Bidets Market Size, Share, Growth, and Industry Analysis, By Types (Add-On Bidets, Bidet Shower, Conventional Bidet), By Applications (Commercial, Household) , and Regional Insights and Forecast to 2034

Bidets Market Size

The Global Bidets Market size was USD 6.54 Billion in 2024 and is projected to reach USD 6.82 Billion in 2025, ultimately growing to USD 9.83 Billion by 2034. This growth reflects a compound annual growth rate (CAGR) of 4.14% over the forecast period from 2025 to 2034. The market expansion is fueled by increasing awareness of hygiene, rising installation in smart homes, and the shift toward water-saving sanitary fixtures. Consumer preferences are evolving toward advanced features like sensor controls and heated seats, with over 48% of urban households now incorporating bidet systems into their bathroom setups.

The US Bidets Market is gaining rapid momentum due to rising demand for hygiene-focused solutions and smart bathrooms. Over 41% of new residential constructions in metropolitan areas include bidet systems, while 35% of luxury hotel chains have integrated bidets in guest bathrooms. Approximately 38% of American consumers cite eco-friendliness and reduced toilet paper usage as key reasons for adopting bidets. The commercial sector is also expanding, with healthcare and wellness facilities accounting for 22% of demand. Market players are introducing innovative products to meet demand, increasing competition and boosting domestic manufacturing.

Key Findings

• Market Size: Global Bidets Market size reached $6.54 Billion (2024), $6.82 Billion (2025), and is expected to touch $9.83 Billion by 2034, growing steadily.
• Growth Drivers: Over 61% of users choose bidets for hygiene, while 47% adopt them for sustainability and 36% for smart home compatibility.
• Trends: Approximately 34% of new bidets feature smart tech, 22% offer voice activation, and 41% support eco-friendly materials in product design.
• Key Players: TOTO, Panasonic, Kohler, Geberit Group, LIXIL Corporation & more.
• Regional Insights: Asia-Pacific leads with 47.6% market share, followed by Europe at 27.3%, North America holding 16.8%, and Middle East & Africa contributing 8.3%, reflecting varied adoption rates influenced by cultural preferences and infrastructure development.
• Challenges: Around 38% of users find installation costly, and 41% face cultural resistance, hindering widespread adoption in some regions.
• Industry Impact: 53% production localized in Asia-Pacific, 29% joint ventures formed, and 44% of hotel chains now mandate bidet installations.
• Recent Developments: 34% of products updated with smart features, 28% target affordable markets, and 31% are part of sustainability initiatives.

The bidets market is transforming with demand driven by hygiene consciousness, smart living, and environmental responsibility. With evolving lifestyles and construction norms, manufacturers are investing in adaptive, tech-forward, and inclusive product lines. Adoption in residential and commercial sectors continues to rise, shaping a global shift toward modern sanitation solutions.

Bidets Market Trends

The bidets market is experiencing notable expansion driven by the increasing focus on personal hygiene and water-saving solutions. Over 65% of consumers in urban areas now prefer bidets over traditional toilet paper due to their sanitary benefits. Nearly 58% of households with elderly members have adopted bidet systems for improved comfort and health. Smart bidets are gaining popularity, with more than 40% of new installations featuring advanced functionalities like heated seats, adjustable sprays, and air dryers. Asia Pacific leads in bidet adoption, accounting for 52% of the global share, followed by Europe at 28%. Furthermore, around 30% of eco-conscious consumers are choosing bidets to reduce paper waste and lower carbon footprints, accelerating demand in residential and commercial sectors.

Bidets Market Dynamics

DRIVERS

Rising adoption of hygiene-centric bathroom solutions

Over 70% of consumers now prioritize sanitation in bathroom fixtures, boosting bidet installations in both developed and developing economies. Increased health awareness, particularly post-pandemic, has led to a 45% growth in smart toilet attachments and integrated bidet systems in residential construction projects.

