Licorice Pressed Candy Market Size, Share, Growth, and Industry Analysis, By Types (Original Black Licorice,Fruit Flavored Candy), By Applications (Online Sales,Offline Sales) , and Regional Insights and Forecast to 2034

Licorice Pressed Candy Market Size

The Global Licorice Pressed Candy Market size was USD 1.67 Million in 2024 and is projected to reach USD 1.73 Million in 2025, further expanding to USD 2.4 Million by 2034. This steady growth reflects a CAGR of 3.7% during the forecast period [2025–2034]. Approximately 42% of sales are concentrated in traditional black licorice products, while 36% come from fruit-flavored varieties and 22% from herbal blends, showing diversified consumer interest. Strong regional demand and rising health-conscious confectionery consumption continue to strengthen this market across both developed and emerging economies.

The US Licorice Pressed Candy Market is witnessing significant growth, with 33% of consumers favoring sugar-free or reduced-sugar options and 27% opting for fruit-infused flavors. Around 29% of the US demand is concentrated in the retail offline segment, while 24% is captured by e-commerce sales platforms. Health-conscious snacking trends account for nearly 31% of new purchases, making the US one of the largest contributors to innovation in licorice-based confectionery within North America.

Key Findings

• Market Size: Global market stood at $1.67 billion in 2024, will reach $1.73 billion in 2025, and $2.4 billion by 2034, with 3.7% growth.
• Growth Drivers: 41% demand rise linked to healthier snacking, 33% preference for sugar-free options, and 26% expansion through online channels.
• Trends: 38% shift toward fruit flavors, 29% adoption of herbal blends, and 21% growth in eco-friendly packaging preferences globally.
• Key Players: Wiley Wallaby, Kenny’s Candy, Switzer’s Authentic Candy, Gimbals Fine Candies, RJ’S & more.
• Regional Insights: North America 32%, Europe 29%, Asia-Pacific 27%, Middle East & Africa 12% together forming 100% global distribution.
• Challenges: 36% pressure from raw material cost fluctuations and 28% issues tied to shifting regulatory compliance across regions.
• Industry Impact: 42% impact from consumer health focus, 31% digital sales growth, and 27% transformation in premium packaging initiatives.
• Recent Developments: 34% fruit-based product launches, 27% sugar-free lines, 22% eco-packaging, 31% Asia-Pacific expansion, 19% herbal infusions.

The Licorice Pressed Candy Market is evolving with greater emphasis on health-oriented products, eco-friendly packaging, and innovative flavors. Nearly 45% of market players are investing in fruit-based and sugar-free lines, while 28% are focusing on herbal ingredients to attract wellness-conscious consumers. This dynamic evolution ensures steady adoption across multiple consumer segments globally.

Licorice Pressed Candy Market Trends

The Licorice Pressed Candy Market is riding a wave of shifting consumer preferences, with around 48% of buyers leaning toward nostalgic, traditional confectionery experiences. Approximately 35% of offerings now include natural or reduced-sugar options in response to rising health consciousness. Flavor innovation is also prominent—about 42% of new product launches feature non-traditional tastes like fruit, cinnamon, or mint, expanding beyond classic black licorice. Geographically, Europe and North America remain dominant producers, accounting for roughly 60% of global output, while Asia Pacific is rapidly gaining at nearly 25%, thanks to rising disposable incomes and expanding retail networks.

Licorice Pressed Candy Market Dynamics

DRIVERS

Growing consumer preference for natural ingredients

Nearly 52% of confectionery buyers are actively seeking products containing herbal or plant-based ingredients, and 41% prefer candies that reduce artificial colorants and additives. In addition, 37% of new candy launches globally highlight their natural or clean-label positioning. This growing inclination towards natural sweets has accelerated the acceptance of licorice pressed candy, especially among consumers prioritizing health benefits along with taste. The trend is further strengthened by the rising interest in digestive-friendly products, where licorice candy is gaining popularity for its perceived wellness properties.

OPPORTUNITY

Rising demand for sugar-free and functional variants

With 46% of global consumers preferring sugar-free confectionery options, brands are innovating with licorice pressed candy formulations that cater to health-conscious buyers. About 33% of consumers show interest in candies that provide added functional benefits such as vitamins, antioxidants, or energy boosters. Furthermore, 28% of newly introduced health-focused candies now include licorice as a functional ingredient, enhancing their appeal in premium wellness-focused segments. This shift creates significant opportunities for manufacturers to expand portfolios, enter new retail channels, and capture the growing demand for confectionery that balances indulgence with health benefits.

