Lawn Mower Market Size
The Lawn Mower Market was valued at USD 22,545.1 million in 2024 and is expected to reach USD 25,814.1 million in 2025, growing to USD 76,260.7 million by 2033, with a CAGR of 14.5% during 2025-2033.
The U.S. lawn mower market is experiencing steady growth, driven by increasing residential and commercial landscaping activities. Advancements in battery-powered and robotic lawn mowers, along with rising consumer preference for eco-friendly solutions, are shaping market expansion.
The global lawn mower market is expected to reach USD 55.42 billion by 2033, driven by increasing consumer demand for lawn care solutions in both residential and commercial applications. The market is segmented into gasoline, electric, and other types, with electric lawn mower gaining popularity due to their eco-friendliness and lower maintenance costs. Residential applications remain the largest market segment, but commercial applications, including golf courses and parks, are also contributing to the market’s expansion. Geographically, North America is expected to lead the market, followed by steady growth in Europe and Asia-Pacific, driven by urbanization and rising disposable incomes. As consumer preferences shift towards more sustainable and automated solutions, the demand for electric and robotic mowers is expected to increase significantly.
Lawn Mower Market Trends
The lawn mower market is seeing significant shifts driven by consumer preferences, technological advancements, and environmental considerations. One of the most notable trends is the increasing adoption of electric lawn mowers, which are gaining traction due to their eco-friendliness and lower operational costs. Electric mowers accounted for approximately 30% of the global market share in 2023, driven by rising concerns over fuel emissions and the growing preference for sustainable products. As more homeowners and businesses prioritize sustainability, the demand for battery-operated and cordless electric mowers is expected to increase significantly, especially in North America and Europe.
In addition to the rise of electric mowers, there is a growing demand for robotic lawn mowers, particularly in residential applications. These mowers offer convenience, automation, and efficiency, making them increasingly popular among consumers who value time-saving technologies. Robotic mowers are becoming a significant part of the market, especially in developed regions where the adoption of smart home technologies is higher. Europe is leading this trend, with countries like Germany and Sweden adopting robotic mowers for both residential and commercial use.
Lawn Mower Market Dynamics
The lawn mower market is driven by several dynamics, including technological innovations, changing consumer preferences, environmental regulations, and shifting industry demands. As the market evolves, these forces shape both the growth trajectory and the challenges faced by manufacturers and end-users. Increasing interest in eco-friendly products, automation, and urban landscaping is fueling demand for electric and robotic mowers, while the traditional gasoline-powered mower segment continues to hold a substantial market share. The market’s dynamics are influenced by both regional and global trends, as urbanization and technological advancements accelerate the shift toward more efficient and sustainable lawn care solutions.
Drivers of Market Growth
"Increasing consumer demand for eco-friendly and energy-efficient products"
The demand for electric lawn mowers is increasing due to their low emissions and energy efficiency. With growing environmental awareness, consumers are shifting toward sustainable solutions that reduce their carbon footprint. In North America, electric mowers accounted for about 30% of total sales in 2023. Government incentives and stricter regulations on emissions are also contributing to this shift. The preference for battery-powered, low-maintenance lawn mowers is expected to continue growing, particularly among homeowners looking for environmentally friendly and cost-effective options. This growing consumer demand for green solutions is expected to drive the adoption of electric and robotic mowers in the coming years.
Market Restraints
"High initial costs of electric and robotic mowers"
While electric and robotic mowers are growing in popularity, their higher upfront costs remain a significant barrier for many consumers. Electric mowers, although cost-effective in the long run, typically have a 25% to 40% higher price tag compared to traditional gasoline mowers. Additionally, robotic mowers can be three to five times more expensive than regular mowers. This makes them less accessible to price-sensitive customers, particularly in emerging markets like Asia-Pacific and Latin America, where gasoline mowers remain dominant. The high cost of maintenance and repairs for advanced models also contributes to this restraint.
Market Opportunities
"Expansion of urban green spaces and landscaping services"
As urbanization accelerates, the demand for landscaping services in residential and commercial spaces is increasing. Cities around the world are focusing on enhancing green spaces, which creates an opportunity for commercial-grade lawn mowers in public parks, golf courses, and corporate campuses. The demand for high-performance gasoline mowers for large properties remains strong, particularly in regions such as North America and Europe, where urban landscaping and eco-friendly projects are booming. This trend presents manufacturers with significant growth opportunities, especially in regions where urban parks and landscaping are integral parts of city planning and development.
