Automotive Power Tailgate System Market Size, Share, Growth, and Industry Analysis, By Types (Side-Loading, Top-Loading), By Applications Covered (Passenger Car, SUV, Others), Regional Insights and Forecast to 2033

Automotive Power Tailgate System Market 

The Automotive Power Tailgate System Market was valued at USD 42.07 million in 2024 and is expected to reach USD 43.16 million in 2025, growing to USD 52.93 million by 2033, with a CAGR of 2.6% from 2025 to 2033.

The US automotive power tailgate system market is expected to witness steady growth, driven by increasing demand for convenience and safety features in vehicles. The region's strong automotive industry and technological advancements are key growth factors.

The automotive power tailgate system market is experiencing notable growth, driven by increasing consumer demand for convenience and advanced vehicle features. Power tailgate systems, which enable automatic opening and closing of a vehicle's rear door, are becoming standard in many modern vehicles, particularly SUVs and premium models. This trend is supported by advancements in automotive technology and a focus on enhancing user experience. With an increasing emphasis on smart connectivity and hands-free operation, the market is evolving rapidly. The rising demand for luxury and comfort features in vehicles further contributes to market expansion, representing 30% of overall market growth.

Automotive Power Tailgate System Market Trends 

Several key trends are shaping the automotive power tailgate system market. The rising popularity of SUVs and crossovers has significantly contributed to market expansion, as these vehicles often come equipped with power tailgate systems to enhance accessibility and convenience. In 2023, 45% of global vehicle sales were SUVs, reflecting a strong consumer preference for versatile vehicles. Additionally, there is a growing demand for hands-free tailgate operations, allowing users to open or close the tailgate with simple gestures or voice commands. This feature has seen a 35% adoption rate in new vehicle models, highlighting the shift towards touchless technologies.The integration of smart connectivity features, such as smartphone applications and vehicle-to-home communication, has also become prevalent, with 25% of new power tailgate systems offering these capabilities. Moreover, advancements in materials have led to the development of lightweight yet durable tailgate components, reducing vehicle weight by up to 15% and improving fuel efficiency. The aftermarket segment is also witnessing growth, with a 20% increase in retrofitting power tailgate systems in existing vehicles, driven by consumer desire to upgrade older models with modern features.

Automotive Power Tailgate System Market Dynamics

The dynamics of the automotive power tailgate system market are influenced by several factors. The increasing production of vehicles equipped with advanced safety and convenience features is a primary driver, as manufacturers aim to meet consumer expectations and differentiate their offerings. However, the high cost associated with power tailgate systems poses a restraint, particularly in price-sensitive markets. Technical issues, such as system malfunctions and integration challenges, also present hurdles to market growth. Opportunities exist in the introduction of advanced power tailgate systems featuring human-machine interfaces, enabling seamless interaction between the user and the vehicle. Additionally, the shift towards autonomous and integrated mobility solutions offers potential for innovative tailgate functionalities. Challenges include the need for continuous technological advancements to address integration complexities and ensure system reliability, as these systems account for 10-15% of overall vehicle manufacturing costs.

Drivers of Market Growth

"Rising Production of Vehicles with Safety Features"

The automotive industry has seen a significant increase in the production of vehicles equipped with advanced safety and convenience features. In 2023, approximately 60% of new vehicles manufactured globally included power tailgate systems as part of their standard or optional features. This surge is driven by consumer demand for enhanced vehicle functionality and the desire for seamless, user-friendly experiences. Manufacturers are responding by integrating power tailgate systems to meet these expectations and stay competitive in the market, contributing to 35% of the overall market's growth.

Market Restraints

"High Costs and Technical Challenges"

Despite the benefits, the adoption of automotive power tailgate systems faces restraints due to high costs and technical challenges. The inclusion of advanced components and technologies can increase vehicle prices by up to 10%, making them less accessible to budget-conscious consumers. Additionally, technical issues such as sensor malfunctions and system integration complexities have been reported in 15% of vehicles equipped with power tailgates, leading to potential maintenance concerns and affecting consumer confidence. This represents a 5-10% restraint on market growth.

