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The vitamins industry plays a central role in the global nutrition and healthcare ecosystem, bridging the gap between dietary intake and essential health requirements. Vitamins are organic compounds required in small quantities for physiological functions, growth, and disease prevention. They are broadly categorized into fat-soluble vitamins (A, D, E, and K) and water-soluble vitamins (C and the B-complex group). Increasing awareness of preventive healthcare, rising disposable incomes, and the expanding nutraceuticals sector are collectively driving demand for vitamin products worldwide.
The Global Vitamins Market size was valued at USD 5.26 billion in 2024 and is projected to reach USD 5.67 billion in 2025. The market is expected to sustain steady growth, touching USD 6.11 billion in 2026 and further expanding to USD 11.12 billion by 2034. This trajectory represents a compound annual growth rate (CAGR) of 7.77% during the forecast period 2025–2034. Such consistent expansion underscores the growing reliance on dietary supplements, fortified foods, and pharmaceutical-grade vitamins across key markets.
Several structural drivers are shaping the industry in 2025. The post-pandemic emphasis on immune health continues to elevate demand for vitamins C, D, and multivitamin formulations. The aging global population, with a projected 1.4 billion people aged 60 and above by 2030 (according to the United Nations), further boosts the requirement for vitamins linked to bone, vision, and cardiovascular health. Additionally, the functional foods and beverages category—valued at over USD 200 billion globally in 2024—is increasingly incorporating vitamin fortification to capture health-conscious consumers.
In summary, the vitamins industry has transitioned from a supporting segment within pharmaceuticals to a mainstream growth driver of the global health and wellness market. With innovation in delivery formats, bioavailability enhancements, and sustainability in sourcing, vitamin companies are well-positioned to capitalize on the expanding opportunities through 2034.
USA Growing Vitamins Market
The United States stands as one of the largest and fastest-growing markets for vitamins, driven by high consumer awareness, advanced healthcare infrastructure, and strong demand for dietary supplements. In 2025, the U.S. vitamins market is projected to be valued at approximately USD 1.82 billion, accounting for over 32% of the global vitamins market. The country continues to play a pivotal role in shaping global demand, supported by its robust dietary supplement industry, which itself exceeded USD 56 billion in sales in 2023 (according to the Council for Responsible Nutrition, CRN).
American consumers are increasingly adopting vitamins as part of their daily routines, with multivitamins, vitamin D, and vitamin C ranking among the most popular categories. According to the CRN’s 2024 survey, 74% of U.S. adults reported using dietary supplements, with 31% citing immune health and 26% citing overall wellness as primary reasons for consumption. Vitamin D intake has surged significantly, given that 42% of the U.S. adult population is deficient in vitamin D (data from the National Institutes of Health).
The retail landscape further supports this growth. E-commerce has become a dominant sales channel, with online vitamin and supplement sales increasing by 18% year-over-year in 2024, according to U.S. Department of Commerce data. Large chains such as Walgreens, CVS Health, and Walmart also continue to expand their private-label vitamin lines, catering to price-sensitive yet health-conscious buyers.
Regulation remains a defining feature of the U.S. vitamins market. The Food and Drug Administration (FDA) governs labeling and safety standards, while the Dietary Supplement Health and Education Act (DSHEA) provides the framework for product claims. Compliance with these regulations has led to rising demand for transparency in sourcing, clean-label formulations, and third-party certifications.
Looking ahead, growth is expected to be driven by three major factors:
- Aging Population: By 2030, the U.S. will have over 73 million people aged 65 and above (U.S. Census Bureau), creating strong demand for vitamins supporting bone density, cognitive health, and cardiovascular functions.
- Preventive Healthcare Trends: With over 60% of U.S. adults living with at least one chronic condition (CDC data), preventive nutrition solutions are becoming mainstream.
- Personalized Nutrition: Tech-enabled platforms offering customized vitamin packs are forecast to grow at a CAGR of 10% between 2025–2030, reflecting consumer demand for tailored health solutions.
In summary, the U.S. vitamins market continues to grow as a mature yet dynamic segment. With strong consumer adoption, innovation in personalized supplements, and evolving retail strategies, the U.S. will remain a cornerstone of global vitamins growth through 2034.
How Big is the Vitamins Industry in 2025?
