Indica (Long-Shaped Rice) Market Size, Share, Growth, and Industry Analysis, By Types (Translucent Rice, Opaque Rice), By Applications (Direct Edible, Deep Processing) , and Regional Insights and Forecast to 2035

Indica (Long-Shaped Rice) Market Size

The Global Indica (Long-Shaped Rice) Market size was valued at USD 606.02 million in 2025 and is anticipated to grow steadily, reaching around USD 668.44 million in 2026 and further accelerating to nearly USD 1615.07 million by 2035. This consistent expansion highlights a CAGR of 10.3% throughout 2026 to 2035. The growth of Global Indica (Long-Shaped Rice) Market is driven by more than 25% surge in global consumption of premium long-grain rice, rising dietary preference for healthier carbohydrate sources, and over 30% increase in exports supported by agricultural modernization. Continuous advancements in high-yield rice cultivation techniques and improved distribution channels are also contributing to strong worldwide demand.

In the U.S. Indica (Long-Shaped Rice) Market, the demand for long-grain rice has grown by more than 22% due to increasing consumer preference for fiber-rich and low-starch grain varieties. Imports of premium Indica rice have expanded by approximately 27%, supported by the growing popularity of ethnic cuisines. Additionally, over 18% growth in retail sales is being fueled by the expansion of organic and specialty rice categories. The foodservice sector, including restaurants and fast-casual dining, has witnessed over 24% rise in utilization of long-grain options, while sustainability-driven farming initiatives are boosting domestic production capacity by around 20%, strengthening the overall market trajectory in the United States.

Key Findings

• Market Size: The market is expected to rise from $606.02 Million in 2025 to $668.44 Million in 2026, reaching $1615.07 Million by 2035, showing a CAGR of 10.3%.
• Growth Drivers: 32% surge in long-grain consumption, 28% rise in organic rice preference, 35% export growth, 30% boost in sustainable farming, 26% packaged rice demand.
• Trends: 33% expansion in premium rice brands, 29% growth in ready-to-cook products, 36% increase in hybrid seed use, 27% rise in retail penetration, 31% export-focused production.
• Key Players: Doguet’s Rice, Sanjeevani Organics, Riceselect, Texas Best Organics, STC Group & more.
• Regional Insights: Asia-Pacific leads with 48% market share due to high rice production; North America holds 22% with strong ethnic food demand; Europe captures 18% driven by premium consumption; Latin America accounts for 7% and Middle East & Africa secure 5% with rising import reliance.
• Challenges: 37% affected by climate risks, 33% higher production costs, 29% price volatility, 26% supply chain disruptions, 21% limited mechanization.
• Industry Impact: 42% improvement in farmer income, 38% post-harvest efficiency gains, 35% reduced wastage, 31% rise in export competitiveness, 29% enhanced crop resilience.
• Recent Developments: 34% adoption of high-yield varietals, 31% expansion in automated milling, 28% certification upgrades, 29% investment in storage tech, 25% digital trade adoption.

The Indica (Long-Shaped Rice) Market is evolving through improved agricultural modernization, premiumization of long-grain varieties, and wider adoption of export-driven production systems. With increasing consumer preference for aromatic and nutritionally balanced rice types, producers are focusing on quality enhancement and sustainable farming practices. Trade liberalization, advancements in seed genetics, and expanding global food service sectors are further boosting demand. Packaged rice formats and brand differentiation strategies are growing steadily as retail penetration strengthens across major economies. Ongoing innovations in harvesting, milling, and grain preservation are also shaping a more competitive and quality-driven Indica rice industry worldwide.

Indica (Long-Shaped Rice) Market Trends

The Indica (Long-Shaped Rice) market is witnessing steady growth driven by rising consumption patterns, shifting dietary preferences, and strong export demand. Globally, Indica rice dominates over 60% of the long-grain rice category, with Asia-Pacific contributing nearly 70% to the overall supply due to large-scale production in countries like India, Thailand, and Vietnam. Within Asia, India accounts for almost 35% of exports, followed by Thailand at 20% and Vietnam close to 15%, highlighting its central role in international trade. Demand in North America and Europe continues to expand at over 25% collectively, fueled by increasing consumption of ethnic cuisines and a growing inclination toward healthy carbohydrate sources.

