Fishing Equipment Market Size, Share, Growth, and Industry Analysis, By Types (Rods, Reels and Components, Line, Leaders, Lures, Files, Baits, Terminal Tackle, Electronics & Others), By Applications (Online, Offline) , and Regional Insights and Forecast to 2034

Fishing Equipment Market Size

The Global Fishing Equipment Market size was USD 14.72 billion in 2024 and is projected to reach USD 15.34 billion in 2025, USD 15.98 billion in 2026, and USD 22.15 billion by 2034, growing at a CAGR of 4.17% during 2025–2034. With 65% demand from recreational fishing and 35% from commercial activities, the market is strongly influenced by 40% adoption of eco-friendly gear and 55% sales through online channels.

The US Fishing Equipment Market demonstrates robust growth, driven by nearly 60% recreational fishing participation and 45% demand for premium rods and reels. Approximately 50% of online sales occur in the US alone, supported by 35% adoption of smart fishing devices. With 30% of consumers preferring sustainable gear, the US remains a dominant market, setting global standards in innovation, product diversification, and e-commerce integration.

Key Findings

• Market Size: Global Fishing Equipment Market stood at USD 14.72 billion in 2024, USD 15.34 billion in 2025, and will reach USD 22.15 billion by 2034 with 4.17% CAGR.
• Growth Drivers: 65% driven by recreational fishing, 40% by eco-friendly equipment adoption, and 55% by online distribution expansion worldwide.
• Trends: 35% growth in smart devices adoption, 45% rise in premium rod usage, and 30% demand increase in multi-functional fishing products.
• Key Players: Pure Fishing, Daiwa Corporation, Johnson Outdoors Inc., Okuma Fishing Tackle Co., Ltd., Pradco Outdoor Brands & more.
• Regional Insights: North America holds 32% share driven by strong recreational fishing and digital adoption, Europe captures 28% with eco-friendly demand, Asia-Pacific leads 30% through growing participation and manufacturing strength, while Middle East & Africa contributes 10% with coastal and saltwater fishing activities.
• Challenges: 35% price sensitivity among buyers, 25% counterfeit products impact, 30% consumer dissatisfaction linked to durability concerns.
• Industry Impact: 55% digital sales growth, 40% sustainability adoption, and 35% increase in recreational fishing shaping global industry strategies.
• Recent Developments: 45% eco-friendly product launches, 30% new smart reels, and 20% stronger carbon rods boosting innovation in fishing equipment.

The Fishing Equipment Market continues to evolve as nearly 50% of consumers shift to advanced technology gear and 40% prioritize eco-friendly products. With 65% demand originating from recreational activities and 35% from commercial fishing, the sector remains balanced between tradition and innovation. Online sales capture 55% of distribution, while offline retail retains 45% share, showing consumer reliance on both digital convenience and physical product testing. The market highlights innovation-led growth with rising premium gear adoption.

Fishing Equipment Market Trends

The fishing equipment market is experiencing notable transformation driven by changing consumer preferences, sustainability practices, and technological advancements. Recreational fishing accounts for nearly 65% of equipment demand, with angling rods, reels, and lures leading adoption. Around 40% of consumers prefer eco-friendly fishing gear made with biodegradable or recyclable materials, showcasing a strong sustainability shift in the industry. Digital innovations are also influencing the sector, as nearly 35% of anglers are adopting smart fishing devices and GPS-enabled tools to improve efficiency. In terms of product adoption, fishing rods represent nearly 45% of the market, while reels contribute around 25%, and baits and lures account for approximately 20%. Freshwater fishing dominates demand with nearly 70% share, whereas saltwater fishing contributes close to 30% share globally. Additionally, online distribution is growing rapidly, contributing nearly 55% of overall sales as more consumers shift to e-commerce platforms for convenience and variety. Meanwhile, offline channels such as specialty stores still retain a 45% share, indicating that traditional retail continues to be significant. These trends highlight how the fishing equipment market is evolving with a strong balance between tradition, sustainability, and innovation.

Fishing Equipment Market Dynamics

OPPORTUNITY

Growing Recreational Participation

Recreational fishing now accounts for nearly 65% of overall equipment demand, with participation increasing by 40% among youth demographics. Nearly 50% of anglers prefer modernized gear such as lightweight rods and multifunctional reels, creating opportunities for brands to expand offerings. Around 30% of equipment purchases are influenced by social fishing activities, highlighting growth potential in lifestyle-based fishing segments.

