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The Sports Bras industry is a dynamic and fast-evolving segment of the global apparel market, focusing on women’s performance, wellness, and style. As of 2025, the sports bras industry is gaining tremendous traction driven by rising fitness awareness, female sports participation, and the mainstreaming of athleisure trends. More than 68% of activewear purchases by women globally now include sports bras, and this figure is steadily rising due to performance enhancements and inclusive sizing trends.
Leading companies such as Nike, Adidas, Decathlon, Lululemon Athletica, Victoria’s Secret, and Under Armour have prioritized innovation in fabric technology, breathability, bounce control, and support categories. Approximately 78% of women between ages 18–34 now wear sports bras regularly, not only for workouts but also for daily comfort, indicating a lifestyle shift.
Sports Bras Market was valued at USD 12.27 billion in 2024 and is expected to reach USD 13.86 billion in 2025, climbing to USD 36.74 billion by 2033, growing at a CAGR of 12.96%
How Big is the Sports Bras Industry in 2025?
The sports bras industry in 2025 is projected to reach a global market size of approximately USD 14.96 billion, driven by increasing fitness awareness, growth in women’s sports participation, and the rising influence of athleisure culture. Over 1.05 billion units of sports bras are expected to be sold globally, reflecting an increase of more than 8.5% compared to 2024’s volume of 968 million units.
The United States remains the largest consumer market, with a projected market value of around USD 3.23 billion in 2025. U.S. consumers are expected to purchase over 79 million sports bras, influenced by a surge in gym memberships, at-home workouts, and lifestyle shifts toward comfort wear. The average retail price per unit in the U.S. hovers around USD 40.9, driven by high demand for premium and specialized performance bras.
In Asia-Pacific, the market size is forecasted to surpass USD 4.35 billion in 2025, with China and India emerging as key volume drivers. China alone is expected to contribute over 290 million units, accounting for more than 27% of global unit sales. India’s rising middle class and expanding e-commerce infrastructure are pushing its sports bras sales beyond USD 730 million in 2025.
Europe, with leading markets in Germany, the UK, and France, is projected to cross USD 3.05 billion in 2025, with unit sales exceeding 195 million pieces. Demand is fueled by sustainable products, organic fabrics, and growing female participation in recreational sports.
Latin America and the Middle East & Africa collectively represent a USD 2.33 billion opportunity in 2025, driven by urbanization, increased disposable incomes, and expanding fitness app user bases. Brazil and the UAE are the top contributors in their respective regions.
The global average price per sports bra is estimated at USD 14.2 in 2025. Online channels continue to dominate, accounting for over 42% of global sales, as digital brands leverage virtual fitting tools and influencer campaigns to drive conversion.
In conclusion, 2025 marks a pivotal year for the sports bras industry, with value surpassing USD 14.96 billion and volume breaching 1.05 billion units, highlighting a powerful combination of fashion, fitness, and function.
Unique Information About the Sports Bras Market
The sports bras market in 2025 is evolving into a convergence of performance innovation, wellness wear, and fashion-forward design. With the global market projected to reach approximately USD 14.96 billion, the category has moved beyond functional athletic wear to become an essential element of modern women's wardrobes. Notably, more than 58% of women aged 18–40 wear sports bras for both exercise and casual daily use.
One of the unique characteristics of the market is the diversification of product types. In 2025, high-impact bras account for 37.5% of global unit sales, while low-impact and medium-impact bras collectively represent 62.5%, reflecting the blend of high-intensity fitness and yoga, Pilates, and casual wear preferences. The average unit price of a sports bra in premium markets like North America and Europe exceeds USD 35, while in price-sensitive markets such as Southeast Asia and Latin America, it ranges between USD 9–14.
Sustainability is another defining trend. Over 21% of global sports bras sold in 2025 are marketed as eco-friendly, incorporating materials such as recycled nylon, bamboo fiber, and organic cotton. Companies like Nike, Adidas, and Lululemon have launched circular design programs to recover and recycle worn-out sports bras, reflecting a broader shift toward responsible manufacturing.
Additionally, AI-powered fitting tools and 3D virtual try-ons have been implemented by over 30% of top e-commerce players, improving fit accuracy and reducing return rates, which were as high as 18% globally in 2024.
With personalization, size inclusivity, and sustainability becoming the new standard, the sports bras market in 2025 represents an intersection of technology, fashion, and function, pushing the category’s global value toward USD 15 billion and reshaping women's apparel at scale.
