Gifts Retailing Market Size, Share, Growth, and Industry Analysis, By Types (Souvenirs and Novelty Items, Seasonal Decorations, Greeting Cards, Giftware, Other Gift Items), By Applications (Offline, Online) , and Regional Insights and Forecast to 2035

Gifts Retailing Market Size

The Global Gifts Retailing Market reached USD 74.99 billion in 2025 and is projected to rise to USD 77.92 billion in 2026, USD 80.95 billion in 2027, and further expand to USD 109.94 billion by 2035, reflecting a steady 3.9% growth rate during 2026–2035. Growing adoption of personalized gifting by 62%, increasing online gifting penetration at 58%, and rising interest in eco-friendly products by 55% are major contributors enhancing overall market progression across regions.

The US Gifts Retailing Market shows robust expansion supported by 64% consumer preference for personalized items, 57% digital gifting adoption, and 49% rising demand for curated gift sets. Additionally, nearly 44% of households make seasonal gifting purchases, and 41% of corporate buyers engage in employee gifting programs, indicating strong momentum across both individual and enterprise gifting segments nationwide.

Key Findings

• Market Size: Global market expected to rise from USD 74.99 billion in 2025 to USD 109.94 billion by 2035 at 3.9% growth.
• Growth Drivers: Driven by 62% personalized gifting demand, 58% online gifting usage, and 55% shift toward sustainable gifting preferences.
• Trends: Influenced by 48% social-media-led gifting decisions, 44% curated box adoption, and 53% preference for customized product categories.
• Key Players: Hallmark Cards, American Greetings, Miniso, Pandora, Archies & more.
• Regional Insights: North America holds 32% driven by 58% online gifting and 44% personalized demand. Europe accounts for 27% with 51% sustainable gifting preference. Asia-Pacific leads trends at 31% supported by 59% digital adoption. Middle East & Africa captures 10% with 46% luxury gifting interest.
• Challenges: Affected by 42% supply delays, 36% stock-out issues, and 57% rising price sensitivity among comparison-driven buyers.
• Industry Impact: Digital channels influencing 58% of purchases and 48% of consumer decisions shaped by online content trends.
• Recent Developments: New launches note 52% interest in themed products and 45% adoption of eco-friendly gifting lines among shoppers.

The gifts retailing market continues evolving through personalization demand, digital engagement, and category diversification. Around 62% of global consumers now prioritize customized gifting, while 54% prefer themed and curated sets. Nearly 55% gravitate toward sustainable gifting choices, accelerating innovation in eco-friendly product lines. Social-media-driven discovery influences 48% of purchases, reshaping brand strategies. Retailers are also adopting AI-based recommendation models, aligned with 42% consumer interest in automated gift selection experiences. This transformation positions the market for sustained innovation and consumer-centric growth.

Gifts Retailing Market Trends

The gifts retailing market is undergoing rapid transformation as shifting consumer preferences, digital buying behavior, and themed-product adoption reshape the competitive landscape. More than 62% of consumers now prefer personalized gift items, driving strong demand for customized merchandise across both online and offline platforms. Around 55% of shoppers choose eco-friendly or sustainably sourced gifts, indicating a rising awareness of environmentally conscious purchases. Nearly 48% of gifting decisions are influenced by social media trends, with influencers boosting demand for curated gift hampers, novelty items, and limited-edition products.

Online channels continue expanding, with over 58% of total gift purchases happening through e-commerce platforms due to convenience, assortment variety, and faster delivery commitments. Additionally, experiential gifting is gaining traction, with nearly 44% of consumers seeking unique, emotion-driven gift solutions. Corporate gifting also remains significant, contributing nearly 35% of total market demand, driven by employee engagement initiatives and festive-season distribution. Seasonal gifting peaks account for almost 52% of overall sales, reflecting strong demand concentration during holidays, weddings, and celebratory events. These evolving trends are strengthening competitiveness, expanding product diversification, and encouraging retailers to integrate digital innovation to enhance customer engagement and gifting personalization.

Gifts Retailing Market Dynamics

OPPORTUNITY

Rising Demand for Personalized and Curated Gifting

Personalized and curated gifting presents a major opportunity as over 62% of consumers now prefer customized items over conventional gifts. Nearly 49% show interest in curated gift hampers, while 53% are willing to pay extra for personalization. Social-media-driven trends influence around 48% of gifting decisions, and more than 41% of online buyers actively search for unique or exclusive collections. With 46% of shoppers shifting toward emotion-driven gifting experiences, this segment continues to expand rapidly.

