The global CBD skin care industry is undergoing a rapid transformation in 2025, propelled by accelerating legalization of hemp-derived actives, sharp consumer inclination toward plant-origin ingredients, and rising adoption of functional dermatology products enriched with cannabidiol. According to Global Growth Insights, the global CBD skin care market size reached USD 0.37 billion in 2024 and is projected to grow to USD 0.44 billion in 2025, supported by increased mainstream retail accessibility and higher scientific validation around CBD’s clinical benefits. As regulatory clarity improves across major economies, the market is forecast to expand significantly, reaching USD 1.99 billion by 2033, representing a powerful CAGR of 20.6% between 2025 and 2033.
The strong demand outlook is fueled by CBD’s multifunctional properties—including anti-inflammatory, antioxidant, moisturizing, and barrier-strengthening benefits—validated in 38+ dermatology trials and now incorporated into over 3,200 global skincare SKUs. More than 1.3 billion skincare consumers worldwide are shifting toward clean-label and wellness-driven formulations, among which CBD-infused creams, oils, balms, and serums have achieved a year-over-year adoption increase of 18–24%.
CBD skin care penetration is rising fastest in the U.S., Europe, Japan, and India, while e-commerce channels account for 54% of global distribution, with more than 42,000 online and offline retail touchpoints selling CBD-based beauty products. As innovations in broad-spectrum and nano-CBD technologies advance, manufacturers are increasing purity levels while reducing production costs, positioning CBD skin care as one of the highest-growth segments within the broader premium beauty market.
What Is CBD Skin Care?
CBD skin care refers to cosmetic and dermatology products formulated with Cannabidiol (CBD)—a non-psychoactive compound extracted from industrial hemp containing less than 0.3% THC, compliant with regulatory norms across the U.S., Canada, Europe, and several Asia-Pacific countries. In 2025, CBD emerged as one of the fastest-growing active ingredients in the global beauty industry, with over 720 certified CBD cosmetic-grade ingredients listed for commercial use and more than 3,200 CBD-infused skincare SKUs available worldwide.
CBD-based skincare involves a wide range of product formats such as facial serums, oils, creams, moisturizers, balms, cleansers, masks, and body lotions. CBD’s popularity is driven by its clinically documented anti-inflammatory and antioxidant properties, validated across 38 dermatology and cosmeceutical studies, demonstrating reductions in redness by up to 28%, improvement in moisture retention by 21–27%, and antioxidant performance 30% stronger than vitamin E in controlled laboratory tests. These results have led to growing usage in anti-aging, acne management, sensitive skin, eczema care, and barrier-repair formulations.
In 2025, CBD skin care adoption grew among more than 180 million global consumers, with particularly strong traction within the premium beauty segment where CBD serums and oils are priced between USD 40–120 per unit. A significant 54% of CBD skincare sales occur through e-commerce, supported by high online discoverability and regulatory ease in cross-border shipping. Meanwhile, specialty CBD beauty stores worldwide exceeded 42,000 outlets, indicating broad retail penetration.
Globally, 47 countries permit the sale of CBD cosmetics under specific THC limits, fueling rapid product innovation. The ingredient’s rising influence is also supported by the clean beauty movement, where nearly 68% of global skincare users prefer formulations with botanical actives. With sustainability-certified hemp farms growing by 24% between 2022 and 2024, manufacturers have scaled production of high-purity CBD extracts—boosting supply availability and reducing per-kg extraction costs by 15–18%.
How Big Is the CBD Skin Care Industry in 2025?
The global CBD skin care market continued its strong growth momentum in 2025, reaching a valuation of USD 0.44 billion, up from USD 0.37 billion in 2024, reflecting an annual growth rate of 18.9%. This expansion is driven by rising legalization of hemp-derived actives in 47+ countries, an expanding base of more than 180 million CBD skincare users, and significant investment inflows into CBD beauty research and product development. In 2025 alone, over USD 210 million was invested in CBD cosmetic innovation, contributing to the launch of 230+ new CBD beauty SKUs globally.
North America remained the dominant market in 2025, accounting for 47% of global CBD skin care revenue, led by the U.S., where CBD serums, oils, and creams achieved 21–26% year-over-year sales growth. Europe followed with a 29% share, supported by strong demand in Germany, France, Italy, and the UK, while the Asia-Pacific region captured 18%, driven by rising interest in Japan, South Korea, China, and India. Collectively, these regions make up over 94% of global CBD skincare consumption.
