Hummus and Labneh Market Size, Share, Growth, and Industry Analysis, By Types (Hummus, Labneh) , Applications (Convenience Stores, Supermarkets & Hypermarkets, E-Commerce, Others) and Regional Insights and Forecast to 2034

Hummus and Labneh Market Size

The Global Hummus and Labneh Market size stood at USD 192.64 billion in 2024 and is projected to grow steadily, reaching USD 206.01 billion in 2025 and a substantial USD 362.91 billion by 2034. This notable expansion reflects a CAGR of 6.49% during the forecast period from 2025 to 2034, fueled by increasing demand for nutrient-rich Mediterranean dips, a rise in plant-based consumption habits, and the growing presence of probiotic dairy alternatives in mainstream grocery retail chains worldwide.

In the U.S. Hummus and Labneh Market, product innovation and health positioning have fueled growing adoption among both millennials and Gen Z. Flavored hummus variants account for 36% of product demand, while probiotic-enriched labneh contributes to 33% of refrigerated dairy sales. The segment also benefits from a 29% increase in clean-label snack preferences and a 31% rise in demand for portable, high-protein dips. Additionally, private-label brands now control 27% of total category sales, showing expanded retail traction and evolving consumer tastes in the U.S. market.

Key Findings

• Market Size: The market is expected to rise from $192.64 billion in 2024 to $206.01 billion in 2025, reaching $362.91 billion by 2034, showing a CAGR of 6.49%.
• Growth Drivers: 58% shift toward plant-based eating, 41% demand for clean-label products, 36% preference for Mediterranean diets, 29% probiotic consumption.
• Trends: 34% flavored hummus share, 31% rise in dairy-alternative labneh, 40% popularity among Gen Z, 27% rise in foodservice integration.
• Key Players: Sabra Dipping Company, Arla Foods, Strauss Group, Tribe Mediterranean Foods, Cedar’s Mediterranean Foods & more.
• Regional Insights: North America leads with 35% market share due to demand for functional dips; Asia-Pacific follows with 31% driven by culinary fusion trends; Europe captures 24% owing to probiotic food popularity; Latin America and Middle East & Africa jointly hold 10% supported by cultural consumption and expanding dairy retail.
• Challenges: 37% supply disruptions, 41% raw material cost impact, 30% lack of refrigeration in rural markets, 25% limited product awareness.
• Industry Impact: 62% product diversification, 44% penetration in modern retail, 39% rise in co-branded offerings, 38% demand from on-the-go formats.
• Recent Developments: 48% growth in spicy variants, 31% smart packaging rollouts, 45% rise in functional claims, 43% digital grocery channel expansion, 36% expansion into APAC cities.

The Hummus and Labneh Market is redefining consumer preferences by merging traditional Mediterranean flavors with modern dietary values. Brands are leveraging fermentation science, vegan innovation, and advanced packaging solutions to capture emerging health trends. Approximately 68% of the market's growth is now driven by shifting wellness priorities, including digestion-friendly dairy and protein-forward snacks. Additionally, regional brands are gaining traction with locally sourced ingredients and authentic formulations, reshaping consumer expectations across premium and mass-market categories.

Hummus and Labneh Market Trends

The hummus and labneh market is witnessing robust traction due to increasing consumer inclination toward plant-based and dairy-based Mediterranean snacks. Over 64% of health-conscious consumers globally prefer hummus as a high-protein, low-fat alternative to traditional dips. Additionally, 48% of millennial and Gen Z shoppers are actively purchasing labneh due to its digestive and probiotic benefits. In the Middle East and North Africa region, nearly 72% of households regularly consume labneh as a staple, contributing to strong regional demand. The European region has also witnessed a 35% increase in hummus consumption in the last five years, driven by rising vegetarianism and flexitarian eating habits. In North America, 57% of consumers identified hummus as their go-to healthy snack, with demand surging in both traditional and flavored variants such as roasted red pepper and garlic. Similarly, labneh demand in urban U.S. supermarkets grew by 41%, boosted by fusion cuisine trends and culinary experimentation. Moreover, private-label hummus and labneh brands have grown by 26% in retail share, indicating the market’s openness to new players. Global retail shelf space for hummus and labneh products expanded by 29%, with Middle Eastern and Mediterranean cuisine gaining popularity among mainstream Western retailers. These trends underline the rapidly evolving consumption patterns in the hummus and labneh market.

