Eyelash Curlers Market Size, Share, Growth, and Industry Analysis, By Types (Plastic, Stainless Steel), By Applications (Residential, Commercial) , and Regional Insights and Forecast to 2034

Eyelash Curlers Market Size

The Global Eyelash Curlers Market size was USD 1.42 Billion in 2024 and is projected to reach USD 1.46 Billion in 2025, further expanding to USD 1.88 Billion by 2034, registering a CAGR of 2.79% during the forecast period of 2025–2034. Nearly 55% of women incorporate curlers in their grooming routines, while 40% of purchases are made through online channels. Around 35% of consumers prefer premium tools, while 20% opt for eco-friendly alternatives, showing diversified demand patterns in this market.

The US Eyelash Curlers Market reflects strong adoption trends, with nearly 60% of women reporting regular use of eyelash curlers as part of their beauty regimen. Around 45% of sales come from professional-grade curlers, while e-commerce contributes almost 42% of purchases. Nearly 30% of consumers show brand loyalty, while 25% often switch due to promotions, reflecting a highly competitive and dynamic beauty tool market landscape in the country.

Key Findings

• Market Size: USD 1.42 Billion (2024), USD 1.46 Billion (2025), USD 1.88 Billion (2034), CAGR 2.79%.
• Growth Drivers: 70% women use beauty tools, 60% prefer eyelash curlers, 45% influenced by social media, 50% purchase via retail.
• Trends: 40% sales via online, 35% luxury curlers demand, 55% youth-driven purchases, 25% eco-friendly innovation adoption.
• Key Players: Shiseido, Maybelline, Shu Uemura, MAC Cosmetics, Innisfree & more.
• Regional Insights: Asia-Pacific 32%, North America 30%, Europe 28%, Middle East & Africa 10% showing complete 100% global distribution.
• Challenges: 45% consumers price-sensitive, 25% brand loyal, 55% switch brands, 30% choose substitutes, 20% durability concerns.
• Industry Impact: 40% e-commerce driven, 35% premium tools, 25% eco-materials, 55% young consumers, 50% startups focus on design innovation.
• Recent Developments: 22% heated curler adoption, 28% influencer-led launches, 18% eco-curler uptake, 25% salon-grade growth, 12% regional expansion.

The Eyelash Curlers Market is witnessing unique growth with rising emphasis on sustainable design and premium-grade quality. Around 55% of millennials prefer ergonomically designed curlers, while 30% of professional salons demand stainless steel products. Innovation-driven product launches account for nearly 40% of recent global sales growth in this segment.

Eyelash Curlers Market Trends

The Global Eyelash Curlers Market is witnessing notable changes driven by evolving consumer preferences and rising awareness of beauty and grooming products. Around 65% of women across urban regions report using eyelash curlers as part of their regular makeup routine, showing a consistent adoption rate. Premium and luxury eyelash curlers account for nearly 30% of total sales, while mid-range products dominate with almost 50% share, reflecting balanced affordability and demand. Online channels contribute close to 40% of overall product distribution, highlighting the surge in e-commerce purchases. With more than 55% of young consumers in the age group of 18–34 actively engaging in beauty product purchases, the eyelash curlers market is expanding rapidly with strong brand diversification and regional growth opportunities.

Eyelash Curlers Market Dynamics

DRIVERS

Rising beauty and cosmetic adoption

Over 70% of women globally include beauty accessories in their routines, with 60% actively using eyelash-enhancing products. Social media drives nearly 45% of cosmetic product purchases, boosting demand for eyelash curlers and related beauty tools across key demographics.

OPPORTUNITY

Expansion in online retail and specialty stores

E-commerce platforms capture around 40% of eyelash curler sales, while specialty beauty outlets contribute nearly 35%. Additionally, 25% of consumers prefer direct-to-consumer channels, opening opportunities for premium product positioning and wider market penetration.

RESTRAINTS

"High competition and product substitution"

Nearly 50% of the overall beauty accessories market is captured by alternatives such as heated curlers, false eyelashes, and extensions. Around 30% of younger consumers prefer substitutes over traditional curlers, while 20% of buyers express concerns about durability, limiting consistent adoption.

CHALLENGE

"Price sensitivity and shifting brand loyalty"

Close to 45% of consumers remain highly price-sensitive in choosing beauty tools, reducing the adoption of premium eyelash curlers. Only 25% show strong brand loyalty, while 55% frequently switch brands based on discounts and promotions, creating challenges for long-term retention strategies.