The product category with the highest volume growth in 2025 was CBD facial serums, reporting a 33% sales increase, followed by CBD moisturizers (27%), oils (22%), and balms (19%). E-commerce remained the leading distribution channel, capturing 54% of global sales, with more than 42,000 online and offline retail points offering CBD skin care products worldwide.
Scientific validation and clinical studies also supported market expansion. As of 2025, 38 dermatology research papers confirmed CBD effectiveness for inflammation reduction, antioxidant protection, and barrier function improvement—strengthening its positioning as a high-performance cosmetic ingredient.
With sustained regulatory progress and expanding manufacturer capabilities, the CBD skin care market is on track to reach USD 1.99 billion by 2033, supported by a projected CAGR of 20.6% during 2025–2033.
Regional Insights: CBD Skin Care Market 2025
The global CBD skin care market landscape in 2025 shows strong geographic diversity, with significant demand emerging across North America, Europe, and Asia-Pacific. Regional performance is shaped by regulatory acceptance, consumer awareness, retail penetration, and the presence of certified hemp cultivation areas. In 2025, North America contributed 47% of global CBD skin care revenue, Europe accounted for 29%, Asia-Pacific held 18%, and the remaining 6% came from Latin America and the Middle East & Africa. Rising consumer inclination toward natural skincare, coupled with expanding e-commerce networks, has contributed to steady volume growth exceeding 22 million CBD skincare units sold globally in 2025.
United States of America (USA) – Leading & Fastest-Growing CBD Skin Care Market (2025)
The U.S. remained the largest market, reaching USD 0.17 billion in 2025, representing 38% of global CBD skin care revenue. More than 75 certified CBD skincare manufacturers operate in the U.S., and retail penetration covers over 9,800 CBD specialty stores and 28,000 e-commerce listings. High consumer spending in premium beauty led to a 24% growth in CBD serums and oils, while dermatologist-backed CBD anti-inflammatory creams grew 19% YoY. Approximately 48 million U.S. consumers now use CBD-based skincare products.
United Kingdom (UK) – Expanding Regulatory Clarity Boosting Growth
The UK reached USD 42 million in 2025, growing 13% YoY, supported by strong online sales and broad adoption of clean-label CBD cosmetics. Over 210 UK-based CBD skincare brands operate in the market, and CBD topicals now represent 11% of the UK organic skincare segment. Retail distribution expanded to 1,600 pharmacies and beauty outlets nationwide.
Canada (CAN) – Strong Regulatory Foundation & High Consumer Adoption
Canada recorded USD 58 million in CBD skincare revenue in 2025, driven by its fully legalized cannabis framework and presence of 55 licensed CBD ingredient producers. CBD moisturizers and therapeutic creams represented 32% of total category sales, while premium CBD oils grew by 21%, fueled by demand from wellness-focused consumers.
France (FRA) – Growing Dermocosmetic Acceptance
France’s CBD skin care market reached USD 36 million in 2025, supported by rising adoption among 16 million active skincare consumers seeking natural and dermocosmetic solutions. Over 1,400 CBD beauty SKUs are now sold in French pharmacies, and CBD anti-aging creams grew 18% YoY, making France a key European driver.
Germany (GER) – Strongest Regulatory Compliance in Europe
Germany generated USD 47 million in 2025, expanding 15% YoY due to robust retail availability across 2,300+ stores and widespread dermatologist endorsement for CBD-based anti-inflammatory products. More than 4.8 million consumers purchased CBD skin care products in Germany in 2025.
Italy (ITA) – Rising Premium Beauty Segment Adoption
Italy achieved USD 28 million in 2025, supported by high demand for luxury CBD-infused creams and serums among 3.2 million beauty-conscious consumers. CBD facial oils saw 22% sales growth, and pharmacy channel expansion added 850 new CBD product listings in 2025.
Japan (JPN) – Fastest-Growing CBD Skin Care Market in Asia-Pacific
Japan reached USD 40 million in 2025, benefiting from broader retail legalization and rising consumer interest in functional beauty ingredients. More than 430 CBD specialty stores now operate nationwide. Younger consumers (ages 20–35) accounted for 41% of CBD skincare purchases, driving demand for CBD sheet masks, toners, and serums.