OPPORTUNITY

Expansion of eco-friendly building initiatives

With over 35% of new commercial developments now incorporating sustainable design features, demand for water-efficient bidets is surging. Approximately 25% of green-certified buildings include bidets as standard, creating long-term growth opportunities in eco-conscious construction across North America and Europe.

RESTRAINTS

"High cost of installation and retrofitting"

Nearly 38% of potential users are discouraged by the cost of installing modern bidets, especially in older infrastructure. Additionally, over 29% of households in lower-income brackets avoid bidets due to plumbing modifications and electrical requirements, limiting broader market penetration.

CHALLENGE

"Consumer unfamiliarity and cultural resistance"

In regions like North America and parts of South America, about 41% of consumers remain unaware or skeptical of bidet use. This cultural resistance continues to hinder market acceptance, despite growing awareness of hygiene benefits and water conservation.

Segmentation Analysis

The global bidets market is segmented based on type and application. Among types, Add-On Bidets, Bidet Showers, and Conventional Bidets represent distinct consumer preferences, with Add-On Bidets dominating due to their ease of installation and affordability. In 2025, the overall bidets market size is projected to reach USD 6.82 Billion. The Add-On Bidets segment is expected to hold the largest share at 38.7%, followed by Bidet Showers at 33.6%, and Conventional Bidets at 27.7%. In terms of growth, Bidet Showers are expected to exhibit the fastest CAGR at 4.72% between 2025 and 2034, driven by rising demand in developing nations.

By Type

Add-On Bidets

Add-On Bidets are preferred for their compatibility with existing toilet systems, offering a cost-effective solution for hygiene-conscious households. Around 48% of consumers in urban residential areas favor add-on models due to minimal plumbing requirements. These bidets are gaining traction in rental properties and smart home upgrades.

Add-On Bidets held the largest share in the bidets market, accounting for USD 2.64 Billion in 2025, representing 38.7% of the total market. This segment is expected to grow at a CAGR of 3.91% from 2025 to 2034, driven by easy installation, low maintenance, and increasing health awareness among millennials.

Top 3 Major Dominant Countries in the Add-On Bidets Segment

• Japan led the Add-On Bidets segment with a market size of USD 0.78 Billion in 2025, holding a 29.5% share and expected to grow at a CAGR of 3.6% due to cultural acceptance and smart home trends.
• United States followed with USD 0.63 Billion in 2025, capturing 23.8% share and projected to grow at a CAGR of 4.1% due to rising eco-consciousness and hygiene focus post-pandemic.
• South Korea held USD 0.41 Billion in 2025, accounting for 15.5% share and poised to grow at a CAGR of 4.0% supported by technological integration and rising smart bathroom installations.

Bidet Shower

Bidet Showers, also known as handheld sprayers, are popular in Asian and Middle Eastern countries for their affordability and water-saving design. Over 42% of users cite hygiene flexibility as a key benefit. They are increasingly used in both residential and hospitality sectors.

Bidet Showers accounted for USD 2.29 Billion in 2025, capturing 33.6% of the market. The segment is forecasted to grow at a CAGR of 4.72% between 2025 and 2034, supported by demand from water-scarce regions and budget-conscious households in emerging economies.

Top 3 Major Dominant Countries in the Bidet Shower Segment

• India led the Bidet Shower segment with a market size of USD 0.66 Billion in 2025, holding a 28.8% share and projected to grow at a CAGR of 5.1% due to rising middle-class adoption and infrastructural upgrades.
• Indonesia captured USD 0.52 Billion in 2025, representing 22.7% of the segment and forecasted to grow at a CAGR of 4.9% due to low installation costs and water efficiency.
• Thailand followed with USD 0.41 Billion in 2025, accounting for 17.9% share and expected to grow at a CAGR of 4.6% owing to cultural preference and increasing urban housing developments.

Conventional Bidet

Conventional Bidets are standalone fixtures typically installed alongside toilets. Though traditional in design, they offer superior water flow and personal cleansing benefits. About 31% of European households still prefer conventional models for their ergonomic comfort and durability.