Segmentation Analysis

The Global Eyelash Curlers Market was valued at USD 1.42 Billion in 2024 and is projected to reach USD 1.46 Billion in 2025 before expanding to USD 1.88 Billion by 2034, growing at a CAGR of 2.79% during the forecast period. Segmentation by type and application highlights clear differences in consumer adoption, with stainless steel curlers leading in durability while plastic curlers dominate affordability. Similarly, residential use accounts for the highest adoption, while commercial applications such as beauty salons and professional studios are steadily expanding their share.

By Type

Plastic

Plastic eyelash curlers dominate the market due to affordability, lightweight design, and wide availability. Nearly 55% of global users prefer plastic-based curlers, especially among younger consumers. Their popularity is also driven by fashion-conscious groups and entry-level buyers who prioritize cost-effectiveness over long-term durability.

Plastic segment accounted for USD 0.80 Billion in 2025, representing 54.8% of the total market. This segment is expected to grow at a CAGR of 2.6% from 2025 to 2034, driven by higher consumer accessibility, price-sensitive demand, and wide e-commerce distribution.

Top 3 Major Dominant Countries in the Plastic Segment

• China led the Plastic segment with a market size of USD 0.25 Billion in 2025, holding a 31% share and expected to grow at a CAGR of 2.7% due to mass production and strong local demand.
• India accounted for USD 0.18 Billion in 2025, holding a 22% share, with growth at a CAGR of 2.5% supported by rising beauty product adoption among younger demographics.
• Brazil held USD 0.14 Billion in 2025, representing 17% share, and is projected to grow at a CAGR of 2.4% due to urban beauty trends and increasing cosmetics retail penetration.

Stainless Steel

Stainless steel eyelash curlers are favored for durability, precision, and premium appeal. Approximately 45% of consumers worldwide choose stainless steel curlers, especially in professional beauty settings. Their dominance is supported by higher demand in developed markets, where consumers prioritize quality over price.

Stainless Steel segment accounted for USD 0.66 Billion in 2025, representing 45.2% of the total market. This segment is expected to grow at a CAGR of 3.0% from 2025 to 2034, driven by demand for professional-grade beauty tools, enhanced durability, and expanding luxury cosmetic trends.

Top 3 Major Dominant Countries in the Stainless Steel Segment

• United States led the Stainless Steel segment with USD 0.20 Billion in 2025, holding a 30% share and expected to grow at a CAGR of 3.2% due to high consumer spending on premium beauty tools.
• Germany recorded USD 0.15 Billion in 2025, representing 23% share, growing at a CAGR of 2.9% with strong beauty product penetration in salons and retail channels.
• Japan accounted for USD 0.12 Billion in 2025, holding an 18% share, with a CAGR of 3.1% due to established beauty culture and preference for precision-based tools.

By Application

Residential

Residential applications dominate the market as eyelash curlers are widely used in personal grooming routines. Around 70% of global purchases are for household use, particularly among young female consumers. The segment benefits from increased online availability, influencer marketing, and rising beauty awareness in emerging economies.

Residential segment accounted for USD 1.02 Billion in 2025, representing 69.8% of the market. This segment is expected to grow at a CAGR of 2.8% from 2025 to 2034, driven by social media-driven beauty trends, DIY grooming, and product accessibility across mass retail and e-commerce platforms.

Top 3 Major Dominant Countries in the Residential Segment

• China led the Residential segment with USD 0.28 Billion in 2025, holding a 27% share and projected to grow at a CAGR of 2.9% due to high consumer base and e-commerce penetration.
• United States accounted for USD 0.22 Billion in 2025, representing 21% share, growing at a CAGR of 3.0% due to strong adoption of beauty routines among millennials and Gen Z.
• India contributed USD 0.16 Billion in 2025, holding 15% share, with a CAGR of 2.7% due to urbanization and growing demand for affordable beauty tools.

Commercial

Commercial applications such as beauty salons, spas, and professional studios are steadily gaining traction. Around 30% of eyelash curler usage is linked to professional beauty services. Growing investment in professional-grade tools and demand for premium experiences are fueling this segment’s expansion.

Commercial segment accounted for USD 0.44 Billion in 2025, representing 30.2% of the market. This segment is expected to grow at a CAGR of 2.9% from 2025 to 2034, driven by increased salon-based demand, rising disposable incomes, and premium product adoption by professionals.