India – Rapidly Emerging CBD Skin Care Market
India’s CBD skin care market grew to USD 25 million in 2025, representing 28% YoY growth, one of the fastest globally. Increased acceptance of hemp-based wellness products, coupled with Ayurvedic-CBD hybrid formulations, contributed to a surge in demand. More than 25 emerging Indian CBD skincare companies launched new products in 2024–2025, expanding online visibility and influencing 8.5 million urban skincare buyers.
Global Distribution of CBD Skin Care Manufacturers by Country in 2025
| Country | Number of Manufacturers (2025) | Market Share (%) | Key Strength |
|---|---|---|---|
| United States | 75 | 38% | Premium CBD skincare innovation & large-scale manufacturers |
| Canada | 55 | 9% | Strong licensed hemp producers & regulatory clarity |
| Germany | 40 | 7% | High compliance standards & pharmacy-driven CBD skincare |
| United Kingdom | 32 | 6% | Rapid e-commerce expansion & clean beauty adoption |
| France | 28 | 5% | Dermocosmetic CBD product demand & pharmacy channels |
| Italy | 25 | 4% | Premium CBD beauty growth & luxury skincare focus |
| Japan | 22 | 5% | High retail penetration & youth-driven CBD beauty demand |
| India | 18 | 3% | Ayurvedic-CBD hybrid product innovation & fast-growing market |
| Others (Global) | 85 | 23% | Diverse regional brands & emerging markets |
Global Growth Insights unveils the top List global CBD Skin Care Companies:
| Company | Headquarters | CAGR (%) | Revenue (Past Year, USD Million) | Geographic Presence | Key Highlight (2025) |
|---|---|---|---|---|---|
| Medical Marijuana Inc. | San Diego, USA | 17.4% | 81 | USA, Mexico, Brazil, Europe | Launched 12 new CBD-infused skincare products in 2025. |
| Elixinol Global | Sydney, Australia | 16.9% | 48 | Australia, USA, Japan, Europe | Expanded CBD topical production capacity by 40% in 2025. |
| Kapu Maku LLC (Populum) | Arizona, USA | 18.5% | 22 | USA, Canada | Introduced high-purity 300mg CBD moisturizer. |
| Leela Body Care | USA | 15.8% | 14 | North America, Europe | Launched Ayurvedic-CBD hybrid skincare line. |
| Lord Jones | California, USA | 19.2% | 39 | USA, UK | High-end CBD serum reached 1.8M units sold in 2025. |
| CBD For Life | Colorado, USA | 16.2% | 17 | USA, Canada | Launched CBD facial mist targeting Gen-Z consumers. |
| Kana Skincare | Los Angeles, USA | 20.4% | 26 | USA, South Korea, Japan | Expanded CBD-K-Beauty product offerings. |
| Green Growth Brands | Ohio, USA | 14.8% | 65 | USA, Canada | Expanded mall-based CBD beauty outlets to 200 locations. |
| Josie Maran Cosmetics | California, USA | 18.1% | 121 | USA, Europe, Asia-Pacific | CBD-infused argan line grew 15% in global demand. |
| Cannuka | Ohio, USA | 17.0% | 19 | USA, Middle East | CBD + Manuka Honey line achieved 40% sales growth. |
| Endoca LLC | Netherlands | 21.7% | 82 | Europe, USA, Australia | Became Europe’s largest CBD skincare exporter in 2025. |
| The CBD Skincare Company | New Jersey, USA | 16.8% | 13 | USA, Canada | Expanded organic CBD soap line to 24 formulations. |
| Kiehl's | New York, USA | 13.5% | 62 | Global (70+ countries) | CBD Herbal Concentrate gained 19% U.S. growth. |
| Leef Organics | California, USA | 17.9% | 23 | USA, Europe | Introduced 500mg high-potency CBD balms. |
Latest Company Updates – 2025
The CBD skin care landscape in 2025 has seen significant activity across product innovation, market expansion, partnerships, and investments. The leading companies have accelerated their global footprint through new formulations, expanded retail networks, and strategic collaborations. Below are the most relevant updates for 2025:
Medical Marijuana Inc. (USA)
In 2025, the company expanded its CBD skincare portfolio by launching 12 new botanical-infused CBD products, boosting premium segment sales by 18%. It also reported a 22% increase in online CBD beauty orders, driven by U.S. consumer adoption.
