Confetti Market Size, Share, Growth, and Industry Analysis, By Types (Acrylic, Fabric, Foil, Paper, Plastic, Dry Flowers, Others) , Applications (Birthday, Parades, Wedding, Anniversary, Baby Shower, Granduation, Engagement, Others) and Regional Insights and Forecast to 2034

Confetti Market Size

Global Confetti Market size reached $1.64 billion in 2024 and is set to rise to $1.76 billion in 2025, further projected to achieve $3.26 billion by 2034, exhibiting a CAGR of 7.1% during the 2025-2034 period. Over 37% of market demand is driven by eco-friendly and biodegradable confetti products, while paper and foil confetti command nearly 56% of total sales. Online channels now contribute 40% of overall market transactions, highlighting the shift to digital purchasing. Event organizers represent almost 48% of end users, showing strong institutional demand alongside retail growth. North America and Europe account for a combined 58% of market share, with Asia-Pacific rapidly emerging due to urbanization and expanding event culture. The market's momentum is shaped by evolving consumer trends, with more than 42% of buyers choosing customized or themed confetti for unique celebrations.

In the United States, the confetti market demonstrates robust expansion, driven by 61% adoption of biodegradable options and 52% utilization in weddings and public events. Digital sales make up 42% of the U.S. market, outpacing traditional retail. Major cities account for over 55% of nationwide demand, propelled by frequent parades, parties, and sports gatherings. Customization trends are strong, with 44% of U.S. buyers opting for unique designs and color themes. Sustainability is a core focus, as nearly half of American consumers prefer confetti products with minimal environmental impact, positioning the U.S. as a global leader in market innovation.

Key Findings

• Market Size: Paper and foil types contribute 56% market share, eco-friendly variants reach 37% demand, online sales now 40%.
• Growth Drivers: 68% event culture adoption, 48% institutional usage, 61% eco-friendly preferences driving expansion.
• Trends: 42% custom and themed confetti, 29% new product innovation, 35% advanced packaging solutions.
• Key Players: Michaels Stores, Inc., Party City, The Confetti Cone Company, OTC Direct, Inc., Yiwu City Pafu Craft & Gift & more.
• Regional Insights: North America holds 36%, Europe 22%, Asia-Pacific 28%, and Middle East & Africa 7% of the total market share, with urban events and sustainability preferences shaping demand in each region.
• Challenges: 44% regulatory limitations, 41% supply chain issues, 36% price instability impact market consistency.
• Industry Impact: 57% premium for green products, 32% automation focus, 19% rise in B2B event collaborations.
• Recent Developments: 43% new biodegradable launches, 39% packaging upgrades, 36% online partnerships, 24% B2B collaboration.

The confetti market is uniquely shaped by rapid innovation, with 34% of new launches featuring themed, scented, or glow-in-the-dark varieties. Demand for sustainability is clear, as 54% of buyers now seek biodegradable options, pushing manufacturers toward plant-based materials and recyclable packaging. Industry competition is intensifying, as 27% of companies focus on automation and efficiency. Collaborations with event firms drive nearly 21% of new product releases, reflecting the growing role of customized and large-scale celebrations. The sector is also influenced by regulatory trends, with 44% of municipalities enforcing restrictions on plastic-based confetti. This dynamic environment fosters continuous product evolution, catering to both traditional and emerging event demands.

Confetti Market Trends

The confetti market is seeing dynamic growth, with eco-friendly confetti products accounting for over 37% of total demand due to increased sustainability awareness. Approximately 55% of consumers are now opting for biodegradable confetti options at weddings, corporate events, and celebrations, reflecting a significant shift toward environmentally responsible choices. Metallic and paper confetti continue to hold substantial market share, making up around 60% of sales volume globally. In terms of usage, more than 48% of confetti sales are linked to event management companies, while the remaining market is driven by retail and individual consumers. There has been a 42% surge in themed confetti, with shapes and colors customized for specific occasions such as birthdays, sports events, and cultural festivals. Online distribution channels contribute nearly 40% of total confetti sales, emphasizing the rising preference for convenient purchasing methods. The confetti market is also characterized by a 35% rise in innovative packaging solutions, supporting easy handling and reduced waste. Regionally, North America and Europe jointly represent over 58% of global market share, with Asia Pacific rapidly catching up, propelled by urbanization and growing event culture. This evolving landscape demonstrates strong momentum in the confetti market, with trends increasingly influenced by environmental considerations, customization, and digital retail channels.