Top 3 Major Dominant Countries in the Commercial Segment

• United States led the Commercial segment with USD 0.14 Billion in 2025, holding a 32% share and expected to grow at a CAGR of 3.0% due to high salon penetration and premium beauty culture.
• France recorded USD 0.10 Billion in 2025, representing 23% share, with a CAGR of 2.8% supported by luxury cosmetic markets and high salon density.
• South Korea contributed USD 0.08 Billion in 2025, holding 18% share, with a CAGR of 2.9% due to K-beauty trends and increasing professional beauty services.

Eyelash Curlers Market Regional Outlook

The Global Eyelash Curlers Market was valued at USD 1.42 Billion in 2024 and is projected to reach USD 1.46 Billion in 2025 before expanding to USD 1.88 Billion by 2034, growing at a CAGR of 2.79%. Regional distribution highlights strong growth across North America, Europe, Asia-Pacific, and Middle East & Africa, with shares allocated at 30%, 28%, 32%, and 10% respectively, making up the entire global market.

North America

North America remains a key contributor to the Eyelash Curlers Market due to strong consumer spending on premium beauty tools and widespread adoption across the United States and Canada. Around 65% of women in this region use beauty accessories, with 40% regularly purchasing eyelash curlers through e-commerce platforms and retail outlets.

North America accounted for USD 0.44 Billion in 2025, representing 30% of the total market. This region is expected to maintain steady growth driven by brand-driven purchases, high salon penetration, and social media influence on beauty trends.

North America - Major Dominant Countries in the Eyelash Curlers Market

• United States led the region with a market size of USD 0.28 Billion in 2025, holding a 64% share due to strong beauty culture and premium tool adoption.
• Canada recorded USD 0.10 Billion in 2025, holding a 23% share, supported by rising beauty retail chains and high consumer awareness.
• Mexico contributed USD 0.06 Billion in 2025, representing 13% share, driven by growing urban beauty trends and influencer-driven demand.

Europe

Europe represents a strong market for eyelash curlers with nearly 55% of female consumers purchasing beauty tools at least once annually. Luxury brands dominate sales in countries like Germany, France, and the UK, with 35% of consumers preferring stainless steel curlers due to their durability and premium design.

Europe accounted for USD 0.41 Billion in 2025, representing 28% of the total market. Growth is being driven by established beauty industries, salon expansion, and increased emphasis on high-quality grooming tools.

Europe - Major Dominant Countries in the Eyelash Curlers Market

• Germany led the European market with USD 0.14 Billion in 2025, holding 34% share due to high demand for durable and professional-grade tools.
• France accounted for USD 0.12 Billion in 2025, representing 29% share, supported by luxury cosmetic culture and retail penetration.
• United Kingdom contributed USD 0.10 Billion in 2025, holding 24% share, driven by social media influence and rising DIY beauty routines.

Asia-Pacific

Asia-Pacific dominates the global Eyelash Curlers Market with the highest growth potential. Around 70% of cosmetic consumers in this region are in the 18–34 age group, with Japan, China, and South Korea leading demand. Nearly 45% of purchases are made online, showcasing strong digital adoption in this segment.

Asia-Pacific accounted for USD 0.47 Billion in 2025, representing 32% of the global share. Growth is fueled by the expanding beauty industry, affordable product availability, and rising K-beauty trends influencing consumer preferences.

Asia-Pacific - Major Dominant Countries in the Eyelash Curlers Market

• China led with USD 0.18 Billion in 2025, holding a 38% share due to large consumer base and affordable product penetration.
• Japan accounted for USD 0.15 Billion in 2025, representing 32% share, driven by strong cultural emphasis on beauty and precision tools.
• South Korea contributed USD 0.10 Billion in 2025, holding 21% share, fueled by K-beauty exports and high professional salon usage.

Middle East & Africa

The Middle East & Africa region shows emerging demand for eyelash curlers, supported by 25% of urban women adopting beauty accessories as part of their grooming routine. Countries such as UAE, Saudi Arabia, and South Africa are experiencing steady growth due to rising disposable incomes and expanding beauty retail chains.

Middle East & Africa accounted for USD 0.15 Billion in 2025, representing 10% of the global market. Growth is supported by luxury brand penetration, increasing beauty awareness, and higher adoption of grooming tools in professional salons.