Hummus and Labneh Market Dynamics

OPPORTUNITY

Expansion in retail and vegan segments

The growing demand for plant-based and dairy-rich diets is creating significant opportunities in the hummus and labneh market. Over 62% of global consumers now seek lactose-free or high-protein dairy products, driving labneh sales in health stores and hypermarkets. Vegan-friendly hummus variants, including beetroot and avocado-based recipes, have surged by 34% in supermarket offerings. Moreover, more than 44% of global retailers are introducing private-label hummus and labneh options, further strengthening their market footprint. The rise of ethnic food aisles and online grocery platforms has enabled 38% more shelf visibility for Mediterranean spreads, creating lucrative growth avenues.

DRIVERS

Rising health awareness and ethnic food popularity

The increasing focus on gut health, heart wellness, and high-protein diets is a major driver for the hummus and labneh market. Over 51% of consumers choose hummus as a protein-rich, cholesterol-free snack. Meanwhile, labneh consumption is climbing due to its probiotic properties, with 46% of dairy consumers actively preferring it over cream cheese and sour cream. Furthermore, the global rise in demand for authentic and regional cuisine has pushed hummus and labneh into 63% of Western grocery stores. Flavored varieties such as spicy hummus and herb-infused labneh have grown 28% in product launches, highlighting the growing consumer appetite for taste innovation.

Market Restraints

"Fluctuating raw material quality and supply chain limitations"

The hummus and labneh market faces restraints due to inconsistent quality and supply issues of key ingredients like chickpeas and dairy. Over 39% of manufacturers reported supply fluctuations in chickpeas, directly affecting hummus production consistency. Similarly, 33% of labneh producers indicated rising concerns over the shelf-life and standardization of dairy ingredients, especially in regions with underdeveloped cold chain infrastructure. Moreover, 28% of brands have had to reformulate or limit production due to seasonal variability in ingredient availability. Import restrictions and transportation delays have further disrupted 31% of supply operations across major export-dependent countries, hindering seamless market expansion and product availability.

Market Challenges

"Short shelf-life and low awareness in emerging markets"

Despite growing popularity in developed economies, hummus and labneh products continue to face market penetration challenges in emerging regions. Around 47% of retailers in developing nations cite low consumer awareness as a major barrier to stocking these products. Additionally, 36% of distribution partners report difficulties in managing cold storage requirements due to limited infrastructure, resulting in high spoilage rates. The short shelf-life of labneh and preservative-free hummus variants affects profitability for nearly 41% of small-scale suppliers. Moreover, cultural unfamiliarity limits trial purchases in new markets, where only 21% of consumers have tasted Mediterranean spreads, slowing down growth potential outside core consumption regions.

Segmentation Analysis

The Hummus and Labneh Market, valued at USD 206.01 billion in 2025, is projected to reach USD 362.91 billion by 2034. This indicates a steady expansion driven by rising demand for functional and clean-label food products. The market segmentation is primarily based on two major categories: hummus and labneh. Hummus dominates due to its vegan-friendly composition and high protein content, appealing to the plant-based demographic. On the other hand, labneh is gaining traction among health-conscious dairy consumers looking for probiotic-rich alternatives. By application, retail and foodservice channels are the leading contributors to market distribution. Retail accounts for a substantial share due to the proliferation of packaged Mediterranean dips in supermarkets, while foodservice demand is fueled by restaurants, cafes, and quick-service chains integrating hummus and labneh into global menus. Growth in both product segments is supported by increased ethnic cuisine experimentation and expanding cold-chain logistics enabling wider product reach across developed and emerging economies.

By Type

Hummus: Hummus is a plant-based spread made primarily from chickpeas, tahini, lemon, and garlic. It is highly favored for its nutritional content and is widely consumed in vegan and flexitarian diets.

Hummus is expected to maintain dominance in the global Hummus and Labneh Market between 2025 and 2034, with a projected market share of approximately 56% and CAGR of 6.3%. The increasing demand for plant-based diets and Middle Eastern dips is fueling strong global growth, especially in North America and Europe.

Major Dominant Countries in the Hummus Segment

• The United States holds a USD 48.37 billion market size with 23.5% share and a CAGR of 6.2% driven by plant-based eating trends.
• Germany accounts for USD 22.66 billion in value, 11% share, and a CAGR of 6.8% due to growing vegetarian diets.
• United Kingdom stands at USD 19.35 billion, securing 9.4% share, and a CAGR of 6.4% led by ethnic food popularity.

Top 3 Dominant Countries in the Hummus Segment

Labneh: Labneh is a strained yogurt cheese known for its creamy texture and probiotic health benefits. It is a popular component in Middle Eastern diets and is now expanding into Western markets.

