Activewear Market Size, Share, Growth and Industry Analysis, By Types (Men, Women), By Applications (Polyester, Nylon, Neoprene, Polypropylene, Spandex, Cotton, Others), Regional Insights and Forecast to 2034

Activewear Market Size

The Global Activewear Market size was USD 405.68 Billion in 2024 and is projected to reach USD 431.12 Billion in 2025, followed by USD 458.15 Billion in 2026, eventually touching USD 745.24 Billion by 2034. The market is anticipated to grow at a steady CAGR of 6.27% during the forecast period from 2025 to 2034. Rising consumer focus on health, fitness, and athleisure trends is fueling this growth trajectory. Currently, over 58% of global consumers prefer versatile apparel suitable for both workouts and casual wear, while 41% show a strong preference for sustainability-driven and eco-friendly collections. Additionally, digital retail channels now account for nearly 35% of total activewear sales, underscoring the increasing influence of e-commerce and social commerce in shaping market dynamics.

The US Activewear Market is witnessing robust growth, with more than 62% of consumers actively purchasing fitness-centric apparel for everyday use. About 49% of gym-going Americans buy new activewear every quarter. Additionally, 33% of buyers consider brand endorsement and celebrity collaborations as key purchase motivators. With digital shopping platforms accounting for 37% of national sales and rising demand for gender-neutral and inclusive sizing, the US continues to dominate the market in innovation and spending behavior.

Key Findings

• Market Size: Valued at USD 405.68 Billion in 2024, projected to touch USD 431.12 Billion in 2025 to USD 745.24 Billion by 2034 at a CAGR of 6.27%.
• Growth Drivers: Over 67% of global adults engaged in fitness; 55% adoption of athleisure; 38% increase in gym memberships.
• Trends: 52% of consumers prefer multi-functional apparel; 41% favor sustainable materials; 35% shop activewear online.
• Key Players: Nike, Adidas, Puma, Under Armour, Columbia Sportswear & more.
• Regional Insights: North America leads with 34% share driven by high fitness participation, followed by Asia-Pacific at 31% fueled by rising youth demand, Europe holds 23% with eco-fashion growth, and Middle East & Africa captures 12% with emerging urban fitness trends.
• Challenges: 62% market saturation; 45% margin pressure; 28% increase in material costs impact new entrants.
• Industry Impact: 50% product innovation driven by techwear; 43% of new lines are sustainable; 29% focus on inclusivity.
• Recent Developments: 26% brands launched AI fit tools; 17% introduced eco collections; 22% expanded into smart activewear.

The activewear market is evolving rapidly with product diversification, eco-innovation, and tech integration influencing over 60% of brand strategies. With rising cross-functional use of fitness apparel and regional shifts in buying behavior, the market is being redefined by consumer expectations and performance-based fashion.

Activewear Market Trends

The activewear market is undergoing rapid transformation, influenced by lifestyle shifts and evolving consumer preferences. Approximately 64% of consumers prioritize comfort and utility in their clothing choices, significantly boosting demand for activewear. Around 58% of Gen Z and Millennial shoppers report wearing activewear for both fitness and daily casual use. Female consumers are driving inclusivity, with 72% seeking size-diverse, stylish designs. Sustainable choices are also rising, with 41% of buyers opting for eco-conscious fabrics. Additionally, 35% of the global activewear market is now captured through e-commerce platforms, driven by ease of access, variety, and online-exclusive collections.

Activewear Market Dynamics

DRIVERS

Rising focus on health and fitness

Over 67% of adults globally have embraced regular fitness routines, directly increasing activewear purchases. Gym and home workouts have surged by 53%, pushing demand for leggings, sports bras, and moisture-wicking fabrics. In metropolitan areas, more than 60% of consumers now prefer activewear over conventional casualwear due to comfort, versatility, and trend-driven designs.

OPPORTUNITY

Growth in athleisure and digital retail

Athleisure now contributes over 48% to the casualwear segment globally. With 55% of fashion brands entering the activewear space, the market is experiencing rapid product innovation. Digital retail is thriving, with more than 38% of activewear transactions taking place via online platforms, supported by AI-driven recommendations and virtual trial tools.

RESTRAINTS

"High competition and market saturation"

Over 62% of emerging activewear brands face difficulties in gaining shelf space and visibility due to the dominance of established players. Around 45% of small brands report challenges in pricing and profitability as market saturation leads to heavy discounting and reduced margins. This limits growth potential for new entrants and regional manufacturers.

