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Introduction
The global macadamia market is experiencing substantial growth due to increasing consumer awareness of healthy snacks, plant-based diets, and sustainable agriculture. Macadamia nuts are known for their rich taste, high monounsaturated fat content, and multiple health benefits. The industry is growing in key producing regions like Australia, South Africa, Kenya, and the USA, while demand is rising in North America, Europe, and Asia-Pacific.
Market Highlights:
- The USA is the fastest-growing market, with California and Hawaii leading production.
- Australia remains the world’s largest macadamia exporter, supplying over 45% of global exports.
- China has become the biggest consumer, with 50,000+ tons of macadamia imports in 2025.
- Kenya and South Africa are expanding their macadamia farms, accounting for 25% of global supply.
- The demand for macadamia-based products (oils, butters, and dairy alternatives) has increased by 35% in the past three years.
Macadamia Market size was USD 2,800.82 million in 2023 and is projected to reach USD 2,935.25 million in 2024, growing to USD 4,271.07 million by 2032, with a CAGR of 4.80% during the forecast period [2024-2032].
What is the Macadamia Industry?
The macadamia industry includes the cultivation, processing, and commercialization of macadamia nuts for food, cosmetic, and pharmaceutical uses. Macadamia nuts are considered a luxury nut due to their slow-growing nature, requiring 7-10 years to mature before yielding commercial crops.
Macadamia Production Statistics (2025)
- Total global production: 300,000 metric tons, up 15% from 2023.
- Top producers: Australia (45%), South Africa (20%), Kenya (15%), USA (10%), and China (5%).
- Processing time: Macadamia kernels take 3-4 weeks to dry after harvest.
- Shelf life: 1-2 years in proper storage conditions.
Uses of Macadamia Nuts
- Food Industry: Snack products, bakery ingredients, dairy substitutes.
- Cosmetics: Macadamia oil for skin and hair care.
- Pharmaceuticals: Used in supplements due to their high omega-7 content.
USA Growing Macadamia Market
The USA has emerged as a key consumer and producer of macadamia nuts, primarily in Hawaii and California.
Key USA Macadamia Market Statistics (2025)
- Hawaii produces over 25,000 metric tons annually, making it the largest U.S. producer.
- California has increased macadamia farming by 40% due to rising demand.
- Imports from Australia and Africa make up 60% of U.S. macadamia consumption.
- Demand for macadamia oil in the USA has grown by 50%, driven by health-conscious consumers.
Regional Market Share of Macadamia
The macadamia market is segmented by production and consumption regions.
Market Share by Region (2025)
|
Region |
Market Share (%) |
Growth Since 2023 |
|---|---|---|
|
Asia-Pacific |
35% |
+12% |
|
North America |
25% |
+15% |
|
Europe |
20% |
+10% |
|
Africa |
15% |
+20% |
|
South America |
5% |
+8% |
Regional Developments
- Asia-Pacific: China and Japan are major importers, increasing demand by 20% in 2025.
- North America: The rise in plant-based diets has fueled macadamia milk and butter sales.
- Europe: Germany and the UK import 30% more macadamia products for premium snack markets.
- Africa: Kenya and South Africa are expanding production to meet rising European and Asian demand.
Regional Opportunities for Macadamia
The macadamia industry presents significant investment opportunities in key producing regions.
Investment Highlights (2025)
- Australia invested $200 million in expanding macadamia plantations.
- Kenya’s macadamia exports grew by 18%, securing new trade deals with China.
- The USA has allocated $150 million for research on drought-resistant macadamia trees.
- South Africa’s processing capacity increased by 25%, improving kernel quality.
Future Growth Potential
- Asia-Pacific consumption will grow by 30%, driven by rising disposable incomes.
- Europe’s demand for organic macadamia has increased by 40%.
- Africa is positioning itself as a leading supplier, benefiting from low production costs.
Global Growth Insights unveils the top List Global Macadamia Companies:
| Company Name | Headquarters | 2025 Strategy & Update |
|---|---|---|
| Hamakua Macadamia Nut | Hawaii, USA | Expanding macadamia oil production for the cosmetics industry. |
| MacFarms | Hawaii, USA | Increased exports to Japan by 30%. |
| Mauna Loa Macadamia Nut | Hawaii, USA | Launched a new line of macadamia milk and dairy-free products. |
| Nambucca Macnuts | Australia | Focused on sustainable macadamia farming with zero-waste processing. |
| Wondaree Macadamia Nuts | Australia | Entered European premium snack markets with chocolate-coated macadamias. |
| Eastern Produce | Kenya | Built a new macadamia processing plant, increasing exports by 25%. |
| Golden Macadamias | South Africa | Partnered with global retailers to increase supply chain efficiency. |
| Ivory Macadamias | South Africa | Developed new cold-pressed macadamia oil products for high-end consumers. |
| Kenya Nut | Kenya | Expanded organic macadamia certification, targeting European buyers. |
| Macadamia Processing | Australia | Increased production capacity by 20% with new drying technology. |
Conclusion
- Global macadamia production has increased by 15% in 2025, with strong demand from Asia-Pacific, North America, and Europe.
- Innovations in plant-based foods, such as macadamia milk, butter, and snacks, are driving 30% market expansion.
- Key companies are investing in sustainable farming, improved processing, and new product developments.
- Future growth opportunities exist in organic macadamia farming, premium snacks, and expanding African production.