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The global Ghee Market continues to expand steadily, driven by rising health consciousness, culinary diversity, and the revival of traditional ingredients in both emerging and developed regions. In 2025, the market is expected to cross 6 million metric tons in global annual consumption, reflecting the steady preference for dairy fats over processed oils in households, restaurants, and the foodservice sector.
India remains the undisputed leader, accounting for more than 60% of global ghee production and consumption, as ghee remains a staple in daily cooking and religious offerings. Meanwhile, North America is witnessing an uptick in demand for premium, organic, and grass-fed ghee products, with the USA’s retail market share for ghee expected to grow by over 15% year-on-year, as more consumers adopt ghee as a substitute for butter and cooking oils.
The global Ghee market was valued at USD 3360.40 Billion in 2024 and is projected to reach USD 3736.77 Billion by 2025, rising significantly to USD 8736.44 Billion by 2033.
How Big is the Ghee Industry in 2025?
The global Ghee Market is projected to reach a significant milestone in 2025, with estimated annual consumption surpassing 6 million metric tons across households, commercial kitchens, and food manufacturers worldwide. This growth is largely fueled by shifting consumer preferences towards natural fats, Ayurvedic wellness trends, and the rising popularity of ethnic cuisines globally.
India remains the largest single-country market, contributing around 60% of total global demand, with rural and semi-urban regions accounting for 75% of the nation’s ghee consumption. Major dairy cooperatives and local producers are expanding distribution in tier-2 and tier-3 cities, helping to boost rural household demand by 12% annually.
Outside India, the USA is emerging as a growing market for ghee, supported by health-conscious consumers and the popularity of keto and paleo diets. In 2025, more than 30% of natural and specialty grocery stores in the USA are expected to stock multiple ghee brands, including organic and clarified butter variants.
In Europe, demand is driven by the South Asian diaspora and foodservice sectors, with the UK and Germany together accounting for nearly 45% of the region’s ghee imports. Global food manufacturers are also incorporating ghee in ready-to-eat meals, bakery items, and traditional sweets, driving industrial demand by approximately 10% year-over-year.
This continued expansion shows that the ghee industry in 2025 is not just growing in volume but also evolving through product innovation, new packaging, and premium, certified organic lines to attract a wider base of consumers seeking authentic and healthy fat alternatives.
Regional Market Share: Ghee Regional Opportunities
The global Ghee Market remains highly regionally concentrated, with India at its heart. In 2025, the Asia Pacific region is projected to account for approximately 75% of total global ghee consumption by volume, largely driven by India, Pakistan, Bangladesh, and Nepal, where ghee is an everyday cooking essential and has deep cultural and religious significance. In India alone, more than 60% of rural households consume ghee daily, and rural markets contribute nearly 70% of the country’s total ghee demand, highlighting the importance of local dairy cooperatives and community-based producers.
North America is emerging as the fastest-growing region outside Asia Pacific, making up about 12% of global demand for ghee. The USA leads this growth, driven by shifting consumer preferences toward natural fats and clean-label dairy. About 35% of U.S. natural food stores are expected to stock multiple ghee brands by 2025, while the popularity of paleo, keto, and Ayurveda-inspired diets is boosting household usage. Health-focused millennials and urban consumers are adopting grass-fed and organic ghee as substitutes for butter, which creates strong growth potential for premium and imported brands.
In Europe, the market holds an estimated 10% share of global ghee consumption. The UK and Germany together account for nearly 45% of Europe’s imports, catering to South Asian diaspora communities and ethnic restaurants. Demand is rising in mainstream supermarkets, too, as ghee is increasingly positioned as a lactose-free, shelf-stable cooking fat.
The Rest of the World, including the Middle East and Africa, represents about 3% of global demand but shows opportunity for growth as traditional cooking practices make a comeback. Exporters are eyeing markets in the UAE and Saudi Arabia, where South Asian expatriate populations help drive demand for authentic dairy fats like ghee.
USA Growing Ghee Market
The USA is emerging as one of the fastest-growing markets for ghee, driven by shifting consumer habits, growing awareness of healthy fats, and the influence of wellness trends like keto, paleo, and Ayurveda-inspired diets. In 2025, the USA is expected to account for approximately 10% of total global ghee demand by volume, making it the largest single-country market for ghee outside Asia Pacific.
One major factor behind this steady growth is the increasing popularity of ghee as an alternative to butter, margarine, and other processed cooking oils. Research indicates that over 35% of American households interested in clean-label products now recognize ghee as a lactose-free, shelf-stable fat that works well for high-heat cooking. As a result, more than 40% of natural and organic grocery chains in the USA are expected to stock at least two or more ghee brands by the end of 2025.
Consumer trends show that millennials and Gen Z shoppers, who make up nearly 50% of all new ghee buyers in the USA, are seeking grass-fed and organic options. This segment’s preference for simple ingredients and authentic sourcing has created new opportunities for both Indian exporters and domestic dairy processors to launch premium, small-batch ghee products.
The foodservice industry is also contributing to rising demand. Approximately 30% of fast-casual and fusion restaurants in major urban markets now offer clarified butter or ghee-based dishes on their menus, blending traditional South Asian cooking with modern recipes. The trend is especially strong in California, New York, and Texas — states that collectively account for about 45% of total U.S. ghee consumption.
Distribution channels are evolving as well. Direct-to-consumer brands and specialty online retailers have made it easier for households to access a wider range of ghee products, including flavored variants infused with herbs, turmeric, or garlic. E-commerce is projected to handle around 25% of total U.S. retail ghee sales by 2025.