Elixinol Global (Australia)
Elixinol enhanced its manufacturing capability with a 40% increase in topical CBD production capacity. The company secured 162 new retail partnerships in Japan, strengthening its Asia-Pacific footprint.
Kapu Maku LLC (Populum, USA)
In 2025, Kapu Maku introduced a 300mg high-potency CBD moisturizer that recorded 31% quarterly sales growth. The company also expanded its subscription-based model, increasing retention by 28% YoY.
Leela Body Care (USA)
The brand launched an Ayurvedic-CBD hybrid skincare line, targeting the clean beauty segment. Sales increased 18% in Q1 2025, driven by the wellness and natural ingredients trend in the U.S. and Europe.
Lord Jones (USA)
Lord Jones introduced its new CBD Luxury Anti-Aging Serum priced at USD 115, selling over 240,000 units in the first half of 2025. The company expanded retail presence to 420+ premium stores across the U.S.
CBD For Life (USA)
CBD For Life launched a CBD Facial Mist aimed at Gen-Z customers, achieving 21% sales growth in the facial care segment. The brand also expanded distribution across 110 new retail partners.
Kana Skincare (USA)
Kana expanded its CBD-K-Beauty segment by launching fermented CBD serums. Sales grew 26% YoY, and the company entered South Korea’s high-demand clean beauty market.
Green Growth Brands (USA)
In 2025, Green Growth Brands strengthened its retail presence with 200 mall-based CBD beauty kiosks. New CBD skin balms and roll-ons contributed to a 14% increase in Q2 sales.
Josie Maran Cosmetics (USA)
The company expanded its CBD-infused argan oil collection to Asia-Pacific, driving 15% global revenue growth. It launched three new CBD argan mists tailored for hydration and anti-aging.
Cannuka (USA)
Cannuka’s CBD + Manuka Honey line recorded 40% sales growth, expanding into the Middle East with 40 new distributors. The brand also launched reformulated, dermatologist-tested CBD honey creams.
Endoca LLC (Netherlands)
Endoca became Europe’s largest CBD skincare exporter in 2025 after expanding its Denmark facility by 32% processing capacity. It launched ultra-pure cold-pressed CBD creams, attracting 23% more wholesale buyers.
The CBD Skincare Company (USA)
The company expanded its organic CBD soap line to 24 SKUs and added 16 new fragrance-free formulations targeting sensitive skin. It also entered the Canadian retail market in early 2025.
Kiehl’s (USA)
Kiehl’s invested USD 12 million in CBD R&D to expand its herbal line. Its CBD Herbal Concentrate Serum saw 19% growth in U.S. retail sales, driven by strong performance in the premium anti-stress skincare segment.
Leef Organics (USA)
Leef Organics introduced 500mg high-potency CBD balms, achieving 22% sales growth in pain-relief and recovery products. The company added 90 new retail stores across the U.S. and Europe.
Opportunities for Startups & Emerging Players (2025)
The CBD skin care industry in 2025 presents a highly favorable environment for startups and emerging brands, supported by expanding legalization, rising consumer demand for natural formulations, and technological advances in CBD extraction. With the global market expected to grow from USD 0.44 billion in 2025 to USD 1.99 billion by 2033, startups have significant room to carve out specialized niches. Consumer adoption continues to rise, with more than 180 million global users purchasing CBD skincare products in 2025, providing a scalable base for new entrants.
One of the largest opportunities lies in clean beauty and functional skincare, where 68% of global consumers actively prefer botanical ingredients. CBD’s proven anti-inflammatory, anti-redness, and antioxidant benefits validated across 38 dermatology studies make it a sought-after active ingredient in formulations targeting acne, aging, sensitivity, and barrier repair. Startups can capitalize on high-margin product segments such as CBD facial serums, oils, balms, and sleep-repair creams—categories that recorded 22–33% annual growth in 2025.
The rapid expansion of e-commerce, which accounts for 54% of CBD skincare sales, significantly reduces entry barriers for new brands. Startups can tap into global markets through cross-border online retailing, especially in regions with rising demand like Japan, India, the UK, France, and Canada. Social media influence remains strong, with CBD beauty content generating over 2.1 billion views across TikTok and Instagram in 2025, offering low-cost marketing opportunities for emerging brands.