The vitamins industry in 2025 is positioned as a core pillar of the global health and wellness economy. According to market estimates, the global vitamins market is projected to reach USD 5.67 billion in 2025, rising from USD 5.26 billion in 2024. This steady growth is underpinned by increasing adoption of dietary supplements, functional foods, and fortified beverages worldwide. The market is expected to sustain momentum, reaching USD 6.11 billion in 2026 and expanding further to USD 11.12 billion by 2034, reflecting a CAGR of 7.77% between 2025–2034.
The industry’s scale is influenced by rising global health challenges. For instance, the World Health Organization (WHO) estimates that over 2 billion people suffer from micronutrient deficiencies globally, driving the need for vitamin supplementation. Post-pandemic shifts have amplified demand for immune-boosting vitamins such as C and D, while lifestyle-related deficiencies have increased consumption of B-complex vitamins.
Regionally, North America and Europe together account for nearly 55% of the global market share in 2025, reflecting their mature supplement industries and regulatory frameworks. Meanwhile, Asia-Pacific is the fastest-growing region, expected to capture 28% of the market share by 2025, led by China and India’s expanding middle-class populations and heightened focus on preventive healthcare.
In terms of consumer behavior, vitamin usage is no longer limited to older adults. Surveys by the Council for Responsible Nutrition (CRN) highlight that 77% of Millennials and Gen Z consumers in the U.S. regularly use vitamin products, signaling generational adoption that will sustain long-term industry growth.
In conclusion, the vitamins industry in 2025 represents a fast-expanding global market, with a balance of mature consumption in developed regions and rapid uptake in emerging economies, paving the way for robust opportunities through the next decade.
Global Distribution of Vitamins Manufacturers by Country in 2025
| Country | Share of Global Vitamin Manufacturers (%) |
|---|---|
| United States | 25% |
| China | 20% |
| Germany | 12% |
| Switzerland | 8% |
| India | 7% |
| Japan | 6% |
| Netherlands | 5% |
| United Kingdom | 5% |
| Brazil | 4% |
| Other Countries | 8% |
Regional Vitamin Market Size, Insights & Opportunities
The global vitamins industry in 2025 reflects a diverse regional landscape, shaped by demographic trends, regulatory frameworks, and consumer health priorities. While the market is valued at USD 5.67 billion in 2025, growth is uneven across regions, with Asia-Pacific emerging as the fastest-expanding hub, while North America and Europe maintain their dominance through mature supplement industries.
North America (Market Share:34% in 2025)
North America remains the largest regional market, valued at approximately USD 1.93 billion in 2025. High consumer adoption and strong retail channels underpin growth. According to the Council for Responsible Nutrition (CRN), 74% of U.S. adults consume dietary supplements, with vitamins being the most widely used product category. Preventive healthcare spending continues to rise, as the Centers for Disease Control and Prevention (CDC) reports that 6 in 10 U.S. adults have at least one chronic disease, fueling demand for vitamin supplementation. Opportunities exist in personalized nutrition and gummy-format vitamins, which are gaining traction among younger demographics.
Europe (Market Share:21% in 2025)
Europe accounts for nearly USD 1.19 billion in 2025, with Germany, Switzerland, and the Netherlands acting as key hubs. Strict regulations by the European Food Safety Authority (EFSA) have strengthened product quality and consumer trust. Functional foods are a major growth driver—over 35% of new food launches in Western Europe in 2024 included vitamin fortification. With an aging population—21% of Europeans will be over 65 by 2030 (Eurostat)—demand for vitamins related to bone, vision, and cardiovascular health is rising steadily. Opportunities are strong in plant-based and clean-label vitamin formulations.
Asia-Pacific (Market Share:28% in 2025)
Asia-Pacific is projected to be valued at USD 1.59 billion in 2025, making it the fastest-growing regional market. Rising disposable incomes, urbanization, and post-pandemic health awareness are driving vitamin consumption in China, India, and Japan. According to the National Bureau of Statistics of China, China’s health supplement market grew by 11% in 2024, with vitamins leading the segment. India’s nutraceutical sector is projected to grow at a CAGR of 12% between 2025–2030, creating opportunities for international and domestic players. Demand is concentrated in immunity-boosting vitamins (C and D), prenatal nutrition, and children’s supplements.
Latin America (Market Share:9% in 2025)
Latin America contributes approximately USD 510 million in 2025. Brazil and Mexico are the primary markets, with expanding middle-class populations and rising awareness of nutritional deficiencies. According to the Pan American Health Organization (PAHO), over 20% of Latin American adults face micronutrient deficiencies, boosting demand for fortified foods and supplements. Opportunities lie in affordable vitamin products and fortified beverages tailored for younger demographics.