Producers and retailers are responding with innovative pack sizes, squeezable bottles, and clear sourcing labels to attract health-conscious consumers. As the USA’s interest in whole-food ingredients and functional fats continues to grow, the ghee market is well-positioned to expand further — building strong bridges between traditional dairy heritage and modern wellness-focused lifestyles.
India will continue to dominate the global ghee market well into 2033, fueled by cultural traditions, rising household incomes, and new product innovations that are bringing ghee to both rural and urban tables. By 2033, India’s domestic ghee consumption is expected to exceed 5 million metric tons annually, maintaining its position as the world’s largest producer and consumer of ghee.
Ghee remains deeply rooted in India’s food culture, with more than 70% of rural households using ghee daily for cooking, Ayurvedic remedies, and religious rituals. Even with urbanization, this traditional demand base remains resilient. Rural India alone is projected to account for nearly 65% of total ghee consumption in the country by 2033, supported by continued investments in local dairy cooperatives and self-help groups that ensure steady supply to remote regions.
Urban consumption is also surging. As India’s middle class expands, more families in tier-1 and tier-2 cities are buying packaged ghee from trusted brands rather than homemade versions. In 2033, it’s estimated that more than 45% of urban households in India’s top 10 metro cities will prefer branded ghee products with verified quality, labelling, and convenient pack sizes. Packaged ghee brands like Amul, Gowardhan, and Verka are already responding with single-serve packs, premium organic lines, and value-added varieties like cow ghee fortified with vitamins A and D.
India’s foodservice sector is another growth driver. Traditional sweets manufacturers, restaurants, and hotels together will account for around 22% of the nation’s ghee demand by volume in 2033, as consumers continue to favor authentic taste and texture in sweets, curries, and festive dishes. Premium mithai chains and quick-service restaurants are increasingly marketing the use of pure ghee to attract quality-conscious urban customers.
E-commerce and organized retail are also strengthening the ghee market’s reach. By 2033, it is expected that nearly 20% of branded ghee sales in urban areas will come through modern trade and online grocery platforms, making it easier for younger buyers to choose reputable brands.
As more families look for purity, traceability, and health benefits, India’s ghee market in 2033 will remain robust — balancing heritage and modern consumer expectations, while opening doors for cooperative dairies and private brands to innovate and grow.
Global Growth Insights unveils the top List Global Ghee Companies:
| Company | Headquarters | CAGR (Past Year) | Revenue (Past Year) |
|---|---|---|---|
| Nestle | Vevey, Switzerland | 4.1% | USD 95 billion |
| Milkfood | Punjab, India | 5.2% | USD 50 million |
| Amul | Anand, Gujarat, India | 5.5% | USD 8 billion |
| Gowardhan | Ahmednagar, Maharashtra, India | 5.3% | USD 120 million |
| KMF | Bangalore, Karnataka, India | 5.0% | USD 1.5 billion |
| Madhusudan Ghee | Uttar Pradesh, India | 4.8% | USD 100 million |
| Anik | Indore, Madhya Pradesh, India | 4.7% | USD 80 million |
| Britannia | Bengaluru, India | 4.9% | USD 2 billion |
| Verka | Punjab, India | 5.1% | USD 300 million |
| Gopaljee Ananda | Uttar Pradesh, India | 5.0% | USD 50 million |
Who is the biggest producer of ghee in 2025?
In 2025, India remains the largest producer of ghee in the world, contributing an estimated 60% of total global ghee production. Within India, the Gujarat Cooperative Milk Marketing Federation (GCMMF) — widely known by its flagship brand Amul — holds the position as the single largest branded ghee producer. Amul sources ghee from millions of dairy farmers through its vast cooperative network, processing large volumes daily to meet rural, urban, and export demand.
Alongside Amul, major regional cooperatives like Verka (Punjab), KMF (Karnataka), and private dairy companies such as Britannia and Gowardhan also rank among the country’s top producers. Together, India’s organized and unorganized sectors supply more than 5 million metric tons of ghee annually, driven by household use, traditional sweets manufacturers, and the foodservice sector.
No other country comes close to India’s scale in ghee production — highlighting its role as both the biggest consumer and supplier globally in 2025.
Conclusion: What Are Ghee Companies Doing?
Leading ghee producers are expanding rural reach, investing in modern processing facilities, and introducing premium product lines like organic, grass-fed, and clarified butter in export markets. Around 30% of major producers are now promoting ghee as a functional food aligned with wellness trends. Companies like Amul and Nestle are leveraging strong distribution networks and online channels to tap urban consumers, while regional brands like Gowardhan and Verka are focusing on value-added pack sizes for semi-urban markets. Packaging innovation and clear labelling for purity are also shaping brand loyalty as younger consumers seek authentic, traceable dairy fats.
FAQ — Global Ghee Companies
Q1: How big is the Ghee industry in 2025?
A1: Global annual consumption is expected to exceed 6 million metric tons, led by India with about 60% share.
Q2: Which regions lead demand?
A2: Asia Pacific (75%), North America (12%), Europe (10%), Rest of World (3%).
Q3: Who are the major players?
A3: Top names include Nestle, Amul, Milkfood, Britannia, Gowardhan, Verka, and Madhusudan Ghee.
Q4: What trends drive the market?
A4: Health consciousness, Ayurveda-based wellness, premium organic lines, and convenient pack sizes for urban households.