Global Distribution of Sports Bras Manufacturers by Country in 2025
In 2025, the global manufacturing landscape for sports bras reflects both cost competitiveness and evolving strategic sourcing. With the total industry value estimated at USD 14.96 billion, over 1.05 billion units of sports bras are expected to be produced globally. The market is increasingly diversified, with Asia-Pacific contributing over 68% of global production volume, while North America and Europe together account for less than 25% of manufacturing share.
China
China remains the largest producer, accounting for 32.4% of global manufacturing output, translating to over USD 4.8 billion worth of sports bras in 2025. The country’s extensive textile ecosystem, integrated supply chains, and scale advantages continue to make it a preferred sourcing hub for major brands like Nike, Reebok, and Victoria’s Secret.
Bangladesh & Vietnam
Bangladesh contributes around 4.1% of global manufacturing, amounting to approximately USD 613 million, while Vietnam follows with 4.3%, equaling USD 643 million. These nations offer lower labor costs and compliance to global manufacturing standards, attracting long-term production contracts from brands like Gap and Puma.
India
India's growing technical textile sector has helped it secure 4.8% of global manufacturing share, producing USD 718 million worth of sports bras in 2025. Indian manufacturers are focusing on eco-friendly fabrics and exporting to over 45 countries, with increasing support from government-led incentives.
United States & Canada
While the U.S. accounts for 5.8% of global production, valued at USD 868 million, this is mostly for premium and sustainable lines, such as Lululemon and Under Armour’s “Made in America” collections. Canada, led by brands like Arc'teryx and Lululemon, contributes 3.7%, totaling USD 553 million.
Europe (Germany, UK, Italy)
Germany, UK, and Italy collectively contribute around 13% of global production. Germany alone is responsible for 7.2%, equivalent to USD 1.08 billion, driven by Adidas and Triumph’s technical innovation and EU-based sourcing preference.
Others
Countries like Turkey, Indonesia, Sri Lanka, and Mexico together form 10.5% of the remaining output, driven by regional trade agreements and improved export infrastructure.
In summary, while Asia continues to dominate production due to cost efficiency and scalability, demand for localized, sustainable, and premium manufacturing in the West is reshaping the global supply chain—creating a balanced yet competitive manufacturing ecosystem in the global sports bras market of 2025.
Regional Market Share & Opportunities
North America (Market Share: 26%)
North America remains the most premium-driven market. Over 79 million sports bras were sold in the U.S. alone in 2025. The increasing awareness of body positivity and support for plus-size activewear has opened new avenues.
Europe (Market Share: 23%)
Europe’s sports bras market is driven by growing fitness club memberships and sustainability trends. Countries like Germany, UK, and France contribute 71% of the region’s sales.
Asia-Pacific (Market Share: 31%)
The APAC region shows the highest momentum. With Japan, China, South Korea, and India being the key consumers, APAC recorded over 330 million units in 2025. India saw a 21% increase in first-time sports bra buyers this year.
Latin America (Market Share: 10%)
Brazil and Mexico are the major contributors. Online shopping platforms in LATAM have seen a 38% YoY rise in sports bra searches, driven by a younger fitness-conscious population.
Middle East & Africa (Market Share: 10%)
Emerging markets are showing promise with growing urban female populations and rising disposable incomes. The UAE and South Africa are the standout performers.
Global Growth Insights unveils the top List Global Sports Bras Companies:
| Company Name | Headquarters | CAGR (2024) | Revenue (2024) in USD Mn | Forecasted Revenue (2034) in USD Mn |
|---|---|---|---|---|
| Decathlon | France | 5.1% | 650 | 1060 |
| ARC'TERYX | Canada | 4.8% | 510 | 830 |
| Champion | USA | 3.9% | 440 | 660 |
| Berlei | Australia | 3.2% | 120 | 170 |
| Adidas | Germany | 4.5% | 800 | 1280 |
| Victoria's Secret | USA | 3.8% | 980 | 1510 |
| Nanjiren | China | 6.2% | 300 | 545 |
| Gap | USA | 3.1% | 530 | 725 |
| New Balance | USA | 4.4% | 560 | 885 |
| Shock Absorber | UK | 4.0% | 180 | 285 |
| Reebok | USA | 3.6% | 590 | 875 |
| ASICS | Japan | 5.3% | 710 | 1215 |
| Ellesse | Italy | 3.5% | 200 | 325 |
| Nike | USA | 4.9% | 1100 | 1765 |
| PUMA | Germany | 4.6% | 770 | 1230 |
| ENELL | USA | 3.0% | 90 | 135 |
| Bonds | Australia | 2.9% | 100 | 138 |
| The North Face | USA | 4.7% | 600 | 1020 |
| Triumph | Germany | 3.3% | 250 | 385 |
| Under Armour | USA | 4.2% | 850 | 1350 |
| Lululemon Athletica | Canada | 5.0% | 920 | 1525 |
What Are Sports Bras Companies?