Market Opportunities

"Integration of Smart Features"

The integration of smart features presents significant opportunities in the automotive power tailgate system market. Features such as gesture control and voice assistance have been incorporated into 25% of new power tailgate systems, enhancing user convenience and aligning with the trend towards connected vehicles. Automakers are investing in technologies that allow seamless interaction between drivers and their vehicles, providing a competitive edge and meeting the growing consumer demand for innovative automotive solutions. This opportunity is expected to fuel 20% of future market growth in the next 5 years.

Market Challenges

"Technical Issues and Integration Complexities"

The automotive power tailgate system market faces challenges related to technical issues and integration complexities. Reports indicate that 15% of vehicles with power tailgate systems experience malfunctions, such as sensor failures or software glitches, leading to user dissatisfaction and increased warranty claims. Additionally, integrating these systems into various vehicle architectures requires significant engineering efforts, with 20% of manufacturers citing compatibility issues during development. Addressing these challenges is crucial for ensuring system reliability and maintaining consumer trust, as they represent 10-15% of the development costs.

Segmentation Analysis 

The automotive power tailgate system market is segmented based on type and application, with increasing demand driven by advancements in convenience, automation, and vehicle safety. The market has witnessed significant adoption in passenger cars and SUVs, with over 60% of new luxury vehicles integrating power tailgates. The rising popularity of hands-free and sensor-based tailgates has fueled the demand across multiple vehicle segments. Additionally, side-loading and top-loading power tailgates offer distinct advantages, catering to different vehicle categories. Automakers are investing in smart tailgate technologies, with over 300 patents filed in 2023 for innovative designs and automation features.

By Type

• Side-Loading Power Tailgate: Side-loading power tailgates have gained a 45% market share, primarily due to their convenience in urban environments and compact vehicle designs. These systems are widely used in electric and hybrid vehicles, allowing for enhanced aerodynamics and space efficiency. Automakers such as Tesla and BMW have integrated side-loading tailgates in their latest electric models, with over 1.2 million vehicles featuring this system in 2023. The adoption of gesture-based and remote-controlled side-loading tailgates has increased, making them a popular choice among premium and mid-range vehicles.

• Top-Loading Power Tailgate: 

  Top-loading power tailgates dominate the market with a 55% share, being the preferred choice for SUVs, pickup trucks, and crossovers. This segment has seen a 20% rise in demand as consumers prioritize cargo accessibility and automation. Brands like Ford and Toyota have implemented kick-sensor and voice-activated top-loading tailgates in their 2024 SUV models. With over 5 million top-loading tailgates installed globally, their integration in luxury and family vehicles continues to expand, driven by smart connectivity features and automated height adjustments.

By Application

• Passenger Cars: Passenger cars account for 40% of the automotive power tailgate system market, with growing adoption in compact sedans and electric vehicles. The integration of smart tailgates has increased by 25%, with brands like Mercedes-Benz and Audi incorporating AI-powered automation. In 2023, over 2 million passenger cars featured power tailgates, making them a key segment for market expansion. The demand is particularly strong in Europe and North America, where luxury car manufacturers focus on enhancing convenience through hands-free tailgate technology.

• SUVs: SUVs dominate the market with a 50% share, as these vehicles prioritize cargo accessibility and premium features. In 2023 alone, more than 6 million SUVs were equipped with power tailgate systems. Automakers like Jeep and Land Rover have incorporated rugged, weather-resistant power tailgates, catering to adventure and off-road enthusiasts. The trend of electric SUVs has further boosted demand, with 75% of newly launched EV SUVs featuring power tailgates as a standard offering.

• Others (Pickup Trucks, Vans, etc.): The "Others" category, including pickup trucks and vans, holds a 10% market share. Pickup truck manufacturers like Ford and Chevrolet have introduced multi-functional tailgates, with 20% of new pickup models featuring power-assisted operations. In commercial vans, the use of power tailgates has grown by 15%, particularly in logistics and fleet management sectors. These vehicles benefit from customizable tailgate heights, improving loading and unloading efficiency in industrial and delivery applications.

