Electric Blankets Market Size, Share, Growth and Industry Analysis, By Types (Underblankets, Overblankets, Others), By Applications (Online, Offline), Regional Insights and Forecast to 2035

Electric Blankets Market Size

The Global Electric Blankets Market was valued at USD 1.09 Billion in 2025 and is projected to reach USD 1.17 Billion in 2026, eventually attaining USD 2.22 Billion by 2035. This expansion reflects a steady CAGR of 7.38% from 2026 to 2035. Market growth is primarily driven by rising demand for energy-efficient home heating, increasing adoption of smart heating technologies, and heightened health awareness among aging populations. With more than 52% of consumers choosing electric blankets as their preferred heating accessory, the industry is witnessing significant momentum toward advanced, comfort-enhancing innovations.

In the United States, the Electric Blankets Market is witnessing notable momentum, with over 61% of households in colder states relying on electric bedding solutions. Dual-control and smart electric blankets make up nearly 38% of total domestic sales. Online channels contribute more than 49% of purchases, indicating a digital shift in buying patterns. Furthermore, 46% of consumers actively seek safety-certified models, reflecting growing awareness about home safety. Regional manufacturers are also focusing on thermal innovation and energy-saving upgrades, resulting in wider adoption across all age groups and lifestyle brackets.

Key Findings

• Market Size: Valued at $1.09Bn in 2025, projected to touch $1.17Bn in 2026 to $2.22Bn by 2035 at a CAGR of 7.38%.
• Growth Drivers: Over 62% of consumers choose electric blankets over room heaters for energy efficiency and localized heating benefits.
• Trends: Around 41% of new product developments feature smart technology integration, including app-based control and sleep monitoring.
• Key Players: Sunbeam, Beurer, Morphy Richards, Biddeford, Bokuk Electronics & more.
• Regional Insights: North America holds 38%, Europe accounts for 33%, Asia-Pacific captures 21%, and Middle East & Africa represents 8% of the global electric blankets market, reflecting demand concentration in colder and tech-adaptive regions.
• Challenges: Over 45% of retailers face seasonal sales drops and high inventory costs during off-peak months.
• Industry Impact: Around 48% of manufacturers report improved sales through e-commerce and smart product adoption in colder geographies.
• Recent Developments: More than 27% of product launches in 2023–2024 featured sustainable fabrics and portable, rechargeable heating systems.

The electric blankets market is evolving with advancements in smart textile technology, growing health applications, and enhanced portability. Around 33% of electric blankets now offer dual-temperature zones catering to personalized comfort needs. The elderly population and patients with chronic joint conditions contribute to 25% of demand, highlighting the medical utility of electric blankets. Lightweight, battery-powered, and washable options are now preferred by 21% of buyers for convenience and daily use. With rising energy costs globally, more than 50% of new consumers are choosing electric blankets over central heating systems to reduce utility consumption while maintaining warmth.

Electric Blankets Market Trends

The electric blankets market is witnessing steady expansion with increased consumer inclination toward energy-efficient and comfort-enhancing bedding solutions. Around 58% of users now prefer electric blankets for winter heating due to their lower energy consumption compared to traditional room heaters. Smart electric blankets with temperature controls and smartphone connectivity account for approximately 35% of the total demand in urban households. Dual-control electric blankets are gaining traction, capturing over 28% market share owing to rising demand among couples seeking personalized temperature regulation. Weighted electric blankets integrated with heating features are also becoming increasingly popular, contributing to 22% of the segment demand. Nearly 31% of electric blanket consumers prioritize safety certifications and overheat protection mechanisms, indicating strong preference for advanced, safety-compliant designs. The penetration rate of electric blankets in the hospitality sector is over 17%, driven by luxury accommodations aiming to enhance guest comfort during colder seasons. E-commerce platforms now account for more than 42% of the sales channel share, primarily due to convenience, wider assortment, and discounted pricing. Moreover, North America holds a significant share of approximately 38%, followed closely by Europe at around 33%, driven by colder climatic conditions and increasing awareness of thermal sleep aids. Asia Pacific accounts for about 21%, with demand rising in colder regions of China, Japan, and South Korea.