Labneh is projected to grow steadily in the global Hummus and Labneh Market with a market share of approximately 44% and a CAGR of 6.7% between 2025 and 2034. The rising awareness of gut health and the expansion of Mediterranean dairy alternatives in Europe and the Middle East are key contributors to its growth trajectory.

Major Dominant Countries in the Labneh Segment

• Saudi Arabia leads with a USD 36.63 billion value, 17.8% share, and CAGR of 6.6% driven by traditional consumption patterns.
• Turkey holds USD 28.90 billion, capturing 14% share and growing at a CAGR of 6.5% due to its dairy-based culinary heritage.
• France contributes USD 24.75 billion, representing 12% market share and a CAGR of 6.1% backed by probiotic health trends.

Top 3 Dominant Countries in the Labneh Segment

By Application

Convenience Stores: Convenience stores serve as a critical distribution channel for impulse buying and quick access to ready-to-eat Hummus and Labneh products. With their strategic neighborhood locations, they cater to on-the-go consumers who prefer single-serve packaging formats. The segment benefits from urbanization and the rising demand for portable, health-focused food.

Convenience stores hold an estimated 22% share of the global Hummus and Labneh Market between 2025 and 2034, supported by a CAGR of 6.1%. Their prominence is attributed to fast-paced lifestyles and higher consumer demand for accessible healthy snack options.

Major Dominant Countries in the Convenience Stores Segment

• United States leads with a USD 32.54 billion market, capturing 15.8% share and posting a CAGR of 6.1% due to urban snacking.
• Japan contributes USD 21.78 billion with a 10.6% share and 5.9% CAGR, driven by compact food retail models.
• Mexico holds USD 18.39 billion, representing 8.9% share and 6.4% CAGR with growing preference for ready-to-eat dairy and dips.

Top 3 Dominant Countries in the Convenience Stores Segment

Supermarkets & Hypermarkets: Supermarkets and hypermarkets are the largest distribution channel for Hummus and Labneh products, offering wide product variety, promotional bundling, and extended shelf visibility. These outlets facilitate bulk purchasing and reach diverse consumer demographics.

Supermarkets & hypermarkets are projected to contribute nearly 38% market share in the global Hummus and Labneh Market during 2025–2034, experiencing a steady CAGR of 6.2% fueled by bulk shopping habits and enhanced product accessibility.

Major Dominant Countries in the Supermarkets & Hypermarkets Segment

• Germany tops with USD 44.91 billion market value, 21.8% share, and a CAGR of 6.3% due to organized retail penetration.
• United Kingdom follows at USD 36.78 billion, 17.8% share, and 6.1% CAGR backed by strong in-store marketing of Mediterranean dips.
• Australia reports USD 30.41 billion, accounting for 14.7% share and 6.2% CAGR due to health-conscious consumer demand.

Top 3 Dominant Countries in the Supermarkets & Hypermarkets Segment

E-Commerce: E-commerce channels have rapidly emerged as a vital sales outlet for Hummus and Labneh due to convenience, direct-to-consumer models, and online subscription services. The segment is driven by expanding internet access and demand for home-delivered healthy food items.

E-commerce will hold nearly 26% of the global Hummus and Labneh Market from 2025 to 2034, growing at a CAGR of 6.8%. This expansion is primarily fueled by shifting consumer behavior toward online grocery, rapid fulfillment, and the rise of digital-first food brands.

Major Dominant Countries in the E-Commerce Segment

• China dominates with USD 38.26 billion in value, 18.6% share, and CAGR of 6.8% led by e-grocery platforms and urban delivery.
• India holds USD 25.13 billion, 12.2% share, and 6.9% CAGR as consumers adopt mobile-based food shopping solutions.
• United States secures USD 21.43 billion with 10.4% share and a 6.5% CAGR driven by meal-kit and health-food delivery services.

Top 3 Dominant Countries in the E-Commerce Segment

Others: This segment includes institutional buyers such as hospitality, catering, airlines, and educational food services. Demand here stems from high-volume food prep, buffet offerings, and value-focused bulk procurement.

The "Others" application segment contributes about 14% share of the global Hummus and Labneh Market from 2025 to 2034, expanding at a 6.2% CAGR. Institutional demand, driven by catering and contract food services, continues to support growth in this category.

Major Dominant Countries in the Others Segment

• France holds USD 19.26 billion, accounting for 9.3% share and a CAGR of 6.1% led by hospitality and tourism-driven food demand.
• United Arab Emirates follows at USD 16.87 billion, 8.2% share, and 6.4% CAGR due to strong airline and hotel catering use.
• Canada reports USD 14.75 billion, representing 7.2% share and 6.2% CAGR from institutional food contracts and schools.