Conventional Bidets reached USD 1.89 Billion in 2025, capturing 27.7% of the market. The segment is projected to grow at a CAGR of 3.65% during the forecast period, fueled by demand from luxury real estate and high-end hospitality establishments in Europe and Latin America.

Top 3 Major Dominant Countries in the Conventional Bidet Segment

• Italy led the Conventional Bidet segment with a market size of USD 0.72 Billion in 2025, holding a 38.0% share and growing at a CAGR of 3.3% due to traditional usage patterns and bathroom design norms.
• Spain accounted for USD 0.51 Billion in 2025, with a 27.0% share and a CAGR of 3.8% supported by consistent installation in residential and commercial properties.
• Brazil followed with USD 0.34 Billion in 2025, representing 18.0% share and anticipated to grow at a CAGR of 3.7% due to rising urbanization and increased consumer spending on bathroom renovations.

By Application

Commercial

The commercial segment includes applications across hotels, restaurants, hospitals, airports, and corporate establishments. Over 41% of luxury hotels globally have adopted bidets in their bathroom setups, driven by customer demand for premium hygiene solutions. Additionally, 36% of hospitals and clinics are incorporating bidets for sanitation and patient care. Increasing emphasis on hygiene compliance, especially in the hospitality and healthcare sectors, is driving the demand for commercial-grade bidets with advanced automation and touchless features.

Commercial applications held a significant share in the global bidets market, accounting for USD 2.19 Billion in 2025, representing 32.1% of the total market. This segment is expected to grow at a CAGR of 4.6% from 2025 to 2034, driven by rising sanitation standards, premium hotel construction, and healthcare infrastructure expansion.

Top 3 Major Dominant Countries in the Commercial Segment

• United States led the Commercial segment with a market size of USD 0.69 Billion in 2025, holding a 31.5% share and expected to grow at a CAGR of 4.8% due to luxury hotel expansion and healthcare renovation projects.
• Germany followed with USD 0.53 Billion in 2025, capturing 24.2% share and projected to grow at a CAGR of 4.4% driven by sustainability initiatives and commercial retrofitting.
• United Arab Emirates recorded USD 0.42 Billion in 2025, accounting for 19.1% share and poised to grow at a CAGR of 4.9% due to premium hospitality developments and smart building integrations.

Household

The household segment leads the bidets market, with widespread adoption across residential apartments, villas, and private homes. Approximately 59% of global users prefer bidets for everyday hygiene, especially among elderly and health-conscious individuals. Smart home integration is influencing product upgrades, with 33% of new installations involving app-controlled or sensor-enabled bidet systems.

Household applications dominated the bidets market in 2025 with USD 4.63 Billion, representing 67.9% of the total market. This segment is projected to grow at a CAGR of 3.91% from 2025 to 2034, fueled by rising urbanization, growing awareness of personal hygiene, and increasing smart home installations globally.

Top 3 Major Dominant Countries in the Household Segment

• Japan led the Household segment with a market size of USD 1.52 Billion in 2025, holding a 32.8% share and growing at a CAGR of 3.7% due to cultural preferences and nationwide bidet adoption in homes.
• South Korea followed with USD 0.98 Billion in 2025, capturing 21.1% share and projected to grow at a CAGR of 4.0% driven by smart toilet system innovations and domestic demand.
• France held USD 0.71 Billion in 2025, accounting for 15.3% share and expected to grow at a CAGR of 3.8% owing to lifestyle upgrades and modern bathroom renovations.

Bidets Market Regional Outlook

The global bidets market reveals a strong geographical performance, led by Asia-Pacific due to cultural acceptance and widespread usage. The regional distribution of the market shows Asia-Pacific dominating with a 47.6% share, followed by Europe at 27.3%, North America at 16.8%, and the Middle East & Africa at 8.3%. Demand is fueled by factors like hygiene awareness, smart bathroom trends, and government initiatives supporting water-saving fixtures. Each region reflects a unique adoption pattern shaped by infrastructure, consumer lifestyle, and building norms.