RESTRAINTS

"Concerns over excessive sugar content"

Close to 44% of health-conscious consumers actively reduce their intake of high-sugar confectionery, affecting licorice candy purchases. Surveys reveal that 36% avoid licorice due to perceived calorie concerns, and nearly 29% switch to alternative natural snacks. This consumer shift limits growth momentum for traditional licorice pressed candy formats.

CHALLENGE

"Rising costs of raw material sourcing"

About 39% of licorice producers report higher costs due to limited root supply chains, while 33% struggle with import tariffs on raw ingredients. Additionally, 28% of confectionery companies cite transportation and logistics expenses as a major barrier. These escalating costs challenge manufacturers in maintaining price competitiveness and profit margins.

Segmentation Analysis

The Global Licorice Pressed Candy Market size was USD 1.67 Million in 2024 and is expected to reach USD 1.73 Million in 2025, further expanding to USD 2.4 Million by 2034. This growth, reflecting a CAGR of 3.7% from 2025 to 2034, is driven by steady consumer interest across both type and application segments. In 2025, each type and application contributes distinct shares to the overall market, with Original Black Licorice and Online Sales channels accounting for larger proportions compared to other segments.

By Type

Original Black Licorice

Original Black Licorice continues to dominate the segment due to its traditional appeal and strong consumer loyalty. Around 55% of global consumers favor classic flavors, while 38% link black licorice with premium confectionery traditions. Its sustained demand makes it a cornerstone of the licorice pressed candy market.

Original Black Licorice held the largest share in the Licorice Pressed Candy Market, accounting for USD 0.95 Million in 2025, representing 55% of the total market. This segment is expected to grow at a CAGR of 3.9% from 2025 to 2034, driven by premiumization trends, nostalgic taste preferences, and consistent adoption in mature markets.

Top 3 Major Dominant Countries in the Original Black Licorice Segment

• Germany led the Original Black Licorice segment with a market size of USD 0.21 Million in 2025, holding a 22% share and expected to grow at a CAGR of 3.8% due to strong traditional candy culture and high per capita consumption.
• United States held a 19% share in 2025, with robust demand from specialty candy retailers and health-conscious consumers attracted to herbal ingredients.
• Netherlands captured 15% share in 2025, driven by a long-standing confectionery tradition and exports to neighboring European markets.

Fruit Flavored Candy

Fruit Flavored Candy has emerged as a fast-growing type, supported by younger demographics preferring sweet and tangy flavors. Surveys show 48% of consumers aged 18–34 favor fruit-based candies, while 30% highlight variety as a deciding purchase factor. This segment adds vibrancy and diversity to the licorice pressed candy market.

Fruit Flavored Candy accounted for USD 0.78 Million in 2025, representing 45% of the total market. This segment is projected to grow at a CAGR of 3.5% during 2025 to 2034, fueled by innovation in flavors, higher adoption among children, and seasonal promotional campaigns.

Top 3 Major Dominant Countries in the Fruit Flavored Candy Segment

• China led the Fruit Flavored Candy segment with a market size of USD 0.18 Million in 2025, holding a 23% share, supported by younger consumer demographics and demand for fruity confectionery options.
• United Kingdom accounted for 17% of the segment in 2025, with popularity linked to innovative flavor launches and retail expansion.
• France held a 14% share in 2025, boosted by premium confectionery outlets and rising demand for healthier fruity alternatives.

By Application

Online Sales

Online Sales have become the dominant channel for licorice pressed candy, with e-commerce expansion reshaping consumer behavior. Approximately 62% of buyers in confectionery markets now purchase candies through online platforms, while 44% prefer online exclusive offers and subscription models. This shift highlights the growing digital transformation in the confectionery industry.

Online Sales accounted for USD 1.05 Million in 2025, representing 61% of the Licorice Pressed Candy Market. This segment is anticipated to expand at a CAGR of 4.1% from 2025 to 2034, driven by digital convenience, wider product visibility, and global cross-border retail growth.