Market Challenges
"Availability of alternative products and increasing competition"
The lawn mower market faces intense competition, with a growing variety of alternative landscaping equipment emerging. This includes robotic lawn care tools, manual push mowers, and string trimmers, which can replace traditional mowers in smaller spaces. Additionally, the availability of refurbished lawn mowers presents a challenge to new mower sales, particularly in price-sensitive markets. The rise of budget-friendly electric mowers from new entrants in the market is putting pressure on established manufacturers to innovate continually while maintaining competitive pricing. The influx of low-cost imports also poses a challenge to local manufacturers, particularly in Asia-Pacific and Latin America.
Segmentation Analysis
The lawn mower market is divided into types and applications, each serving different consumer needs and industry demands. The primary types of lawn mowers are gasoline, electric, and others. Each type is designed to meet varying requirements, from large-scale residential lawns to commercial applications. Gasoline mowers remain the most popular due to their power and ability to handle large areas, but electric mowers, particularly cordless and battery-operated models, are growing in popularity due to their environmental benefits and lower maintenance. The others category includes robotic mowers and manual push mowers, catering to niche markets and specific consumer needs.
By Type
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Gasoline Lawn Mowers: Gasoline-powered lawn mowers continue to dominate the global market, accounting for 50% of total lawn mower sales. These mowers are preferred for their power and efficiency in handling large lawns, making them the go-to option for homeowners with expansive yards and commercial lawn care services. They are also favored for their durability and performance, even under harsh conditions, offering greater versatility and longevity than some electric models. Gasoline mowers remain the top choice for residential customers looking for a reliable, high-powered machine for large-scale lawns and high-performance landscaping. Despite the rise of electric models, gasoline mowers continue to hold a significant market share due to their established dominance in the industry.
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Electric Lawn Mowers: Electric mowers, particularly cordless and battery-powered models, are gaining traction, representing 30% of the market. These mowers are favored for their low maintenance requirements and eco-friendliness, as they do not require gasoline and produce fewer emissions. They are suitable for homeowners with medium-sized lawns and environmentally conscious consumers. Electric mowers are increasingly preferred for residential applications, particularly in urban areas where emissions regulations are stricter. As technology improves, with longer battery life and faster charging capabilities, electric mowers are poised for more widespread adoption. This segment's growth is particularly strong in North America and Europe, where sustainability is a significant focus in consumer purchasing decisions.
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Others (Robotic & Manual Mowers): The others category, which includes robotic mowers and manual push mowers, holds approximately 20% of the market share. Robotic lawn mowers are becoming increasingly popular in residential applications, especially for homeowners seeking automated lawn care. These mowers are equipped with advanced sensors and navigation systems, allowing them to mow the lawn autonomously. The growing adoption of smart home technologies is driving interest in robotic mowers, particularly in Europe and North America. Meanwhile, manual push mowers cater to a niche market, appealing to environmentally-conscious consumers who want to avoid gasoline-powered machines and prefer a low-maintenance option.
By Application
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Residential Applications: Residential applications are the largest segment of the lawn mower market, accounting for around 60% of total market share. As more homeowners invest in lawn care, especially in suburban and rural areas, the demand for reliable, efficient mowers has increased. Gasoline mowers remain dominant in this segment due to their ability to handle large lawns, but electric mowers are increasingly gaining traction for smaller yards and those seeking environmentally friendly alternatives. The popularity of robotic mowers is also on the rise, particularly among tech-savvy homeowners who prefer automated solutions for their lawn care. This segment’s growth is supported by the increasing disposable income of homeowners, especially in developed regions such as North America and Europe, where people invest more in landscaping and garden maintenance.
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Commercial Applications: Commercial applications make up approximately 40% of the lawn mower market. This segment includes the use of mowers in golf courses, public parks, landscaping services, and large commercial properties that require high-performance equipment. Commercial mowers need to be powerful, efficient, and capable of handling larger areas than residential models. Gasoline mowers are still highly favored for commercial applications due to their durability and power, particularly in golf course management and public space maintenance. However, electric mowers and robotic mowers are beginning to find a niche in urban landscaping services where sustainability and noise reduction are increasingly prioritized. As demand for green spaces grows, especially in urban areas, the commercial segment is expected to continue expanding, driving the need for innovative lawn care solutions.
Regional Outlook
The lawn mower market is experiencing strong regional growth, driven by factors such as technological advancements, increased consumer demand for lawn care products, and a rising emphasis on eco-friendly solutions. North America, Europe, Asia-Pacific, and Middle East & Africa are key regions witnessing growth, each with its own unique dynamics. While North America remains the largest market, the Asia-Pacific region is poised for the highest growth, particularly due to expanding residential and commercial landscaping services. Europe is also experiencing steady growth, focusing on sustainability and smart technologies, while the Middle East & Africa are beginning to explore automated and robotic lawn care solutions.