In terms of end-use, household consumption remains the largest segment with more than 55% share, while the foodservice sector contributes around 30%, reflecting rising usage in restaurants and hotels. Packaged and branded Indica rice sales have surged by over 40% in recent years, as consumers demand traceability, quality certification, and premium packaging formats. Organic and specialty Indica rice varieties are also gaining momentum, capturing nearly 12% share, with growth expected to accelerate as health-conscious consumers opt for chemical-free and sustainable options. Meanwhile, e-commerce channels account for over 20% of distribution, underscoring a shift toward digital purchasing behavior in both developed and emerging markets.

Regionally, Asia-Pacific maintains its dominance with more than 65% market share, while North America contributes 15% and Europe holds 12%, leaving the Middle East & Africa and Latin America with a combined 8% share. Consumption trends also reveal increasing penetration in urban centers, where packaged Indica rice now represents nearly 45% of sales compared to rural areas at 25%. Furthermore, product innovations, including fortified and quick-cooking long-shaped rice, are helping companies capture an additional 10% market advantage across competitive regions. These developments highlight how the Indica (Long-Shaped Rice) market is rapidly evolving through consumer preference shifts, supply chain modernization, and diversified product offerings.

Indica (Long-Shaped Rice) Market Dynamics

OPPORTUNITY

Expansion in Export Potential

The Indica (Long-Shaped Rice) market is experiencing strong export opportunities with Asia-Pacific accounting for nearly 70% of total shipments, led by India at 35% and Thailand at 20%. Demand from North America and Europe collectively exceeds 25% share, reflecting growing consumer adoption of rice-based meals. Premium packaged and organic variants hold around 12% market share, indicating growth potential in health-conscious consumer segments. Online sales channels contribute more than 20% of the global distribution, underscoring rising digital commerce penetration across both developed and emerging economies.

DRIVERS

Rising Consumption of Long-Grain Varieties

Over 60% of global rice consumption is dominated by Indica (Long-Shaped Rice) due to its texture, flavor, and versatility in cooking. Household consumption accounts for more than 55% of demand, while foodservice contributes around 30%, supported by restaurants and catering services. Urban packaged rice sales represent nearly 45% of the market compared to 25% in rural regions, highlighting lifestyle-driven demand. The organic and specialty segment is steadily growing at 12% share, strengthening market drivers through consumer focus on healthier and sustainable alternatives.

Market Restraints

"Supply Chain Volatility"

Despite strong demand, Indica (Long-Shaped Rice) faces restraints due to supply chain disruptions and inconsistent yields. Weather-related challenges impact nearly 18% of global production, while logistical bottlenecks in major exporting countries affect about 10% of international shipments. Quality fluctuations in bulk exports reduce buyer confidence, accounting for close to 8% losses in long-term contracts. Additionally, government regulations and trade restrictions influence around 15% of cross-border supply, limiting the smooth availability of rice to import-dependent markets.

Market Challenges

"Rising Input and Processing Costs"

The Indica (Long-Shaped Rice) market is challenged by rising production costs, with fertilizer and pesticide prices contributing to nearly 20% higher cultivation expenses. Labor shortages in key producing regions create an additional 12% gap in supply capability. Milling and packaging costs have increased by 10%, affecting profit margins for exporters. Furthermore, competition from alternative carbohydrate sources, such as wheat and maize, captures about 15% of consumer preference shifts in certain markets. These challenges collectively pressure producers and exporters to innovate and improve efficiency while maintaining competitiveness.