Middle East & Africa (Market Share:8% in 2025)
The Middle East & Africa region accounts for nearly USD 454 million in 2025, led by demand for infant nutrition and fortified staple foods. According to UNICEF, 48% of children under five in Sub-Saharan Africa are at risk of vitamin A deficiency, presenting both a public health challenge and a business opportunity for fortified vitamin products. The Gulf countries are witnessing premiumization, with rising demand for high-end supplements linked to lifestyle and wellness trends.
Global Growth Insights unveils the top List Global Vitamins Companies:
| Company | Headquarters | CAGR (2025–2030) | Revenue (Past Year, USD Million) | Geographic Presence | Key Highlight (2025) |
|---|---|---|---|---|---|
| Koninklijke DSM N.V. | Heerlen, Netherlands | 7.5% | 10,200 | Global (Europe, North America, APAC) | Expanded plant-based vitamin D line for fortified foods |
| Glanbia plc | Kilkenny, Ireland | 6.8% | 5,100 | Europe, USA, Asia-Pacific | Strengthened personalized nutrition offerings |
| ADM | Chicago, USA | 7.2% | 101,600 | Global (North America, LATAM, APAC, EMEA) | Launched vitamin premixes for functional beverages |
| BASF | Ludwigshafen, Germany | 6.9% | 72,600 | Global (Europe, Americas, APAC) | Invested in sustainable vitamin E production |
| Lonza Group | Basel, Switzerland | 7.0% | 6,600 | Global (Europe, North America, Asia) | Expanded capsule delivery systems for vitamins |
| Vitablend Nederland B.V. | Wolvega, Netherlands | 6.2% | 210 | Europe, Asia-Pacific | Introduced custom antioxidant-vitamin blends |
| SternVitamin GmbH & Co. KG | Ahrensburg, Germany | 6.5% | 150 | Europe, North America | Focused on tailored vitamin premixes for beverages |
| Farbest-Tallman Foods Corporation | New Jersey, USA | 6.1% | 300 | North America | Expanded supply of vitamin A and D3 ingredients |
| Watson Inc. | Connecticut, USA | 5.9% | 250 | North America | Innovation in microencapsulation for vitamin stability |
| Zagro | Singapore | 7.1% | 120 | Asia-Pacific, Middle East, Africa | Strengthened animal nutrition vitamin segment |
| The Wright Group | Louisiana, USA | 6.4% | 180 | North America, Latin America | Expanded premix facilities for fortified foods |
| Rabar Pty Ltd. | New South Wales, Australia | 6.0% | 95 | Australia, Asia-Pacific | Focused on livestock vitamin formulations |
| Adisseo | Antony, France | 7.3% | 2,100 | Europe, China, North America | Scaled up vitamin A and animal feed premix capacity |
| Showa Denko K.K. | Tokyo, Japan | 6.7% | 8,800 | Asia, Europe, Americas | Advanced R&D in synthetic vitamin C production |
| BTSA Biotecnologías Aplicadas S.L. | Madrid, Spain | 6.8% | 75 | Europe, North America, LATAM | Expanded natural vitamin E and antioxidant range |
Latest Company Updates – 2025
Koninklijke DSM N.V. (Netherlands) continued strengthening its nutrition and health portfolio in 2025 by expanding its plant-based vitamin D range, aligning with the growing demand for sustainable and vegan-friendly solutions. The company also invested in R&D for bioavailability-enhanced formulations, further cementing its leadership in the global vitamin industry.
Glanbia plc (Ireland) advanced in the personalized nutrition segment with new direct-to-consumer offerings in 2025. Leveraging its performance nutrition brands, Glanbia expanded into tailored vitamin solutions, targeting both fitness enthusiasts and everyday health-conscious consumers.
ADM (USA) reported strong growth in its human nutrition segment in 2025, driven by the launch of vitamin premixes for functional beverages and fortified foods. With expanding demand across North America and Asia-Pacific, ADM also invested in expanding its premix production facilities.
BASF (Germany) made sustainability the core of its vitamin strategy in 2025. The company scaled up production of sustainably sourced vitamin E and adopted greener technologies to reduce carbon footprint, aligning with EU sustainability mandates.
