Indica Rice (Long Grain) Market Size, Share, Growth, and Industry Analysis, By Types (Early Inica RiceMid/Late Indica Rice), By Applications Covered (Direct EdibleDeep Processing), Regional Insights and Forecast to 2033

Indica Rice (Long Grain) Market Size

The Indica Rice (Long Grain) Market size was valued at USD 450.74 Million in 2024 and is projected to reach USD 496.26 Million in 2025, further growing to USD 1,066.3 Million by 2033, exhibiting a compound annual growth rate (CAGR) of 10.1% during the forecast period from 2025 to 2033. This growth is driven by the increasing demand for long-grain rice in global markets, particularly in Asia and other regions, along with rising consumer preferences for healthier, easy-to-cook, and versatile rice options.

The US Indica Rice (Long Grain) Market is experiencing steady growth, driven by the increasing demand for long-grain rice in various culinary applications. The market benefits from the rising consumer preference for healthier, versatile, and easy-to-cook rice options. Additionally, the growing popularity of Indica rice in both domestic and international cuisines, along with the expansion of food processing industries, is contributing to the growth of the Indica rice market across the United States.

Key Findings

• Market Size – Valued at 496.26M in 2025, expected to reach 1066.3M by 2033, growing at a CAGR of 10.1%.
• Growth Drivers – 69% rise in urban rice consumption, 66% growth in export demand, 57% preference for long grain, 42% retail shelf expansion.
• Trends – 38% increase in branded rice sales, 41% rise in health-based variants, 34% surge in parboiled rice demand, 29% digital packaging traceability.
• Key Players – KRBL, LT FOODS, Thai Hua, Asia Golden Rice Company, Wilmar
• Regional Insights – Asia-Pacific holds 67% share, Africa and Middle East 18%, Europe 14%, North America 11%, with 33% growth in emerging markets.
• Challenges – 49% exposure to weather risks, 35% trade policy disruptions, 28% supply chain delays, 26% dependency on import markets.
• Industry Impact – 43% boost in mill capacity, 37% export volume growth, 31% foodservice segment demand, 26% penetration in ethnic retail stores.
• Recent Developments – 39% new product launches in 2025, 33% investment in packaging, 31% digital initiatives, 27% facility modernization and expansions.

The Indica Rice (Long Grain) market is gaining prominence globally due to its high consumption rates in Asia, Africa, and the Middle East. Indica rice, known for its non-sticky texture and aromatic qualities, is extensively used in traditional dishes, export-grade commodities, and processed food applications. With increasing population growth, dietary shifts toward carbohydrate-rich staples, and growing demand from international markets, the global Indica rice market continues to expand. Countries such as India, Thailand, Vietnam, and Pakistan are the major producers and exporters, while African and Middle Eastern regions represent the fastest-growing import markets for long grain Indica varieties.

Indica Rice (Long Grain) Market Trends

The global Indica Rice (Long Grain) market is driven by rising consumption in developing economies, export growth, and changing dietary preferences favoring long grain rice over short grain alternatives. Approximately 64% of rice exports globally are composed of long grain Indica varieties. In Asia-Pacific, over 78% of rice cultivation is focused on Indica rice due to its adaptability and higher yield rates. Demand for packaged and branded long grain rice has surged by 41% over the past three years, particularly in urban retail markets across India, China, and Indonesia. Export-focused economies such as India and Thailand collectively contribute over 61% of global long grain Indica exports. In Africa, long grain Indica accounts for nearly 72% of rice imports in Nigeria and Ghana due to consumer preference for separate, fluffy grains in traditional dishes. The growing popularity of Indica rice in Middle Eastern cuisines has led to a 36% rise in demand from UAE and Saudi Arabia-based food distributors. On the retail side, modern grocery channels report a 29% year-on-year increase in shelf-space allocation for long grain Indica rice products. Meanwhile, quick-service restaurants and ethnic food chains have shown a 24% rise in long grain rice procurement, driven by consistent cooking quality and appeal in biryanis, pilafs, and fried rice dishes. These trends indicate a robust market outlook for Indica rice driven by cross-regional consumption growth and a shift toward premium, value-added rice varieties.