Electric Blankets Market Dynamics

DRIVERS

Rising preference for energy-efficient heating

Over 62% of users consider electric blankets a cost-effective and energy-saving alternative to traditional heating systems. With escalating energy costs, consumers are shifting to electric bedding options that offer targeted warmth with lower power usage. Electric blankets use up to 70% less energy than standard room heaters, making them an increasingly preferred solution for winter bedding needs. This eco-conscious shift is contributing significantly to market growth as more than 48% of buyers cite environmental and energy-saving benefits as their primary purchase motivator.

OPPORTUNITY

Integration of smart and wearable technologies

Smart electric blankets equipped with Wi-Fi, app-controlled settings, and sleep-tracking capabilities represent a growing opportunity, already accounting for 19% of new product launches. Wearable electric blankets designed for mobility and dual-use comfort have captured nearly 14% of emerging segment sales. Additionally, approximately 26% of younger consumers express interest in AI-integrated or IoT-based heating blankets, indicating strong potential in next-generation product development. Expanding use cases across outdoor, travel, and healthcare applications further support this trend, with multifunctional usage now influencing over 29% of purchase decisions.

RESTRAINTS

"Concerns over electromagnetic radiation and overheating"

Despite increasing adoption, nearly 34% of potential consumers express concern over prolonged exposure to electromagnetic radiation emitted by electric blankets. Additionally, around 29% cite fear of overheating and associated fire risks as a major deterrent to purchase. These safety concerns are amplified among older consumers and parents, with over 41% of households with children avoiding electric blankets due to perceived hazards. Approximately 22% of health professionals advise limited or no use of electric blankets for individuals with medical devices or chronic health issues, further restricting their potential use. These restraint factors are affecting both purchase decisions and long-term market penetration, especially in health-sensitive demographics.

CHALLENGE

"Rising costs and seasonal demand fluctuations"

One of the primary challenges faced by manufacturers is the limited seasonal usage of electric blankets, with over 63% of purchases occurring during colder months. This leads to inventory surpluses and inconsistent cash flows during off-peak seasons. Furthermore, about 27% of consumers report that high product costs, especially for smart and dual-control variants, limit their willingness to upgrade or replace existing units. Approximately 18% of manufacturers struggle with balancing cost efficiency and premium features due to fluctuating raw material prices. Retailers also report up to 45% decline in electric blanket sales during warmer months, which hampers year-round profitability across multiple distribution channels.

Segmentation Analysis

The electric blankets market is segmented based on type and application, with each segment catering to specific consumer needs and usage patterns. On the basis of type, underblankets dominate the market due to their integration into bedding setups, while overblankets are popular for versatile use across couches and portable environments. Other variations, including heated throws and wearable electric blankets, are gaining visibility among younger consumers and in travel-related segments. By application, online sales channels are registering rapid growth, attributed to ease of access and wide product variety, whereas offline channels still maintain a stronghold due to consumer preference for tactile verification and instant purchases. This segmentation enables manufacturers to target innovation and marketing strategies efficiently, focusing on safety features, comfort, and affordability in each category. Each segment’s performance is driven by regional climate, consumer lifestyle, and evolving digital buying behavior across developed and developing economies.

By Type

• Underblankets: Underblankets account for nearly 44% of the market share, driven by their ability to deliver consistent warmth throughout the night by being placed beneath the bedsheet. They are especially preferred in colder regions where around 61% of users opt for underblankets as a daily winter bedding solution. Their compatibility with traditional mattresses and low energy consumption adds to their popularity.
• Overblankets: Overblankets contribute to approximately 36% of the market share, favored for their flexible usage on beds and sofas. Around 53% of consumers using electric blankets outside of the bedroom prefer overblankets for their portability. These products also see high demand in leisure and comfort-based categories, especially among urban consumers who value multi-functional items.
• Others: Other types, such as heated throws and wearable electric blankets, comprise around 20% of the market share. These products are rapidly expanding in usage for travel, camping, and elderly care, with nearly 18% of users purchasing them for their mobile and outdoor functionality. Custom designs and tech-integration in this segment are appealing to younger consumers and tech-savvy buyers.