DRIVERS

Digital Adoption and Growth of E-Gifting Platforms

Digital transformation is accelerating gifting purchases, with more than 58% of consumers buying gifts through online channels. Around 47% rely on mobile apps for gift ordering, while 52% expect rapid delivery and flexible customizations. Influencer-driven content shapes nearly 48% of purchase choices, and about 39% of retailers report higher conversions from digital platforms. Online-exclusive gift bundles attract almost 44% of young shoppers, highlighting the rising dominance of e-gifting.

RESTRAINTS

"High Competition and Increased Price Sensitivity"

Intense market competition and pricing pressure remain key restraints as nearly 57% of consumers compare prices before finalizing purchases. Around 43% prioritize discounts over brand reputation, leading to stronger price sensitivity. Small retailers face challenges, with 38% reporting reduced sales due to aggressive pricing strategies from larger players. Additionally, 51% of shoppers expect broad product variety without additional cost, creating strain on inventory management and profit margins for sellers.

CHALLENGE

"Supply Chain Delays and Stock Availability Issues"

Supply chain disruptions continue to challenge retailers as more than 42% face sourcing delays that directly impact product availability. About 36% experience frequent stockouts during peak gifting periods, affecting customer satisfaction. Cross-border logistics remain complex, with 41% of shipments encountering delays or handling issues. Additionally, rising material costs affect 39% of suppliers, causing inconsistent manufacturing cycles and irregular inventory flow, ultimately making it difficult for retailers to meet demand spikes effectively.

Segmentation Analysis

The global gifts retailing market, valued at USD 74.99 Billion in 2025 and projected to reach USD 77.92 Billion in 2026 before climbing to USD 109.94 Billion by 2035, reflects strong expansion across product categories and applications. Type-wise, the market shows varied adoption trends driven by shifting consumer preferences, personalization demand, and digital retail penetration. Application-based segmentation highlights the rise of corporate gifting, household gifting, and event-driven purchases, each contributing significantly to overall revenue. Increasing demand for premium, personalized, and sustainable gift options also influences category distribution and strengthens long-term market growth. The share and CAGR of each segment showcase their individual strategic importance in shaping the future landscape of global gifts retailing.

By Type

Personalized Gifts

Personalized gifts dominate the gifting ecosystem as nearly 62% of consumers prefer customized items, and 53% are willing to pay extra for personalization. Around 48% of gifting decisions are influenced by social trends, strengthening this segment’s adoption across both online and offline channels. With rising interest in themed, photo-based, engraved, and customizable products, this type continues to expand rapidly across major regions.

Personalized Gifts Market Size, revenue in 2025, Share and CAGR: This segment accounted for USD 24.37 Billion in 2025, representing 32.5% of the total market. It is projected to grow at a CAGR of 4.6% during 2025–2035, supported by rising personalization preferences, social-media-driven gifting behavior, and higher premium product adoption.

Handicraft & Traditional Gifts

Handicraft and traditional gift items remain popular among nearly 44% of consumers seeking cultural authenticity and artisanal craftsmanship. About 41% prefer handmade products for festive and event gifting, while nearly 38% associate such items with emotional and heritage value. This category maintains stable demand due to its uniqueness and rising support for local artisans.

Handicraft & Traditional Gifts Market Size, revenue in 2025, Share and CAGR: This segment generated USD 18.74 Billion in 2025, capturing 25% of the total market. It is expected to grow at a CAGR of 3.2% from 2025–2035, driven by increasing consumer inclination toward artisanal products, eco-friendly selections, and regional craftsmanship.

Corporate Gifts

Corporate gifting contributes significantly, with around 35% of companies engaging in annual gifting for employees, clients, and partners. Nearly 47% of corporate purchases focus on promotional items, while 42% emphasize brand-value enhancement. This category experiences consistent growth due to employee engagement programs and seasonal gifting peaks.

Corporate Gifts Market Size, revenue in 2025, Share and CAGR: Corporate gifts generated USD 14.25 Billion in 2025, accounting for 19% of the market. The segment is projected to grow at a CAGR of 4.1% during 2025–2035, supported by expanding business gifting culture and customized corporate merchandise.

Premium & Luxury Gifts

Premium and luxury gifting is expanding as nearly 38% of consumers prefer high-end products for special occasions. Around 29% lean toward premium accessories, perfumes, collectibles, and designer goods. With rising disposable incomes and demand for exclusivity, this category continues to gain momentum among urban and affluent buyers.

