Connected Fitness Market Size, Share, Growth, and Industry Analysis, By Types (Treadmill, Exercise Bike, Elliptical, Rower, Strength Equipment, Others), By Applications (Household, Commercial) , and Regional Insights and Forecast to 2035

Connected Fitness Market Size

The Global Connected Fitness Market size was USD 146.86 Million in 2025 and is projected to reach USD 154.06 Million in 2026, reflecting steady expansion driven by digital fitness adoption. The market is expected to further increase to USD 161.6 Million in 2027 and advance significantly to USD 236.95 Million by 2035. This growth trajectory represents a CAGR of 4.9% during the forecast period from 2026 to 2035. Increasing penetration of smart fitness equipment, rising consumer focus on health monitoring, and higher engagement with connected workout platforms continue to support sustained market momentum worldwide.

The US Connected Fitness Market is witnessing notable growth, supported by high digital adoption and strong consumer spending on wellness solutions. Around 68% of fitness participants in the US use connected devices or applications for workout tracking. Nearly 57% of users prefer personalized digital coaching, while 49% engage regularly in subscription-based fitness programs. Home-based fitness adoption accounts for approximately 65% of connected fitness usage, driven by convenience and flexible routines. Additionally, about 44% of users integrate connected fitness data with broader health and lifestyle monitoring systems.

Key Findings

• Market Size: Global Connected Fitness Market reached $146.86 Million in 2025, $154.06 Million in 2026, and is projected to hit $236.95 Million by 2035 at 4.9%.
• Growth Drivers: About 68% home workout adoption, 57% preference for personalized programs, and 49% reliance on digital tracking platforms.
• Trends: Nearly 61% use AI-based coaching, 52% engage in virtual classes, and 46% prefer integrated fitness ecosystems.
• Key Players: Brunswick Corp, Icon Health & Fitness, Inc., Life Fitness, Inc., Precor, Inc., Nautilus International, Inc. & more.
• Regional Insights: North America 38%, Europe 27%, Asia-Pacific 25%, Middle East & Africa 10%, reflecting balanced global adoption.
• Challenges: Around 46% cite high equipment costs, 38% report technical complexity, and 35% express data privacy concerns.
• Industry Impact: Nearly 63% users report improved workout consistency, while 51% experience higher engagement through connected platforms.
• Recent Developments: About 52% of new launches include AI features, 41% focus on compact designs, and 38% enhance platform integration.

Unique market dynamics continue to shape the connected fitness ecosystem as user behavior shifts toward data-driven and interactive wellness solutions. Nearly 59% of consumers value real-time performance insights, while 48% engage in social or community-based fitness challenges. Smart strength training adoption is rising, supported by 45% user reliance on automated guidance. Additionally, 36% of users prefer hybrid fitness routines that combine digital and physical environments, reinforcing the long-term relevance of connected fitness platforms.

Connected Fitness Market Trends

The connected fitness market is witnessing strong behavioral and technological shifts driven by digital engagement, personalization, and data-driven health awareness. More than 68% of fitness users prefer workout ecosystems that combine hardware with mobile applications, highlighting the growing reliance on integrated connected fitness solutions. Around 57% of global fitness participants actively track workouts using smart equipment, wearables, or connected platforms, reflecting a sharp rise in data-centric fitness routines. Home-based connected fitness adoption has crossed 62%, supported by demand for on-demand training, live virtual classes, and AI-enabled coaching features. Social fitness engagement is also expanding, with nearly 48% of users participating in community challenges, leaderboards, or virtual group sessions through connected fitness platforms.

Personalized workout recommendations have influenced purchase decisions for over 54% of users, indicating that algorithm-driven content is shaping market demand. Subscription-based fitness content shows strong traction, with approximately 51% of connected fitness users opting for premium digital memberships. Smart strength training equipment adoption has grown to nearly 44%, while connected cardio devices account for about 59% usage penetration among digitally active fitness consumers. Additionally, more than 46% of users integrate connected fitness data with nutrition and wellness apps, reinforcing ecosystem-level growth. The increasing emphasis on holistic health, performance analytics, and convenience continues to reshape the connected fitness market landscape.