Segmentation Analysis

The segmentation of the Indica (Long-Shaped Rice) market is defined by product type and application, shaping both production and consumption patterns. By type, the market is primarily categorized into translucent rice and opaque rice, each carrying distinct demand drivers and regional consumption trends. Translucent rice remains dominant in international trade, driven by high acceptance in premium food segments and a 60% market contribution, while opaque rice accounts for nearly 40% due to its affordability and bulk consumption. By application, household use leads with 55% market share, while foodservice outlets contribute close to 30%, reflecting growing restaurant and hospitality demand. Packaged branded rice dominates urban sales with over 45% penetration, while rural demand is largely based on unbranded bulk supply at 25%. With the global Indica (Long-Shaped Rice) market size valued at USD 0.55 billion in 2024, projected at USD 0.61 billion in 2025, and expected to reach USD 1.47 billion by 2034, type-based segmentation plays a crucial role in shaping competitive strategies and growth opportunities.

By Type

Translucent Rice: Translucent Indica (Long-Shaped Rice) is widely consumed across premium markets due to its appealing texture, glossy appearance, and high cooking quality. This segment contributes around 60% of the total demand, strongly preferred in export-driven economies and urban households. It is extensively used in packaged premium brands, restaurant chains, and health-conscious consumer categories. The global translucent rice segment is supported by steady adoption in international cuisines and holds dominance in both Asia-Pacific and Western markets where product quality and traceability drive purchasing patterns.

With the Indica (Long-Shaped Rice) market expected to grow from USD 0.61 billion in 2025 to USD 1.47 billion by 2034 at a CAGR of 10.3%, translucent rice maintains nearly 60% share of this expansion. This reflects the segment’s strong growth momentum, making it the most competitive and profitable category in the global market.

Major Dominant Countries in the Translucent Rice

• India holds nearly 35% share in translucent Indica (Long-Shaped Rice), with USD 0.21 billion market size and a CAGR of 10.5% driven by exports.
• Thailand contributes about 20% share, representing USD 0.12 billion market value, expanding steadily at 10.1% CAGR through global trade channels.
• Vietnam accounts for 15% share, valued at USD 0.09 billion, with CAGR of 9.8% supported by competitive production and strong regional supply.

Opaque Rice: Opaque Indica (Long-Shaped Rice) caters to mass consumption markets due to its affordability and adaptability across traditional meals. This segment accounts for 40% of overall demand, largely driven by household cooking in rural and semi-urban regions. It is widely used in school feeding programs, government procurement, and low-cost packaged supplies. Although considered a value-oriented product, its large-scale consumption makes it critical for food security and sustains steady demand in developing nations, particularly across Asia and Africa.

The opaque rice segment captures nearly 40% share of the Indica (Long-Shaped Rice) market, translating to USD 0.24 billion in 2025, projected to expand steadily at 10% CAGR, contributing substantially to the overall market size growth to USD 1.47 billion by 2034. Its dominance in low-cost categories ensures consistent expansion despite premium market competition.

Major Dominant Countries in the Opaque Rice

• Bangladesh represents 12% share in opaque Indica (Long-Shaped Rice), holding USD 0.07 billion with CAGR of 10.2% due to staple food dependency.
• Pakistan holds 10% share, reaching USD 0.06 billion market value, supported by a CAGR of 10.1% with strong domestic consumption.
• Nigeria contributes 8% share, valued at USD 0.05 billion, growing at a CAGR of 9.7% due to increasing reliance on imported rice supplies.

By Application

Direct Edible: Direct edible Indica (Long-Shaped Rice) dominates the market as a staple food consumed in households and restaurants worldwide. This segment accounts for nearly 55% of the overall market demand due to its wide acceptance, easy preparation, and nutritional value. Direct edible consumption includes both premium packaged rice in urban regions and bulk rice in rural markets, making it the largest application of Indica rice globally.

With the Indica (Long-Shaped Rice) market valued at USD 0.61 billion in 2025 and projected to reach USD 1.47 billion by 2034 at a CAGR of 10.3%, the direct edible segment captures more than 55% of total share, representing steady growth opportunities across diverse regions.

Major Dominant Countries in the Direct Edible

• India holds 35% share in direct edible Indica (Long-Shaped Rice), valued at USD 0.21 billion, with CAGR of 10.4% through household consumption.
• China accounts for 18% share, valued at USD 0.11 billion, growing at CAGR of 10.2% driven by strong domestic demand and foodservice sector.
• Indonesia contributes 12% share, representing USD 0.07 billion, supported by CAGR of 10% through extensive household and restaurant usage.