Indica Rice (Long Grain) Market Dynamics

OPPORTUNITY

Expansion of value-added and branded rice offerings in emerging markets

The growth of modern retail and increased consumer awareness have created strong opportunities for branded and packaged long grain Indica rice. In South Asia, branded rice segments have grown by 38% over the past five years, driven by demand for quality assurance and hygiene. In East and West Africa, nearly 43% of urban consumers now prefer labeled long grain rice over bulk unbranded varieties. Supermarkets in Indonesia and the Philippines have expanded their shelf space for branded rice by 33% since 2022. Exporters are also targeting health-conscious urban segments with low-starch and parboiled long grain Indica variants, seeing a 27% rise in niche product shipments.

DRIVERS

Rising global consumption and export volume of Indica long grain rice

Consumption of Indica long grain rice continues to increase globally, supported by dietary traditions and rising demand in urban and semi-urban centers. Around 69% of the total rice consumed in Asia is long grain Indica, while in Africa, it accounts for 74% of total rice imports. Export volumes from Thailand and India rose by 32% in 2024 alone, fulfilling bulk orders from the Middle East and East Africa. Additionally, consumer preferences are shifting toward long grain rice in Latin America, where 26% of the population now consumes Indica rice at least twice a week. Domestic production in Bangladesh and Myanmar is also rising, supporting intra-regional trade and reducing dependency on imports by 21% in the past two years.

Restraints

"Climate sensitivity and inconsistent yield patterns in rice-producing regions"

Despite its widespread cultivation, Indica rice remains sensitive to weather fluctuations and monsoon variability. Nearly 49% of long grain Indica production is exposed to seasonal flood and drought risks in South and Southeast Asia. In 2023, erratic rainfall led to a 17% decline in harvest output across key regions of India and Thailand. Meanwhile, 28% of farmers reported increased production costs due to dependency on water-intensive irrigation methods. The use of low-quality seed varieties in 19% of Indica rice farms in Sub-Saharan Africa has led to inconsistent grain quality and yield loss, affecting both domestic sales and export viability. These factors continue to challenge stable supply levels and pricing consistency in global trade.

Challenge

"Trade restrictions, export bans, and volatile international pricing"

One of the significant challenges facing the Indica Rice (Long Grain) market is the imposition of export bans and trade restrictions by major rice-producing countries. In 2023 and 2024, over 35% of planned rice shipments from South Asia were delayed due to temporary bans and licensing issues. Global rice prices fluctuated by 26% within six months, impacting buyer confidence and long-term contracts. Importers in Africa and the Middle East experienced a 22% increase in procurement costs due to reduced availability of long grain Indica during peak demand periods. Moreover, logistic disruptions and container shortages in 2022–2023 further intensified delays in rice delivery by 31%. These issues pose a continued threat to market stability, especially in regions that are heavily import-dependent. Sustainable bilateral trade agreements and inventory buffer policies are now being explored to mitigate supply chain vulnerability and pricing uncertainty.

Segmentation Analysis

The Indica Rice (Long Grain) market is segmented by type and application, each with varying demand across geographies and industries. Type-based segmentation includes Early Indica Rice and Mid/Late Indica Rice, which differ in growth cycle duration, harvest timing, and yield stability. Application-based segmentation includes Direct Edible use and Deep Processing. Direct edible use is the dominant segment, particularly in household and hospitality consumption, while deep processing is growing due to the demand for rice-based food products, snacks, and beverages. These segments influence pricing strategies, production cycles, and storage methods, as well as define trade flows and regional purchasing behavior. With rising urbanization, changing diets, and the expansion of food processing industries, demand across both segments is increasing, offering flexibility in distribution and long-term growth potential for stakeholders in the global rice supply chain.

By Type

• Early Indica Rice: Early Indica rice holds approximately 42% of the market share and is cultivated for its shorter maturation period, which supports multiple cropping cycles in a year. Countries like India, Vietnam, and Bangladesh account for 63% of early variety production due to favorable agro-climatic conditions. It is often preferred by farmers aiming to reduce cultivation time and adapt to seasonal climate changes. In Southeast Asia, 46% of smallholder rice farms use early Indica varieties to maximize yield and turnover. This type is especially popular in regions facing water scarcity and irregular rainfall patterns, allowing for a quicker and more flexible harvest cycle.
• Mid/Late Indica Rice: Mid/Late Indica rice dominates the market with about 58% share due to its higher yield potential and grain uniformity. It is primarily grown in countries with stable monsoon cycles and irrigation infrastructure such as Thailand, China, and Pakistan. This segment is preferred for premium exports and value-added processing, with 67% of long grain export shipments originating from this category. In Africa and the Middle East, over 53% of imported Indica rice falls under the mid/late category due to its consistent cooking quality and longer grain structure, favored by institutional buyers, hotels, and commercial caterers.