Premium & Luxury Gifts Market Size, revenue in 2025, Share and CAGR: This segment accounted for USD 11.24 Billion in 2025, representing 15% of the global market. It is set to grow at a CAGR of 4.8% during 2025–2035, driven by increasing luxury adoption and a growing preference for exclusive high-value gifting.

By Application

Household Gifting

Household gifting remains the largest application as nearly 52% of consumers engage in routine gifting for birthdays, anniversaries, festivals, and celebrations. Close to 49% prefer personalized items, while 45% seek eco-friendly gifts, reflecting evolving preferences. Emotional-driven gifting trends and seasonal peaks significantly support adoption within this segment.

Household Gifting Market Size, revenue in 2025, Share and CAGR: This segment held USD 37.49 Billion in 2025, representing 50% of the total market. It is expected to grow at a CAGR of 3.7% from 2025–2035, boosted by lifestyle-driven gifting behavior and expanding preference for curated household gift items.

Corporate & Business Gifting

Corporate and business gifting is heavily influenced by brand engagement activities, with nearly 35% of companies prioritizing annual gifting programs. About 41% of organizations prefer customized corporate gifts, and 39% focus on employee appreciation and reward-driven gifting. This segment is reinforced by rising professional gifting culture across industries.

Corporate & Business Gifting Market Size, revenue in 2025, Share and CAGR: This application accounted for USD 22.49 Billion in 2025, representing 30% of the total market. It is projected to grow at a CAGR of 4.2% during 2025–2035, propelled by expanding business relationships, employee engagement, and rising demand for branded corporate merchandise.

Event & Celebration Gifting

Event and celebration gifting sees strong demand as nearly 48% of consumers purchase gifts for weddings, parties, and milestone events. Seasonal peaks influence almost 52% of purchases, and 46% of buyers prefer category-specific gifting bundles. This segment benefits from thematic, seasonal, and curated gifting trends.

Event & Celebration Gifting Market Size, revenue in 2025, Share and CAGR: This segment generated USD 14.99 Billion in 2025, contributing 20% of the global market. It is expected to grow at a CAGR of 4.4% during 2025–2035, supported by rising event-driven purchases and preference for thematic gift collections.

Gifts Retailing Market Regional Outlook

The global gifts retailing market, valued at USD 74.99 Billion in 2025 and projected to reach USD 77.92 Billion in 2026 before rising to USD 109.94 Billion by 2035, showcases strong regional diversification driven by cultural gifting patterns, digital adoption, and evolving consumer preferences. North America, Europe, Asia-Pacific, and Middle East & Africa collectively account for 100% of the global market, with each region contributing uniquely to gifting trends. Factors such as festive demand, corporate gifting expansion, personalized products, and growth of e-commerce continue to shape regional distribution and influence market competitiveness across all segments.

North America

North America accounts for 32% of the global gifts retailing market and exhibits strong demand for personalized and experiential gifting. Nearly 58% of consumers in this region prefer online gifting purchases, while 44% show interest in customized items. Around 49% of gifting behavior is influenced by social media trends, and 41% of shoppers prioritize premium and themed gifting collections. Corporate gifting adoption remains high, with approximately 37% of businesses engaging in structured gifting programs to enhance brand loyalty and employee engagement across the United States and Canada.

North America Market Size, Share and CAGR: With a 32% share, this region represents USD 24.93 Billion of the USD 77.92 Billion global market in 2026. It is expected to grow steadily during 2026–2035, driven by rising digital gifting adoption, premium gift preferences, and expanding corporate gifting culture.

Europe

Europe holds a 27% share of the gifts retailing market, supported by strong cultural gifting traditions and high adoption of eco-friendly and artisanal products. Nearly 51% of European consumers prefer sustainable gifts, while 46% favor handmade or craft-based items. Digital gifting continues to grow, with 54% of shoppers using online channels for festive and seasonal gifting. Around 39% of consumers purchase themed gift sets, driven by regional festive markets, lifestyle gifting, and rising demand for ethical and responsibly sourced gift items.

Europe Market Size, Share and CAGR: Representing 27% of the global market, Europe accounts for USD 21.03 Billion of the USD 77.92 Billion market in 2026. Growth is supported by strong demand for sustainable gifting, rising preference for curated luxury items, and increasing online gifting penetration.