Lonza Group (Switzerland) enhanced its vitamin delivery platforms in 2025 by expanding its capsule technologies for improved efficacy. With consumer demand for convenient formats growing, Lonza focused on innovations such as liquid-filled hard capsules for multivitamins.
Vitablend Nederland B.V. (Netherlands) launched new custom antioxidant-vitamin blends in 2025, designed to extend shelf life in fortified beverages and dairy products. The company expanded its customer base in Asia-Pacific, tapping into rising functional food demand.
SternVitamin GmbH & Co. KG (Germany) focused on tailored vitamin premixes for beverage applications in 2025. Its modular fortification solutions gained traction among European beverage brands targeting immunity and energy support.
Farbest-Tallman Foods Corporation (USA) broadened its vitamin A and D3 ingredient supply chain in 2025, ensuring greater resilience for U.S. dietary supplement and dairy manufacturers. The company also expanded partnerships with global nutrition brands.
Watson Inc. (USA) continued to innovate in microencapsulation technology in 2025, improving stability and taste masking for vitamin-fortified products. Its advancements supported growth in functional confectionery and beverages.
Zagro (Singapore) strengthened its position in the animal nutrition vitamin market in 2025, expanding its product distribution in Africa and the Middle East. The company emphasized cost-effective vitamin premixes for poultry and livestock feed.
The Wright Group (USA) expanded its premix production capacity in 2025, catering to the growing demand for fortified cereals and snacks in North America. Its innovation in clean-label premix solutions positioned it as a preferred partner for food companies.
Rabar Pty Ltd. (Australia) enhanced its livestock-focused vitamin formulations in 2025, addressing rising demand from the Asia-Pacific agriculture sector. The company emphasized traceability and sustainability in its vitamin sourcing.
Adisseo (France) boosted its global capacity for vitamin A and animal feed premixes in 2025, supported by strong demand in China and Europe. The company also invested in digital traceability systems for better supply chain transparency.
Showa Denko K.K. (Japan) advanced its research in synthetic vitamin C production in 2025, focusing on higher purity and efficiency. With growing demand in pharmaceuticals and food fortification, the company secured partnerships with multinational food brands.
BTSA Biotecnologías Aplicadas S.L. (Spain) expanded its natural vitamin E and antioxidant portfolio in 2025, driven by demand for clean-label and plant-based ingredients. The company also increased its presence in North America and Latin America through strategic distribution agreements.
High-End & Specialty Vitamin Manufacturers (2025)
The global vitamins market in 2025 is witnessing a significant shift toward premium, high-end, and specialty vitamin products as consumers increasingly demand advanced formulations, clean-label offerings, and sustainable sourcing. While mainstream multivitamins and mass-market supplements continue to dominate sales, the specialty segment is gaining traction, accounting for an estimated 18–20% of the total global vitamins market in 2025 (USD ~1.02 billion). This segment is expected to grow faster than the broader market, with a projected CAGR of 9.5% from 2025 to 2030, driven by personalization, innovation, and premium positioning.
Key Market Drivers
- Personalized Nutrition: The rise of AI-driven health platforms and DNA-based nutrition testing has boosted demand for tailored vitamin packs. According to the National Institutes of Health (NIH), personalized supplements could reduce nutritional deficiencies in up to 40% of high-risk populations. Companies like Care/of (USA) and Persona Nutrition are leading this niche, setting benchmarks for specialty vitamin customization.
- Clean Label & Plant-Based Vitamins: Consumers are increasingly shifting to vegan, non-GMO, and allergen-free formulations. The Plant Based Foods Association (PBFA) reported that plant-based supplement sales in the U.S. grew by 14% in 2024, outpacing conventional supplements. High-end manufacturers such as BTSA Biotecnologías Aplicadas S.L. (Spain) are capitalizing on this trend with natural vitamin E and antioxidant products.
- Advanced Delivery Systems: Bioavailability is a critical differentiator for specialty manufacturers. Companies like Lonza Group (Switzerland) and Watson Inc. (USA) are investing heavily in microencapsulation and capsule technologies to improve absorption rates and ensure stability in fortified foods and beverages.
- Niche Formulations: Specialty players are addressing health-specific needs, from cognitive support and anti-aging to sports nutrition and prenatal health. For instance, Koninklijke DSM N.V. launched specialized vitamin formulations in 2025 targeting brain health, while Glanbia plc expanded into high-performance sports-focused vitamin blends.