Confetti Market Dynamics

DRIVERS

Rising Event Culture and Festivities

More than 68% of event organizers globally have reported increased use of confetti as a key decorative element at parties, concerts, and sports events. Approximately 47% of all public and private celebrations now incorporate confetti as part of their decor, reflecting the growing trend of elaborate celebrations and immersive event experiences. The confetti market’s growth is driven by the demand for vibrant, visually engaging celebrations, with event planners accounting for nearly half of all purchases in the sector.

OPPORTUNITY

Expansion of Eco-Friendly Product Lines

With 54% of customers expressing preference for sustainable party supplies, the shift to eco-friendly and biodegradable confetti is opening up new growth avenues. Around 39% of brands have already diversified their product offerings to include plant-based or water-soluble confetti. This trend is enabling manufacturers to tap into the increasing demand for green products, as nearly 45% of new product launches in the confetti segment are now focused on sustainable materials and packaging innovations.

RESTRAINTS

"Environmental Regulations and Disposal Concerns"

Stringent regulations and rising awareness about waste management are restricting confetti market growth. Around 44% of municipal authorities have introduced limitations on the use of non-biodegradable confetti at public events, while 51% of surveyed consumers expressed concerns about cleanup and disposal post-celebration. Non-recyclable plastic and foil confetti face declining preference, now accounting for less than 25% of total usage. Increased penalties and stricter enforcement are prompting event organizers—about 38%—to reduce the use of traditional synthetic confetti, impacting overall market potential.

CHALLENGE

"Supply Chain Volatility and Raw Material Availability"

Unpredictable supply chains have led to longer lead times and periodic shortages in raw materials used for confetti manufacturing. Over 41% of confetti producers report disruptions linked to material sourcing, while 36% highlight increased transportation costs impacting product pricing. Fluctuating supply has resulted in inventory challenges for 29% of wholesale distributors, affecting timely delivery for large-scale events. Price-sensitive customers—about 33%—have reduced their purchase frequency, posing a challenge for market expansion and consistent supply availability.

Segmentation Analysis

The confetti market is segmented based on type and application, reflecting diverse consumer preferences and usage patterns. By type, the market is dominated by paper and foil confetti, which collectively represent approximately 56% of sales due to their affordability and visual appeal. Acrylic and plastic confetti occupy a niche but growing segment, driven by demand for unique shapes and durability, accounting for nearly 18% of the market. Fabric confetti and dry flowers are gaining popularity for sustainable celebrations, making up 14% and 7% of market share, respectively. In terms of application, birthdays and weddings are the primary segments, representing a combined 59% share of the market. Anniversaries, baby showers, parades, and graduations together contribute over 32%, while emerging event categories are steadily expanding the “others” application segment. This diversity enables manufacturers to address the varied requirements of customers, supporting both mass-market and bespoke event trends in the confetti sector.

By Type

• Acrylic: Acrylic confetti commands 9% of the market, preferred for its vibrant colors, durability, and reusability at themed events. Event organizers favor acrylic types for custom branding, with 28% of luxury parties incorporating this material.
• Fabric: Fabric confetti holds a 14% share, favored for eco-friendly and mess-free celebrations. About 23% of outdoor weddings now opt for fabric-based options due to their soft texture and biodegradable properties.
• Foil: Foil confetti, comprising 26% of market demand, is highly sought after for its shiny, reflective qualities. Over 60% of New Year’s parties and parades use foil confetti for striking visual effects and easy clean-up.
• Paper: Paper confetti is the leading type with a 30% market share, valued for affordability and safety. Over 55% of children’s parties and school events choose paper confetti due to non-toxicity and easy disposal.
• Plastic: Plastic confetti accounts for just 9%, with usage declining as 44% of consumers show preference for sustainable alternatives. Regulatory restrictions have also shifted buyers toward greener choices.
• Dry Flowers: Dry flower confetti is a fast-growing segment at 7%, particularly popular in eco-conscious ceremonies. Nearly 18% of destination weddings now feature dry flower confetti for natural aesthetics.
• Others: Other materials, including rice and plant-based confetti, collectively hold a 5% share. About 12% of eco-events experiment with alternative materials to promote environmental responsibility.