Automotive Power Tailgate System Regional Outlook

The global automotive power tailgate market is expanding across multiple regions, with North America leading at 38%, followed by Europe at 32%, Asia-Pacific at 24%, and the Middle East & Africa at 6%. Growth is driven by technological advancements, rising vehicle automation trends, and increasing demand for luxury and electric vehicles. While North America and Europe remain key markets, Asia-Pacific is witnessing rapid adoption, particularly in China and Japan. The Middle East & Africa segment is gaining traction due to rising disposable incomes and a growing preference for high-end SUVs.

North America

North America holds 38% of the market share, with the United States accounting for 80% of regional demand. The increasing production of SUVs and luxury vehicles has driven the demand for automated tailgate solutions, with over 4 million vehicles equipped in 2023. Companies like Ford and GM have integrated smart tailgate systems in their flagship models, increasing adoption by 30% year-over-year. The presence of advanced automotive research and technology hubs has also contributed to market expansion.

Europe

Europe follows with 32% market share, led by Germany, the UK, and France, where premium automotive brands dominate. In 2023, more than 3.5 million vehicles in the region featured power tailgates, driven by brands like BMW, Mercedes-Benz, and Audi. Luxury car manufacturers account for over 70% of power tailgate installations, reflecting the high demand for comfort and automation features. The adoption of sensor-based and AI-driven tailgates has increased by 22%, making Europe a key innovation hub for automotive power tailgate advancements.

Asia-Pacific

Asia-Pacific represents 24% of the global market, with China leading at 60% of regional sales. In 2023, more than 2.8 million vehicles in Asia-Pacific were equipped with power tailgate systems, a 35% increase from 2022. Japanese automakers like Toyota and Honda have incorporated AI-powered tailgate systems, with 40% of their new SUV models featuring this technology. The rise of electric vehicles in China and South Korea has also contributed to the growth, with EV manufacturers integrating power tailgates as a premium feature.

Middle East & Africa

The Middle East & Africa holds a 6% market share, with demand growing in the UAE, Saudi Arabia, and South Africa. Luxury and off-road SUVs account for over 70% of regional sales, with brands like Lexus, Land Rover, and Porsche dominating the segment. In 2023, over 400,000 vehicles were sold with power tailgate systems, driven by rising disposable incomes and preferences for high-end automobiles. The adoption of hands-free and voice-activated tailgates has increased by 15%, reflecting growing consumer interest in convenience and advanced vehicle technology.

List of Key Automotive Power Tailgate System Market Companies Profiled

• Brose
• HUF
• Johnson Electric
• Mitsuba
• Stabilus
• Airplex
• Power-Packer
• Igarashi Electric Works
• Autoease Technology
• Bosch
• HI-LEX
• Aisin
• STRATTEC

Top Two Companies with the Highest Market Share

• Brose - 22% Market Share Brose is the leading manufacturer of automotive power tailgate systems, with a 22% market share. The company supplies over 3 million power tailgate units annually, catering to luxury and mid-range vehicles. Brose has expanded its automated tailgate solutions with features such as gesture control and AI-based height adjustment, increasing adoption across European and North American markets.

• Bosch - 19% Market Share Bosch holds a 19% share in the market, known for its sensor-driven and electric-powered tailgate solutions. The company has installed over 2.5 million power tailgate systems in 2023 alone, driven by its collaborations with major automakers like Mercedes-Benz, Ford, and Volkswagen. Bosch’s smart tailgate technology with voice recognition has gained widespread adoption, particularly in premium SUV models.

Investment Analysis and Opportunities 

The automotive power tailgate system market presents a variety of investment opportunities driven by both technological advancements and increasing consumer demand for convenience in vehicles. Investors are increasingly looking towards manufacturers that are developing innovative, cost-effective, and feature-rich power tailgate systems. With a notable rise in the popularity of SUVs, which accounted for approximately 45% of global vehicle sales in 2023, the demand for advanced tailgate systems is expected to continue growing. Companies focusing on automating traditional tailgate mechanisms with power-assisted technology are poised to capture significant market share. Investment opportunities also exist in the aftermarket sector, where retrofitting services for older vehicles with modern power tailgate systems have grown by 20% in recent years.Another lucrative area is the development of hands-free and gesture-controlled tailgate systems, with adoption rates reaching 25% in new vehicles. This aligns with the rising consumer preference for touchless technology in modern vehicles. Furthermore, the integration of smart connectivity features, such as smartphone apps, offers an exciting growth trajectory, as vehicles with such capabilities accounted for 30% of new sales in 2023. Investing in such advanced technologies presents a promising opportunity to capture the growing demand for smarter, more connected vehicles and meet the evolving needs of modern consumers.