Regional Opportunities
- North America & Europe dominate the high-end vitamin segment, together accounting for nearly 60% of specialty vitamin sales in 2025 due to mature supplement industries and affluent consumer bases.
- Asia-Pacific is emerging as the fastest-growing region, projected to achieve a CAGR of 11.2% from 2025 to 2030, led by rising middle-class incomes in China and India and growing interest in premium wellness products.
Opportunities for Startups & Emerging Players (2025)
The vitamins industry in 2025 offers fertile ground for startups and emerging players, driven by changing consumer behavior, technological innovation, and evolving market needs. With the global vitamins market projected to reach USD 5.67 billion in 2025 and expand at a CAGR of 7.77% through 2034, agile newcomers can carve out strong positions in niches often underserved by established multinationals.
Key Opportunity Areas
- Personalized Nutrition & Digital Health Integration
Startups leveraging AI, DNA testing, and digital health apps are reshaping the consumer experience by delivering customized vitamin packs. According to McKinsey’s 2024 Health Report, the global personalized nutrition sector is expected to grow at a CAGR of 12% through 2030, outpacing the general supplement market. This presents a lucrative entry point for startups offering subscription-based vitamin packs tailored to individual lifestyles, diets, and genetic markers. - Plant-Based & Clean Label Supplements
Consumers are increasingly demanding vegan, allergen-free, and non-GMO products. The Plant Based Foods Association (PBFA) reported that plant-based supplement sales grew 14% year-on-year in the U.S. in 2024. Startups focusing on fermentation-based vitamin B12, algae-derived omega-3, and plant-based vitamin D have strong opportunities to compete against synthetic alternatives. - E-Commerce & Direct-to-Consumer (D2C) Channels
Digital-first brands are gaining traction by offering vitamins through online subscriptions and mobile apps. In 2024, U.S. e-commerce vitamin and supplement sales rose 18% YoY (U.S. Department of Commerce), with convenience and personalization driving customer retention. Startups that adopt D2C strategies benefit from lower distribution costs and closer consumer engagement. - Functional Foods & Beverages
Opportunities exist in integrating vitamins into everyday food and beverage products. According to Innova Market Insights, 35% of new beverage launches in 2024 included vitamin fortification. Startups that collaborate with beverage companies or develop fortified snacks and drinks can capture health-conscious millennials and Gen Z consumers. - Emerging Market Growth
Asia-Pacific, Latin America, and Africa present high-growth opportunities. The Indian nutraceutical market alone is projected to grow at 12% CAGR through 2030, driven by rising disposable incomes and government initiatives for preventive healthcare. Startups entering these regions with affordable, locally adapted vitamin formulations will find significant untapped demand.
Opportunities for Startups & Emerging Players (2025)
The vitamins industry in 2025 offers fertile ground for startups and emerging players, driven by changing consumer behavior, technological innovation, and evolving market needs. With the global vitamins market projected to reach USD 5.67 billion in 2025 and expand at a CAGR of 7.77% through 2034, agile newcomers can carve out strong positions in niches often underserved by established multinationals.
Key Opportunity Areas
- Personalized Nutrition & Digital Health Integration
Startups leveraging AI, DNA testing, and digital health apps are reshaping the consumer experience by delivering customized vitamin packs. According to McKinsey’s 2024 Health Report, the global personalized nutrition sector is expected to grow at a CAGR of 12% through 2030, outpacing the general supplement market. This presents a lucrative entry point for startups offering subscription-based vitamin packs tailored to individual lifestyles, diets, and genetic markers. - Plant-Based & Clean Label Supplements
Consumers are increasingly demanding vegan, allergen-free, and non-GMO products. The Plant Based Foods Association (PBFA) reported that plant-based supplement sales grew 14% year-on-year in the U.S. in 2024. Startups focusing on fermentation-based vitamin B12, algae-derived omega-3, and plant-based vitamin D have strong opportunities to compete against synthetic alternatives. - E-Commerce & Direct-to-Consumer (D2C) Channels
Digital-first brands are gaining traction by offering vitamins through online subscriptions and mobile apps. In 2024, U.S. e-commerce vitamin and supplement sales rose 18% YoY (U.S. Department of Commerce), with convenience and personalization driving customer retention. Startups that adopt D2C strategies benefit from lower distribution costs and closer consumer engagement. - Functional Foods & Beverages
Opportunities exist in integrating vitamins into everyday food and beverage products. According to Innova Market Insights, 35% of new beverage launches in 2024 included vitamin fortification. Startups that collaborate with beverage companies or develop fortified snacks and drinks can capture health-conscious millennials and Gen Z consumers. - Emerging Market Growth
Asia-Pacific, Latin America, and Africa present high-growth opportunities. The Indian nutraceutical market alone is projected to grow at 12% CAGR through 2030, driven by rising disposable incomes and government initiatives for preventive healthcare. Startups entering these regions with affordable, locally adapted vitamin formulations will find significant untapped demand.