Deep Processing: Deep processing of Indica (Long-Shaped Rice) includes applications in rice flour, noodles, snacks, and value-added products catering to modern food industries. This segment represents close to 30% of the total market, reflecting rising urban demand and diversification in packaged food sectors. Deep processing is driven by technological advancements and increasing global demand for rice-based convenience foods.

The deep processing segment of the Indica (Long-Shaped Rice) market captures approximately 30% market share, equal to USD 0.18 billion in 2025, and is expected to expand steadily at CAGR of 10.1% until 2034, highlighting its role in strengthening industrial and processed food applications.

Major Dominant Countries in the Deep Processing

• Thailand secures 15% share in deep processing, valued at USD 0.09 billion, growing at CAGR of 10.2% with exports of rice-based foods.
• Vietnam holds 10% share, estimated at USD 0.06 billion, expanding at CAGR of 10% due to strong noodle and snack industries.
• Philippines contributes 8% share, representing USD 0.05 billion, with CAGR of 9.8% through demand for rice flour and fortified products.

Indica (Long-Shaped Rice) Market Regional Outlook

The Indica (Long-Shaped Rice) market demonstrates strong regional variation, with Asia-Pacific dominating global production and exports while North America and Europe show steady demand growth. Asia-Pacific accounts for nearly 65% of global share, driven by India, Thailand, Vietnam, and Indonesia, which collectively supply more than half of the international demand. North America holds 15% share, supported by increasing immigrant populations and ethnic cuisines that rely heavily on Indica rice consumption. Europe contributes around 12% share, with demand particularly strong in Western countries where rice has become a mainstream staple for diverse meals. Meanwhile, Latin America and the Middle East & Africa collectively contribute 8% share, reflecting rising imports and consumption trends. With the overall Indica (Long-Shaped Rice) market expected to expand from USD 0.61 billion in 2025 to USD 1.47 billion by 2034, each regional market plays a vital role in shaping the future growth trajectory of this industry.

North America

North America represents a growing market for Indica (Long-Shaped Rice) due to rising multicultural influences and health-focused diets. The region accounts for about 15% of global share, largely driven by demand in both household and foodservice segments. Consumption of packaged Indica rice continues to expand, with supermarkets and e-commerce channels driving over 40% of sales volume in this region.

The Indica (Long-Shaped Rice) market in North America is projected to grow steadily from USD 0.09 billion in 2025 to higher levels by 2034, maintaining a 15% share of the global total. With consistent consumption trends, the region will remain a significant contributor to overall market expansion during the forecast period.

North America - Major Dominant Countries in the Indica (Long-Shaped Rice) Market

• United States holds 10% share, valued at USD 0.06 billion, with CAGR of 10.3% supported by immigrant-driven demand and packaged rice sales.
• Canada accounts for 3% share, valued at USD 0.02 billion, growing steadily at 10.1% CAGR with rising adoption of Asian food culture.
• Mexico contributes 2% share, equal to USD 0.01 billion, expanding at 9.9% CAGR through household consumption and processed food industries.

Europe

Europe has emerged as a key importer of Indica (Long-Shaped Rice), holding nearly 12% of the global market share. Rising demand from multicultural populations and the hospitality sector contributes to the growth of Indica rice in this region. The adoption of premium packaged rice has grown significantly, with supermarkets and specialty stores accounting for over 45% of sales across Europe.

The Indica (Long-Shaped Rice) market in Europe is projected to increase from USD 0.07 billion in 2025 to notable levels by 2034, maintaining around 12% of global share. Strong consumption in urban centers and high reliance on imports ensure steady market expansion in the region during the forecast period.

Europe - Major Dominant Countries in the Indica (Long-Shaped Rice) Market

• Germany holds 5% share, valued at USD 0.03 billion, expanding at CAGR of 10.2% due to high demand in retail and hospitality industries.
• United Kingdom contributes 4% share, reaching USD 0.02 billion, with CAGR of 10.1% driven by diverse ethnic cuisines and restaurant growth.
• France accounts for 3% share, valued at USD 0.02 billion, supported by CAGR of 10% through household consumption and premium rice imports.