By Application

• Direct Edible: The Direct Edible segment contributes approximately 71% of the total Indica Rice (Long Grain) market consumption. Household use dominates this segment, with daily consumption in Asia and Africa accounting for 68% of demand. Restaurants, street vendors, and bulk meal providers in developing nations heavily rely on this category. In India and Bangladesh, over 75% of long grain rice consumed is directly prepared for meals such as biryani, pulao, and khichdi. This segment is also supported by consistent demand in diaspora markets in North America and Europe, where ethnic cuisines drive retail demand for packaged long grain rice.
• Deep Processing: The Deep Processing segment holds around 29% of the market and includes rice flour, puffed rice, rice noodles, and ready-to-eat snacks. In China and Japan, 39% of long grain rice processed industrially is used in rice-based beverages and instant food production. Food processing industries in Indonesia, Thailand, and the Philippines have expanded their procurement of long grain Indica rice by 33% in the past two years. This segment also caters to export-grade processed rice snacks that are gaining popularity in Western markets, with 24% year-on-year growth in demand from the packaged food sector.

Regional Outlook

The Indica Rice (Long Grain) market demonstrates strong geographical variation based on dietary preferences, climate suitability, trade dependencies, and agricultural infrastructure. Asia-Pacific dominates both production and consumption, led by India, China, Vietnam, and Thailand. Africa is a major import hub, with rising demand driven by population growth and urbanization. The Middle East shows increasing reliance on long grain rice for food security, while North America and Europe are key consumption centers for ethnic and processed rice products. Regional dynamics also influence pricing trends, policy regulations, and distribution channels, with countries prioritizing rice procurement as part of their national food security strategy.

North America

North America accounts for nearly 11% of global Indica rice consumption, primarily driven by ethnic diversity and growing interest in international cuisines. In the U.S., over 63% of rice imports from India and Thailand are long grain Indica varieties, catering to South Asian, Middle Eastern, and Latin American communities. Retail chains have increased shelf space for Indica rice by 28% over the past three years. In Canada, demand is growing in urban centers, with a 33% rise in packaged long grain rice sales in Asian supermarkets. Foodservice establishments and frozen meal manufacturers are also contributing to 21% of Indica rice imports in the region.

Europe

Europe holds approximately 14% share in the global Indica rice market, supported by increasing use in multicultural kitchens and growing health consciousness. The United Kingdom, Germany, and France lead regional imports, with Indica rice comprising over 54% of rice imports across these three countries. In Southern Europe, countries such as Italy and Spain use long grain rice in ethnic fusion dishes and hospitality services, contributing to a 25% rise in consumption since 2021. European supermarkets are also witnessing a 31% increase in demand for parboiled and basmati-style long grain rice, particularly in ready-to-cook and organic product lines.

Asia-Pacific

Asia-Pacific dominates the Indica Rice (Long Grain) market with a 67% global share, being both the largest producer and consumer. India leads the pack, accounting for 33% of global long grain production, followed by China, Thailand, and Vietnam. In this region, Indica rice constitutes 79% of total rice consumed, especially in rural and semi-urban households. Government-supported rice procurement and subsidy schemes in countries like India and Bangladesh ensure steady domestic demand. Additionally, 61% of rice exports from this region are long grain varieties, fulfilling demand from Africa, the Middle East, and Western markets. Consumption is also driven by festive seasons and weddings, during which rice sales increase by 38%.

Middle East & Africa

The Middle East & Africa region is one of the fastest-growing consumer markets for Indica long grain rice, accounting for 18% of global imports. In the Middle East, Gulf countries such as Saudi Arabia, the UAE, and Kuwait rely on imports for 87% of their rice supply, with long grain Indica preferred in over 71% of households. Africa, particularly Nigeria, Ghana, and Kenya, saw a 42% rise in Indica rice consumption over the past five years. Due to limited local production capacity, 78% of the rice consumed in West Africa is imported, with long grain Indica being the dominant variety. Demand spikes during Ramadan and holiday periods, contributing to a 33% seasonal surge in sales.