By Application

• Birthday: Birthday parties contribute to 24% of total confetti usage, with over 51% of children’s birthday events utilizing colorful confetti for festive ambiance and interactive activities.
• Parades: Parades account for 13% of the application market, especially in large urban events where 46% of participants engage with confetti-based celebrations for enhanced visual spectacle.
• Wedding: Weddings are the top application at 35%, with 62% of modern wedding ceremonies featuring confetti for grand entrances and memorable photo moments.
• Anniversary: Anniversary events hold a 9% share, as 37% of couples choose personalized confetti options for intimate gatherings and milestone celebrations.
• Baby Shower: Baby showers represent 7%, with 48% of new parents opting for gender-themed and biodegradable confetti to mark the occasion safely.
• Graduation: Graduation ceremonies take up 8% of confetti usage, with 52% of schools and colleges integrating confetti for ceremonies and group photos.
• Engagement: Engagement parties hold a 2% share, increasingly popular among younger demographics seeking Instagram-worthy moments and thematic decor.
• Others: Other applications, such as corporate events and festivals, account for 2%. These diverse uses highlight confetti’s adaptability to evolving celebration trends.

Confetti Market Regional Outlook

The Confetti Market Regional Outlook highlights strong regional variations, with North America and Europe collectively accounting for more than 58% of the total market share. North America leads in the adoption of eco-friendly and innovative confetti solutions, while Europe emphasizes regulations and the use of sustainable materials. Asia-Pacific is witnessing rapid expansion, now contributing over 28% of the global market due to increased urbanization, rising disposable income, and the growing event management industry. The Middle East & Africa region is experiencing gradual but steady growth, with a focus on luxury celebrations and corporate events. Each region demonstrates unique consumption patterns influenced by cultural festivities, regulations, and trends in event organization. As the confetti market continues to evolve, regional players are adapting their strategies, product lines, and distribution networks to cater to specific consumer preferences and regulatory requirements, further supporting growth and diversification in the industry.

North America

North America holds the largest share, with nearly 36% of the global confetti market. Around 61% of event planners in the region prefer biodegradable confetti, and over 52% of weddings and parades use customized confetti options. Online sales in North America make up 42% of regional distribution, reflecting a strong preference for digital shopping channels. The United States leads with the highest adoption of eco-friendly confetti, as 49% of customers choose products based on environmental impact. Major cities drive more than 55% of total demand, spurred by a vibrant culture of parties, concerts, and sports events.

Europe

Europe accounts for roughly 22% of the confetti market, distinguished by strict environmental regulations and a high level of sustainability adoption. Approximately 58% of European consumers choose recyclable or plant-based confetti, and 46% of municipalities enforce usage restrictions on plastic confetti. The market also benefits from a strong tradition of public festivities, with 34% of confetti purchases tied to cultural events and parades. The region’s demand is also supported by premium event services, with over 29% of luxury event planners prioritizing biodegradable and customizable confetti solutions.

Asia-Pacific

Asia-Pacific represents around 28% of the confetti market, driven by increasing urbanization and a boom in large-scale events. Nearly 37% of demand comes from weddings and public festivals, with 41% of sales in urban centers. The region is seeing a 33% year-on-year growth in online confetti purchases, and 48% of consumers prefer affordable, mass-produced confetti for public events. China and India are key contributors, accounting for more than 67% of the regional market share, while Japan and Southeast Asia show rising trends in customized and themed confetti usage.

Middle East & Africa

Middle East & Africa makes up about 7% of the global confetti market, with luxury events, weddings, and corporate functions being the largest drivers of demand. In this region, 53% of confetti sales are for private events, and 31% of event companies focus on premium, imported confetti types. The market is characterized by high per-event spending and a preference for vibrant, visually striking confetti. Demand for sustainable options is emerging, as 27% of event organizers in the UAE and South Africa now consider biodegradable products when planning celebrations and festivals.