DRIVERS

Shift Towards Eco-Friendly Equipment

Sustainability has become a strong driver, with 40% of anglers preferring eco-friendly materials such as biodegradable lines and recycled plastics. Nearly 55% of customers show willingness to pay a premium for sustainable products, while 35% of tournaments worldwide now promote eco-conscious gear. This growing preference is significantly driving innovation in fishing equipment manufacturing.

RESTRAINTS

"High Equipment Costs"

Premium fishing gear continues to face affordability challenges, with nearly 35% of consumers reporting price sensitivity as a major restraint. Around 40% of lower-income fishing communities depend on traditional gear due to cost constraints, while almost 25% of potential buyers delay purchases because of high pricing. This reduces adoption rates for advanced and technologically upgraded equipment in emerging economies.

CHALLENGE

"Proliferation of Counterfeit Products"

Counterfeit and low-quality fishing gear accounts for nearly 20% of total sales globally, creating trust concerns in the market. Around 30% of retailers highlight frequent returns due to durability issues, while 25% of consumers report dissatisfaction linked to poor product performance. This challenge directly impacts brand credibility and slows down the adoption of genuine, high-quality fishing equipment.

Segmentation Analysis

The global fishing equipment market reached USD 14.72 Billion in 2024 and is estimated at USD 15.34 Billion in 2025, projected to reach USD 22.15 Billion by 2034, growing at a CAGR of 4.17%. By type, rods dominate with a significant market share, while reels and components, lines, leaders, lures, and baits also capture notable portions. Electronics and terminal tackle are gaining traction due to advanced fishing technologies, accounting for increasing demand. By application, online channels are rising rapidly, capturing strong growth percentages, while offline stores remain a traditional yet steady distribution mode. Each type and application contributes differently to the overall revenue base, with 2025 values and CAGR forecasts highlighting the competitive structure of this market.

By Type

Rods

Fishing rods hold the largest share due to their widespread use in both recreational and commercial activities. Nearly 45% of anglers prefer advanced lightweight rods for durability and performance. Around 50% of new product launches are in the rods segment, highlighting its importance.

Rods held the largest share in the fishing equipment market, accounting for USD 4.35 Billion in 2025, representing 28.3% of the total market. This segment is expected to grow at a CAGR of 4.25% from 2025 to 2034, driven by technological innovations and rising recreational demand.

Top 3 Major Dominant Countries in the Rods Segment

• United States led the rods segment with a market size of USD 1.25 Billion in 2025, holding a 28.7% share and expected to grow at a CAGR of 4.2% due to high recreational fishing participation and advanced product launches.
• Japan captured USD 0.95 Billion in 2025 with a 21.8% share, expected to grow at 4.0% CAGR, driven by demand for high-quality, innovative rods.
• China held USD 0.85 Billion in 2025, representing 19.5% share, expected to expand at 4.5% CAGR due to growing middle-class participation in outdoor activities.

Reels and Components

Reels represent nearly 25% of the fishing equipment demand, as 40% of anglers prefer precision-based, lightweight reels for better efficiency. Increasing adoption of spinning and baitcasting reels enhances segment growth.

Reels and Components held a market size of USD 3.83 Billion in 2025, accounting for 25% of the total market share, and are projected to grow at a CAGR of 4.10% during 2025–2034.

Top 3 Major Dominant Countries in the Reels and Components Segment

• United States led with USD 1.15 Billion in 2025, representing 30% share, expected to grow at 4.1% CAGR due to rising sports fishing tournaments.
• China followed with USD 0.92 Billion in 2025, holding 24% share, projected to grow at 4.3% CAGR.
• Germany held USD 0.70 Billion in 2025, capturing 18% share, projected to expand at 3.9% CAGR.

Lines

Fishing lines hold around 15% share as nearly 35% of anglers choose high-durability braided and fluorocarbon lines. Innovation in abrasion-resistant lines boosts adoption across freshwater and saltwater activities.

Lines captured USD 2.30 Billion in 2025, accounting for 15% share of the market, with a CAGR of 4.05% projected for 2025–2034.

Top 3 Major Dominant Countries in the Lines Segment

• Japan led the lines segment with USD 0.70 Billion in 2025, holding 30% share and growing at 4.0% CAGR due to premium line technologies.
• United States followed with USD 0.65 Billion in 2025, representing 28% share, projected to grow at 4.1% CAGR.
• China accounted for USD 0.55 Billion in 2025, holding 24% share, projected to grow at 4.2% CAGR.