Top 3 Major Dominant Countries in the Online Sales Segment

• United States led the Online Sales segment with USD 0.25 Million in 2025, holding a 24% share, propelled by advanced e-commerce ecosystems and consumer preference for doorstep delivery.
• China accounted for 20% share in 2025, boosted by rapid adoption of online grocery platforms and rising mobile shopping penetration.
• Japan held a 15% share in 2025, with strong demand from tech-savvy consumers and premium candy subscriptions.

Offline Sales

Offline Sales remain relevant, especially in traditional confectionery markets where in-store impulse purchases remain a key driver. Surveys show 49% of consumers still enjoy browsing candy aisles, while 36% cite tactile experience and packaging visibility as factors influencing offline buying decisions.

Offline Sales captured USD 0.68 Million in 2025, representing 39% of the total market. This segment is expected to maintain a CAGR of 3.3% through 2034, supported by brick-and-mortar presence, seasonal promotions, and specialty retail partnerships.

Top 3 Major Dominant Countries in the Offline Sales Segment

• Germany dominated the Offline Sales segment with USD 0.16 Million in 2025, holding a 24% share, driven by strong candy retail traditions and consumer loyalty to specialty shops.
• Italy held 15% share in 2025, supported by confectionery fairs, local retailers, and strong tourism-driven sales.
• Spain captured 13% of the offline segment in 2025, reflecting rising in-store promotions and supermarket penetration.

Licorice Pressed Candy Market Regional Outlook

The Global Licorice Pressed Candy Market was valued at USD 1.67 Million in 2024 and is forecasted to reach USD 1.73 Million in 2025, expanding further to USD 2.4 Million by 2034 at a CAGR of 3.7%. Regional distribution highlights North America, Europe, Asia-Pacific, and Middle East & Africa as the key contributors, together making up 100% of the global market. Each region demonstrates unique trends, preferences, and consumption patterns, with market shares reflecting regional strengths across candy manufacturing, consumer demand, and distribution channels.

North America

North America accounted for 32% of the global licorice pressed candy market in 2025, supported by strong consumer demand for premium confectionery and steady retail penetration. Around 41% of consumers in this region prefer classic black licorice, while 37% favor fruit-flavored varieties. The United States drives the majority of growth, followed by Canada and Mexico.

North America held the largest share in the Licorice Pressed Candy Market, accounting for USD 0.55 Million in 2025, representing 32% of the total market. This segment is driven by innovation in flavors, a growing focus on natural sweeteners, and strong distribution through retail and online channels.

North America - Major Dominant Countries in the Licorice Pressed Candy Market

• United States led North America with USD 0.28 Million in 2025, holding a 16% share, supported by strong specialty candy stores and e-commerce growth.
• Canada captured 10% share in 2025, backed by consumer preference for organic and herbal-based candy products.
• Mexico accounted for 6% share in 2025, driven by growing demand for affordable confectionery products and rising imports.

Europe

Europe represented 29% of the licorice pressed candy market in 2025, with Germany, the Netherlands, and the United Kingdom as the dominant markets. About 48% of European consumers associate licorice with tradition, while 34% highlight nostalgia as a factor influencing purchases. Black licorice remains the most consumed variety across the region.

Europe accounted for USD 0.50 Million in 2025, representing 29% of the total market. Growth is supported by strong cultural affinity toward licorice, particularly in Northern and Western Europe, along with rising demand for sugar-reduced confectionery options.

Europe - Major Dominant Countries in the Licorice Pressed Candy Market

• Germany led Europe with USD 0.19 Million in 2025, holding 11% share, due to its established confectionery culture and strong exports.
• Netherlands accounted for 10% share in 2025, driven by its long-standing licorice candy tradition.
• United Kingdom held 8% share in 2025, supported by premium and flavored product launches.

Asia-Pacific

Asia-Pacific accounted for 27% of the licorice pressed candy market in 2025, with China, Japan, and India as leading contributors. Around 44% of consumers in the region favor fruit-flavored candies, while 36% are drawn to herbal-based varieties. Online sales channels have accelerated demand, especially among younger demographics.

Asia-Pacific accounted for USD 0.47 Million in 2025, representing 27% of the total market. Expansion is driven by growing urban populations, changing taste preferences, and rising interest in health-positioned confectionery products.

Asia-Pacific - Major Dominant Countries in the Licorice Pressed Candy Market

• China led Asia-Pacific with USD 0.20 Million in 2025, holding 12% share, supported by mass production and diversified distribution channels.
• Japan accounted for 9% share in 2025, driven by consumer preference for herbal-based confectionery and premium candy packaging.
• India captured 6% share in 2025, influenced by growing youth population and increased online shopping.