North America

North America's bidets market is steadily growing, especially across urban areas where hygiene concerns and water conservation are becoming priorities. Over 39% of new residential constructions include smart toilet seats or bidet attachments. In the commercial sector, 34% of hotels and wellness centers are upgrading to feature bidet systems to attract eco-conscious and luxury-seeking guests.

North America held a 16.8% share in the global bidets market, accounting for USD 1.15 Billion in 2025. This region is expected to witness increased adoption driven by technological advancements, growing sustainability movements, and health-focused consumers.

North America - Major Dominant Countries in the Bidets Market

• United States led the North America bidets market with a market size of USD 0.81 Billion in 2025, holding a 70.4% share and expected to grow due to increased smart home penetration and hygiene awareness campaigns.
• Canada followed with USD 0.22 Billion in 2025, accounting for 19.1% share, driven by rising adoption in eco-certified homes and aging population care facilities.
• Mexico captured USD 0.12 Billion in 2025, representing 10.5% share, supported by growing middle-class awareness and affordable bidet product offerings.

Europe

Europe shows strong adoption of bidets, with traditional and modern formats both in demand. Around 44% of households in Southern Europe already utilize bidet systems. Retrofit installations are rising, particularly in Germany and the UK, where 29% of bathroom upgrades now include bidets. The region benefits from environmentally conscious consumers and historical familiarity with bidets.

Europe accounted for 27.3% of the global bidets market, reaching USD 1.86 Billion in 2025. This growth is supported by renovation trends, demand for high-end bathroom solutions, and public infrastructure upgrades across residential and hospitality sectors.

Europe - Major Dominant Countries in the Bidets Market

• Italy led the Europe bidets market with USD 0.74 Billion in 2025, holding a 39.7% share due to cultural norms and high bidet penetration in households.
• France followed with USD 0.57 Billion in 2025, representing 30.6% share, driven by lifestyle upgrades and modern housing projects.
• Germany held USD 0.33 Billion in 2025, capturing 17.7% share due to demand for smart bathroom appliances and eco-friendly retrofits.

Asia-Pacific

Asia-Pacific leads the global bidets market, with widespread usage across residential and public spaces. Over 68% of urban homes in Japan and South Korea include bidets. In Southeast Asia, rising hygiene awareness and increasing disposable incomes are fueling demand. The region also benefits from local production and innovation in smart bidet systems.

Asia-Pacific dominated the global market with a 47.6% share, amounting to USD 3.25 Billion in 2025. High adoption rates, smart home proliferation, and cultural preference for water-based hygiene are major growth drivers across the region.

Asia-Pacific - Major Dominant Countries in the Bidets Market

• Japan led the Asia-Pacific bidets market with USD 1.41 Billion in 2025, accounting for 43.3% share, supported by long-standing cultural usage and smart toilet innovation.
• South Korea followed with USD 0.96 Billion in 2025, holding 29.5% share, driven by advanced technology integration and high penetration in urban homes.
• China captured USD 0.51 Billion in 2025, representing 15.7% share due to rising disposable incomes and urban residential development.

Middle East & Africa

In the Middle East & Africa, the bidets market is emerging with increasing installations in upscale hotels, modern housing, and public institutions. Around 24% of new high-end real estate in the GCC includes bidets. Africa is witnessing slow but steady growth, primarily in South Africa and Kenya, where hygiene campaigns and urban infrastructure investments are ongoing.

Middle East & Africa held an 8.3% share in the global bidets market, totaling USD 0.57 Billion in 2025. Demand is supported by hospitality developments, rising awareness, and regional policies encouraging water-efficient sanitary fixtures.

Middle East & Africa - Major Dominant Countries in the Bidets Market

• United Arab Emirates led with USD 0.24 Billion in 2025, capturing 42.1% share due to luxury real estate growth and hotel sector investments.
• Saudi Arabia followed with USD 0.19 Billion in 2025, holding 33.3% share supported by government infrastructure projects and cultural preference for water-based cleansing.
• South Africa accounted for USD 0.08 Billion in 2025, representing 14.0% share, driven by urbanization and public health awareness campaigns.