LIST OF KEY Indica Rice (Long Grain) Market COMPANIES PROFILED

Investment Analysis and Opportunities

Rising consumer demand and favorable trade conditions have fueled strong investment momentum in the Indica Rice (Long Grain) market globally. Between 2023 and 2025, more than 41% of rice milling companies in Asia expanded capacity to support export demand. India, Vietnam, and Thailand collectively accounted for 66% of all new milling infrastructure investments, particularly targeting the long grain Indica variety. Foreign direct investments into Asia's rice processing industry rose by 33% in 2024, enabling modernization of equipment and enhanced grain sorting and grading systems. In Africa, nearly 29% of rice importers have secured joint ventures with Asian suppliers to establish local packaging and repackaging centers. Retail-oriented investments have also surged, with 37% of food retailers expanding shelf space and storage infrastructure for packaged long grain rice. In Latin America, countries like Brazil and Colombia have witnessed a 24% rise in funding for agricultural technology firms working on hybrid long grain Indica seed development. Exporters are allocating 32% of their capital expenditure toward branding and traceability solutions to enhance competitiveness in premium markets across Europe and North America. The rise in e-commerce grocery platforms has also encouraged 26% of rice brands to invest in direct-to-consumer distribution channels, signaling new revenue streams for the Indica rice value chain.

NEW PRODUCTS Development

Product innovation in the Indica Rice (Long Grain) market has accelerated in 2025, driven by shifts in consumer expectations, health preferences, and export diversification. Approximately 36% of newly introduced long grain rice products now feature parboiled, fortified, or low-starch options tailored for health-conscious consumers. KRBL introduced a low-GI Indica rice line in Q1 2025, which gained a 28% rise in urban sales across India, UAE, and the U.K. LT FOODS launched a premium aged long grain rice brand targeting North American ethnic supermarkets, leading to a 23% increase in its overseas sales volume. Thai Hua and Asia Golden Rice Company developed ready-to-cook, microwaveable rice packs, with 33% of distribution focused on Middle Eastern and European urban consumers. Additionally, 31% of new launches incorporated biodegradable or recyclable packaging to meet global sustainability targets. Digital engagement has also played a role, with 22% of top-tier rice exporters integrating QR codes on packaging to communicate origin traceability, farming practices, and nutritional benefits. These product advancements reflect growing interest in quality assurance, convenience, and health-based differentiation within the long grain rice category, paving the way for deeper global market penetration.

Recent Developments

• KRBL: In March 2025, KRBL expanded its milling unit in Punjab by 28%, increasing production of aged long grain rice for premium exports to the Middle East and Europe.
• LT FOODS: In January 2025, LT FOODS entered a strategic partnership with a U.S.-based distributor, enabling 34% growth in Indica rice sales across North America’s West Coast.
• Asia Golden Rice Company: In April 2025, the company announced a 31% investment increase in modernizing its Thai facility to improve parboiled long grain rice output and reduce broken rice ratio.
• Wilmar: In February 2025, Wilmar launched a fortified Indica rice line in Indonesia, achieving 26% penetration in rural health-focused food aid programs within three months.
• REI Agro: In May 2025, REI Agro rebranded its long grain rice portfolio with eco-friendly packaging and reported a 39% rise in retail uptake across tier-2 Indian cities.

REPORT COVERAGE

The Indica Rice (Long Grain) Market report delivers a comprehensive analysis of the global competitive landscape, segmented growth patterns, and consumption dynamics. The report segments the market by type (Early Indica Rice and Mid/Late Indica Rice) and by application (Direct Edible and Deep Processing). Mid/Late Indica holds 58% of the market, while Direct Edible applications lead demand with a 71% share. Asia-Pacific remains the core production region with 67% global output, while Africa and the Middle East collectively represent 18% of global import demand. Europe and North America maintain strong retail and foodservice-based consumption patterns, accounting for a combined 25% of global Indica rice purchases. Key players profiled include KRBL, LT FOODS, Thai Hua, Asia Golden Rice Company, and Wilmar, among others. In 2025, 36% of product innovation focused on health-oriented variants and 31% of new launches adopted sustainable packaging formats. Additionally, 41% of investment activity was directed toward mill upgrades and export logistics. The report outlines key trends such as branded product expansion, fortified rice development, and increased digital traceability, with in-depth insights into policy impacts, trade fluctuations, and regional preferences driving strategic shifts in the long grain Indica rice supply chain.