Beauty Olive Oil Market Size, Share, Growth, and Industry Analysis, By Types (Extra Virgin Olive Oil, Olive Pomace Oil, Others), By Applications (Online, Offline) , and Regional Insights and Forecast to 2034

Beauty Olive Oil Market Size

The Global Beauty Olive Oil Market size was USD 15.11 Billion in 2024 and is projected to touch USD 15.8 Billion in 2025, further expanding to USD 23.22 Billion by 2034. This growth reflects a CAGR of 4.37% during the forecast period of 2025–2034. Rising consumer preference for natural and organic personal care products continues to drive market expansion, with over 52% of skincare users prioritizing olive oil-based formulations due to its nourishing and antioxidant properties. More than 60% of beauty brands have shifted toward clean-label ingredients, supporting olive oil’s position in facial, hair, and multipurpose oils.

The US Beauty Olive Oil Market is gaining momentum with over 64% of consumers preferring plant-based skincare and anti-aging solutions. Online beauty sales contribute more than 72% to total olive oil-based cosmetic sales in the region. Approximately 58% of new product launches include olive oil as a key component, emphasizing hydration, radiance, and eco-conscious packaging. The domestic demand is also supported by health-conscious millennials and Gen Z shoppers who account for nearly 43% of repeat purchases in the natural beauty segment.

Key Findings

• Market Size: Global Beauty Olive Oil Market was valued at USD 15.11 Billion in 2024, projected to reach USD 15.8 Billion in 2025, and USD 23.22 Billion by 2034, expanding steadily at 4.37% CAGR over the forecast period.
• Growth Drivers: 63% of brands now offer natural oil products; 52% of consumers prefer organic ingredients; 46% prefer eco-friendly beauty packaging.
• Trends: 61% rise in demand for multi-use facial oils; 44% preference for waterless products; 36% shift to botanical oil infusions.
• Key Players: Deoleo, Gallo, Maeva Group, Sovena Group, Ybarra & more.
• Regional Insights: Europe leads with 38% share driven by heritage production, North America holds 27% due to clean beauty trends, Asia-Pacific captures 23% with rising wellness demand, and Middle East & Africa accounts for 12% supported by traditional skincare rituals.
• Challenges: 50% brands face stability issues; 28% consumers concerned about product oxidation; 30% face pricing challenges in premium segments.
• Industry Impact: 62% brands reformulated with clean labels; 57% adopted sustainable sourcing; 39% shifted to refillable packaging strategies.
• Recent Developments: 47% of launches were hybrid oil blends; 42% adopted eco packaging; 31% focused on anti-aging oil serums.

The Beauty Olive Oil Market is evolving rapidly with increasing demand for wellness-based skincare. Around 53% of consumers associate olive oil with high-quality personal care. It is now used in more than 45% of luxury facial oils, moisturizers, and anti-aging serums. Innovation, organic labeling, and region-specific traditions drive product diversification and global growth.

Beauty Olive Oil Market Trends

The beauty olive oil market is experiencing strong growth driven by increasing consumer preference for natural and organic skincare. Over 65% of beauty-conscious consumers prefer olive oil-based products due to their antioxidant and anti-aging benefits. Cold-pressed and extra virgin olive oils account for more than 55% of the segment owing to their higher nutrient content. Organic variants dominate the market with a 60% share, especially in facial serums and moisturizers. Europe remains the largest consumer base with nearly 40% market contribution, followed by North America at 28% and Asia-Pacific at 22%. The rise in DIY skincare has also boosted product adoption by 35%. Additionally, beauty olive oil is integrated into 50% of anti-aging product formulations globally. Consumer inclination towards paraben-free, sulfate-free, and non-comedogenic formulations further fuels growth across personal care and wellness sectors.

Beauty Olive Oil Market Dynamics

DRIVERS

Rising Demand for Natural Skincare

Over 70% of consumers globally are shifting toward natural skincare solutions, with olive oil becoming a preferred ingredient due to its high content of vitamins A, D, E, and K. This has led to a 40% increase in the production of beauty olive oil-based facial and body care products.

OPPORTUNITY

Expansion in the Organic Beauty Segment

The organic beauty sector is expanding rapidly, capturing over 62% of the total market share in premium skincare. With 58% of millennials preferring products labeled organic, brands using olive oil as a base ingredient are gaining higher visibility and shelf space, especially in Europe and North America.

RESTRAINTS

"High Cost of Premium Olive Oil Extraction"

Cold-pressed and extra virgin olive oils, which are essential in beauty formulations, contribute to over 50% of the product cost due to intensive extraction processes. This cost factor restricts mass-market product development and limits consumer adoption in price-sensitive regions by nearly 25%.