CHALLENGE

"Rising production and material costs"

Raw material costs have increased by over 28% due to supply chain disruptions and sustainability shifts. Nearly 50% of manufacturers highlight difficulties in maintaining competitive pricing without compromising on quality. Additionally, 37% of brands are struggling to localize supply chains while managing logistics and inventory costs across global markets.

Segmentation Analysis

The Global Activewear Market is segmented by type into Men and Women categories, each playing a pivotal role in market dynamics. With an overall market value projected at USD 431.12 Billion in 2025 and reaching USD 745.24 Billion by 2034, the segmentation highlights targeted consumer demands and brand innovations. Each segment demonstrates a unique growth trajectory driven by performance preferences, design trends, and demographic shifts. Men and women represent the highest revenue-generating segments within the activewear industry, supported by rising health consciousness, social fitness trends, and increasing demand for fashionable yet functional apparel.

By Type

Men

The men’s activewear segment is driven by increasing participation in fitness regimes, sports activities, and athleisure adoption. Approximately 47% of male consumers prefer multi-purpose activewear that can be used both for workouts and casual outings. Athletic-inspired streetwear trends, performance fabrics, and brand endorsements by male athletes continue to boost demand across all age groups.

Men held the largest share in the Activewear Market, accounting for USD 220.43 Billion in 2025, representing 51.1% of the total market. This segment is expected to grow at a CAGR of 6.10% from 2025 to 2034, driven by rising male gym memberships, demand for durable sportswear, and increased spending on fitness clothing.

Top 3 Major Dominant Countries in the Men Segment

• United States led the Men segment with a market size of USD 54.27 Billion in 2025, holding a 24.6% share and expected to grow at a CAGR of 5.9% due to strong fitness culture and premium brand adoption.
• China followed with USD 39.11 Billion in 2025, capturing a 17.7% share, projected to grow at a CAGR of 6.5% owing to rising urban youth demand and growing sports participation.
• Germany held USD 18.72 Billion in 2025, comprising a 8.5% share and anticipated to grow at a CAGR of 6.3% supported by eco-friendly performance wear and brand loyalty among men.

Women

The women’s activewear segment is driven by increasing awareness around wellness, yoga, and fitness programs. About 53% of female buyers consider style equally important as functionality in activewear. The surge in female participation in gyms, pilates, and outdoor fitness has led to higher demand for leggings, sports bras, and performance tops that blend trend and comfort.

Women held a significant share in the Activewear Market, accounting for USD 210.69 Billion in 2025, representing 48.9% of the total market. This segment is projected to expand at a CAGR of 6.45% from 2025 to 2034, driven by fashion-forward fitness lines, inclusive sizing, and active engagement in fitness-focused communities.

Top 3 Major Dominant Countries in the Women Segment

• United States led the Women segment with a market size of USD 56.04 Billion in 2025, holding a 26.6% share and expected to grow at a CAGR of 6.1% due to strong female wellness programs and influencer marketing.
• India followed with USD 33.49 Billion in 2025, capturing a 15.9% share, projected to grow at a CAGR of 7.2% owing to increasing female fitness participation and lifestyle changes in urban regions.
• United Kingdom held USD 19.64 Billion in 2025, comprising a 9.3% share and anticipated to grow at a CAGR of 6.7% supported by home workouts, athleisure adoption, and product innovation targeting women.

By Application

Polyester

Polyester dominates activewear due to its durability, moisture-wicking properties, and affordability. Around 58% of activewear products globally are made from polyester blends, offering resistance to shrinkage and stretch. It is highly preferred for gym wear, sports apparel, and performance clothing across both men's and women's categories.

Polyester held the largest share in the Activewear Market, accounting for USD 173.83 Billion in 2025, representing 40.3% of the total market. This segment is expected to grow at a CAGR of 6.0% from 2025 to 2034, driven by affordability, fast-drying functionality, and global mass adoption across all fitness levels.

Top 3 Major Dominant Countries in the Polyester Segment

• China led the Polyester segment with a market size of USD 41.21 Billion in 2025, holding a 23.7% share and expected to grow at a CAGR of 6.2% due to low-cost production and rising domestic demand.
• United States followed with USD 32.59 Billion in 2025, capturing an 18.7% share, projected to grow at a CAGR of 5.8% due to wide adoption in athletic and athleisure wear.
• Vietnam held USD 14.78 Billion in 2025, comprising an 8.5% share and is expected to grow at a CAGR of 6.3% due to strong manufacturing infrastructure and export volumes.