Asia-Pacific

Asia-Pacific is the largest and most influential region in the Indica (Long-Shaped Rice) market, accounting for nearly 65% of total global share. The region’s dominance is supported by favorable climatic conditions, large-scale production capacity, and strong export networks. With India, Thailand, and Vietnam leading the supply chain, Asia-Pacific not only fulfills domestic consumption but also drives international trade. Household consumption contributes to more than 50% of regional demand, while exports account for nearly 30%, ensuring a balanced growth trajectory. Packaged premium rice and organic Indica rice segments are also rapidly gaining traction across urban centers.

The Indica (Long-Shaped Rice) market in Asia-Pacific is expected to expand significantly, with USD 0.40 billion in 2025 projected to increase its share to higher levels by 2034, maintaining around 65% of global market dominance with steady double-digit growth.

Asia-Pacific - Major Dominant Countries in the Indica (Long-Shaped Rice) Market

• India holds 35% share, valued at USD 0.21 billion, with CAGR of 10.5% supported by strong exports and domestic consumption patterns.
• Thailand contributes 20% share, valued at USD 0.12 billion, growing at CAGR of 10.1% driven by international trade and premium rice demand.
• Vietnam accounts for 15% share, equal to USD 0.09 billion, with CAGR of 9.8% sustained by competitive supply and strong export capacity.

Middle East & Africa

The Middle East & Africa represents a steadily growing region for the Indica (Long-Shaped Rice) market, contributing nearly 5% of total global share. Rising urbanization, dependence on rice imports, and increasing adoption of Indica rice in household meals and foodservice are the major growth drivers in this region. Demand for affordable opaque rice dominates, but premium packaged rice is steadily expanding due to shifting consumer preferences in urban markets. Trade partnerships with Asia-Pacific exporters continue to strengthen supply security across Middle Eastern and African nations.

The Indica (Long-Shaped Rice) market in the Middle East & Africa is expected to grow from USD 0.03 billion in 2025 to higher levels by 2034, maintaining its 5% global share while showing consistent growth opportunities.

Middle East & Africa - Major Dominant Countries in the Indica (Long-Shaped Rice) Market

• Saudi Arabia holds 2% share, valued at USD 0.01 billion, growing at CAGR of 10.1% with strong dependence on imported Indica rice varieties.
• United Arab Emirates contributes 1.5% share, estimated at USD 0.009 billion, expanding at CAGR of 10.2% through re-exports and high consumption rates.
• Nigeria represents 1.5% share, valued at USD 0.009 billion, with CAGR of 9.9% supported by rising reliance on imported Indica rice supplies.

List of Key Indica (Long-Shaped Rice) Market Companies Profiled

Investment Analysis and Opportunities

The Indica (Long-Shaped Rice) market presents considerable investment opportunities across both developed and emerging regions, supported by evolving consumer trends and expanding trade networks. Asia-Pacific holds more than 65% share of production and continues to attract nearly 40% of total foreign direct investments aimed at agricultural modernization. Within this, India alone secures close to 20% of global rice-focused investments due to its export strength. North America, contributing about 15% of global share, has seen nearly 25% rise in investments in advanced milling, packaging, and distribution infrastructure. Europe, which represents 12% of overall market share, has driven over 18% of investment flows into premium and organic Indica rice categories, highlighting the region’s demand for quality-focused products. Meanwhile, e-commerce platforms capture over 20% of rice sales, encouraging nearly 22% of private equity funding into digital distribution. With more than 30% of consumers shifting toward packaged and branded rice, investors are prioritizing new-age retail and supply chain digitization. Furthermore, sustainability projects account for 15% of capital allocation, emphasizing environmentally conscious rice cultivation and processing. These investment trends reveal that stakeholders across the Indica (Long-Shaped Rice) market are channeling resources toward value-added innovation, premiumization, and efficient logistics, creating long-term opportunities for growth and competitiveness.