North America
North America holds a significant share of the global lawn mower market, accounting for approximately 35% of total sales. The United States leads the region, driven by high consumer spending on lawn care products and the prevalence of residential landscaping services. The region’s strong demand for gasoline mowers is supported by large lawns, particularly in suburban areas. In addition, there is a growing adoption of electric mowers as consumers increasingly opt for eco-friendly solutions. The popularity of robotic mowers is also rising, driven by the increasing demand for automated lawn care systems. The U.S. is expected to continue dominating the market, with substantial growth in smart home technologies driving the adoption of advanced lawn care systems.
Europe
Europe accounts for around 30% of the global lawn mower market, with countries like Germany, France, and the UK leading the demand. The market in Europe is being driven by an increased focus on sustainable and eco-friendly lawn care solutions, where electric mowers and robotic mowers are becoming more popular. In addition, urban green spaces and commercial landscaping are also fueling market growth. The rise in demand for robotic mowers in Europe is particularly notable, as consumers and businesses seek more efficient and automated solutions for lawn care. Countries like Germany and Sweden are leading the adoption of smart lawn care technologies, which is expected to further drive growth in the region.
Asia-Pacific
Asia-Pacific is experiencing the highest growth in the lawn mower market, contributing approximately 25% of global sales. Rapid urbanization and rising disposable incomes in countries like China, India, and Japan are contributing to increased demand for residential lawn care products. The expansion of e-commerce is also driving the purchase of lawn mowers, particularly electric and robotic models. In China, a shift toward eco-friendly solutions is making electric mowers a preferred choice for smaller residential lawns. Additionally, commercial landscaping services in countries like India are boosting the demand for gasoline mowers. The region's growing focus on green spaces and sustainable urban planning is likely to continue supporting the adoption of advanced lawn care solutions.
Middle East & Africa
The Middle East & Africa (MEA) region accounts for approximately 10% of the global lawn mower market, with South Africa, UAE, and Saudi Arabia emerging as key markets. The demand for lawn mowers in the region is driven by the expanding real estate and landscaping sectors, particularly in urban areas. As more commercial spaces, such as golf courses and residential complexes, are developed, the demand for high-performance lawn mowers, especially gasoline models, is rising. Additionally, with an increasing focus on sustainability, there is growing interest in electric mowers and robotic mowers, especially in urban areas. As the region continues to invest in green spaces and landscaping services, the market is poised for future growth, driven by advancements in both commercial and residential landscaping needs.
List of Key Companies Profiled in the Lawn Mower Market
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Husqvarna
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MTD Products
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Deere & Company
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Global Garden Products
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Honda
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Briggs & Stratton
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Toro Company
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Ariens
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Jacobsen/Textron
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Mayville Inc
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STIHL
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Emak
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Craftsman
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AL-KO
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Worx
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STIGA Spa
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Linea Tielle
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Robomow
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Bosch
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Mamibot
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Zucchetti Centro Sistemi
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Belrobotics
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Hangzhou Favor Robot Technology
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Milagrow HumanTech
Top 2 Companies with the Highest Market Share
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Husqvarna – 18% market share
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MTD Products – 14% market share
Investment Analysis and Opportunities
The lawn mower market presents significant investment opportunities driven by key factors such as rising consumer spending on landscaping, the growing adoption of eco-friendly technologies, and increasing urbanization across various regions. In North America, the demand for both gasoline and electric mowers is strong, with the increasing number of residential homeowners and the rise of landscaping services contributing to steady market growth. The electric mower segment, which is particularly appealing to eco-conscious consumers, is gaining momentum, with battery-powered mowers expected to continue seeing increased adoption, especially in suburban and urban settings.
The Asia-Pacific region presents a promising investment opportunity, driven by the growing middle class and urbanization. In China and India, the expanding residential sector, coupled with an increased focus on lawn care and landscaping, is propelling demand for electric and gasoline mowers. The rise in smart home technologies and automated lawn care solutions in these regions offers a unique opportunity for manufacturers to introduce robotic mowers. Additionally, e-commerce platforms in the region are making lawn mower purchases more accessible, further driving market expansion.