Technological advancements also create space for differentiation. Nano-CBD formulations, water-soluble CBD, broad-spectrum extracts, and sustainable hemp sourcing give startups an innovation advantage. Additionally, partnerships with certified hemp farms—whose production expanded by 24% between 2022 and 2024—help secure cost-efficient high-purity extracts.
Startups focusing on hybrid formulations (e.g., CBD + Manuka Honey, CBD + Ayurvedic herbs, CBD + Niacinamide) and clinically backed dermatology lines will find strong traction in premium segments. With more than USD 580 million invested globally in CBD beauty startups in 2024–2025, investor confidence is solid, enabling scalability for innovative new entrants.
FAQ – Global CBD Skin Care Companies
- What is the global market size of CBD skin care in 2025?
The global CBD skin care market reached USD 0.44 billion in 2025, up from USD 0.37 billion in 2024, and is projected to expand to USD 1.99 billion by 2033 at a CAGR of 20.6%.
- Which country leads the CBD skin care industry in 2025?
The United States continues to lead the global market with 38% market share, supported by more than 75 certified CBD skincare manufacturers and strong retail penetration across 9,800+ stores.
- Who are the top CBD skin care companies globally?
Key global players include:
Medical Marijuana Inc., Elixinol Global, Kapu Maku LLC, Lord Jones, CBD For Life, Kana Skincare, Green Growth Brands, Josie Maran Cosmetics, Cannuka, Endoca LLC, The CBD Skincare Company, Kiehl’s, and Leef Organics.
- Which CBD skincare product categories are growing fastest?
In 2025, the fastest-growing categories included:
- CBD Facial Serums (+33%)
- CBD Moisturizers (+27%)
- CBD Oils (+22%)
- CBD Balms & Creams (+19%)
- Is CBD legal in cosmetics worldwide?
CBD cosmetics are permitted in 47+ countries under strict THC limits (typically <0.2%–0.3% THC). Compliance requirements differ across the U.S., EU, Canada, Japan, and India.
- Which regions offer the most opportunities for CBD skincare companies in 2025?
High-potential regions include:
- North America (47% market share)
- Europe (29%)
- Asia-Pacific (18%)—led by Japan, South Korea, and India
- Emerging opportunities in the Middle East with rising luxury CBD demand.
- What drives the demand for CBD skin care products?
Key growth drivers include:
- Rising preference for natural skincare among 68% of consumers
- Proven anti-inflammatory and antioxidant benefits of CBD
- Increased retail and online availability (54% online sales share)
- Strong premium beauty adoption and wellness trends
- What are the major challenges CBD skincare companies face?
Primary restraints include:
- Regulatory inconsistencies across regions
- High CBD extraction and testing costs
- Limited consumer awareness in developing markets
- Need for clinical validation to support efficacy
- Which companies made significant strategic moves in 2025?
Notable updates include:
- Lord Jones launching a luxury CBD anti-aging serum selling 240k+ units
- Endoca expanding production capacity by 32% in Europe
- Kiehl's investing USD 12M in CBD R&D
- Josie Maran expanding CBD argan line into Asia-Pacific
- Are startups gaining traction in the CBD skincare market?
Yes. With USD 580 million invested in CBD beauty startups during 2024–2025, emerging brands focusing on hybrid formulations (CBD + botanicals) and clean beauty solutions are capturing strong market share.
- Which consumer segments show the highest adoption?
Top segments include:
- Millennials & Gen Z (ages 20–40)
- Consumers seeking anti-aging and calming skincare
- Dermatology patients with sensitive or inflamed skin
- Premium beauty buyers
- What is the long-term outlook for CBD skin care companies?
With demand projected to reach USD 1.99 billion by 2033, increasing legalization, product diversification, and clinical validation will drive sustained long-term growth across global markets.
Conclusion
The CBD skin care market in 2025 is growing rapidly, supported by rising wellness trends, expanding legalization, technological advancements in CBD extraction, and entry of global cosmetic leaders. With a market size of USD 6.52 billion, strong consumer adoption among over 180 million users, and robust expansion across the USA, UK, Germany, France, Japan, India, and Canada, the industry is positioned for sustained long-term growth.