Connected Fitness Market Dynamics

OPPORTUNITY

Integration of AI-Driven Personalized Fitness Experiences

Personalization through artificial intelligence is creating strong growth opportunities in the connected fitness market. Nearly 64% of users show higher engagement when workout programs are customized based on performance metrics and health data. Around 53% of connected fitness users prefer platforms offering real-time feedback and adaptive training intensity. Close to 47% of consumers are willing to adopt smart fitness ecosystems that combine exercise, recovery, and wellness tracking in a single interface. Additionally, about 42% of users respond positively to predictive insights related to fitness goals and progress monitoring, making AI-powered personalization a key opportunity area.

DRIVERS

Growing Preference for Home-Based Connected Fitness Solutions

The shift toward home-centric fitness routines is a major driver for the connected fitness market. Approximately 71% of fitness participants prefer exercising at home using smart equipment and digital platforms. Around 59% of users value flexible workout schedules enabled by connected fitness solutions. Increased health awareness has influenced nearly 66% of consumers to track activity, heart rate, and performance metrics digitally. Furthermore, about 51% of users report improved workout consistency when using connected fitness devices with gamified features and progress visualization tools.

RESTRAINTS

"High Equipment Costs and Technical Complexity"

Cost sensitivity and technological complexity continue to restrain the connected fitness market. Nearly 46% of potential users delay adoption due to high initial equipment investment requirements. Around 38% of consumers find advanced connected fitness systems difficult to set up or operate without technical assistance. Approximately 41% of users express concerns about long-term maintenance and software compatibility issues. In addition, about 35% of users are hesitant due to frequent updates and system requirements, which limit adoption among price-conscious and non-technical consumer segments.

CHALLENGE

"Sustaining User Engagement and Subscription Retention"

Maintaining long-term engagement remains a critical challenge in the connected fitness market. Nearly 44% of users reduce platform usage after the initial months due to repetitive content or declining motivation. Around 39% of subscribers expect continuous feature enhancements and diverse training programs to remain engaged. Approximately 36% of users switch platforms in search of better personalization and community interaction. Additionally, about 33% of users indicate dissatisfaction when progress tracking does not align with personal fitness goals, making sustained engagement and retention a persistent market challenge.

Segmentation Analysis

The connected fitness market segmentation highlights strong differentiation by equipment type and application usage patterns. Based on the given market size, the global connected fitness market reached USD 146.86 Million in 2025 and expanded to USD 154.06 Million in 2026, driven by rising digital fitness adoption across both household and commercial environments. Different equipment categories contribute uniquely to market performance, influenced by workout preferences, space availability, and technology integration levels. Similarly, applications such as household and commercial settings show varied adoption behavior based on convenience, scalability, and user engagement needs. Each segment demonstrates distinct market share distribution and growth potential, reflecting diversified demand across connected fitness ecosystems.

By Type

Treadmill

Connected treadmills remain a widely adopted fitness solution due to their familiarity and cardiovascular benefits. Around 28% of connected fitness users prefer treadmills integrated with virtual coaching and performance tracking. Nearly 46% of treadmill users engage in guided running or walking programs, while 39% use real-time pace and heart-rate analytics. Interactive incline adjustments and immersive workout content increase session consistency for approximately 34% of users.

Treadmill accounted for USD 43.14 Million in 2025, representing about 29.4% of the total market share, and is expected to grow at a CAGR of 4.6%, supported by increasing demand for immersive cardio training.

Exercise Bike

Connected exercise bikes are highly popular due to compact design and interactive cycling experiences. About 31% of connected fitness consumers actively use smart bikes, with nearly 52% participating in live or recorded cycling classes. Performance-based leaderboards influence engagement for 44% of users, while resistance automation improves workout effectiveness for nearly 36% of participants.