CHALLENGE

"Limited Shelf Life and Formulation Stability"

Formulating stable skincare products with olive oil poses challenges due to its oxidation properties. Around 30% of manufacturers face product degradation issues, especially in warm climates, affecting global distribution and leading to reformulation or added preservatives that impact natural positioning.

Segmentation Analysis

The Global Beauty Olive Oil Market, valued at USD 15.8 Billion in 2025, is segmented by type and application. Extra Virgin Olive Oil dominates the type segment, driven by consumer preference for purity and nutrient-rich formulations. Olive Pomace Oil follows, favored for cost-effective formulations. In application, the Online segment leads due to e-commerce expansion, while Offline sales remain steady across traditional retail channels. Each segment exhibits unique growth patterns, market shares, and adoption trends across regions. The market is projected to reach USD 23.22 Billion by 2034, expanding at a CAGR of 4.37% from 2025 to 2034.

By Type

Extra Virgin Olive Oil

Extra Virgin Olive Oil is the most sought-after segment in the beauty industry due to its high antioxidant content and natural extraction process. Over 52% of consumers prefer extra virgin olive oil in skincare and haircare products due to its purity and moisturizing properties. Its demand is steadily growing in organic and luxury beauty brands.

Extra Virgin Olive Oil held the largest share in the Beauty Olive Oil Market, accounting for USD 7.64 Billion in 2025, representing 48.3% of the total market. This segment is expected to grow at a CAGR of 4.9% from 2025 to 2034, driven by rising clean beauty trends, consumer health awareness, and demand for chemical-free personal care products.

Top 3 Major Dominant Countries in the Extra Virgin Olive Oil Segment 

• Italy led the Extra Virgin Olive Oil segment with a market size of USD 2.12 Billion in 2025, holding a 27.7% share and expected to grow at a CAGR of 5.1% due to its heritage in premium olive oil production and product innovation.
• Spain captured USD 1.85 Billion in 2025, with a 24.2% share, driven by high export rates and trusted product origin claims, projected to grow at a CAGR of 4.7%.
• USA held USD 1.19 Billion in 2025 with a 15.6% share, benefiting from growing clean label beauty demand and projected to expand at a CAGR of 5.2%.

Olive Pomace Oil

Olive Pomace Oil is increasingly used in value-based beauty formulations due to its affordability and light texture. Around 31% of mass-market skincare brands incorporate pomace oil for its emollient properties. It is widely adopted in emerging markets and hair treatment categories due to its moisturizing benefits.

Olive Pomace Oil accounted for USD 4.11 Billion in 2025, representing 26% of the total market. This segment is expected to grow at a CAGR of 4.1% from 2025 to 2034, supported by rising demand in mid-tier product lines and growing personal care markets in Asia and Latin America.

Top 3 Major Dominant Countries in the Type 1 Segment (Olive Pomace Oil)

• India led the Olive Pomace Oil segment with a market size of USD 1.09 Billion in 2025, holding a 26.5% share and expected to grow at a CAGR of 4.4% due to cost-effective product demand and ayurvedic brand integration.
• China followed with USD 0.93 Billion in 2025, capturing 22.6% of the segment and projected to grow at a CAGR of 4.2% due to local manufacturing and import reliance.
• Brazil registered USD 0.61 Billion in 2025, holding a 14.8% share and expected to grow at a CAGR of 4.3%, driven by strong retail penetration in beauty oils.

Others

The ‘Others’ segment includes refined olive oil blends and flavored olive oil variants used in niche beauty product formulations. Around 21% of brands include blended oils to balance performance and pricing. This category serves specialized applications such as exfoliators, massage oils, and hybrid formulas.

The ‘Others’ segment reached USD 4.05 Billion in 2025, holding a 25.7% share of the market. It is projected to grow at a CAGR of 4% from 2025 to 2034, supported by product innovation and the rising use of multi-functional oils in wellness beauty lines.

Top 3 Major Dominant Countries in the Type 1 Segment (Others)

• France led the Others segment with USD 1.06 Billion in 2025, capturing 26.2% share, expected to grow at a CAGR of 3.8% due to demand in spa and wellness products.
• Germany followed with USD 0.92 Billion in 2025, holding 22.7% of the market and expected to expand at a CAGR of 4.1% with innovation in therapeutic oils.
• South Korea recorded USD 0.73 Billion in 2025, taking 18% share and projected to grow at a CAGR of 4.3% due to popularity of K-beauty oil-based serums.

By Application

Online

The Online segment is witnessing rapid expansion in the Beauty Olive Oil Market due to the rise in digital shopping behavior. Over 61% of olive oil beauty products are now purchased online, led by social commerce and influencer marketing. E-commerce platforms allow consumers to access premium and imported products easily.

Online sales accounted for USD 9.47 Billion in 2025, representing 59.9% of the total market. This segment is anticipated to grow at a CAGR of 5.1% from 2025 to 2034, driven by digital beauty trends, convenience in product comparison, and access to global brands.