Nylon

Nylon is widely used in premium activewear, offering a soft feel, high elasticity, and strong durability. Approximately 18% of fitness consumers prefer nylon for high-intensity training wear due to its resistance to abrasion and superior fit.

Nylon accounted for USD 77.94 Billion in 2025, representing 18.1% of the total market. This segment is expected to expand at a CAGR of 6.4% from 2025 to 2034, driven by premium sportswear trends, higher comfort demand, and innovations in stretchable nylon fabrics.

Top 3 Major Dominant Countries in the Nylon Segment

• United States led the Nylon segment with a market size of USD 21.34 Billion in 2025, holding a 27.4% share and projected to grow at a CAGR of 6.2% due to strong premium brand presence and gym culture.
• South Korea followed with USD 13.25 Billion in 2025, securing a 17% share, and expected to grow at a CAGR of 6.8% due to innovation in tech-based fabrics.
• Germany held USD 9.16 Billion in 2025, comprising 11.7% of the market and growing at a CAGR of 6.1% driven by demand for high-end activewear materials.

Neoprene

Neoprene is favored for water-resistant activewear and compression garments. Roughly 7% of activewear users opt for neoprene-based products, particularly in sports like surfing, diving, and thermal wear.

Neoprene captured USD 30.62 Billion in 2025, holding a 7.1% share of the market. It is projected to grow at a CAGR of 5.6% between 2025 and 2034, supported by rising participation in aquatic sports and winter fitness routines.

Top 3 Major Dominant Countries in the Neoprene Segment

• Australia led the Neoprene segment with a market size of USD 7.42 Billion in 2025, holding a 24.2% share and growing at a CAGR of 5.7% due to high water-sport activity.
• United States followed with USD 6.11 Billion in 2025, accounting for 20% of the market and growing at a CAGR of 5.4% due to thermal workout wear demand.
• Japan held USD 3.52 Billion in 2025, with an 11.5% share and expected to grow at a CAGR of 5.9% owing to active winter sport participation.

Polypropylene

Polypropylene is valued for its moisture transfer capability and is primarily used in performance base layers and innerwear. Around 5% of athletes and gym-goers prefer polypropylene due to its ability to keep the skin dry.

Polypropylene represented USD 24.19 Billion in 2025, making up 5.6% of the total market. It is expected to grow at a CAGR of 6.1% during the forecast period, fueled by performance layering trends and technical fabric advancements.

Top 3 Major Dominant Countries in the Polypropylene Segment

• United States led the Polypropylene segment with USD 6.72 Billion in 2025, holding a 27.8% share and growing at a CAGR of 6.0% driven by layering demands in outdoor fitness.
• Canada followed with USD 4.32 Billion in 2025, capturing a 17.9% share, projected to grow at a CAGR of 6.3% owing to winter sportswear usage.
• Germany held USD 3.68 Billion in 2025, comprising a 15.2% share and expected to grow at a CAGR of 6.2% due to demand in hiking and alpine activities.

Spandex

Spandex is essential for stretchable activewear such as yoga pants, tights, and compression gear. More than 38% of consumers prioritize stretch and flexibility, making spandex a preferred fabric for women-centric and flexible-fit activewear.

Spandex held USD 52.64 Billion in 2025, accounting for 12.2% of the total market. It is expected to expand at a CAGR of 6.7% from 2025 to 2034, driven by rising yoga trends, athleisure popularity, and demand for snug-fit apparel.

Top 3 Major Dominant Countries in the Spandex Segment

• India led the Spandex segment with USD 13.16 Billion in 2025, holding a 25% share and expected to grow at a CAGR of 6.9% due to growing yoga culture and flexible wear adoption.
• United States followed with USD 11.32 Billion in 2025, capturing a 21.5% share and growing at a CAGR of 6.6% driven by athleisure trends.
• Brazil held USD 6.44 Billion in 2025, comprising a 12.2% share and projected to grow at a CAGR of 6.8% due to fitness-driven lifestyle shifts.

Cotton

Cotton remains a preferred choice for casual activewear due to breathability and comfort. While not ideal for high-performance activities, around 15% of consumers still choose cotton blends for walking, low-impact fitness, and loungewear.

Cotton made up USD 34.04 Billion in 2025, holding a 7.9% market share. It is projected to grow at a CAGR of 5.5% between 2025 and 2034, supported by sustainable cotton initiatives and everyday comfortwear preferences.