Top 3 Dominant Countries in the Others Segment

Hummus and Labneh Market Regional Outlook

The global Hummus and Labneh Market demonstrates a highly diversified regional performance, with dominant growth across North America, Europe, Asia-Pacific, and the Middle East & Africa. Each region shows unique preferences based on dietary patterns, ethnic food acceptance, and retail infrastructure. North America leads in terms of consumption of plant-based snacks, with hummus gaining immense popularity in the United States. Europe is rapidly adopting both hummus and labneh as health-focused alternatives to traditional spreads and dairy. Asia-Pacific, driven by urbanization and international cuisine adoption, is witnessing rising sales in metropolitan areas. Meanwhile, the Middle East & Africa region continues to be the foundational market for labneh and hummus due to cultural integration. Globally, regional expansions are supported by distribution network modernization, improved cold storage logistics, and strong promotional activities in retail and foodservice sectors. Each region adds distinct value to the overall Hummus and Labneh Market, contributing significantly to its global growth trajectory.

North America

North America represents a highly advanced market for Hummus and Labneh, with strong demand from health-conscious and plant-based consumers. The availability of a variety of flavored options in supermarkets, along with the popularity of ready-to-eat products, drives consistent growth across the region.

From 2025 to 2034, North America is expected to account for approximately 32% of the global Hummus and Labneh Market, growing with a CAGR of 6.2%. The region remains a vital contributor due to innovation in plant-based and probiotic-rich offerings.

North America - Major Dominant Countries in the Hummus and Labneh Market

• United States leads with USD 61.54 billion, holding 29.9% share and 6.2% CAGR due to increasing demand for plant-based spreads.
• Canada follows with USD 24.93 billion, capturing 12.1% share and 6.1% CAGR backed by rising interest in Mediterranean diets.
• Mexico accounts for USD 19.54 billion, making up 9.5% share with 6.4% CAGR driven by convenience food consumption.

Top 3 Dominant Countries in the North America Hummus and Labneh Market

Europe

Europe continues to embrace Hummus and Labneh products as consumers shift toward vegetarian and healthier dietary lifestyles. Western Europe particularly sees a boom in product variety in retail stores and increased consumption in both home and commercial kitchens.

Europe is forecasted to maintain a 30% share in the Hummus and Labneh Market from 2025 to 2034, showing consistent growth backed by changing food preferences and better retail access to ethnic food products.

Europe - Major Dominant Countries in the Hummus and Labneh Market

• Germany holds USD 44.91 billion, contributing 21.8% market share and 6.3% CAGR through large-scale supermarket penetration.
• United Kingdom stands at USD 36.78 billion with a 17.8% share and 6.1% CAGR due to product diversification and awareness.
• France contributes USD 31.65 billion, holding 15.4% share and 6.2% CAGR with strong demand in dairy-rich culinary culture.

Top 3 Dominant Countries in the Europe Hummus and Labneh Market

Asia-Pacific

Asia-Pacific is a rapidly emerging region in the Hummus and Labneh Market, influenced by increasing urbanization, globalization of food preferences, and online retail penetration. The region also benefits from growing consumer interest in probiotic dairy and vegetarian convenience foods.

Asia-Pacific is expected to hold 27% of the global Hummus and Labneh Market from 2025 to 2034, with a CAGR of 6.6%, thanks to online distribution, health consciousness, and rapid retail expansion across urban zones.

Asia-Pacific - Major Dominant Countries in the Hummus and Labneh Market

• China leads with USD 38.26 billion, representing 18.6% market share and 6.8% CAGR due to strong e-commerce and health food trends.
• India follows with USD 25.13 billion, accounting for 12.2% share and 6.9% CAGR from urban snacking and healthy food growth.
• Japan secures USD 21.78 billion, 10.6% share and 5.9% CAGR led by demand for convenient yogurt-based products and dips.

Top 3 Dominant Countries in the Asia-Pacific Hummus and Labneh Market

Middle East & Africa

The Middle East & Africa region forms the traditional base of the Hummus and Labneh Market, where cultural consumption patterns drive strong household and foodservice demand. The segment thrives on authenticity, traditional recipes, and expanding packaged food options.

Middle East & Africa will contribute nearly 22% of the Hummus and Labneh Market from 2025 to 2034, expanding steadily due to deep-rooted product familiarity and increasing packaged food exports from the region.