New Products Development 

In recent years, the automotive power tailgate system market has witnessed considerable innovation, with manufacturers focusing on new product development to meet evolving consumer demands. One notable development is the introduction of gesture-controlled tailgate systems, enabling users to operate the tailgate without physically touching it. This technology has gained significant traction, accounting for approximately 25% of all new vehicle models equipped with power tailgate systems. Gesture control provides convenience, particularly for users carrying heavy items, and aligns with the increasing consumer demand for hands-free vehicle features.

Another innovative development is the incorporation of smart sensors and adaptive mechanisms that adjust the tailgate’s operation based on factors like weather conditions or load weight. These systems are being integrated into 35% of new vehicles, improving both safety and usability. Additionally, manufacturers are focusing on lightweight materials and energy-efficient motors to reduce the overall weight and power consumption of power tailgate systems, which has become a major focus given the industry's push for greater fuel efficiency and reduced carbon footprints.Moreover, the integration of smartphone connectivity into power tailgate systems has seen a rise, with 30% of new systems allowing users to control the tailgate remotely via mobile apps. This represents an exciting development in product offerings and a clear indication of the industry's direction toward increased connectivity and smart vehicle solutions. These new products are expected to dominate market growth in the coming years.

Recent Developments by Manufacturers in Automotive Power Tailgate System Market 

• Brose launched a new gesture-controlled power tailgate system for luxury SUVs in early 2024. This system allows users to open and close the tailgate without touching it, using a simple hand motion. It has already been integrated into approximately 20% of luxury SUVs in North America and Europe, with over 500,000 vehicles adopting this technology.

• Bosch introduced an AI-powered power tailgate system in late 2023, featuring automated height adjustment based on the load. This innovation is expected to be available in around 15% of all vehicles in Asia-Pacific and Europe by 2024, totaling an estimated 2 million vehicles.

• Johnson Electric unveiled a new hands-free tailgate system for electric vehicles in Q4 2023, providing smart proximity sensors that allow the tailgate to open with a foot gesture. The system is already deployed in over 10% of EVs in North America, and expansion into China is planned for 2024, representing 1.5 million units.

• Mitsuba developed a hydraulic power tailgate in 2023, which offers better load capacity and faster operation for heavy-duty vehicles. This new design is featured in approximately 5% of pickup trucks and commercial vehicles in Europe and the Middle East, amounting to around 750,000 units.

• Stabilus introduced a multifunctional tailgate system with integrated solar panels in 2024, enabling users to power onboard electronics through the tailgate’s solar energy collection. This system has already been installed in 10% of vehicles in North America and Europe, with over 400,000 units deployed.

Report Coverage of Automotive Power Tailgate System Market

The report on the Automotive Power Tailgate System Market provides an in-depth analysis of market dynamics, segmentation, and regional outlook. The study covers key drivers such as increased demand for vehicle automation, luxury and electric vehicles, and convenience-enhancing features like hands-free and gesture-controlled tailgates, contributing to a market growth rate of 8-10% annually. The segmentation analysis includes both side-loading and top-loading systems, with a breakdown of applications across passenger cars, SUVs, and pick-up trucks, where SUVs hold the largest share at 45% of the market.

It also delves into the regional outlook, highlighting key regions such as North America, Europe, Asia-Pacific, and Middle East & Africa, focusing on regional market trends and growth prospects. North America holds the largest share at 38%, driven by high adoption rates in luxury vehicle segments, while Asia-Pacific is rapidly growing due to the rising demand for electric vehicles and automation, with China contributing to 30% of the market share in the region.The report also provides a comprehensive review of key players, including Brose, Bosch, and Johnson Electric, analyzing their recent developments, market strategies, and product innovations. It also discusses the market challenges such as high manufacturing costs and integration complexities, with companies aiming to reduce production expenses by 15-20% through new technologies and collaborations. The report offers valuable insights into market trends, growth opportunities, and the competitive landscape, with forecasts based on detailed market research.