List of Key Confetti Market Companies Profiled

Investment Analysis and Opportunities

Investment in the confetti market is rising, with 48% of manufacturers increasing budgets for eco-friendly product development and packaging innovation. Nearly 39% of investors focus on expanding distribution networks, especially in emerging markets like Asia-Pacific, where urban event demand is surging. Mergers and acquisitions among regional players have increased by 27%, creating larger, more competitive entities that can address both mass and bespoke market segments. Digital transformation is another key focus, as 44% of industry stakeholders are investing in e-commerce platforms and online marketing. Around 32% of new investments target automation and sustainability in production processes, aiming to reduce waste and improve scalability. Consumer surveys reveal that 57% of buyers are willing to pay a premium for biodegradable confetti, presenting clear opportunities for product differentiation. Collaborative ventures between event management companies and confetti producers, which now account for 21% of market partnerships, are driving innovation and helping brands capture new opportunities in both traditional and modern event formats.

New Products Development

The confetti market is experiencing a surge in new product development, as 46% of leading brands launch biodegradable and plant-based confetti to align with consumer demand for sustainable celebrations. Nearly 29% of new products incorporate unique features such as water-soluble materials, embedded scents, and customizable shapes. Themed confetti, tailored for holidays, sports events, and weddings, represents 34% of current innovation efforts. Digital printing technologies are now used in 23% of product lines, enabling vibrant, custom designs with lower minimum order quantities. About 37% of manufacturers are experimenting with reusable confetti, and 17% have launched LED or glow-in-the-dark variants for night-time and high-impact events. Partnerships with packaging firms have resulted in 41% of new confetti products adopting recyclable or compostable packaging solutions. The market’s ongoing innovation is helping brands meet evolving customer needs while supporting responsible consumption and environmentally friendly practices in the party supplies industry.

Recent Developments

• Biodegradable Confetti Expansion: In 2023, over 43% of manufacturers expanded their biodegradable confetti lines in response to rising consumer demand. Several major brands introduced products using corn starch, rice paper, and flower petals, resulting in a 21% increase in market share for eco-friendly varieties. Retailers have reported that 54% of their confetti sales now come from biodegradable options, marking a pivotal shift in market preference.
• Customized and Themed Confetti Launches: During 2024, manufacturers launched more than 28% additional SKUs focused on customizable and themed confetti. This included products for national holidays, gender reveal parties, and sports events. Over 47% of event planners surveyed stated that themed confetti improved attendee engagement and visual appeal at large gatherings, driving up demand for bespoke designs.
• Digital Retail Partnerships: By late 2023, 36% of confetti producers had entered strategic partnerships with online platforms and digital marketplaces. This move led to a 32% boost in online sales, with 44% of total market purchases shifting to digital channels. These collaborations enabled faster delivery, broader reach, and innovative packaging options tailored for e-commerce consumers.
• Advanced Packaging Solutions: In 2024, 39% of leading confetti brands introduced recyclable and compostable packaging, targeting the 49% of consumers who cited environmental impact as a major purchasing factor. New packaging formats reduced plastic usage by 27%, with customer feedback indicating a 33% improvement in overall satisfaction with sustainable packaging.
• Collaborative Product Development: Manufacturers collaborated with event management companies to co-create exclusive confetti ranges in 2023 and 2024. About 24% of new product launches were the result of these partnerships, focusing on bulk orders, special themes, and unique distribution models. This initiative led to a 19% increase in large-scale event orders, reinforcing the importance of B2B relationships in market expansion.

Report Coverage

The Confetti Market report provides comprehensive coverage, including detailed segmentation by type, application, and region, and an in-depth SWOT analysis for strategic decision-making. Strengths identified include a diversified product portfolio, with paper and foil confetti capturing over 56% market share and strong brand loyalty reflected by 38% repeat customers. Weaknesses are linked to supply chain disruptions, affecting 41% of manufacturers, and fluctuating raw material costs impacting price stability for 36% of producers. Opportunities are driven by the expanding market for biodegradable and themed confetti, with 54% of customers seeking sustainable products and 34% of new launches catering to personalized events. Threats stem from increasing regulatory scrutiny, with 44% of municipalities restricting non-biodegradable confetti, and a competitive market environment where 29% of smaller players face market entry barriers. The report covers recent trends, investment analysis, new product launches, and regional dynamics—offering stakeholders actionable insights to address market shifts, leverage growth opportunities, and adapt to changing consumer expectations. With 58% of the market concentrated in North America and Europe, and Asia-Pacific growing at a steady pace, the report ensures a balanced view of regional and global trends.