By Application

• Online: The online segment holds a dominant 52% of the market share, supported by the increasing digital shopping behavior and rising demand for convenience and product variety. Over 63% of consumers prefer online platforms for comparing features, reading reviews, and accessing discounts. This segment also benefits from fast delivery services and expanding e-commerce presence in tier-2 and tier-3 cities.
• Offline: Offline retail contributes to about 48% of the market share and remains significant due to traditional buyer habits and the need for hands-on product assessment. Around 59% of first-time buyers rely on physical stores for guidance and assurance regarding safety, material quality, and brand authenticity. Appliance stores and supermarkets are key drivers in this segment’s stability and growth.

Regional Outlook

The electric blankets market displays notable regional variation, with market demand and adoption driven by climatic conditions, consumer awareness, and lifestyle preferences. North America and Europe jointly account for over 70% of the market, attributed to long winters and high disposable income. Asia-Pacific is expanding quickly due to rising middle-class population and colder northern regions. The Middle East & Africa region, though smaller in share, is showing growing potential in specific sub-regions experiencing cold weather fluctuations and energy-conscious consumer behavior. Product innovation, distribution strategies, and seasonal promotions vary widely across these regions to match specific needs and regulatory landscapes.

North America

North America leads the global electric blankets market with an estimated 38% market share. Over 66% of consumers in this region prioritize energy efficiency, safety certifications, and smart-home compatibility when purchasing electric blankets. Dual-control electric blankets have gained traction, especially in the U.S., where 31% of couples prefer adjustable heating zones. E-commerce contributes nearly 49% of the regional sales due to fast shipping and seasonal discounts. The hospitality sector accounts for over 12% of the usage, especially in colder states and ski resort areas, further driving demand.

Europe

Europe holds around 33% market share in the electric blankets industry, fueled by a combination of long winters, energy efficiency awareness, and high adoption rates in countries such as the UK, Germany, and the Netherlands. More than 58% of households in colder regions use electric bedding solutions for cost-effective warmth. Eco-labeled and safety-certified products are preferred by nearly 46% of buyers. Offline stores still dominate in southern and eastern Europe, making up about 55% of sales, whereas northern countries are shifting toward online platforms for seasonal buying convenience.

Asia-Pacific

Asia-Pacific accounts for approximately 21% of the global electric blankets market. China, Japan, and South Korea are major contributors, collectively making up more than 74% of regional consumption. Rising disposable incomes and cold weather in northern regions are pushing the demand, with over 39% of users opting for smart electric blankets. Electric bedding is also gaining momentum in urban areas where around 44% of young professionals choose multifunctional heating solutions for small living spaces. E-commerce is rapidly expanding, comprising 51% of total regional sales, fueled by aggressive seasonal campaigns and mobile-first consumers.

Middle East & Africa

Middle East & Africa represents a smaller but emerging share in the electric blankets market, accounting for nearly 8%. South Africa, Morocco, and parts of the Levant experience colder winters that contribute to over 65% of regional demand. Approximately 33% of consumers prioritize affordable heating alternatives due to rising energy costs. Retailers report that 47% of electric blanket purchases occur between late fall and early spring. Local players are introducing cost-effective and durable electric blankets, while international brands capture around 22% of urban demand, driven by expat communities and premium retail chains.