Top 3 Major Dominant Countries in the Cotton Segment

• India led the Cotton segment with USD 8.73 Billion in 2025, holding a 25.6% share and growing at a CAGR of 5.7% due to domestic cotton production and preference for breathable wear.
• United States followed with USD 7.11 Billion in 2025, securing a 20.9% share, and growing at a CAGR of 5.4% due to comfort-driven fashion.
• Bangladesh held USD 4.26 Billion in 2025, capturing a 12.5% share and growing at a CAGR of 5.6% due to strong cotton manufacturing supply chain.

Others

Other materials include bamboo, hemp, recycled PET, and hybrid fabrics catering to niche markets focused on sustainability and eco-performance. These fabrics contribute to less than 5% of the activewear market but are gaining traction.

Others segment stood at USD 13.87 Billion in 2025, accounting for 3.2% of the total market. It is expected to grow at a CAGR of 6.8%, fueled by rising demand for biodegradable, organic, and low-impact materials in eco-conscious segments.

Top 3 Major Dominant Countries in the Others Segment

• Germany led the Others segment with USD 3.82 Billion in 2025, holding a 27.5% share and growing at a CAGR of 6.9% due to strong sustainable textile policies.
• United Kingdom followed with USD 2.96 Billion in 2025, capturing a 21.3% share, projected to grow at a CAGR of 6.7% due to eco-retail demand.
• Australia held USD 2.03 Billion in 2025, accounting for a 14.6% share and growing at a CAGR of 6.5% supported by eco-lifestyle trends.

Activewear Market Regional Outlook

The Global Activewear Market demonstrates a diverse regional landscape, with consumer demand shaped by culture, lifestyle, sports participation, and fashion preferences. North America dominates the global activewear market with a 34% share, followed by Asia-Pacific at 31%, Europe at 23%, and the Middle East & Africa contributing 12%. Growth across all regions is driven by increased health consciousness, rising gym memberships, and growing popularity of athleisure across consumer segments.

North America

North America leads the global activewear industry with strong penetration in the United States and Canada. Approximately 62% of North American consumers use activewear as both workout and casual wear. Branded gym wear, athleisure trends, and e-commerce expansion have significantly influenced market demand. The region continues to see robust sales in sportswear, yoga outfits, and technical fitness apparel.

North America held the largest share in the Activewear Market, accounting for USD 146.58 Billion in 2025, representing 34% of the total market. This segment is projected to maintain steady expansion, driven by fashion-driven sportswear, growing fitness club enrollments, and premium performance apparel.

North America - Major Dominant Countries in the Activewear Market

• United States led North America with a market size of USD 118.49 Billion in 2025, holding an 80.8% share and expected to grow at a CAGR of 6.1% due to high consumer spending and strong brand presence.
• Canada followed with USD 20.19 Billion in 2025, accounting for 13.8% of the regional share and growing due to rising wellness culture and retail expansion.
• Mexico held USD 7.9 Billion in 2025, representing a 5.4% share and showing growth in sports participation and urban fitness adoption.

Europe

Europe is a mature activewear market, supported by wellness trends and eco-conscious fashion. Around 55% of European consumers prefer sustainable and recycled activewear options. Athleisure has gained traction in cities like Paris, Berlin, and London, while growth in yoga and pilates has driven the women’s activewear segment.

Europe accounted for USD 99.16 Billion in 2025, representing 23% of the global market. Growth is driven by sustainable textile innovation, hybrid clothing demand, and the presence of numerous fashion-forward fitness brands across the region.

Europe - Major Dominant Countries in the Activewear Market

• Germany led Europe with a market size of USD 27.34 Billion in 2025, holding a 27.6% share and expanding due to premium fitness apparel and sportswear innovation.
• United Kingdom followed with USD 23.32 Billion in 2025, accounting for a 23.5% share due to a rise in home workouts and online fitness influencers.
• France held USD 18.11 Billion in 2025, capturing 18.3% of the market supported by lifestyle-driven fitness trends and stylish gym apparel.

Asia-Pacific

Asia-Pacific is the fastest-growing region in the activewear industry. Nearly 60% of youth in this region are engaged in sports, gym, or fitness routines. Countries like China, India, and Japan are seeing a boom in athletic apparel demand due to rising disposable income and increasing brand penetration.

Asia-Pacific is projected to reach USD 133.65 Billion in 2025, representing a 31% share of the global market. The segment’s growth is driven by urban fitness lifestyles, rising middle-class spending, and local production hubs enabling affordable offerings.