Leaders

Leaders are vital for preventing line breakage, representing nearly 6% of global demand. Approximately 40% of saltwater anglers use leaders to protect against sharp-toothed fish species.

Leaders held USD 0.92 Billion in 2025, capturing 6% of the market, with a projected CAGR of 4.0% from 2025 to 2034.

Top 3 Major Dominant Countries in the Leaders Segment

• United States led with USD 0.32 Billion in 2025, holding 34% share, growing at 4.1% CAGR.
• China followed with USD 0.25 Billion, representing 27% share, growing at 4.2% CAGR.
• Brazil held USD 0.15 Billion, capturing 16% share, expected to grow at 4.0% CAGR.

Lures

Lures represent nearly 10% of demand, with 50% of anglers favoring soft baits and artificial lures for recreational use. Innovation in designs boosts the appeal of this category.

Lures captured USD 1.53 Billion in 2025, representing 10% of the market, with CAGR projected at 4.15%.

Top 3 Major Dominant Countries in the Lures Segment

• United States held USD 0.50 Billion in 2025, capturing 32% share, projected to grow at 4.2% CAGR.
• China captured USD 0.42 Billion, holding 27% share, growing at 4.3% CAGR.
• France accounted for USD 0.25 Billion, representing 16% share, expected to grow at 3.9% CAGR.

Files

Fishing files, though niche, ensure hook maintenance and sharpness, representing 3% share. Around 20% of professional anglers use files regularly, creating a steady demand base.

Files accounted for USD 0.46 Billion in 2025, representing 3% of the market, growing at a CAGR of 3.8%.

Top 3 Major Dominant Countries in the Files Segment

• United States led with USD 0.16 Billion, holding 35% share, projected to grow at 3.8% CAGR.
• Japan captured USD 0.12 Billion, with 26% share, expected to grow at 3.9% CAGR.
• Germany held USD 0.10 Billion, representing 22% share, expected CAGR of 3.7%.

Baits

Baits are a traditional but strong category, holding 8% of the market. Nearly 45% of freshwater anglers rely on artificial and natural baits.

Baits generated USD 1.22 Billion in 2025, representing 8% of the global market, growing at 4.0% CAGR.

Top 3 Major Dominant Countries in the Baits Segment

• United States accounted for USD 0.40 Billion, 33% share, projected to grow at 4.1% CAGR.
• India captured USD 0.32 Billion, 26% share, growing at 4.2% CAGR.
• China held USD 0.25 Billion, 21% share, expected CAGR 4.1%.

Terminal Tackle

Terminal tackle, including hooks, swivels, and sinkers, accounts for nearly 5% share of demand. Almost 30% of anglers replace terminal tackle frequently, boosting recurring demand.

Terminal Tackle represented USD 0.77 Billion in 2025, accounting for 5% share, growing at CAGR 4.05%.

Top 3 Major Dominant Countries in the Terminal Tackle Segment

• United States captured USD 0.25 Billion, holding 32% share, projected CAGR 4.1%.
• China held USD 0.20 Billion, representing 26% share, expected CAGR 4.2%.
• Australia generated USD 0.12 Billion, with 15% share, expected CAGR 4.0%.

Electronics & Others

Electronics and other advanced tools are rapidly growing, representing nearly 8% share. Around 35% of anglers adopt GPS-enabled fish finders, sonar systems, and digital trackers.

Electronics & Others accounted for USD 1.22 Billion in 2025, representing 8% share, with CAGR projected at 4.3% during 2025–2034.

Top 3 Major Dominant Countries in the Electronics & Others Segment

• United States led with USD 0.42 Billion in 2025, holding 34% share, growing at 4.4% CAGR.
• Japan captured USD 0.32 Billion in 2025, holding 26% share, growing at 4.3% CAGR.
• South Korea generated USD 0.20 Billion in 2025, representing 16% share, projected CAGR 4.2%.

By Application

Online

Online sales dominate growth, accounting for 55% of distribution. Nearly 60% of younger anglers prefer e-commerce platforms for variety, competitive pricing, and access to global brands.

Online distribution held USD 8.44 Billion in 2025, representing 55% share of the fishing equipment market, projected to grow at CAGR of 4.4% from 2025–2034.

Top 3 Major Dominant Countries in the Online Segment

• United States led online sales with USD 2.80 Billion, holding 33% share, expected CAGR 4.5% due to digital adoption.
• China captured USD 2.35 Billion, representing 28% share, growing at 4.6% CAGR.
• India held USD 1.45 Billion, capturing 17% share, projected CAGR 4.7% due to rising e-commerce penetration.

