR of 3.2% due to its role as a primary matcha producer and consumer.
• China followed with USD 26.3 Million in 2025, capturing 27.7% share and projected to grow at a CAGR of 3.4% thanks to retail expansion and rising exports.
• South Korea accounted for USD 12.6 Million in 2025, representing 13.3% share and anticipated to grow at a CAGR of 3.3% due to its health-conscious population and matcha in personal care.

Middle East & Africa

The Middle East & Africa matcha market is gradually growing, led by increasing demand for functional beverages and wellness products. Over 25% of health food outlets in the UAE and South Africa now offer matcha-based products. E-commerce is becoming a key sales channel, with digital platforms driving 40% of matcha product distribution in urban regions.

Middle East & Africa accounted for 8% of the global matcha market, valued at USD 16.86 Million in 2025. This region is projected to grow at a CAGR of 2.6% from 2025 to 2034, driven by rising health awareness, premium product adoption, and expanding retail penetration.

Middle East & Africa - Major Dominant Countries in the Matcha Market

• UAE led the region with a market size of USD 6.3 Million in 2025, holding a 37.4% share and expected to grow at a CAGR of 2.7% due to its premium beverage trends and tourism-linked consumption.
• South Africa followed with USD 5.2 Million in 2025, representing 30.8% share and projected to grow at a CAGR of 2.5% with growing demand in organic health stores.
• Saudi Arabia held USD 3.7 Million in 2025, capturing 21.9% share and growing at a CAGR of 2.4% driven by expansion in wellness cafés and modern grocery chains.

List of Key Matcha Market Companies Profiled

Investment Analysis and Opportunities in Matcha Market

Rising demand for functional and organic beverages is opening up investment opportunities across the global matcha market. Over 62% of investors are targeting start-ups offering clean-label matcha-based drinks. Approximately 48% of food and beverage manufacturers are expanding their production facilities to meet rising demand. Investments in e-commerce platforms offering matcha have increased by 41%, especially in North America and Europe. Additionally, 36% of wellness-focused brands are allocating R&D budgets to create innovative matcha-infused formulations. With nearly 52% of millennials preferring plant-based health solutions, the market presents a strong investment case in foodservice, cosmetics, and nutraceutical sectors. Strategic partnerships and acquisitions are also on the rise, with 29% of companies expanding through global collaborations.

New Products Development

Innovation in matcha product lines is accelerating, with over 45% of launches focusing on ready-to-drink formats. Approximately 33% of new matcha-based products target the personal care segment, especially in facial masks and anti-aging creams. Functional matcha snacks, including protein bars and chips, make up 26% of new developments. Over 38% of companies are introducing vegan and gluten-free matcha blends to cater to dietary needs. Premium ceremonial-grade blends have increased by 22% in new offerings, while 30% of brands are developing matcha products infused with adaptogens and probiotics. Customizable matcha kits and subscription-based wellness boxes are also emerging, driven by 34% growth in D2C health product demand globally.

Recent Developments

• AIYA America’s RTD Launch: Introduced a new ready-to-drink ceremonial matcha line with zero additives, accounting for 14% of their Q2 product sales in 2024.
• ITO EN’s New Packaging: Switched to 100% biodegradable pouches across matcha product lines, reducing plastic use by 28% and aligning with sustainability goals.
• Midori Spring’s Wellness Expansion: Launched a matcha-infused energy supplement, representing 12% of their new product portfolio with strong traction among fitness users.
• DoMatcha’s E-commerce Growth: Partnered with major online retailers, contributing to a 37% boost in their online matcha tea sales during Q1 2024.
• Encha’s Skincare Line Debut: Rolled out a skincare range using organic matcha extract, which accounted for 21% of total sales in the personal care category in 2024.

Report Coverage

The report on the global matcha market provides a comprehensive analysis of market dynamics, segmentation, trends, competitive landscape, and regional insights. It covers detailed evaluations of ceremonial, classic, and culinary grades, alongside applications in food and beverages, personal care, and others. Over 45% of the market demand stems from Asia-Pacific, driven by cultural and traditional usage. North America follows with 28% market share due to health and wellness trends. In terms of application, 71% of matcha usage is in food and beverages, with rapid adoption in lattes, smoothies, and desserts. The report includes a detailed regional analysis, showcasing leading countries like Japan, USA, and China. Profiles of 11 leading companies are featured, including their strategic moves, product offerings, and innovations. Approximately 38% of new product development is focused on functional matcha-based food and personal care products. Investment trends reveal that 62% of capital inflows are directed toward clean-label and organic matcha ventures. The report also tracks recent developments, with at least five key innovations shaping the market in 2024, making it a vital resource for stakeholders, investors, and strategic planners.