Asia-Pacific - Major Dominant Countries in the Activewear Market

• China led Asia-Pacific with USD 58.71 Billion in 2025, holding a 43.9% share and growing due to e-commerce dominance and fitness app integration.
• India followed with USD 38.29 Billion in 2025, capturing a 28.6% share and growing with gym expansion and influencer-led fitness apparel trends.
• Japan held USD 22.65 Billion in 2025, accounting for 16.9% of the market driven by premium product demand and aging population fitness initiatives.

Middle East & Africa

The Middle East & Africa activewear market is emerging, driven by urban fitness clubs, growing youth population, and increased health awareness. Around 40% of activewear sales in the region come from online platforms and international brand outlets. Demand for modest activewear and sports hijabs is also gaining traction in Middle Eastern countries.

Middle East & Africa accounted for USD 51.73 Billion in 2025, representing a 12% share of the global market. Expansion is being supported by rising sports investments, women's participation in fitness, and increasing retail infrastructure.

Middle East & Africa - Major Dominant Countries in the Activewear Market

• United Arab Emirates led the region with USD 19.35 Billion in 2025, holding a 37.4% share and growing due to high fitness spending and athleisure demand.
• South Africa followed with USD 16.03 Billion in 2025, capturing a 31% share and growing with outdoor sports culture and urban retail developments.
• Saudi Arabia held USD 9.88 Billion in 2025, accounting for a 19.1% share driven by changing women’s sports participation and youth fitness movements.

List of Key Activewear Market Companies Profiled

Investment Analysis and Opportunities in Activewear Market

Investment in the activewear market is increasingly focused on digital commerce, fabric technology, and sustainability. Approximately 44% of global investors are now prioritizing eco-conscious brands offering recycled or biodegradable activewear. Around 39% of brands have received funding to scale their online retail channels, targeting mobile-first fitness consumers. Nearly 31% of venture capital in this sector is directed toward AI-powered sizing, smart textiles, and personalization tools. Moreover, 26% of global fashion retailers have merged or acquired activewear startups to strengthen brand portfolios. Regional investments are highest in North America and Asia-Pacific due to growing youth fitness engagement and brand penetration.

New Products Development

Product development in the activewear market is accelerating with an emphasis on performance, sustainability, and fashion. Over 52% of new product launches include moisture-wicking and antibacterial properties. Nearly 43% of brands now feature recycled fabrics in at least one product line. Wearable-integrated activewear—tracking biometrics—is being adopted by 18% of tech-savvy fitness brands. Innovation in modest activewear has increased by 22%, especially in the Middle East. Around 29% of companies are now producing gender-neutral collections to capture younger consumer bases. Major players are launching limited-edition collaborations and techwear, influencing around 36% of seasonal product drops globally.

Recent Developments

• Nike launches AI-personalized fit technology: In 2024, Nike introduced AI-driven fit personalization in its app, impacting 26% of its global mobile sales through reduced returns and improved consumer satisfaction.
• Adidas debuts 100% recycled performance line: Adidas launched a new sustainable collection made entirely from ocean-recycled plastics, contributing to 17% of its total new SKUs in Q2 2024.
• Under Armour opens smart store in Tokyo: Under Armour unveiled a digitally interactive flagship in Japan where 38% of purchases were influenced by AR fitting rooms and smart mirrors.
• Columbia expands into adaptive activewear: Columbia Sportswear launched an inclusive clothing line for individuals with disabilities, influencing 11% of its North American Q3 sales in 2024.
• Puma introduces bio-based activewear material: Puma developed a plant-based alternative to polyester that accounted for 9% of its high-performance segment releases in 2024.

Report Coverage

The activewear market report offers comprehensive insights into current and future market trends across product types, applications, regions, and consumer behaviors. Covering over 20 leading companies and their market strategies, the report captures the evolution of activewear from functional fitness to everyday fashion. Around 61% of data within the report analyzes shifts in consumer preferences toward sustainable materials, digital retail platforms, and gender-neutral designs. The study includes detailed segmentation, with women and polyester-based products accounting for 48.9% and 40.3% of the market respectively. Regionally, North America leads with a 34% market share, followed closely by Asia-Pacific at 31%. The report includes 50+ charts on demand drivers, SWOT analysis, and top country performance metrics. It also highlights that over 43% of new product launches in the last year were focused on smart textiles or sustainable innovations. This report serves as a key resource for brands, investors, retailers, and manufacturers seeking strategic insights to capture growth opportunities within the rapidly evolving global activewear landscape.