Offline

Offline channels account for 45% of sales, with specialty fishing stores contributing nearly 30% of this segment. Around 40% of traditional buyers prefer offline purchases for physical product inspection.

Offline distribution accounted for USD 6.90 Billion in 2025, representing 45% of the total market, expected to grow at CAGR of 3.9% during 2025–2034.

Top 3 Major Dominant Countries in the Offline Segment

• United States held USD 2.15 Billion in 2025, representing 31% share, projected CAGR 3.8% due to strong retail networks.
• Japan captured USD 1.65 Billion, representing 24% share, growing at 3.9% CAGR.
• Germany accounted for USD 1.10 Billion, holding 16% share, expected to grow at 3.8% CAGR.

Fishing Equipment Market Regional Outlook

The global fishing equipment market, valued at USD 14.72 Billion in 2024, is expected to reach USD 15.34 Billion in 2025 and expand to USD 22.15 Billion by 2034 at a CAGR of 4.17%. Regional distribution shows that North America dominates with 32% share, followed by Europe with 28%, Asia-Pacific at 30%, and Middle East & Africa contributing 10%. These regions together represent the entire 100% of the market, each driven by specific consumer preferences, technological adoption, and recreational or commercial fishing activities that influence equipment demand.

North America

North America leads the fishing equipment market with 32% share, reflecting strong recreational fishing participation and advanced product adoption. Nearly 60% of anglers in the region prefer high-performance rods and reels, while 45% show demand for electronics like sonar and GPS-enabled fish finders. Around 55% of fishing equipment is sold through online channels due to widespread e-commerce penetration. The rising popularity of sport fishing events also accelerates growth in this region.

North America held the largest share in the fishing equipment market, accounting for USD 4.91 Billion in 2025, representing 32% of the total market. This region is expected to witness steady expansion during 2025–2034, driven by recreational fishing culture, premium equipment purchases, and digital adoption.

North America - Major Dominant Countries in the Fishing Equipment Market

• United States led the North America market with a market size of USD 3.10 Billion in 2025, holding a 63% share due to strong recreational fishing demand and advanced retail networks.
• Canada held USD 1.05 Billion in 2025, capturing 21% share, supported by high freshwater fishing participation rates.
• Mexico generated USD 0.76 Billion in 2025, representing 16% share, driven by rising coastal and saltwater fishing activities.

Europe

Europe holds 28% share of the fishing equipment market, backed by both recreational and commercial activities. Nearly 50% of European anglers prefer sustainable and eco-friendly equipment, reflecting strong environmental awareness. Around 42% of fishing participation comes from freshwater bodies across countries such as France and Germany. Online channels contribute 52% of sales in the region, highlighting rapid digital adoption. Recreational tourism-driven fishing activities further strengthen regional demand.

Europe accounted for USD 4.29 Billion in 2025, representing 28% share of the global market. Growth in this region is supported by sustainability initiatives, recreational fishing, and high consumer preference for premium products.

Europe - Major Dominant Countries in the Fishing Equipment Market

• Germany led with USD 1.25 Billion in 2025, holding a 29% share, driven by freshwater angling demand and eco-friendly gear preferences.
• France generated USD 1.10 Billion in 2025, capturing 26% share due to strong recreational fishing tourism.
• United Kingdom held USD 0.95 Billion in 2025, representing 22% share, supported by high adoption of premium equipment.

Asia-Pacific

Asia-Pacific represents 30% of the market, making it one of the fastest-growing regions. Nearly 55% of anglers in China and Japan are shifting toward technologically advanced equipment, while India accounts for nearly 20% of freshwater fishing activities in the region. Around 48% of the sales occur through offline specialty stores, reflecting traditional consumer behavior. Growing middle-class participation and increasing outdoor recreational activities strengthen this region’s market outlook.

Asia-Pacific held USD 4.60 Billion in 2025, representing 30% of the global market share. This region is expected to expand rapidly during 2025–2034, driven by urbanization, increasing fishing participation, and strong regional manufacturing bases.

Asia-Pacific - Major Dominant Countries in the Fishing Equipment Market

• China led Asia-Pacific with USD 1.65 Billion in 2025, holding a 36% share due to strong fishing participation and manufacturing presence.
• Japan accounted for USD 1.30 Billion in 2025, representing 28% share, driven by premium fishing gear adoption.
• India held USD 0.95 Billion in 2025, capturing 21% share, supported by high freshwater fishing activity.