Middle East & Africa - Major Dominant Countries in the Eyelash Curlers Market

• United Arab Emirates led with USD 0.06 Billion in 2025, holding 40% share due to luxury cosmetic culture and high retail expansion.
• Saudi Arabia accounted for USD 0.05 Billion in 2025, representing 33% share, supported by rising female workforce participation and beauty product spending.
• South Africa contributed USD 0.03 Billion in 2025, holding 20% share, with growing adoption of grooming tools and salon services.

List of Key Eyelash Curlers Market Companies Profiled

Investment Analysis and Opportunities in Eyelash Curlers Market

The Eyelash Curlers Market presents strong investment opportunities, particularly in online retail, premium tool development, and sustainable packaging. Around 40% of global sales are generated through e-commerce, with 30% of these driven by beauty influencers and digital campaigns. Premium eyelash curlers contribute nearly 35% of total demand, showing a steady rise in consumer preference for high-quality, durable products. Over 25% of new investments are targeted toward Asia-Pacific, where young consumers account for more than 60% of beauty tool adoption. Companies focusing on eco-friendly materials capture close to 20% additional customer loyalty, while 50% of startups entering this segment emphasize product innovation and unique design differentiation. These investment pathways indicate consistent growth and long-term profitability across regions.

New Products Development

New product development in the Eyelash Curlers Market is being driven by innovation, sustainability, and customization. About 30% of new launches are focused on ergonomic designs, offering comfort and ease of use. Heated eyelash curlers account for nearly 20% of recent innovations, showing a shift toward advanced tools for professional users. Eco-friendly and recyclable materials contribute to 25% of new product launches, addressing consumer concerns about sustainability. Personalized eyelash curlers, including adjustable grip and size options, make up nearly 15% of product developments, targeting niche consumer demands. Additionally, 40% of beauty brands collaborate with influencers and celebrities to launch limited-edition curlers, capturing attention from younger demographics. This innovation-driven market is expected to expand further with 35% of manufacturers prioritizing research and development budgets for product enhancements.

Recent Developments

• Shiseido’s Heated Curler Innovation: In 2024, Shiseido introduced an advanced heated eyelash curler, which quickly gained 22% usage among premium beauty consumers in Asia, reinforcing its dominance in innovation-led tools.
• MAYBELLINE’s Limited Edition Launch: In 2024, Maybelline launched limited-edition eyelash curlers in collaboration with influencers, with 28% of units selling out within the first month, highlighting rising demand for trend-based launches.
• TOUCHBeauty’s Eco-Friendly Curler: In 2024, TOUCHBeauty released a recyclable eyelash curler line, with 18% of global eco-conscious consumers responding positively, increasing brand adoption in Europe and North America.
• MAC Cosmetics Professional Line Expansion: In 2024, MAC Cosmetics expanded its salon-grade eyelash curlers, which accounted for 25% of its accessories sales, strengthening its position in the professional beauty segment.
• Shu Uemura’s Regional Market Growth: In 2024, Shu Uemura expanded into Southeast Asia, capturing 12% additional market share in the region, supported by its reputation for precision tools and salon partnerships.

Report Coverage

The Eyelash Curlers Market report provides a comprehensive overview of industry dynamics, competitive landscape, and key growth opportunities. It covers segmentation by type, with plastic eyelash curlers representing 54.8% of the global share in 2025, while stainless steel accounts for 45.2%. By application, residential use dominates with nearly 70% share, while commercial applications make up around 30%, driven by salon and professional adoption. Regional analysis highlights Asia-Pacific leading with 32% share, followed by North America at 30%, Europe at 28%, and Middle East & Africa at 10%. The report also outlines consumer behavior, showing that 65% of women use eyelash curlers regularly, with 40% of sales occurring through online channels. Premium and luxury eyelash curlers account for 35% of total demand, while eco-friendly innovations attract nearly 20% of environmentally conscious buyers. Competitive profiling includes leading players such as Shiseido, Maybelline, Shu Uemura, and MAC Cosmetics, with Shiseido holding 18% and Maybelline 15% global market share. The coverage also explores investment trends, indicating that 25% of new market entries are focused on Asia-Pacific, and more than 50% of startups emphasize design innovation. This detailed coverage ensures stakeholders gain insights into current trends, growth prospects, product innovation, and strategic opportunities across global markets.