Sports bras companies are specialized manufacturers, designers, and retailers that focus on producing bras engineered for physical activity, offering enhanced support, moisture control, and comfort. These companies operate at the intersection of performance apparel, health & wellness, and fashion, serving a diverse customer base ranging from athletes and gym-goers to casual wearers.
In 2025, these companies are not only producing functional wear but are also leading the way in sustainable textiles, size inclusivity, and AI-based personalized fitting tools. Brands like Nike, Adidas, Lululemon Athletica, and Under Armour have established a dominant presence by investing in R&D to create bras tailored for high-impact sports such as running, HIIT, and aerobics. Meanwhile, brands like Victoria’s Secret and Triumph focus on style-forward designs that merge fashion with performance.
Many companies operate on a multi-channel strategy, selling through physical stores, dedicated online portals, and third-party e-commerce platforms. In 2025, over 42% of sports bras sales are expected to occur through digital channels, prompting companies to enhance their product visualization tools, virtual sizing assistants, and customer retention programs.
These companies are also integrating environmental and social governance (ESG) principles into their supply chains. More than 21% of sports bras produced in 2025 are marketed as eco-friendly, and many brands are adopting closed-loop systems to minimize fabric waste.
Sports bras companies often segment their offerings into:
- High-impact support (running, aerobics)
- Medium-impact support (cycling, gym training)
- Low-impact support (yoga, walking)
- Everyday comfort/lifestyle
In essence, sports bras companies are shaping an industry that balances technical performance, body diversity, sustainability, and style, reflecting the evolving expectations of a health-conscious, fashion-aware global female consumer base in 2025.
USA Growing Sports Bras Market
The sports bras market in the United States is experiencing robust expansion in 2025, driven by a combination of fitness culture adoption, lifestyle changes, and the rising popularity of athleisure wear. The market is projected to reach a valuation of approximately USD 3.23 billion, with over 79 million units expected to be sold during the year.
One of the major growth catalysts is the shift in consumer behavior. Approximately 68% of American women aged 18–44 now wear sports bras regularly, not just for physical activity but also as comfortable alternatives to traditional bras. This shift has resulted in sports bras making up over 52% of total women’s activewear top sales in the country.
Online retail dominates the channel distribution, accounting for 56% of all U.S. sales in 2025. This surge is driven by major e-commerce players and brand websites offering personalized fit tools, AI-based recommendations, and hassle-free returns. Lululemon, Nike, Under Armour, and Victoria’s Secret lead the U.S. sports bras segment, each offering a wide assortment of styles for high, medium, and low-impact use.
Additionally, the push toward size inclusivity has opened new market segments. Brands like ENELL and Champion have expanded their offerings to cater to larger cup sizes, leading to a 19% increase in first-time buyers among plus-size consumers. Meanwhile, sustainability remains a key differentiator, with over 27% of products in the U.S. marketed as eco-conscious in 2025.
Urban centers such as New York City, Los Angeles, and Chicago account for the highest regional sales, collectively contributing over USD 850 million in annual revenue. Fitness studio culture, influencer-driven trends, and the growth of women-centric wellness brands continue to solidify the USA as the most influential sports bras market globally.
Frequently Asked Questions (FAQs)
Q1. What are the top sports bras brands in 2025?
Nike, Adidas, Lululemon Athletica, Victoria’s Secret, Under Armour, Decathlon, and PUMA lead in global share.
Q2. Which country produces the most sports bras?
China leads with 32.4% of global production due to its textile manufacturing scale.
Q3. What material is most used in sports bras?
Blended fabrics like polyester-spandex and nylon-elastane dominate, comprising over 78% of the market.
Q4. How many sports bras are sold globally in 2025?
Over 1.05 billion units are expected to be sold worldwide.
Q5. What are the fastest-growing regional markets?
Asia-Pacific, especially India and Southeast Asia, are growing rapidly due to urbanization and fitness trends.