Middle East & Africa

Middle East & Africa contributes 10% to the global fishing equipment market, largely driven by commercial and coastal fishing activities. Around 40% of demand comes from saltwater fishing, with countries along the Gulf and North Africa leading consumption. Recreational fishing is gradually increasing, with nearly 25% of urban anglers showing preference for modern rods and reels. Offline channels dominate this region, contributing nearly 60% of sales due to strong reliance on traditional retail distribution.

Middle East & Africa accounted for USD 1.53 Billion in 2025, representing 10% of the total market. Regional growth is expected to be supported by increasing coastal fishing activities, rising tourism-driven recreational demand, and expanding distribution networks.

Middle East & Africa - Major Dominant Countries in the Fishing Equipment Market

• Saudi Arabia led the region with USD 0.55 Billion in 2025, holding a 36% share, supported by strong coastal fishing demand and government initiatives.
• South Africa generated USD 0.48 Billion in 2025, representing 31% share, driven by freshwater fishing and tourism activities.
• United Arab Emirates held USD 0.30 Billion in 2025, capturing 20% share, driven by rising recreational angling demand.

List of Key Fishing Equipment Market Companies Profiled

Investment Analysis and Opportunities

Investments in the fishing equipment market are driven by increasing participation in recreational and sport fishing, which now contributes nearly 65% of total demand. Around 40% of investors prioritize sustainable gear manufacturing, reflecting the global shift toward eco-friendly solutions. Nearly 50% of new entrants are focusing on digital innovations such as smart reels and sonar-enabled fish finders. Asia-Pacific attracts 30% of investments due to its rising middle-class population and outdoor activity trends. Additionally, 35% of partnerships are emerging in online distribution, where companies expand reach through e-commerce. With 25% of global investments directed toward research and development, opportunities are strong for firms focusing on lightweight, multi-functional, and premium fishing equipment segments.

New Products Development

New product development is shaping the fishing equipment market with nearly 45% of manufacturers launching advanced rods and reels featuring lightweight materials. About 30% of new products focus on eco-friendly components, including biodegradable fishing lines and recyclable baits. Smart fishing devices account for 20% of innovations, integrating sensors and tracking technologies for better angler performance. Nearly 35% of product launches target young consumers through stylish, multi-functional gear, while 25% emphasize saltwater durability. Companies are increasingly focusing on product differentiation, with more than 40% of brands adopting sustainable packaging to appeal to environmentally conscious anglers worldwide.

Recent Developments

• Pure Fishing Expansion: The company expanded its premium reels line, with 25% of new models featuring lightweight composites and smart drag systems to enhance performance for professional anglers.
• Daiwa Smart Innovation: Launched advanced digital-controlled reels, adopted by nearly 18% of tournament anglers, improving fishing precision with integrated electronic braking systems.
• Okuma Product Upgrade: Introduced 20% stronger carbon-fiber rods designed for saltwater fishing, enhancing durability and performance in rough environments.
• Pradco Outdoor Brands Collaboration: Partnered with regional distributors to improve bait accessibility, capturing 15% more consumer base in Asia-Pacific markets.
• Johnson Outdoors Sustainability Drive: Introduced eco-friendly lures, 40% of which are made from recyclable materials, appealing to environmentally conscious fishing communities.

Report Coverage

The fishing equipment market report provides in-depth coverage of growth drivers, restraints, opportunities, and challenges, along with key company profiles and regional analysis. The market, valued at USD 15.34 Billion in 2025, highlights trends such as 32% dominance from North America, 28% from Europe, 30% from Asia-Pacific, and 10% from Middle East & Africa. SWOT analysis reveals strengths like strong demand for rods (28% share) and reels (25% share), coupled with opportunities in eco-friendly gear adoption supported by 40% of consumers. Weaknesses include high costs, affecting nearly 35% of buyers, and threats from counterfeit products accounting for 20% of total sales. Online distribution continues to expand, with 55% share, while offline retains 45%. Investments in research and development represent 25% of market strategies, ensuring innovation-driven growth. Competitive analysis of key players such as Pure Fishing and Daiwa highlights that together they account for nearly 40% of global share. The report covers detailed segmentation by type and application, regional market performance, and recent developments, providing stakeholders with comprehensive insights for strategic decision-making in the global fishing equipment industry.