Conclusion: What Are Vitamin Companies?
Vitamin companies are more than just supplement manufacturers—they are strategic players in the global health and nutrition ecosystem. These companies develop, produce, and distribute essential micronutrients that support immunity, growth, and overall wellness, while addressing widespread nutritional deficiencies. In 2025, vitamin companies collectively contribute to a global market valued at USD 5.67 billion, with growth projected at a CAGR of 7.77% through 2034, underscoring their expanding influence on preventive healthcare and wellness trends.
At their core, vitamin companies focus on three pillars: product innovation, quality assurance, and accessibility. Industry leaders like Koninklijke DSM N.V., BASF, and Lonza Group drive innovation through advanced formulations and sustainable production methods. Mid-sized specialists such as Vitablend Nederland B.V. and SternVitamin GmbH & Co. KG focus on customized premixes, while regional players like Farbest-Tallman Foods Corporation and Rabar Pty Ltd. serve niche and localized markets.
In 2025, vitamin companies are also at the forefront of technological integration, with many investing in AI-driven personalized nutrition, bioavailability enhancements, and plant-based alternatives. Beyond human nutrition, companies like Adisseo and Zagro also play critical roles in animal feed supplementation, ensuring food security and agricultural productivity.
Regionally, their role differs: in North America and Europe, companies cater to premium, personalized wellness markets, while in Asia-Pacific and Latin America, they focus on expanding access to affordable supplements to meet rising health demands. The World Health Organization (WHO) notes that over 2 billion people globally remain at risk of micronutrient deficiencies, emphasizing the societal importance of these companies.
In conclusion, vitamin companies are not only businesses but also health enablers, balancing profitability with public health needs. Their innovations, global reach, and evolving strategies position them as vital contributors to the future of preventive healthcare, nutrition, and wellness.
FAQ: Global Vitamins Companies
- How big is the global vitamins market in 2025?
The global vitamins market is projected to reach USD 5.67 billion in 2025, up from USD 5.26 billion in 2024. The industry is expected to grow at a CAGR of 7.77% between 2025–2034, eventually reaching USD 11.12 billion by 2034. - Which are the leading vitamin companies worldwide?
Some of the top players in 2025 include Koninklijke DSM N.V. (Netherlands), BASF (Germany), Lonza Group (Switzerland), ADM (USA), Glanbia plc (Ireland), and Adisseo (France). These companies dominate due to their global presence, advanced R&D, and diverse product portfolios. - Which region leads the vitamins market in 2025?
North America leads with approximately 34% market share in 2025 (USD ~1.93 billion), driven by strong consumer adoption of dietary supplements. However, Asia-Pacific is the fastest-growing region, forecast to achieve a CAGR above 11% through 2030, fueled by demand in China and India. - What are the major trends shaping vitamin companies in 2025?
Key trends include:
- Personalized nutrition via DNA and lifestyle-based supplements.
- Plant-based and clean-label vitamins gaining consumer preference.
- Functional foods and beverages with vitamin fortification.
- Sustainability initiatives in sourcing and production.
- E-commerce and D2C models, with online vitamin sales up 18% YoY in 2024 (U.S. Department of Commerce).
- What opportunities exist for startups in the vitamins industry?
Startups can capitalize on personalized nutrition platforms, plant-based supplements, affordable fortified foods in emerging markets, and D2C subscription models. The global personalized nutrition segment alone is projected to grow at 12% CAGR through 2030, offering strong entry potential. - Why are vitamin companies important for global health?
According to the World Health Organization (WHO), over 2 billion people suffer from micronutrient deficiencies worldwide. Vitamin companies play a crucial role in addressing this gap by offering affordable supplements, fortified foods, and specialized formulations for both humans and animals, supporting public health and nutrition security.