Exercise Bike generated USD 39.65 Million in 2025, accounting for nearly 27.0% market share, and is projected to grow at a CAGR of 5.2%, driven by gamified cycling experiences and home fitness trends.

Elliptical

Connected ellipticals attract users seeking low-impact workouts, especially among joint-sensitive fitness participants. Around 18% of users favor ellipticals for full-body workouts, while 41% value synchronized upper and lower body motion tracking. Approximately 33% of users rely on pre-programmed endurance and fat-burn routines for consistency.

Elliptical equipment contributed USD 22.03 Million in 2025, holding close to 15.0% share, and is anticipated to grow at a CAGR of 4.3%, supported by rising demand for injury-preventive workouts.

Rower

Connected rowers are gaining traction due to high-calorie burn and full-body engagement. Nearly 14% of connected fitness users adopt rowing machines, with 48% appreciating real-time stroke analytics and cadence tracking. Virtual water-rowing simulations improve motivation for around 37% of users.

Rower segment reached USD 14.69 Million in 2025, representing about 10.0% market share, and is expected to grow at a CAGR of 4.8%, driven by performance-focused training demand.

Strength Equipment

Connected strength equipment supports personalized resistance training through digital load adjustments. Approximately 21% of users prefer smart strength systems, with 45% relying on automated form correction and rep tracking. Around 38% report improved muscle targeting through guided programs.

Strength Equipment accounted for USD 19.09 Million in 2025, nearly 13.0% share, and is forecast to grow at a CAGR of 5.4%, supported by rising interest in data-driven strength training.

Others

Other connected fitness devices include smart mirrors and multifunctional systems. Around 12% of users engage with these platforms, valuing space efficiency and multi-workout support. Nearly 35% prefer on-demand class variety offered through these solutions.

Others segment generated USD 8.26 Million in 2025, holding approximately 5.6% share, and is expected to grow at a CAGR of 4.1%, driven by innovation in interactive fitness formats.

By Application

Household

Household adoption dominates usage patterns as consumers prioritize convenience and flexibility. Around 68% of connected fitness users exercise at home, with 57% preferring personalized routines. Engagement improves for nearly 49% of users through subscription-based digital coaching and progress tracking.

Household application accounted for USD 94.00 Million in 2025, representing nearly 64.0% share, and is projected to grow at a CAGR of 5.1%, supported by lifestyle changes and digital fitness penetration.

Commercial

Commercial applications include gyms, studios, and wellness centers adopting connected systems for scalability. About 32% of connected fitness usage comes from commercial settings, with 44% of facilities using performance analytics to enhance member retention. Around 36% integrate virtual classes to expand service offerings.

Commercial segment reached USD 52.86 Million in 2025, accounting for around 36.0% share, and is expected to grow at a CAGR of 4.4%, driven by hybrid fitness models.

Connected Fitness Market Regional Outlook

The global connected fitness market reached USD 154.06 Million in 2026 and is projected to expand steadily toward USD 236.95 Million by 2035. Regional performance varies based on technology adoption, health awareness, and infrastructure development. North America, Europe, Asia-Pacific, and Middle East & Africa collectively account for the entire market share, with adoption driven by digital ecosystems, lifestyle trends, and expanding fitness culture across regions.

North America

North America holds a market share of 38%, supported by high penetration of smart fitness devices and digital subscriptions. Approximately 62% of fitness participants use connected equipment, while 54% engage in virtual training programs. Home-based fitness adoption stands at nearly 66%, driven by flexible schedules and advanced analytics.

North America accounted for about USD 58.54 Million in 2026, representing 38% of the global market size.

Europe

Europe represents 27% of the connected fitness market, driven by wellness-focused lifestyles and growing digital health awareness. Nearly 49% of users adopt connected fitness for cardio and endurance training. Subscription-based platforms influence around 46% of users, while eco-conscious equipment usage reaches 34%.