List of Key Electric Blankets Market Companies Profiled

Investment Analysis and Opportunities

The electric blankets market presents robust investment opportunities driven by shifting consumer preferences toward energy-efficient home heating solutions and smart home integration. Over 52% of current buyers prefer electric blankets with smart controls, indicating high growth potential in connected product segments. Investment in R&D has increased by 37% across top manufacturers, targeting enhanced temperature regulation, eco-friendly materials, and wearable blanket technology. Additionally, nearly 29% of electric blanket users are seeking dual-function heating products for mobility and therapeutic use, opening avenues for diversification and product line expansion. Emerging economies, particularly in Asia-Pacific and parts of Eastern Europe, contribute to over 24% of new investment-driven sales activity. Around 48% of retailers expect to expand their electric blanket portfolios due to rising seasonal demand and consumer shift from traditional heaters. Furthermore, sustainable investment in recyclable and hypoallergenic blanket materials is expected to rise, with more than 22% of manufacturers setting sustainability goals to align with consumer values.

New Products Development

New product development in the electric blankets market is accelerating, with nearly 41% of recent product launches incorporating smart features such as mobile app control, voice assistant compatibility, and programmable timers. Heated wearable blankets now represent 16% of new product entries, offering comfort for travel, camping, and mobility-restricted users. Manufacturers are also focusing on dual-zone temperature control, now included in over 33% of high-end models, driven by couple-based usage patterns. Hypoallergenic materials are being adopted in 27% of newly introduced blankets, targeting sensitive users and expanding medical use cases. Battery-operated and USB-powered electric blankets are also gaining traction, making up 11% of innovation efforts aimed at portability and outdoor use. In addition, more than 35% of companies are integrating AI-driven sleep tracking and auto-adjust features to enhance user experience. This shift toward multifunctional, personalized, and eco-conscious product development is shaping the next phase of competitive advantage in the global electric blankets market.

Recent Developments

• Beurer Launches Smart Blanket Line: In 2023, Beurer introduced a smart electric blanket series with Wi-Fi connectivity and sleep tracking features. The launch targeted tech-savvy European consumers and increased their smart product segment by over 23%. The new series includes temperature learning algorithms that auto-adjust warmth during sleep cycles, enhancing user comfort and energy efficiency.
• Sunbeam Expands Dual-Zone Blanket Range: In 2024, Sunbeam expanded its dual-zone electric blanket product line to cater to increasing couple-based usage. Around 34% of their customer base now opts for customizable heat settings per side. The updated line features upgraded safety auto-shutoff systems, and thermal sensors, improving control precision and consumer trust across North America.
• Biddeford Integrates Eco-Friendly Fabric: In late 2023, Biddeford launched an eco-conscious electric blanket collection made from 100% recycled fleece. Approximately 27% of buyers favored sustainable materials, boosting the company's green portfolio. The move aligned with rising consumer demand for environmental responsibility and enhanced brand image among millennial buyers.
• Morphy Richards Introduces USB-Powered Blankets: In early 2024, Morphy Richards released portable USB-powered heated blankets for travel and office use. These accounted for 12% of their new product sales within two quarters. With high mobility demand, nearly 19% of young professionals showed interest in compact, low-voltage heating products for multi-environment use.
• Qingdao Qindao Electric Expands in Asia-Pacific: In 2023, Qingdao Qindao Electric strengthened its distribution in China and Southeast Asia by launching regional-specific models. These accounted for over 16% of new sales growth across cold climate zones. The expansion strategy included localization of voltage settings and integration of washable material features for daily use preferences.

Report Coverage

The electric blankets market report offers a comprehensive analysis of key factors influencing industry growth, including evolving consumer trends, regional dynamics, and product innovations. The study evaluates segments by type and application, highlighting that underblankets lead with 44% share while overblankets account for 36%. Application-wise, online platforms dominate with 52% market share due to increasing digital adoption. Regionally, North America and Europe contribute over 70% combined share, with Asia-Pacific emerging at 21%. The report profiles major players such as Sunbeam, Beurer, and Morphy Richards, noting that Sunbeam leads with 19% market share. Investment trends focus on smart product integration and sustainable materials, with over 41% of new products in 2023–2024 featuring IoT or eco-friendly fabric upgrades. Furthermore, the study highlights challenges like seasonal demand volatility, which affects over 45% of retailer sales cycles. The analysis includes recent developments, supply chain insights, pricing analysis, competitive positioning, and strategic recommendations to leverage growth opportunities across high-demand geographies.