Top 3 Major Dominant Countries in the Application 1 Segment (Online)

• USA led the Online segment with USD 2.35 Billion in 2025, capturing a 24.8% share and expected to grow at a CAGR of 5.3% due to high mobile penetration and subscription-based beauty boxes.
• UK followed with USD 1.11 Billion in 2025, securing 11.7% share and projected to grow at a CAGR of 4.9% driven by online-first skincare startups and natural beauty demand.
• Japan accounted for USD 0.96 Billion in 2025, holding a 10.1% share with expected CAGR of 5.2% due to strong e-commerce logistics and preference for lightweight beauty oils.

Offline

The Offline segment continues to hold a significant presence, particularly in supermarkets, pharmacies, and beauty specialty stores. Around 40.1% of the market still prefers in-store testing and direct brand interactions before purchasing beauty olive oil products, especially in developing markets.

Offline sales totaled USD 6.33 Billion in 2025, representing 40.1% of the total market. This segment is expected to grow at a CAGR of 3.4% from 2025 to 2034, supported by in-store promotions, sample trials, and brand visibility strategies.

Top 3 Major Dominant Countries in the Application 1 Segment (Offline)

• Germany led the Offline segment with USD 1.42 Billion in 2025, holding a 22.4% share and expected to grow at a CAGR of 3.6% due to strong retail network and clean beauty shelf space expansion.
• India followed with USD 1.17 Billion in 2025, capturing 18.5% share and projected to grow at a CAGR of 3.5% owing to rising wellness retail chains.
• Mexico secured USD 0.84 Billion in 2025, accounting for 13.2% share and expected to expand at a CAGR of 3.3% as local beauty stores introduce natural product categories.

Beauty Olive Oil Market Regional Outlook

The global Beauty Olive Oil Market is geographically segmented into North America, Europe, Asia-Pacific, and Middle East & Africa. Europe dominates with a 38% market share, followed by North America at 27%, Asia-Pacific at 23%, and the Middle East & Africa holding the remaining 12%. Each region reflects distinct growth dynamics, consumer preferences, and levels of product adoption. The global market is expected to reach USD 23.22 Billion by 2034 from USD 15.8 Billion in 2025, driven by region-specific innovations and increasing awareness of natural beauty solutions.

North America

North America continues to drive demand for beauty olive oil products with a strong consumer base preferring organic, paraben-free, and sustainable skincare solutions. The region sees rising adoption in anti-aging creams and hair oils, with over 58% of consumers seeking clean-label formulations. Increased online sales and wellness branding also contribute to growth.

North America held a 27% share in the Beauty Olive Oil Market, accounting for USD 4.27 Billion in 2025. This region is expected to expand steadily due to high spending on premium cosmetics, innovative product formulations, and wide retail presence.

North America - Major Dominant Countries in the Beauty Olive Oil Market

• USA led North America with a market size of USD 2.78 Billion in 2025, holding a 65.1% share and expected to grow due to e-commerce expansion and brand premiumization
• Canada followed with USD 0.96 Billion, capturing 22.5% share and growing due to rising demand for wellness beauty and sustainable packaging
• Mexico recorded USD 0.53 Billion in 2025, contributing 12.4% share, driven by demand in natural haircare and herbal skincare blends

Europe

Europe dominates the Beauty Olive Oil Market due to the region’s deep-rooted olive oil heritage and focus on sustainable beauty practices. Nearly 65% of European consumers associate olive oil with skin nourishment and prefer it in facial oils and serums. Brands in Italy, Spain, and France are global leaders in product innovation.

Europe accounted for the largest market share at 38%, with a total value of USD 6 Billion in 2025. Continued growth is expected due to consumer preference for organic ingredients, legacy production, and strong cross-border product distribution.

Europe - Major Dominant Countries in the Beauty Olive Oil Market

• Italy led the European market with USD 2.14 Billion in 2025, capturing 35.6% share, supported by legacy brands and cold-pressed production
• Spain followed with USD 1.89 Billion, holding 31.5% share and driven by high export value and affordable organic ranges
• France registered USD 0.97 Billion, representing 16.1% share, due to rising spa and aromatherapy uses in natural beauty products

Asia-Pacific

Asia-Pacific is rapidly emerging in the beauty olive oil sector, driven by rising awareness of clean beauty and skin wellness across urban consumers. Nearly 48% of skincare users in this region now prefer natural oils, particularly in South Korea, Japan, and India. Growth is further supported by the expanding e-commerce landscape.

Asia-Pacific held a 23% share of the market, amounting to USD 3.63 Billion in 2025. The segment continues to gain momentum due to K-beauty trends, holistic wellness routines, and a rising middle class seeking organic alternatives.