Asia-Pacific

Asia-Pacific captures 31% of the global gifts retailing market and continues to experience rapid expansion due to strong population-driven demand and high gifting frequency across festivals, events, and celebrations. About 59% of consumers in this region prefer digital gifting channels, while 52% show interest in modern personalized gifting items. Nearly 48% of shoppers purchase gifts during major festivals, and 44% favor affordable curated gift sets. Urban gifting adoption is rising, supported by expanding middle-class spending and evolving lifestyle gifting habits.

Asia-Pacific Market Size, Share and CAGR: Holding a 31% market share, Asia-Pacific represents USD 24.15 Billion of the USD 77.92 Billion global market in 2026. Growth is driven by increasing online gifting usage, festival-driven purchases, and strong adoption of both affordable and premium gift categories.

Middle East & Africa

Middle East & Africa accounts for 10% of the global gifts retailing market and shows growing demand for premium, traditional, and event-driven gifting. Around 46% of consumers favor luxury-oriented gifting, while 41% prefer culturally inspired products. Gifting peaks during festive occasions, influencing nearly 52% of sales. Online gifting adoption continues rising, with 43% of shoppers using digital channels. Corporate gifting is also expanding, with 33% of organizations engaging in regular gifting programs for employees and partners across key markets in the region.

Middle East & Africa Market Size, Share and CAGR: With a 10% share, this region accounts for USD 7.79 Billion of the USD 77.92 Billion global market in 2026. Growth is fueled by luxury gifting interest, regional festive traditions, and rising online gifting participation.

List of Key Gifts Retailing Market Companies Profiled

Investment Analysis and Opportunities in Gifts Retailing Market

Investments in the gifts retailing market continue to grow as nearly 62% of consumers prefer personalized products, creating strong opportunities for innovative gift categories. Around 58% of purchases are shifting toward online channels, encouraging investment in digital infrastructure, AI-driven customization tools, and automated fulfillment systems. Nearly 44% of buyers seek curated gift boxes, strengthening prospects for subscription-based gifting models. Eco-friendly gifting also offers potential, with 55% of consumers opting for sustainable choices. Additionally, 48% of gifting decisions are influenced by social media trends, presenting high-growth investment avenues in influencer-driven marketing and digital engagement strategies.

New Products Development

New product development in the gifts retailing industry is accelerating as brands innovate to meet demand for personalization, sustainability, and digital convenience. Nearly 53% of consumers prefer personalized or themed products, encouraging retailers to expand customizable gifting lines. About 45% of buyers lean toward eco-friendly gifts, driving development of biodegradable, recycled, and sustainably sourced merchandise. Digital gifting solutions continue evolving, with 47% of users adopting app-based gifting formats. Additionally, nearly 42% of consumers show interest in AI-curated gift recommendations, pushing brands to integrate intelligent product-matching features into online platforms.

Developments

• Hallmark Cards Digital Expansion: Launched new digital gifting collections incorporating AI personalization, with 49% of early users reporting enhanced selection experience and improved customization options.
• American Greetings Sustainable Line: Introduced eco-friendly greeting products made using recyclable materials, meeting rising demand from 55% of consumers preferring sustainable gifting choices.
• Miniso Themed Gifting Series: Rolled out a new themed gifting category targeting younger demographics, appealing to nearly 52% of shoppers seeking trendy collectible gift options.
• Disney Merchandise Expansion: Released character-based curated gift bundles, attracting 46% of consumers interested in themed gifting tied to popular entertainment franchises.
• Pandora Custom Jewelry Range: Expanded its customization-based jewelry range targeting 38% of luxury gift buyers who prefer exclusive, personalized premium gifting.

Report Coverage

The report on the gifts retailing market provides comprehensive coverage of market trends, competitive analysis, segmentation, and regional performance. It incorporates detailed SWOT insights where strengths highlight the growing preference for personalized gifts adopted by nearly 62% of consumers worldwide. Opportunities include rising digital adoption, with 58% of purchases occurring through online channels. Weaknesses involve pricing pressure, as 57% of customers compare prices across multiple platforms before finalizing purchases. Threats include supply chain instability affecting 42% of retailers experiencing sourcing delays and 36% facing frequent stockouts.

The report evaluates competitive dynamics, consumer behavior, product innovation, and sustainability trends shaping the market. It further assesses regional demand, showing market participation of 32% in North America, 27% in Europe, 31% in Asia-Pacific, and 10% in Middle East & Africa. It also analyzes the influence of social media, which currently affects 48% of gifting decisions. Overall, the coverage provides complete insights into evolving gifting behaviors, technological advancements, and strategic market positioning.