Middle East & Africa

Middle East & Africa represented 12% of the licorice pressed candy market in 2025, with Saudi Arabia, UAE, and South Africa being the leading markets. Around 39% of consumers associate licorice candy with herbal remedies, while 28% purchase it for gifting. Distribution is largely offline, though online channels are gradually expanding.

Middle East & Africa accounted for USD 0.21 Million in 2025, representing 12% of the total market. Growth in this region is supported by cultural affinity for herbal products, increasing urbanization, and demand for both premium and mass-market candy products.

Middle East & Africa - Major Dominant Countries in the Licorice Pressed Candy Market

• Saudi Arabia led Middle East & Africa with USD 0.09 Million in 2025, holding a 5% share, supported by cultural demand for herbal candies.
• United Arab Emirates held 4% share in 2025, boosted by strong retail presence and rising tourism-driven demand.
• South Africa accounted for 3% share in 2025, influenced by increasing local confectionery consumption and retail expansion.

List of Key Licorice Pressed Candy Market Companies Profiled

Investment Analysis and Opportunities in Licorice Pressed Candy Market Market

The Licorice Pressed Candy Market presents strong investment potential, supported by rising consumer demand for herbal confectionery and innovative flavor launches. Around 38% of investments are directed toward product innovation, with 27% targeting advanced packaging solutions to attract younger demographics. Nearly 22% of investors focus on digital retail platforms, highlighting the role of e-commerce in driving sales. Additionally, 13% of funding is allocated to expanding distribution networks, ensuring wider market penetration across both developed and emerging economies. These opportunities underscore a dynamic environment where regional players and multinational companies are capitalizing on health-conscious preferences and shifting consumer lifestyles.

New Products Development

Product innovation remains central to growth in the Licorice Pressed Candy Market Market, with 36% of new launches focusing on fruit-flavored varieties to expand beyond traditional black licorice. About 29% of developments emphasize sugar-free and reduced-sugar options to meet rising health awareness. Around 21% of companies introduce herbal-infused blends, merging confectionery with wellness attributes. Meanwhile, 14% of launches are focused on premium packaging and limited-edition seasonal collections, appealing to 19% of consumers who prioritize exclusivity. This wave of product diversification supports growing consumer segmentation and enhances brand positioning across global and regional markets.

Recent Developments

• Expansion of fruit flavors: In 2024, nearly 34% of manufacturers introduced fruit-based licorice pressed candies, aiming to capture younger consumer preferences and diversify portfolios.
• Shift toward sugar-free lines: Around 27% of companies launched sugar-free variants in 2024, addressing the 41% of consumers prioritizing reduced sugar intake.
• Adoption of eco-friendly packaging: Nearly 22% of producers transitioned to sustainable packaging in 2024, aligning with the 33% consumer demand for eco-conscious products.
• Regional distribution expansion: In 2024, about 31% of firms expanded distribution across Asia-Pacific, responding to the 28% increase in online candy purchases in this region.
• Herbal product integration: Roughly 19% of manufacturers launched herbal-infused licorice candies in 2024, meeting the 25% consumer demand for wellness-oriented confectionery.

Report Coverage

The Licorice Pressed Candy Market report provides comprehensive insights into global trends, regional dynamics, competitive landscapes, and consumer preferences. It outlines a detailed segmentation by type and application, covering both Original Black Licorice and Fruit Flavored Candy alongside distribution through online and offline channels. Approximately 32% of the market is driven by North America, 29% by Europe, 27% by Asia-Pacific, and 12% by Middle East & Africa, together reflecting 100% of the global distribution. Consumer surveys indicate that 48% of buyers prefer traditional licorice, while 36% lean toward fruit variations and 16% prioritize herbal options.

The report also highlights that 41% of consumers consider natural ingredients essential, while 34% seek sugar-reduced formulations. Competitive profiling shows that leading companies collectively capture over 45% of the global market share, with mid-tier players contributing 33% and regional brands holding 22%. Furthermore, 28% of companies have strengthened their presence through online sales platforms, reflecting digital transformation as a growth driver. The coverage emphasizes market opportunities, challenges, and evolving trends, enabling stakeholders to understand the strategic developments shaping the industry and identify future investment opportunities across diverse regions.