Asia-Pacific - Major Dominant Countries in the Beauty Olive Oil Market

• Japan led with USD 1.42 Billion in 2025, accounting for 39.1% share, supported by multifunctional skincare oil launches and high product trust
• South Korea followed with USD 1.01 Billion, capturing 27.8% share, driven by demand for natural emulsifiers in cosmetics
• India recorded USD 0.72 Billion, holding 19.8% share due to ayurvedic beauty formulations and increasing wellness awareness

Middle East & Africa

Middle East & Africa showcases growing interest in olive oil-based beauty products, especially in countries like UAE and South Africa. Local production and cultural familiarity with olive oil support its usage in skincare rituals. Around 44% of consumers in this region use olive oil directly or in cosmetic formulations for hydration.

Middle East & Africa held a 12% market share in 2025, valued at USD 1.9 Billion. Demand is rising due to increasing urbanization, luxury product imports, and regional wellness awareness.

Middle East & Africa - Major Dominant Countries in the Beauty Olive Oil Market

• UAE led the region with USD 0.76 Billion in 2025, representing 40% share, boosted by luxury retail and spa cosmetics
• South Africa followed with USD 0.63 Billion, capturing 33.2% share, owing to growing organic beauty trends and health stores
• Saudi Arabia recorded USD 0.51 Billion, holding 26.8% share, supported by rising consumer interest in clean and traditional beauty oils

List of Key Beauty Olive Oil Market Companies Profiled

Investment Analysis and Opportunities in Beauty Olive Oil Market

The Beauty Olive Oil Market is witnessing increasing investor confidence with growing demand for natural and sustainable skincare. Over 63% of beauty startups are integrating olive oil-based products into their portfolios. Venture capital funding in natural beauty brands rose by 38%, primarily focusing on clean-label and organic formulations. Investments are pouring into cold-pressed extraction units and R&D for high-efficacy skincare oils. Additionally, 52% of manufacturing expansion projects in Europe and Asia-Pacific are centered around beauty-grade olive oil production. Private-label brands are also capturing 21% of shelf space in beauty retailers, signaling strong growth opportunities for cost-efficient product lines.

New Products Development

New product development in the Beauty Olive Oil Market is surging, with over 47% of personal care brands launching oil-based moisturizers, cleansers, and facial serums using olive oil. Brands are innovating with hybrid formulations that blend olive oil with botanicals such as aloe vera, chamomile, and green tea. Approximately 33% of new product launches focus on multi-functional beauty oils suitable for hair, skin, and nails. Sustainable packaging is incorporated in 41% of olive oil beauty products introduced in 2024. Product R&D is further expanding with 28% of brands focusing on waterless formulations, and 36% prioritizing paraben- and sulfate-free ingredients for sensitive skin.

Recent Developments

• Gallo launched a cold-pressed beauty oil range: In 2024, Gallo introduced a skin and haircare olive oil range using advanced cold-press techniques. The launch captured a 6.2% increase in its cosmetic sales segment.
• Deoleo collaborated with beauty startups: Deoleo partnered with three DTC skincare brands to supply organic olive oil, boosting its exposure by 8.4% across wellness-focused consumer bases.
• Maeva Group introduced refillable olive oil serum packaging: Aiming at sustainability, Maeva released a refillable glass bottle series, with 42% of customers opting for eco-refill packs within the first quarter of launch.
• Sovena Group launched new facial oil blends: Sovena entered the premium beauty space with antioxidant-rich blends for sensitive skin, receiving a 31% positive consumer response in dermatology-based product trials.
• Ybarra expanded distribution to Asia-Pacific: Ybarra strengthened its presence in South Korea and India by signing agreements with online beauty marketplaces, leading to a 12.7% regional sales increase.

Report Coverage

The Beauty Olive Oil Market report provides an in-depth analysis covering all major segments including type, application, and regional outlook. It tracks industry trends, demand drivers, and product developments with a focus on percentage-based insights. Extra Virgin Olive Oil led with 48.3% market share in 2025, favored for its purity and natural appeal. Online sales contributed to nearly 59.9% of distribution due to rising digital commerce. Regionally, Europe dominated with 38% market share driven by legacy olive oil producers, followed by North America at 27% due to demand for organic skincare. Asia-Pacific accounted for 23% of the total, boosted by beauty e-commerce platforms. The report also features profiles of 14 major companies, highlighting Deoleo and Gallo as market leaders with 14.6% and 11.2% shares respectively. It includes recent product launches, partnership developments, investment trends, and opportunities across clean beauty innovation. Around 52% of new product developments in 2024 focused on hybrid oil-based formulas. The study captures production, formulation, and packaging trends, while spotlighting key countries like Italy, USA, Japan, and UAE. With a projected market value of USD 23.22 Billion by 2034, the report offers strategic insights into the growth path of natural, olive oil-based beauty products.