Europe accounted for approximately USD 41.60 Million in 2026, holding a 27% share of the global market.

Asia-Pacific

Asia-Pacific accounts for 25% of the connected fitness market, supported by rising urbanization and smartphone penetration. About 58% of users rely on mobile-based fitness platforms, while 43% adopt smart equipment for weight management. Youth-driven fitness engagement contributes significantly to usage growth.

Asia-Pacific reached nearly USD 38.52 Million in 2026, representing 25% of the global market.

Middle East & Africa

Middle East & Africa holds a 10% share of the connected fitness market, driven by increasing health initiatives and urban fitness adoption. Around 41% of users engage in connected fitness through mobile applications, while 29% utilize smart gym equipment. Growing awareness of preventive healthcare supports gradual market expansion.

Middle East & Africa accounted for about USD 15.40 Million in 2026, representing 10% of the global market.

List of Key Connected Fitness Market Companies Profiled

Investment Analysis and Opportunities in Connected Fitness Market

Investment activity in the connected fitness market continues to accelerate as digital health adoption expands globally. Nearly 58% of investors prioritize companies offering software-integrated fitness ecosystems rather than standalone hardware. Around 46% of funding activity focuses on AI-driven personalization, including adaptive workouts and real-time performance analytics. Venture participation in subscription-based fitness platforms accounts for approximately 42% of total strategic investments, reflecting strong confidence in recurring engagement models. Additionally, close to 37% of investors are targeting smart strength training and multifunctional fitness systems due to rising demand for compact solutions. Partnerships between fitness brands and digital wellness platforms influence nearly 33% of investment decisions, highlighting opportunities in ecosystem expansion and cross-platform integration.

New Products Development

Product innovation in the connected fitness market is centered on enhanced user engagement and intelligent training systems. Nearly 61% of newly launched products incorporate AI-based coaching or automated performance feedback. Around 48% of product developments focus on immersive experiences such as virtual classes and interactive environments. Compact and space-efficient designs account for approximately 44% of new launches, addressing urban household needs. About 39% of manufacturers integrate wearable compatibility to unify workout and health data. Additionally, close to 35% of new connected fitness products emphasize recovery tracking and wellness features, reflecting a shift toward holistic fitness solutions.

Developments

• In 2024, several manufacturers expanded AI-enabled coaching features, with nearly 52% of new systems offering real-time form correction and adaptive resistance based on user performance.

• Connected fitness brands introduced subscription enhancements in 2024, leading to about 47% higher user engagement through gamified challenges and community-driven workouts.

• Manufacturers focused on compact equipment innovation in 2024, with approximately 41% of new product launches targeting space-saving designs for urban households.

• Integration with third-party health platforms increased in 2024, with nearly 38% of connected fitness devices supporting seamless data synchronization.

• Sustainability-driven manufacturing gained traction in 2024, as around 29% of companies adopted recycled materials and energy-efficient components in equipment design.

Report Coverage

This report provides comprehensive coverage of the connected fitness market, analyzing key segments, applications, regions, and competitive dynamics. The study evaluates strengths such as high digital engagement, with nearly 64% of users actively relying on performance tracking and personalized workouts. Opportunities are highlighted through increasing adoption of AI-driven fitness systems, influencing about 53% of purchasing decisions. Weaknesses include technology complexity, as around 38% of users report usability challenges during initial adoption. Threat analysis covers rising competition, with nearly 45% of users comparing multiple platforms before committing to one ecosystem.

The report further examines segmentation trends, revealing diversified demand across cardio, strength, and multifunctional equipment categories. Regional analysis assesses adoption patterns across North America, Europe, Asia-Pacific, and Middle East & Africa, accounting for 100% of global market distribution. Competitive profiling includes market share insights, product innovation strategies, and digital ecosystem expansion. Overall, the report delivers actionable insights using structured analysis, percentage-based facts, and strategic evaluation to support informed decision-making within the connected fitness market.