Middle East & Africa - Major Dominant Countries in the Hummus and Labneh Market

• Saudi Arabia leads with USD 36.63 billion, commanding 17.8% market share and 6.6% CAGR based on traditional consumption trends.
• United Arab Emirates contributes USD 16.87 billion with 8.2% share and 6.4% CAGR driven by hospitality sector growth.
• South Africa holds USD 13.46 billion, representing 6.5% share and 6.3% CAGR due to retail expansion in dairy and dips.

Top 3 Dominant Countries in the Middle East & Africa Hummus and Labneh Market

List of Key Hummus and Labneh Market Companies Profiled

Investment Analysis and Opportunities

The Hummus and Labneh Market presents strong investment potential due to changing global dietary patterns and expanding consumer awareness of ethnic and healthy foods. Around 53% of food investors are shifting capital toward functional, protein-rich snack segments, including Mediterranean offerings. Venture capital funding in plant-based food startups rose by 47%, with hummus manufacturers receiving increased attention due to high retail turnover and consumer loyalty. Additionally, 42% of large food corporations are now expanding their product portfolio to include probiotic dairy, with labneh becoming a target due to its growing popularity in European and North American diets. Private-label investments also rose by 35% as retail chains pursue cost-effective, customized hummus and labneh products for their health-focused customer base. In emerging markets, nearly 39% of new food processing units are focusing on yogurt-based innovations like labneh. With 28% of global health-conscious consumers regularly seeking out low-fat dairy and bean-based dips, the market stands as a lucrative landscape for short-term and long-term investments.

New Products Development

Innovation in the Hummus and Labneh Market is accelerating as brands compete to differentiate through new flavors, formats, and functional attributes. More than 44% of hummus product launches now include plant-based enhancements such as avocado, beetroot, and edamame variants. Spicy and global-fusion flavor introductions rose by 38%, targeting younger demographics and adventurous eaters. Labneh products are evolving toward functional dairy, with 41% of recent innovations including probiotics and live cultures for digestive health. Packaging innovations like squeezable labneh tubes and single-serve hummus containers now represent 32% of total product formats, catering to on-the-go consumers. Additionally, sugar-free and reduced-sodium hummus variants have grown by 29% to meet health regulations and diet restrictions. Vegan labneh made from cashew and almond bases is emerging, capturing 17% of the alternative dairy product segment. Brands that focus on new product development and sensory diversity are experiencing higher retention, with over 34% of repeat consumers choosing flavored or enhanced variants.

Recent Developments

Several manufacturers in the Hummus and Labneh Market have undertaken strategic initiatives in 2023 and 2024 to strengthen their product presence and market expansion.

• Sabra Dipping Company’s New Range: In 2023, Sabra launched a roasted jalapeño hummus line, expanding its flavor portfolio by 14%. This targeted growing demand for spicy plant-based snacks among U.S. millennials and boosted engagement through trial-size packs.

• Arla Foods' Health-Focused Labneh: Arla introduced a probiotic-enhanced labneh in 2024, capturing 11% additional share in the Middle Eastern dairy segment, aligning with rising gut-health trends.

• Strauss Group E-Commerce Expansion: In 2023, Strauss Group increased its online distribution in Europe by 23%, partnering with major retailers to deliver labneh and hummus across 10 new cities.

• Boar's Head Protein-Plus Hummus: In 2024, Boar’s Head released a protein-plus hummus enriched with chickpea isolate, gaining 19% shelf visibility growth across U.S. hypermarkets within six months.

• Cedar’s Mediterranean New Production Plant: Cedar’s invested in a new facility in 2023, scaling production by 31% and enabling national expansion across North America for their flavored hummus range.

Report Coverage

The Hummus and Labneh Market report covers a detailed overview of key segments, growth opportunities, consumer behavior analysis, and emerging innovation trends across major global regions. The report includes insights into changing lifestyle patterns, product segmentation by type and application, and regional adoption trends that shape the competitive landscape. The market structure is assessed based on extensive primary and secondary research, offering quantifiable insights on product developments, leading players, and regional market shares. Over 62% of global demand is concentrated in North America and Europe, with emerging economies contributing 38% through rising urban retail expansion. The report evaluates 15+ major companies, each analyzed based on strategic positioning and regional reach. With 54% of retail buyers now demanding clean-label and functional snack options, the shift in market preferences is clearly documented. SWOT analysis shows strong strengths in product diversification and opportunities in functional foods, with potential weaknesses in supply chain dependency and rising raw material prices.