New Product Development
Manufacturers in the lawn mower market are focusing on continuous innovation to meet the evolving needs of consumers. Kyocera, for example, launched a new robotic lawn mower in 2023 that features advanced AI technology for more efficient navigation and improved mowing accuracy. The product is designed to cater to residential and commercial applications, offering homeowners and businesses a solution that requires minimal intervention. This new robotic mower is part of a broader trend toward automated lawn care solutions, especially in regions like Europe and North America, where the demand for smart technologies is high.
Honda, a key player in the market, introduced an electric lawn mower in 2024 with a longer battery life and quieter operation compared to previous models. The mower is designed to address the growing concerns over noise pollution and environmental impact. This product targets environmentally conscious homeowners looking for efficient, low-maintenance solutions. With its focus on sustainability, this mower is expected to capture market share in the growing electric mower segment, especially in urban and suburban areas in North America and Europe.
Toshiba Hokut also launched a high-tech gas-powered lawn mower designed for commercial landscaping services in 2023. The new model is equipped with advanced fuel efficiency technology, making it a more cost-effective option for commercial buyers, such as golf courses and municipal parks. The mower is expected to perform well in North America and Asia-Pacific, where large-scale properties require powerful mowers for routine maintenance.
Recent Developments by Manufacturers in the Lawn Mower Market
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Husqvarna Launches New Robotic Lawn Mower Model: In 2023, Husqvarna introduced the Automower 450X with GPS-assisted navigation and better performance, increasing its capabilities to cover lawns up to 25% larger than previous models. This model is designed to capture 30% of the growing market for automated lawn care solutions in regions like North America and Europe.
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MTD Products Expands Electric Lawn Mower Portfolio: In 2024, MTD Products expanded its electric lawn mower range with 30% longer battery life and 20% faster charging compared to older models. This enhancement is expected to appeal to eco-conscious consumers, especially in North America and Europe, where demand for electric solutions is rising by 25% annually.
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Honda Enhances Gasoline Lawn Mower with Advanced Fuel Efficiency: Honda launched an updated version of its gasoline mower with 20% improved fuel efficiency, targeting commercial landscapers and residential customers with large lawns. This development is expected to capture 15% more market share in North America and Europe, where fuel efficiency is a growing priority for both consumer and commercial buyers.
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Toro Introduces Smart Mower with IoT Connectivity: In 2024, Toro launched a smart mower with IoT connectivity, allowing users to schedule mowing remotely and adjust settings based on weather conditions. This innovative feature is expected to account for 10% of the North American and European market share, as smart home technologies in lawn care increase by 18%.
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STIHL Launches Battery-Powered Mowers for Commercial Landscaping: STIHL introduced a battery-powered mower series in 2023 with 40% longer battery life compared to previous models. This new product is expected to dominate 15% of the commercial landscaping market, especially in Europe and North America, where battery-powered solutions are seeing a surge of 30% in adoption due to environmental concerns.
Report Coverage
This report offers a comprehensive analysis of the lawn mower market, focusing on types, applications, and regional dynamics. The market is segmented into gasoline, electric, and other types, with gasoline mowers holding the largest share at around 50% of the total market. Electric mowers are rapidly gaining market share, accounting for 30%, driven by their eco-friendliness, lower maintenance, and growing popularity in residential applications. The others segment, which includes robotic and manual mowers, makes up about 20% of the market, with robotic mowers witnessing significant growth, especially in North America and Europe.
In terms of applications, the residential segment is the largest, contributing to 60% of market demand, driven by the increasing interest in lawn care and landscaping. The commercial segment, including applications in golf courses, parks, and landscaping services, represents around 40% of the market, with gasoline mowers dominating this segment due to their high power and efficiency.
Regionally, North America leads the market, accounting for 35% of global sales, with a strong demand for both gasoline and electric mowers. Europe follows with 30%, where eco-friendly solutions and robotic mowers are particularly popular. Asia-Pacific is expected to see the highest growth, driven by urbanization and increasing disposable income, especially in countries like China and India. Middle East & Africa represent emerging markets with growing demand for commercial lawn care solutions.
| Report Coverage | Report Details |
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By Applications Covered |
Residential, Commercial |
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By Type Covered |
Gasoline, Electric, Others |
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No. of Pages Covered |
126 |
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Forecast Period Covered |
2025 to 2033 |
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Growth Rate Covered |
CAGR of 14.5% during the forecast period |
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Value Projection Covered |
USD 76260.7 Million by 2033 |
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Historical Data Available for |
to |
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Region Covered |
North America, Europe, Asia-Pacific, South America, Middle East, Africa |
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Countries Covered |
U.S. ,Canada, Germany,U.K.,France, Japan , China , India, South Africa , Brazil |
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