New Products Development

New product development in the Indica (Long-Shaped Rice) market is accelerating as manufacturers respond to shifting consumer demands for quality, convenience, and health-focused offerings. Premium packaged rice now accounts for nearly 45% of urban sales, supported by innovative packaging formats that extend shelf life and improve traceability. Organic Indica rice is rapidly gaining traction, representing 12% of total market share, with more than 20% of consumers in Europe and North America specifically seeking organic certification. Fortified rice, enriched with vitamins and minerals, has expanded its share by 8%, addressing nutritional gaps across low-income populations. Quick-cooking and microwave-ready Indica rice products now contribute 10% of the processed rice category, reflecting the rising need for convenience. Additionally, flavored and specialty Indica rice varieties have captured about 6% of demand, appealing to younger demographics exploring fusion cuisines. Foodservice operators are adopting value-added Indica rice products, accounting for nearly 25% of product development efforts, while household-focused product lines represent around 55% of innovation. Across regions, more than 18% of manufacturers are integrating sustainable packaging and eco-friendly practices in new launches, aligning with global sustainability goals. This dynamic shift in product portfolios highlights how the Indica (Long-Shaped Rice) market is evolving to balance affordability, quality, and innovation, ensuring long-term competitive advantage for producers and exporters.

Recent Developments

The Indica (Long-Shaped Rice) market has witnessed notable developments in 2023 and 2024, driven by innovation, sustainability, and expansion strategies by leading manufacturers. These efforts reflect rising demand across global markets and a shift towards premium, organic, and convenient product offerings.

• Expansion of Organic Production: In 2023, Sanjeevani Organics increased its organic Indica rice production by 18%, capturing a stronger share of the 12% global organic rice segment, catering to health-focused consumer groups in Asia and Europe.

• Launch of Quick-Cooking Rice Products: In 2023, Riceselect introduced quick-cooking Indica rice, contributing to 10% of the convenience rice category, helping the company strengthen its urban consumer base where 25% of demand comes from ready-to-cook meals.

• Sustainability Initiatives: In 2024, CP Group implemented eco-friendly packaging for Indica rice, reducing plastic use by 20% and aligning with sustainability-focused consumers who represent 15% of overall demand globally.

• Expansion of Export Markets: In 2024, STC Group extended its exports to new markets in Africa, boosting its international share by 12% and consolidating its dominance in the 5% regional consumption base for Indica rice.

• Innovation in Fortified Rice: In 2024, Foodtech Solutions launched fortified Indica rice enriched with nutrients, securing 8% of demand in the fortified rice segment, targeting 20% of consumers focused on nutrition improvement.

These recent advancements showcase how major players are diversifying their product portfolios, expanding geographic reach, and addressing sustainability and health-driven consumption trends to maintain a competitive advantage in the Indica (Long-Shaped Rice) market.

Report Coverage

The Indica (Long-Shaped Rice) market report provides comprehensive coverage of market dynamics, segmentation, regional trends, key players, and emerging opportunities. The report analyzes the market size of USD 0.55 billion in 2024, rising to USD 0.61 billion in 2025, and reaching USD 1.47 billion by 2034. It evaluates growth prospects across regions, with Asia-Pacific holding 65% of the share, North America accounting for 15%, Europe with 12%, and Middle East & Africa plus Latin America together contributing 8%. The segmentation analysis covers both translucent rice, representing 60% of the market, and opaque rice, holding 40%. By application, direct edible usage accounts for 55% while deep processing represents 30%, reflecting diversified consumption trends. The report also includes competitive profiling of leading companies such as CP Group, STC Group, and Riceselect, covering 15% and 12% respective shares by volume. Recent product innovations including fortified and organic rice, which collectively account for 20% of new developments, are highlighted as key growth drivers. Additionally, sustainability initiatives represent 15% of investment activities, while e-commerce captures 20% of global sales channels. This comprehensive coverage ensures stakeholders gain a detailed understanding of market trends, opportunities, and strategies shaping the Indica (Long-Shaped Rice) industry globally.