List of Key Bidets Market Companies Profiled

Investment Analysis and Opportunities in Bidets Market

Investments in the bidets market are increasing steadily due to shifting consumer hygiene preferences, sustainability efforts, and smart home integration. Approximately 61% of investors are prioritizing bathroom technology startups focused on water-saving and automated bidet systems. Over 47% of building developers now include bidet-ready plumbing in new residential and commercial construction. Green building initiatives are influencing 36% of ongoing infrastructure investments, pushing demand for eco-friendly bathroom fixtures. In Asia-Pacific, nearly 53% of manufacturing companies are increasing capacity to cater to high local demand. Additionally, 29% of bidet manufacturers are collaborating with luxury hotel chains to develop premium products, creating new high-margin growth avenues for stakeholders. Demand in emerging regions such as the Middle East and Southeast Asia is translating into infrastructure-focused funding and public-private partnership opportunities.

New Products Development

Innovation is a core strategy among bidet manufacturers aiming to enhance functionality and user experience. Around 34% of brands have launched smart bidets equipped with motion sensors, temperature-controlled water jets, and self-cleaning nozzles. Nearly 27% of new models in development are designed with antimicrobial materials to meet growing health concerns. Additionally, 22% of companies are creating voice-activated or app-controlled bidets targeting the tech-savvy consumer segment. Over 41% of R&D departments are focusing on universal design, catering to aging populations and people with limited mobility. Japan and South Korea account for 46% of global product innovation in this segment, while Europe represents 23% of patent filings related to smart bidet technologies. Partnerships between bathroom solution providers and home automation brands are influencing over 31% of new product rollouts across global markets.

Recent Developments

• TOTO: Launch of WASHLET G5 Series

  In 2024, TOTO unveiled its WASHLET G5 series with over 20% more water efficiency and 15% faster cleaning cycles. The product integrates deodorizing features and advanced hygiene systems, enhancing user convenience.

• Panasonic: Expansion of IoT Bidet Line

  Panasonic expanded its IoT bidet lineup in 2024, including 100% wireless control panels and real-time usage tracking via mobile apps. The update targeted young, tech-savvy households in urban markets.

• Kohler: Smart Bidet Toilets Collaboration

  Kohler collaborated with leading smart home platforms in 2024 to enable Alexa and Google Assistant compatibility. This led to a 31% surge in demand from premium home buyers across North America.

• Geberit Group: Launch of Ultra-Slim Bidet Seats

  Geberit introduced ultra-slim electronic bidet seats with 18% reduced material weight and improved energy efficiency. The move supports the company's environmental goals and design aesthetics for modern bathrooms.

• Villeroy & Boch: Entry into Affordable Bidets Segment

  In 2024, Villeroy & Boch expanded its portfolio with budget-friendly bidets, offering 28% price reduction compared to previous models. The line targets emerging markets in Eastern Europe and Latin America.

Report Coverage

The bidets market report provides comprehensive insights into market dynamics, segmentation, regional trends, competitive landscape, and investment opportunities. It evaluates over 12 major companies, highlighting their strategic initiatives, innovation capabilities, and regional presence. The study segments the market by type and application, identifying Add-On Bidets and Household use as leading contributors with 38.7% and 67.9% market share, respectively. Regionally, Asia-Pacific dominates the market with a 47.6% share, followed by Europe at 27.3%. The report assesses market behavior through demand analysis, adoption trends, and product innovation patterns. More than 34% of new launches fall under the smart bidet category, while 53% of production expansion is centered in Asia-Pacific. Emerging regions such as the Middle East & Africa are showing increased interest, now representing 8.3% of the total share. Additionally, the report includes technological roadmaps, SWOT analysis, and investment mapping, covering data gathered from both primary and secondary sources. It further highlights the impact of hygiene awareness, eco-friendly design trends, and home automation on market acceleration. With detailed segmentation, company profiling, and regional snapshots, the report supports strategic decision-making for stakeholders across the global bidets industry.